Rooted in Retail

Merchandising isn’t just about aesthetics—it’s about strategy. In this episode, Ani Nersessian shares how to create a retail space that not only looks great but drives real results. She walks you through practical starting points, from visual tweaks to organizing product flow, all grounded in understanding what your customer truly needs.

Whether you’re setting up shop for the first time or giving your space a much-needed refresh, this episode will help you lay a solid foundation for smarter, more effective merchandising.

[1:45] Ani’s retail journey—and how she learned to design for the cust...

Think direct mail is dead? Think again. In this episode, we sit down with David, a seasoned direct mail expert who’s helped businesses of all sizes use physical marketing to drive real results. David shares how traditional mail is making a comeback—and how you can use it to stand out in a noisy digital landscape.

From building smarter (not bigger) mailing lists to launching your first campaign on a $500 budget, you’ll get practical, no-fluff advice for turning mail into a powerful marketing channel. David also breaks down whether direct mail works best solo o...

Think PR is just for big brands? Think again. In this episode, we explore how organic PR can actually outperform social media, influencers, and even paid ads—especially for local retailers. Learn how to write press releases that land, earn high-quality backlinks, and pitch your story in a way that drives real foot traffic.

You’ll also uncover the most common PR mistakes businesses make (and how to fix them), along with simple yet powerful strategies to get noticed by local media—without a big budget.

This episode is your crash course in high-impact, low-cost public...

In this special episode, we take you inside the opening keynote from EVOLVE, where the spotlight is on navigating change in your retail business with strength and resilience.

You’ll discover why your brain naturally resists change, how to reframe discomfort into growth, and even how to channel emotions like anger into purpose and momentum. From unexpected tariffs to tightening ad budgets, this episode is filled with actionable insights for retail leaders ready to thrive—even through tough times

[2:42] Why your brain is wired to resist change

[2:56] The comfort of fami...

What happens when a business is born out of mud runs, muscle pain, and a mission to help others heal? In this episode, we sit down with Natalie Gardner, co-owner of Dr. Doug’s Balms, to explore how a grassroots wellness brand scaled with heart, honesty, and a focus on progress—not perfection.

From magnesium-infused balms to mindset shifts for overwhelmed entrepreneurs, Natalie shares why staying rooted in purpose matters more than chasing trends. She also breaks down how retailers can embrace imperfection, lead with authenticity, and ask for what they truly need.

What do Disney-level customer experiences have to do with your bottom line? A lot more than you might think. In this episode, Vance Morris—a former Disney World executive turned customer experience strategist—reveals the secrets behind turning casual buyers into loyal fans.

Drawing from years of real-world experience at one of the world’s most customer-obsessed brands, Vance shares powerful strategies that retailers and e-commerce businesses can use to boost retention, create memorable brand moments, and stand out in a competitive market. From the underrated value of print ads to the magic behind intentional experi...

What does it really mean to be part of a thriving business community that understands the retail grind? In this bonus episode, Crystal Vilkaitis reveals the perks members get when they join IndERA—and it’s so much more than just another business mastermind.

From staying ahead in the ever-evolving retail landscape to unlocking exclusive access to tools, resources, and strategy, Crystal walks you through the six foundational pillars that set Indera apart from other business groups.

If you’re craving real-time business support, a strong network, and tangible growth in your digital presence—this episode...

What does it take to build a successful independent retail business—and keep it thriving for decades? Carol Schroeder, co-owner of Orange Tree Imports, joins us to share her journey as a retailer and local business leader. From launching a gift and gourmet shop to navigating the shift to e-commerce, Carol offers grounded insights on team leadership, community-driven business, and how to stay relevant in a changing retail landscape.

In this episode, you’ll learn how collaborative management can transform your store culture, why thinking of your online shop as a second storefront matters, and how independent reta...

