TAC Monday Mastermind
TACMM - November 9 2026
The Agent Collective Monday Mastermind meeting focused on real estate professionals sharing wins and discussing current market challenges. Scott reported success with a real estate school job fair that generated four new agent prospects who attended sales meetings, while Rose celebrated becoming a licensed real estate assistant and already having one contract with two more in progress. Juliana discussed learning valuable client communication strategies through managing a higher-priced luxury listing in a slower market, including implementing regular market updates and competition tracking. The group extensively discussed handling scam offers and suspicious inquiries from investors, with several agents sharing strategies for...
TACMM - November 2 2026
The meeting was a real estate mastermind focused on sharing recent wins and discussing strategies for a challenging market. TAC Gian shared several wins, including a high-value luxury listing, multiple closings, and a successful neighborhood open house event. Rick Warner described a win where he secured a higher price for a long-term listing by resisting a price reduction and negotiating with a buyer. Scott announced the addition of a new agent, Cesar, to his team. Reema shared a win involving a long-term estate listing that finally went under contract after a creative approach with a neighbor. The group discussed the...
TACMM - October 26 2026
This meeting where real estate agents shared their recent wins and discussed market strategies. Agents reported various successes including high-value sales, new listings, and successful buyer transactions, with several mentioning the effectiveness of blogging on their EXP websites to improve their online visibility and attract AI-driven leads. The group discussed challenges with difficult HOA situations and provided marketing suggestions for problematic community associations, including offering to pay special assessments temporarily and creating discount codes. Agents also shared insights about the current market conditions, noting that while inventory is high and prices remain stable, patience is key for sellers rather than...
TACMM - October 19 2026
The meeting was a Monday Mastermind session for the Agent Collective, hosted by Jesse, focused on sharing real estate wins and discussing the use of AI in the business. Several agents shared recent successes, including capturing interested buyers, closing deals, and receiving referrals. Yitzchak and Lani demonstrated how they used Claude AI to create robust, data-driven market reports and CMAs for their clients, which helped them stand out and control the narrative with sellers. Jesse explained the concept of MCPs as connectors that allow AI to integrate with eXp platforms like the hub, MyEXP, and CRMs to automate workflows and...
TACMM - October 12 2026
The Monday Mastermind meeting focused on sharing real estate wins and takeaways from the recent eXpCon 2026 conference in Salt Lake City. Participants including Bradley, Nicole, Steve, Debbie, and others shared their recent business successes, with wins ranging from successful property sales and offers to new listings and referrals. The group discussed key takeaways from eXpCon, particularly emphasizing the importance of social media marketing, YouTube content creation, and AI tools like Claude and Descript for real estate business growth. Jesse introduced three new eXp tools: Shogo (an internal showings app), MCP connectors for integrating AI with eXp systems, and the new...
TACMM - October 5 2026
This was a Monday Mastermind meeting where real estate agents shared market updates and challenges, with many regular participants attending EXPCon in Salt Lake City. The meeting began with agents sharing real estate wins, including Stacie achieving Icon status four years ahead of schedule and Penny successfully closing two deals with another two scheduled for the following week. The main discussion centered around handling complex cash purchase situations, where Betty sought advice about a condo sale where the buyer's funds were coming from distant relatives rather than the buyer directly. The group also addressed challenges with HOA-related properties, including a...
TACMM - September 28 2026
The Agent Collective Monday Mastermind meeting focused on sharing real estate business wins and discussing strategies for maintaining client relationships during challenging market conditions. Participants including Allison, Armand, Peter, Lonnie, Rick, and others shared successful tactics for staying connected with past clients through personal touches, handwritten letters, client appreciation events, and social media monitoring. The discussion addressed how to handle the current market slowdown where listings are sitting longer and buyers are hesitating, with participants sharing specific tactics like offering rate buy-downs, increased buyer agent commissions, and having weekly communication with clients to manage expectations. The meeting also welcomed four...
TACMM - September 21 2026
The Agent Collective mastermind meeting featured real estate agents sharing their recent business wins and discussing strategies for generating leads and selling listings in the current market. Lani detailed her successful Seahawks scavenger bingo game, which generated eight inbound referrals and increased her social media presence. Deborah shared how she secured a new listing by engaging with a client through community Facebook groups. The group discussed various marketing tactics, including the use of lender credits, social media ads, and open houses. Alyson mentioned an upcoming class about assumable loans. The conversation also covered CRM systems, with Armand and others discussing...
