Insider Perks: Marketing Basecamp

10 Episodes
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By: Insider Perks

"Insider Perks: Marketing Basecamp" is your ultimate starting point for navigating the world of outdoor hospitality marketing. This podcast offers bite-sized, beginner-friendly lessons tailored to RV park, campground, and glamping resort owners, helping them build a strong foundation in marketing strategies. Join us as we embark on an exciting learning adventure and explore topics like social media, content creation, advertising, and more. With "Marketing Basecamp," you'll gain the tools and insights needed to elevate your outdoor hospitality business and create authentic, lasting success. Don't miss out on the Insider Perks that will propel your marketing efforts to new heights!

Exploring the benefits of hosting a virtual event or webinar
05/31/2024

Join us as we delve into the world of virtual events and webinars in our latest episode, 'Unveiling The Advantages Of Conducting A Virtual Event Or Webinar.' Discover how these digital platforms can offer cost-effective and accessible solutions for businesses and individuals alike. Learn about their positive environmental impact and get tips on how to host your own successful virtual event. Plus, we'll share inspiring success stories from those who have reaped the benefits of these online gatherings. Tune in to explore how you can leverage the power of virtual events and webinars!


How to use LinkedIn's Website Demographics for audience insights
05/30/2024

In this enlightening episode, we delve deep into the workings of LinkedIn's Website Demographics tool - a potent resource for gathering audience insights. We'll guide you step-by-step on setting it up, interpreting the valuable data, and how to maximize this information to refine your LinkedIn marketing strategy. This episode is a must-listen for businesses looking to understand their audience better and create targeted, effective content on LinkedIn. Tune in and discover how to take your LinkedIn strategy to the next level.


Creating and promoting a campground eBook for increased authority
05/29/2024

Join us on a captivating journey as we delve into the world of creating and promoting your very own campground eBook. This podcast will guide you through the process of crafting compelling content, designing an engaging layout, and effectively marketing your eBook in the camping industry. Not only will this expand your reach, but it will solidify your authority and credibility in the world of camping enthusiasts. Don't miss out on these practical tips that will transform you from a camping enthusiast to a recognized expert!


Implementing an influencer outreach strategy for campground promotion
05/28/2024

Join us in exploring the power of influencer marketing in the realm of outdoor recreation in 'Implementing an Influencer Outreach Strategy For Campground Promotion'. We'll dive deep into how to identify the right influencers, develop compelling collaborations, and implement effective outreach strategies tailored for campground promotion. Whether you're a campground owner, a marketing strategist, or simply an outdoor enthusiast, this episode offers actionable insights into leveraging digital influencers to boost your campground's visibility. Don't miss our invaluable case study showcasing a successful influencer outreach campaign. Tune in to learn, adapt, and transform your campground promotion strategy.


How to use Google's Keyword Planner for keyword research
05/27/2024

Join us as we dive deep into the world of digital marketing with our latest episode, 'How To Use Google's Ads Keyword Planner.' In this comprehensive guide, we break down the fundamentals of keyword research, explain the process of setting up Google's Ads Keyword Planner, and explore its features. Our expert tips and tricks will help you optimize your SEO and PPC campaigns, turning clicks into conversions. We even analyze a successful campaign and share common mistakes to avoid. Whether you're a newbie or a seasoned marketer, this episode is packed with invaluable insights that can propel your...


Understanding the role of content syndication in your marketing strategy
05/24/2024

Join us as we delve deep into the world of content syndication and its significant role in shaping successful marketing strategies. This episode will shed light on what content syndication is, how it works, and why it's a crucial component for marketing in today's digital landscape. Learn from real-world examples of successful content syndication, and gain insights into best practices and common pitfalls to avoid. Whether you're a budding entrepreneur or an established business, this episode provides valuable tips on leveraging content syndication for increased visibility, enhanced SEO, and lead generation. Tune in to elevate your marketing strategy to...


Creating a campground resource library for campers and staff
05/23/2024

Join us as we explore the exciting idea of 'Creating a Campground Resource Library for Campers and Staff'. In this episode, we delve into the importance of having an educational hub within the campground setting. We'll walk you through the process of setting up your own resource library, from identifying the best location and determining the most beneficial materials, to organizing and maintaining the library effectively. Learn how such a library can not only enhance the camping experience with valuable information and resources, but also serve as a community-building tool for both campers and staff. Whether you're a campground...


Exploring the benefits of virtual reality tours for your campground
05/22/2024

Dive into the exciting world of Virtual Reality (VR) and explore how it's revolutionizing the camping industry in our latest podcast episode, 'Exploring the Benefits of Virtual Reality Tours for Your Campground'. Discover how VR allows potential campers to preview their camping experiences, promotes accessibility, and serves as an innovative marketing tool. We also delve into practical steps for implementing VR tours in your own campground and share inspiring success stories. Join us on this exciting journey to the intersection of nature and technology.


How to create engaging blog content for your campground audience
05/21/2024

In "How To Create Engaging Blog Content For Your Campground Audience", we delve into the art and science of crafting compelling, reader-oriented content for campgrounds. This episode will guide you through understanding your audience's needs, brainstorming unique blog topics, creating high-quality, informative content, and optimizing it for search engine visibility. Furthermore, we'll explore effective strategies for promoting your content and maintaining reader engagement. Ideal for campground owners and managers, this podcast serves as a comprehensive guide to maximize your online presence and foster a deeper connection with your audience through impactful blog content. Tune in to transform your campground...


Implementing a social media advertising budget for your campground
05/20/2024

Discover the keys to successfully implementing a social media advertising budget specifically tailored for your campground in this insightful episode. We delve into the basics of social media marketing, the importance of setting SMART goals, identifying your target audience, and choosing the right platforms. We also provide practical tips on budget allocation and cost-effective strategies, plus tools for tracking success and adjusting your strategy. This episode is a must-listen for campground owners aiming to boost their online visibility and attract more campers through strategic social media advertising.