How are tariffs shaping sourcing decisions and inventory management in retail? In this episode of Rooted in Retail, Nathan Sheth from Management-One breaks down the real impact of tariff changes on margins, supply chains, and operational efficiency.

Discover how to build a resilient sourcing strategy, evaluate new vendor partnerships, and optimize inventory to maintain cash flow and avoid costly overstock or stockouts. Nathan also shares insights on consumer behavior trends and practical habits that help retailers protect profitability.

If you want to strengthen your retail business against global disruptions, this episode is packed with actionable...

What makes great packaging more than just a pretty box? Julie Rotuno—a self-proclaimed “packaging nerd” and retail expert—joins us to break down the overlooked power of thoughtful packaging. From low-budget strategies to major industry trends, Julie shares how packaging shapes brand perception, impacts sustainability, and elevates customer experience.

In this episode, you'll learn how to approach packaging even on a tight budget, why materials matter more than ever, and what future-facing brands are doing to stand out on the shelf and in the hearts of consumers.

If you're building a product-based brand or just wan...

A strong brand is more than just a logo—it’s a feeling, a story, and sometimes… one powerful word.

In this episode, we follow Lucy’s incredible journey from retail to design school and into the future of interior design. She shares her insights on how branding becomes unstoppable when people catch on fast, why setting “unreasonable” rules might just be the best thing for your brand, and how to ride the waves of trends without losing your identity. Whether you're in retail, branding, or interior design, this conversation is packed with insights that will level up how you t...

Scaling isn’t the only path to growth—sometimes, the real magic lies in simply improving what’s already there.

In this After the Show segment, we dive into the powerful mindset shift from obsessing over scale to focusing on refinement. From optimizing just one customer touchpoint to enhancing your existing systems, this episode will inspire you to grow by getting better—not just bigger.

[2:21] Focusing on improving vs. the constant scale and growth

[2:39] Why improving can organically lead to business growth

[3:25] How to deliver incredible experiences using a simple framework

[4...

There’s retail—and then there’s retail with heart. In this episode, we explore how one shop owner built a thriving business by listening closely, staying intentional, and showing up authentically both in-store and online. This is your go-to guide for making your brand not just seen, but felt.

Ever walked into a store and felt the difference? That’s what Jan has created with Stocks Culinary Goods. Since 2012, she’s been flipping the script on traditional retail—curating local products with care, crafting content that hits home, and staying in step with trends without losing her brand’s...

What happens when you lose a business partner who was also your closest collaborator and friend? 

In this powerful episode, Michelle shares her journey through the retail world, her deep partnership, and how she’s navigating growth and grief after losing her business partner.

From building lasting rep-retailer relationships to finding strength in memory, this conversation is a tribute to purpose-driven business and human connection.

If you're a brand founder, rep, or retailer looking to deepen your partnerships and build a resilient business, Michelle’s story and insight will guide you with authenticity and h...

Running a retail business isn’t just about products—it’s about people.

In this After the Show segment, we dive into why connections matter and how you can start building and working your network with intention. From asking for help to putting yourself out there, today’s conversation is all about turning relationships into opportunities.

[1:30] How you can build a connection and work your connection
[6:20] You never know what kind of opportunity can show up in one connection
[7:15] Work your network and build them
[9:40] Reach out and ask for help
[10:16] Leverage...

What does it take to build a brand that stands out in the wholesale space? In this episode, Robin Kramer of Red Boot Consulting shares how she went from retail beginnings to helping product-based businesses grow with clarity, confidence, and heart. She opens up about honoring your unique skillset, making the most of trade shows, and why nurturing relationships is the key to long-term success.

If you're an indie brand, retailer, or creative entrepreneur looking to level up your wholesale game, Robin brings the wisdom you need.

 [3:02] Robin’s start in retail

Running a retail business can feel isolating—but it doesn’t have to be.  

In this After the Show segment, we’re talking about the power of community and why surrounding yourself with the right people is key to long-term success. Whether it’s finding local networking groups or connecting with other business owners who *get it*, this episode is packed with real talk and practical advice.  