TACMM - September 14 2026
The mastermind session, hosted by Armand in place of Jesse, featured real estate agents from across North America sharing their recent business wins and discussing market trends. Participants reported successful closings, new listings, and effective lead generation strategies such as open houses and Google service ads. A significant discussion focused on the impact of data centers on property values and public health, with concerns raised about their placement in residential areas. The group also discussed the increasing prevalence of sewer line inspections in various markets, sharing experiences and recommendations for handling potential issues. New member Dr. Madison Ackridge was welcomed...
TACMM - August 31 2026
The mastermind meeting, hosted by Lynea, focused on sharing recent business wins and discussing strategies for selling inventory and working with buyers in the current real estate market. Participants shared their successes, such as capturing new leads, closing deals, and achieving milestones like Icon Agent status. The group discussed challenges like high inventory levels, price-sensitive buyers, and hesitant sellers. Lynea presented a strategy using a seller wraparound mortgage to increase visibility for a listing. The conversation also covered techniques for managing indecisive buyers, such as setting clear expectations and using data from FHFA to educate clients. Additionally, the topic of...
TACMM - August 24 2026
The Agent Collective Monday Mastermind meeting featured real estate agents sharing their recent wins and discussing creative marketing strategies. Rima organized a neighborhood open house tour with other agents, using Canva and Google My Maps for marketing materials. Lynn hosted a successful community yard sale event that generated leads and positive community engagement. Steve reported an increase in open house traffic and a listing going under contract after taking it over from another agent. The group discussed the effectiveness of group open houses, community events, and consistent social media content, like Nicole's "DocTalk" series and Steve's YouTube channel, to build...
TACMM - August 17 2026
The mastermind meeting focused on sharing recent real estate wins and discussing strategies for managing listings in a challenging market. Members shared successes such as new listings, closed deals, and effective use of open houses and digital marketing. Jesse led the discussion, encouraging agents to share their experiences and challenges, particularly around keeping sellers informed and satisfied when properties linger on the market. The group discussed creative approaches like targeted digital ads, weekly detailed seller reports, and leveraging industry partners for feedback. There was also a conversation about using AI tools like Claude to analyze multiple offers and compile marketing...
TACMM - August 10 2026
The Agent Collective Monday Mastermind meeting featured real estate agents sharing recent business wins and discussing strategies that are working in the current market. Members reported successful open houses, new listings, and closed deals, with several highlighting the effectiveness of agent-to-agent referrals. The group discussed various methods for generating and receiving referrals, including leveraging the eXp Hub, participating in mastermind calls, and using Google Local Service Ads. Ed detailed his system for converting inbound leads into signed listing agreements and then referring them out for a share of the commission. The conversation also touched on the importance of building relationships...
TACMM - August 3 2026
The mastermind meeting featured agents sharing recent business wins, including new listings, accepted offers, and successful open houses. Members discussed strategies for generating leads, such as using local Google service ads, hosting educational calls, and leveraging social media tools like Repurpose.io and Opus Clip for content distribution. Several agents highlighted the value of building relationships with lenders and other professionals for referrals. The group also explored the use of AI tools like Fathom AI, Plaud, and Recolex for content creation, note-taking, and client communication. A discussion on pre-inspections for listings revealed varying practices across different markets, with some areas...
TACMM - July 27 2026
The Agent Collective Monday Mastermind Call featured agents sharing wins and discussing marketing strategies, with Jesse Sikorsky leading the discussion. Agents including TAC Gian, Kelly, Jessica Barffuson, and others shared recent successes including new listings, closed deals, and successful open houses, highlighting active buyer markets despite overall market uncertainty. The group discussed direct mail strategies using Mailbox Power, with Juliana seeking advice on postcard campaigns for specific neighborhoods, and Armand sharing successful event marketing ideas like free coffee and donut gatherings. Lynn presented her plans for a community yard sale event combining charitable elements with local marketing efforts. The conversation...
TACMM - July 20 2026
The Agent Collective Monday Mastermind Call focused on sharing recent wins and discussing current market conditions and strategies. Members shared their successes, including new listings, accepted offers, and effective open house and lead generation tactics. Jesse led a discussion on market trends, noting that homes priced aggressively were selling quickly while others sat, and Ken shared his formula for pricing adjustments based on market feedback. The group discussed the importance of proactive communication with sellers using data and statistics. Jesse also announced upcoming events and resources, including an AI accelerator and a pricing class. The call concluded with Lynn sharing...
