Rooted in Retail

Are you ready to learn how to craft a business and a life that you truly love? Well, today, we're diving deep into just that with the incredible Kareen Walsh. She’s a friend and mentor who has mastered the art of building a business while staying true to herself.

Kareen's evolution from a people-pleaser to seven-figure business builder is truly inspiring. Through her Evolve methodology, she empowers clients to transition from feeling lost to discovering alignment as they scale their businesses and step into their ultimate visions for their lives and careers.

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Are you doing anything with affiliate marketing?  Have you heard of affiliate marketing? Have you done any research thinking it could help drive traffic to your store? Or maybe you’ve done nothing at all, maybe you can’t see how affiliate marketing is going to help your brick-and-mortar store. 

Give me a chance to show you how it can work and why its important for you to consider as part of your marketing.

The thing is,  affiliate marketing is not new. It's been around for a long time. But we...

Affiliate marketing isn't just for the big players. It's a powerful tool that can help grow your e-commerce business and open doors to new revenue streams without the hassle of more inventory. But if you're new to the concept or unsure if it's right for you, don't worry. 

Today, I'm joined by Wade Tonkin, a seasoned expert with over 25 years in the affiliate marketing world. As the Director of Global Affiliate Marketing at Fanatics, he's been at the forefront of managing affiliate programs for some of the biggest brands in sports. 

Today, we're diving deep into social media and how it can drive meaningful foot traffic to your store. I'm thrilled to be joined by our digital strategist at Crystal Media, Steph Bechard. 

With over six years of experience in building online communities and skyrocketing engagement for retailers, Steph brings a ton of knowledge to the table. As the driving force behind our insider membership program at Crystal Media and the go-to expert for social media audits, Steph is immersed in social media every day.

In this episode, we're tackling t...

In this episode of 'After the Show,' host Crystal Vilkaitis discusses key takeaways from a previous episode featuring guest Miranda Heslip, co-owner of Cloud Nine Pajamas. The conversation touches on the importance of social media, email marketing, and ways to earn money passively. Despite the interest in passive income strategies, Crystal shifts the focus to the power of determining 'Who, Not How' in business, emphasizing delegation, strategic outsourcing, and utilizing resources like the book by Dan Sullivan and Benjamin Hardy. She shares personal experiences and insights on how letting go of specific tasks can fuel business growth and...

If you've ever dreamt of making money while you sleep, then you're in for a treat. In this episode, we're diving into the secrets of passive income with a special guest who knows a thing or two about it.

I'm thrilled to introduce Miranda Heslip, co-owner of Cloud Nine Pajamas. Miranda, along with her sisters, has mastered the art of bringing in revenue around the clock through their successful e-commerce venture. 

Today, Miranda pulls back the curtain and shares how Cloud Nine Pajamas leverages social media and email marketing t...

Welcome to Rooted in Retail: After the Show. This week I am diving into one of my biggest takeaways from my interview with Alex Back from Couch.com. It was hard to pick just one because I had so many takeaways so be sure to go back and catch that episode. 

Today I want to focus on the power of brand collaboration and partnership in retail. This episode is packed with tips for starting small with collaborations, aligning with brands that share similar values, and leveraging local opportunities to boost foot traffic and community e...

Meet Alex Back, an e-commerce entrepreneur who is shaking up the furniture industry. He’s the founder of Couch.com, a new startup focused on solving one of the biggest issues for consumers in the furniture industry: where the heck to buy a couch? 

Before launching Couch.com, Alex co-founded and ran Apt2B, a popular online furniture brand that he led to a successful exit and transition just last year. In this episode, he shares his favorite tips and tools to help retailers market, evolve, and think outside of the box. 

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We’re back this week with round two from the Dallas Market Center! Today's episode is a special one because I had the chance to sit down in person with Teddie Garrigan, the co-founder of Coco & Dash.

Teddie, alongside her daughter Courtney, is the force behind Coco & Dash, an award-winning home decor retail shop that's all about creative furnishings, lighting, art, and accessories.

In this episode, Teddie shares her strategies for building a strong retail brand presence on Instagram. From debunking the myth of low engagement to emphasizing the tr...

In January, I had the pleasure of sitting down with not one, but two remarkable guests at the Dallas Market Center. Today, I’m thrilled to introduce Brianna Cannon, the creative force behind BriannaCannon.com and a seasoned retail veteran with over two decades of experience. Trust me, this episode is nothing short of a retail masterclass.

Brianna's fashion and lifestyle brand is bold, flashy, and beautiful. In this episode, we dive into the secrets behind her social media success, both organic and through paid ads. From building a powerful brand identity to navigating th...