[0:50] Why a strong community is crucial in retail  

[1:36] Building connections with fellow business owners  

[6:25] The challenge of finding people who understand your journey  

[7:00] Maki...

What does it really take to turn a retail job into a thriving, creative business? In this episode, Ash spills the tea on her rise from retail employee to co-founder of a unique glassware brand. From meeting her business partner to navigating the ups and downs of launching a niche product, Ash shares hard-earned lessons on collaboration, creativity, and staying relevant in a noisy market.

If you’re a dreamer, doer, or indie retailer ready to break the mold, this episode will fire you up.

[2:35] Ash’s retail journey
[4:34] How a business partnership sparked a br...

As a business owner, your team can either help you thrive—or hold you back. In this episode of Retail Therapy,  retail entrepreneur Katie Dhuey joins Kareen Walsh to dive deep into what it really means to build a team that supports you, the business owner—not just the business.

Katie shares what she’s learned managing Affordable Treasures, a successful retail shop that’s thriving without an e-commerce presence. From leadership language shifts (like eliminating “follow through”) to dealing with tough decisions like terminations and change management, this episode explores how the right team can give you space to...

In today’s After the Show segment, we’re getting real about what it takes to thrive in modern retail. Spoiler alert: being dull won’t cut it anymore.

From navigating setbacks to elevating your customer experience, this episode breaks down the mindset and strategy shifts you need to build a resilient and future-ready business. If you’re ready to level up and lead with energy, this one’s for you.

[0:57] Building a resilient business and becoming a modern retailer  

[2:07] Industries have normalized dull—why you can’t afford to  

[4:35] How your worst momen...

What does it really take to stand out in today’s noisy, ever-changing digital landscape? Mark Schaefer—globally recognized author, keynote speaker, and marketing futurist—joins us to unpack the mindset, strategy, and subtle power moves behind meaningful marketing.

In this episode, Mark shares why social media engagement might be overrated, how to push past fear without being loud, and why awe is one of the most underutilized forces in marketing today. If you're a brand builder, creative, or entrepreneur seeking deeper connection with your audience, this conversation is for you.

[2:43] Writing his 11th book  

[3...

Gen Z isn’t just scrolling—they’re shopping with purpose, passion, and personality. In this After the Show segment, we dive into what really makes them tick and how your brand can actually stand out. From turning your store into a social media playground to creating drops with meaning, this episode is packed with real talk and smart strategies to keep Gen Z coming back for more.

[0:50] - Simple ways to attract the next generation

[1:13] - Why Gen Z deserves your full attention

[2:14] - The impact of retail tariffs and what they mean f...

How do you cultivate a retail business that nurtures both customers and community? Liz Ferreira, owner of The Sweet Bay Shop, shares her journey of taking over her mother’s store and shaping it into a space that brings joy—both through plants and meaningful relationships.  

In this episode, Liz dives into the privilege of retail, the power of understanding your market, and how she balances family life with running a successful business. Whether you're a retailer, plant lover, or entrepreneur, there’s something to learn from her story.  

[2:40] Liz’s journey into retail  

[3:40] Ho...

Trust is everything in the collectibles industry—whether you're buying, selling, or running a multi-location business. In this episode of Retail Therapy, we dive into how Jimmy and Jonathan built Roadshow Cards into a trusted, coast-to-coast brand that’s redefining the card-collecting experience.  

With four stores in four different states, their biggest challenge isn’t just growth—it’s consistency. How do you ensure every customer has the same great experience? How do you build a strong leadership team across locations? Business strategist Kareen Walsh shares key strategies on scaling with integrity, strengthening team culture, and making sure your b...

Understanding the impact of screen time and social media usage is essential for businesses to target their audience effectively. In this episode of After the Show, we explore key strategies to capture mindshare and wallet share across generations.