TACMM - July 13 2026
The Agent Collective Mastermind meeting focused on sharing recent business wins and discussing strategies for staying top of mind with clients. Members reported successful closings, new listings, and strong open house activity, noting that buyers were becoming more active despite market challenges. Herb emphasized the importance of working a large database and using newsletters, automation, and texting to maintain contact. Yitzchak demonstrated his weekly newsletter setup and discussed the value of a consistent digital presence. The group also discussed tools like Homebot and ManyChat for nurturing leads and building a database. Ed shared his experience with Google LSA ads, which...
TACMM - July 6 2026
The meeting began with Ed hosting the Agent Collective Mastermind in place of Jesse and inviting participants to share their wins from the previous week. Bart shared a successful weekend where he showed a property to a client interested in geoduck farming, potentially leading to a new listing opportunity. Yitzchak reported four successful closings, including a VA loan assumption and work with long-term leads and referrals, putting him on track to match last year's production. Brian described helping grandparents buy a lot and later securing a $1.6 million home contract for them after they decided against building, while also navigating referral...
TACMM - June 29 2026
This was a Monday Mastermind meeting where Armand filled in for Jesse, hosting real estate agents from across North America to share business wins and strategies. The meeting began with participants sharing their recent successes, including Steve Sells Austin's discussion of his effective poker chip business cards and $500 voucher strategy that he claimed had significantly changed his business, along with detailed advice on farming techniques and community events. Allison reported success with foreclosure listings and open houses, while several participants discussed the effectiveness of open houses despite summer travel season, with Armand and Steve emphasizing the long-term value of consistent...
TACMM - June 22 2026
This was a real estate mastermind meeting facilitated by Lynea Carver, where agents shared their recent business wins and discussed operational challenges. Autumn Pickering reported closing multiple deals including a successful listing that went pending within a week after relisting, and highlighted her new certification as a mentor. Steve Sells Austin shared a significant potential deal involving a $5 million property portfolio and mentioned an upcoming $1.015 million closing. Armand emphasized the importance of building teams, noting that having staff handled all his weekend events while he focused on business development. The discussion then shifted to financial record-keeping systems, with Betty asking...
TACMM - June 8 2026
The Agent Collective Monday Mastermind meeting focused on real estate business updates and masterminding strategies, with Jesse facilitating discussions about pre-listing inspections and seller intake forms. Multiple agents shared their recent wins, including new listings, closed deals, and successful open houses, with particular emphasis on market conditions and pricing strategies. The group discussed various approaches to seller intake forms, with participants sharing their different systems for collecting information before and after listing agreements, including automated forms and detailed property condition questionnaires. The conversation also covered market challenges, with agents discussing strategies for handling stale listings over 21 days old and whether...
TACMM - June 1 2026
The Agent Collective Monday Mastermind focused on discussing strategies for handling declining real estate prices and soft market conditions. Agents shared their experiences with sellers who are not achieving expected prices and the challenges of having difficult conversations about market realities. The discussion covered approaches for presenting market data to clients, with emphasis on showing rather than telling sellers about property values, and strategies for working with overpriced listings. Key insights included using coaching techniques to ask questions and let sellers arrive at conclusions themselves, gathering holding cost information to demonstrate financial impact, and implementing price reductions strategically after proper...
TACMM - May 18 2026
The Agent Collective Monday Mastermind meeting focused on real estate agents sharing wins and discussing negotiation strategies. Three agents shared their recent successes: Allison reported multiple referrals including a $1.65 million listing, Lori secured a new listing from a long-term contact through a women's group, and Scott closed a full-price listing in Gold Bar. The group then discussed negotiation techniques, with Rima seeking advice on handling a counteroffer situation where her first-time buyer client wanted additional repairs but the seller only offered $5,000 of the requested $20,000. Jesse and other agents provided guidance on negotiation strategies, emphasizing the importance of understanding the client's...
TACMM - May 11 2026
The Agent Collective Monday Mastermind meeting focused on sharing business wins and discussing follow-up strategies in real estate. Jesse facilitated the discussion where several agents, including Alyson, Scott, and Steve, shared their recent successes, with wins ranging from successful open houses to high-value listings and referrals. The main discussion centered on effective follow-up techniques, particularly for leads who don't respond to initial outreach, with participants sharing strategies like sending personalized content, using upgrade lists, and maintaining consistent contact through segmented email campaigns. The group also addressed questions from newer agents about prioritizing lead generation versus relationship building, with consensus that...
TACMM - May 4 2026
The Agent Collective Monday Mastermind call focused on sharing real estate wins and discussing lead generation strategies. Jesse Zagorski hosted the session where participants shared their recent successes, including closed deals, new listings, and lead generation methods. The discussion covered various digital marketing tools and platforms, with Yitzchak sharing his success using Real Grader for profile optimization and Alex Mayer's news articles, while Scott discussed the effectiveness of Google Local Service Ads. The group also addressed the balance between traditional tactics like door knocking and modern digital strategies, including the emerging importance of AI and answer engine optimization. The call...
TACMM - April 27 2026
Jesse Zagorsky launches a refreshed format for the Agent Collective Monday Mastermind, blending wins, strategy sharing, and live market insights from agents in the field. The session opens with members celebrating recent momentum—successful open houses, accepted offers, referrals, and new listings—reinforcing that active buyers are still moving, especially in lower price points where multiple-offer activity remains strong.
TACMM - April 20 2026
The Agent Collective Monday Mastermind focused on real estate marketing strategies and sharing business wins. The meeting began with participants sharing recent successes, including Alyson's successful open house for a $3.5 million listing and Yitzchak's transition to listing agents after achieving Icon Agent status. The group discussed various marketing approaches for challenging listings, including Facebook reach ads, total farm ads targeting neighbors, and reverse prospecting through MLS data. Juliana shared her experience creating a downsizing ad campaign using Street Text and FollowUp Boss automation targeting potential downsize buyers. The discussion also covered pricing strategies for difficult listings and the importance of...
TACMM - April 13 2026
The Agent Collective's Weekly Mastermind featured a special presentation by Russ Laggan, VP of Growth at eXp, who demonstrated the extensive resources available through eXp University. Russ showcased various training programs including FastCAP, FastATTRAC, and Icon Lead Mastery, highlighting specific results like 1,930 leads claimed by agents from the Realty.com partnership during a 6-week FastCAP program. He explained how eXp University offers live training sessions across different tracks for emerging agents, ICON agents, attraction, and teams, with programs ranging from database and sphere of influence development to social media strategies and open house techniques. The presentation included details about KGCI...
TACMM - April 6 2026
The Agent Collective Monday Mastermind meeting focused on agents sharing wins and strategies for competing effectively in the real estate market. Agents discussed various approaches to differentiate themselves, including using AI to generate leads, offering concierge services like staging and landscaping, creating customized marketing materials, and hosting community events to build relationships. Key strategies shared included providing accurate market data and analysis, offering value-added services like professional photography and staging, and leveraging personal networks and expertise to stand out from competitors. The meeting also welcomed new agents to the collective and announced upcoming events, including a Tech Tuesday session on...
TACMM - March 30 2026
Ed Laine hosts this week’s Agent Collective Mastermind, where top agents share real wins, strategies, and tools that are driving results in today’s market. From closing first-time referrals to securing multiple new listings, the session kicks off with momentum and proof that opportunities are still everywhere for agents who stay proactive. Lani also highlights a major milestone—raising nearly $10,000 for Extend a Hand—showcasing the power of community within eXp. A key highlight is the beta launch of ListIQ, a new tool designed to help agents stand out during listing presentations and improve conversion rates. Early success stories—including...
TACMM - March 23 2026
The Monday Mastermind meeting focused primarily on discussing recent developments in real estate portal exclusivity deals, particularly the exclusive agreements between Zillow and Keller Williams/RE/MAX/Berkshire Hathaway that limit comingsoon listings to only appear on Zillow. Jesse Zagorsky explained that eXp chose not to sign a similar exclusive deal with Zillow, instead pursuing a multi-portal strategy including Homes.com, Realtor.com, and the upcoming Come Home platform that integrates with Google search results. The group discussed how agents should address these changes with sellers and clients, with Lani sharing her successful off-market strategy that focuses on building relationships...
TACMM - March 16 2026
This session highlights the power of proactive marketing and standing out in a crowded real estate market. Steve shares how taking initiative—like promoting his “Pups and Pints” event in person—led to meaningful connections, including a high-value renter interested in attending. The conversation dives into creative branding strategies, including the use of magnetic poker chip business cards that leave a lasting impression and generate long-term leads. The group also explores how AI tools can help agents reverse engineer marketing ideas, streamline content creation, and improve overall efficiency. Agents share proven tactics like multi-channel marketing for expired listings, the importance of direc...