From pricing strategies to platform usage, we break down how to leverage digital trends to boost engagement and drive sales.

[0:33] Pricing strategies and tips to maximize revenue  

[1:28] Understanding mindshare vs. wallet share  

[3:10] Insights on Americans' average screen time  

[4:38] Social media usage trends by generation  

[7:02] Which platforms each generation is usin...

How do you turn your retail store into a must-visit destination? In this episode, Mary Liz Curtin, co-founder of Leon & Lulu, shares her expert insights on creating unforgettable customer experiences, hosting successful events, and staying financially strong in the ever-changing retail landscape.  

Discover how to keep customers entertained, attract them to your events, and balance trends without losing your brand’s identity. Whether you’re a seasoned retailer or just starting, this episode is packed with actionable strategies to help you thrive!  

[6:38] Mastering customer entertainment  

[9:14] How to get customers excited to attend events  

[10...

A great product isn’t enough—your online presence matters just as much!  

In this After the Show segment, we’re diving into how retailers can use LinkedIn to stand out. From positioning yourself as a thought leader to generating leads, we’ll break down how to make the most of this powerful platform. If you want to elevate your brand and connect with the right audience, this episode is for you! 

[1:19] Focusing on what you can control  

[2:54] Viewing retail through a tech company lens  

[4:21] The untapped potential of LinkedIn for retailers  <...

Is your retail business equipped to stand out in today’s competitive market? In this episode, Warren Shoulberg shares expert insights on how independent retailers can adapt, stay relevant, and grow. Learn how to identify key retail trends, simplify e-commerce, and take inspiration from big-box stores—without losing your unique identity and customer experience.  

If you’re looking for actionable strategies to future-proof your retail business, this episode is for you!  

[1:12] About Warren Shoulberg

[3:55] How independent retailers can stay competitive  

[7:03] Why visiting other stores is crucial for growth  

[8:50] Key retail tre...

Running a business isn’t just about making sales—it’s about making smart financial decisions and setting yourself up for long-term success. In this episode, retailer Kayla Albrecht and therapist Kareen dive into the emotional and financial aspects of entrepreneurship, from compensating yourself properly to setting boundaries between work and home life.  

Kayla shares her experience as both a business owner and operator, breaking down the challenges of paying yourself while growing your business. Kareen provides insights on avoiding burnout, the importance of valuing your own work, and how people-pleasing can drain you—financially and emotionally.  

We’ll...

A great product isn’t enough—your store experience needs to be just as exciting!  

In this After the Show segment, we’re exploring how to inject fun into retail spaces. From interactive games to small moments of surprise, we’ll share creative ways to engage customers and make shopping unforgettable. If you want to turn your store into a destination, this episode is for you.  

[2:14] Stepping into a new environment to spark fresh ideas  

[6:01] Understanding what fun looks like for your customers  

[8:30] How to create memorable moments in-store  

[8:45] Rolling the d...

Join the Rooted in Retail Mastermind: Resilient Together

--
Running a retail store is more than just transactions—it’s about creating experiences that keep both customers and employees engaged. In this episode of Rooted in Retail  we are joined by Bryan Gaus and Anthony DiAmbrosio of American Dream as we explore how to balance business operations with a fun, vibrant culture that makes your store a place people love to be.  

 [9:26] How to embed fun into daily operations  

 [11:11] Keeping things fresh with surprise elements  

 [12:03] Leveraging tools to enhance...

Success isn’t just possible—it’s inevitable when you align with the right mindset and actions.  

In this episode, we’re breaking down why your brain can’t fully grasp the level of success you’re capable of and how to step into that reality. From making tough decisions as a business owner to understanding the power of pruning for growth, this conversation will help you trust the process and recognize the clues guiding you forward.  

[1:53] Your brain can’t imagine the type of success waiting for you  

[5:28] Why your success is i...