TACMM - March 9 2026
The Agent Collective Monday Mastermind kicked off with real-world wins and lessons from the field. Jesse Zagorsky facilitated the discussion as members shared unique transaction stories—including a complicated $800,000 closing delayed by a three-month divorce issue—and successful lead generation strategies from a recent home show workshop.The conversation also explored new opportunities in the market, including updates on accessory dwelling unit (ADU) laws, tax advantages, and creative property uses like sober living homes. Agents shared insights from the recent Cabo event, highlighting the importance of mindset, health, and personal growth in sustaining long-term success in real estate.The session wrap...
TACMM - March 2 2026
The Agent Collective Monday Mastermind kicked off with real estate wins and open discussion around what’s working in today’s shifting market. From virtual-staged listings going $15,000 over asking to creative pricing strategies generating multiple offers, agents shared real-time successes and lessons from the field.The group tackled the growing challenge of buyer agent feedback, especially in light of legal concerns that have made communication more cautious. Agents discussed how to protect client interests while still maintaining professionalism and strong working relationships across the aisle.A major theme of the conversation: communication and soft skills matter more than ever. In a ma...
TACMM - February 23 2026
The Agent Collective Monday Mastermind focused on sharing real estate business wins and strategies, with several members discussing their success in home buyer seminars and virtual staging. Steve shared his approach to hosting monthly home buyer webinars in Austin, which have attracted 6-28 participants and generated several potential buyers, while Scott demonstrated how he used virtual staging software to create professional-looking listing photos for a vacant property. The group discussed various AI tools for marketing and staging, including Reimagine.AI, ChatGPT, and Perplexity, with members exchanging tips on using these platforms effectively. The conversation ended with an announcement welcoming new...
TACMM - February 16 2026
The Agent Collective Monday Mastermind meeting focused on sharing real estate wins and discussing virtual assistant (VA) usage and lead generation strategies. Several members, including Scott and Alyson, shared their experiences with various lead sources and marketing tools, while the group explored best practices for handling rejection and maintaining productivity. The discussion included detailed conversations about virtual assistant management, with members sharing their experiences working with overseas VAs through companies like Sphere Rocket and OnlineJobs.ph. The conversation ended with an introduction of new agents to the collective and an overview of the AI tool Nano Banana for real estate...
TACMM - February 9 2026
Jesse Zagorsky hosts an open, collaborative mastermind where agents share real wins, challenges, and what’s actually working in today’s shifting market. The conversation covers pricing and price-reduction strategies, seller communication, and the balance between patience and price. Agents also dive into creative open house marketing, community farming, local business relationships, and lead-generation tactics that drive listings. This episode is all about practical insights, shared experience, and real-world strategies you can apply immediately.
TACMM - February 2 2026
This week’s Agent Collective Monday Mastermind kicked off with real wins—from landing expired listings to negotiating higher short-sale offers—setting the tone for a high-impact conversation. The group dove into what’s working right now, including expired listing strategies, postcard marketing that’s actually generating traction, and creative community engagement ideas that build real relationships. The discussion also covered listing agreement negotiations, how to confidently handle seller expectations, and when (and how) to have price-adjustment conversations backed by data. Members shared practical approaches to pricing strategy, market timing, and decision-making styles—along with a look at how AI and tech too...
TACMM - January 26 2026
In this Agent Collective Mastermind session, members dive into real-world marketing strategies and client experiences. The group discusses handling client cancellations with professionalism, sharing lessons learned from challenging situations, and exchanging ideas around postcards, e-newsletters, and social media tools. The conversation reinforces collaboration, support, and the value of growing together through shared insight and community.
TACMM - January 19 2026
In this episode of the Agent Collective Mastermind, Ed Laine leads a dynamic conversation focused on networking, relationship-building, and leveraging tools to grow a modern real estate business. The group shares recent wins, from referral-based clients and unexpected cost savings to creative ways agents are staying visible and connected in their communities. The discussion dives into smart holiday follow-up practices, unique marketing ideas (including dog-powered branding and QR code networking), and practical tech solutions like Real Grader, CRM integrations, and AI-driven content creation. Agents also explore how to reduce friction in networking, optimize online profiles for AI search, and use...