Join the Rooted in Retail Mastermind: Resilient Together

--
In this episode of Rooted in Retail, we dive into what it takes to build a million-dollar store. Our returning guest Heidi Hardman shares how being obsessed with your products and truly understanding your customers can set you apart. Learn how to overcome challenges, become “15-mile famous,” and create a thriving retail business that keeps customers coming back. 

[2:25] The journey to building a million-dollar store  

[6:47] Why obsession with products and customer needs is key  

[7:54] How to push through challen...

Running a dance studio takes more than just a love for movement—it requires strategy, discipline, and smart decision-making. In this episode, Rose Kishner, owner of SF Dance Gear, shares how she applies structured planning and business mastery to keep her store thriving.  

Rose opens up about the behind-the-scenes challenges of managing a dance business, from handling operations to making strategic financial decisions. She explains how the *Rapid Planning Method* has helped her stay focused, why mastering one part of the business at a time leads to long-term success, and how the shadowing process has sharpened her lea...

Loving your product isn’t enough—your customer needs to love it too.  

In this After the Show segment, we’re diving into what it takes to truly connect with your audience. From the three-second rule to spotting emotional touchpoints, we’ll cover practical ways to see your business through your customer’s eyes. If you want to create a frictionless experience and build deeper relationships with your customers, this episode is for you.  

[1:11] Why your passion doesn’t guarantee customer love  

[1:46] The three-second rule: capturing attention fast  

[6:21] Walking in your customer’s shoes...

Join the Rooted in Retail Mastermind: Resilient Together

--
It’s a special episode as Rooted in Retail celebrates its 2nd anniversary! 

Joining us is Ginny Carosso from Port Gamble General Store, a seasoned retail expert with a degree in Retail Business and extensive experience in curating product assortments. Ginny shares her insights on understanding customers, gathering data, and creating a brand experience that feels like home. 

Plus, we dive into the balance between physical and online stores in today’s tech-driven world. Be sure to check out! 

[3:36...

Success in retail isn’t a solo journey—it’s built on relationships, mentorship, and an abundance mindset.  

In this After the Show segment, we’re diving into why collaboration is key to growth. We'll break down how to shift away from a scarcity mindset, embrace opportunities to work with others, and confidently reach out for support. If you’ve ever hesitated to ask for help or felt like you’re in it alone, this episode will remind you that success is a team effort.  

[01:05] Why collaboration and mentorship matter in retail  

[04:37] Ov...

Join the Rooted in Retail Mastermind: Resilient Together

--
In this episode, retail expert Bob Negen from WhizBang! Retail Training shares the essential role employee training plays in building a thriving retail business. With decades of experience, Bob dives into what makes training a game-changer, how to implement a program that sticks, and the secret to completing any project. Learn how to keep your customers top-of-mind while boosting team performance.

[3:30] Introduction to Bob Negen

[8:53] A defining moment that has shaped retail today

[12:55] Why training is critical in...

Running a successful business goes beyond day-to-day operations—it’s about leadership, vision, and leveraging the right frameworks to scale. In today’s episode, we’re joined by Maureen and business strategist/therapist Kareen Walsh to explore how to elevate your business and lead with purpose.  

Maureen shares her retail journey, from early successes to learning how to balance control and leadership after scaling her business. Kareen brings her expertise in conscious leadership and explains how using the EOS (Entrepreneurial Operating System) framework can help business owners feel more in control and aligned with their vision.  

We’ll...

Feeling creatively stuck? You’re not alone—but there are ways to reignite that spark.

In this quick After the Show episode, we’ll explore three simple yet powerful methods to inspire creativity and bring new energy to your work. You’ll learn how to flip the script, embrace unexpected combinations, and dreamstorm your way to fresh ideas. These strategies will help you break free from limiting habits and take a bold approach to thinking outside the box.

[2:00] How feeling like you need to be a certain way holds you back
[4:07] Comparing older styles to fresh...