Rooted in Retail

A strong brand is more than just a logo—it’s a feeling, a story, and sometimes… one powerful word.

In this episode, we follow Lucy’s incredible journey from retail to design school and into the future of interior design. She shares her insights on how branding becomes unstoppable when people catch on fast, why setting “unreasonable” rules might just be the best thing for your brand, and how to ride the waves of trends without losing your identity. Whether you're in retail, branding, or interior design, this conversation is packed with insights that will level up how you t...

Scaling isn’t the only path to growth—sometimes, the real magic lies in simply improving what’s already there.

In this After the Show segment, we dive into the powerful mindset shift from obsessing over scale to focusing on refinement. From optimizing just one customer touchpoint to enhancing your existing systems, this episode will inspire you to grow by getting better—not just bigger.

[2:21] Focusing on improving vs. the constant scale and growth

[2:39] Why improving can organically lead to business growth

[3:25] How to deliver incredible experiences using a simple framework

[4...

There’s retail—and then there’s retail with heart. In this episode, we explore how one shop owner built a thriving business by listening closely, staying intentional, and showing up authentically both in-store and online. This is your go-to guide for making your brand not just seen, but felt.

Ever walked into a store and felt the difference? That’s what Jan has created with Stocks Culinary Goods. Since 2012, she’s been flipping the script on traditional retail—curating local products with care, crafting content that hits home, and staying in step with trends without losing her brand’s...

What happens when you lose a business partner who was also your closest collaborator and friend? 

In this powerful episode, Michelle shares her journey through the retail world, her deep partnership, and how she’s navigating growth and grief after losing her business partner.

From building lasting rep-retailer relationships to finding strength in memory, this conversation is a tribute to purpose-driven business and human connection.

If you're a brand founder, rep, or retailer looking to deepen your partnerships and build a resilient business, Michelle’s story and insight will guide you with authenticity and h...

Running a retail business isn’t just about products—it’s about people.

In this After the Show segment, we dive into why connections matter and how you can start building and working your network with intention. From asking for help to putting yourself out there, today’s conversation is all about turning relationships into opportunities.

[1:30] How you can build a connection and work your connection
[6:20] You never know what kind of opportunity can show up in one connection
[7:15] Work your network and build them
[9:40] Reach out and ask for help
[10:16] Leverage...

What does it take to build a brand that stands out in the wholesale space? In this episode, Robin Kramer of Red Boot Consulting shares how she went from retail beginnings to helping product-based businesses grow with clarity, confidence, and heart. She opens up about honoring your unique skillset, making the most of trade shows, and why nurturing relationships is the key to long-term success.

If you're an indie brand, retailer, or creative entrepreneur looking to level up your wholesale game, Robin brings the wisdom you need.

 [3:02] Robin’s start in retail

Running a retail business can feel isolating—but it doesn’t have to be.  

In this After the Show segment, we’re talking about the power of community and why surrounding yourself with the right people is key to long-term success. Whether it’s finding local networking groups or connecting with other business owners who *get it*, this episode is packed with real talk and practical advice.  

[0:50] Why a strong community is crucial in retail  

[1:36] Building connections with fellow business owners  

[6:25] The challenge of finding people who understand your journey  

[7:00] Maki...

What does it really take to turn a retail job into a thriving, creative business? In this episode, Ash spills the tea on her rise from retail employee to co-founder of a unique glassware brand. From meeting her business partner to navigating the ups and downs of launching a niche product, Ash shares hard-earned lessons on collaboration, creativity, and staying relevant in a noisy market.

If you’re a dreamer, doer, or indie retailer ready to break the mold, this episode will fire you up.

[2:35] Ash’s retail journey
[4:34] How a business partnership sparked a br...

As a business owner, your team can either help you thrive—or hold you back. In this episode of Retail Therapy,  retail entrepreneur Katie Dhuey joins Kareen Walsh to dive deep into what it really means to build a team that supports you, the business owner—not just the business.

Katie shares what she’s learned managing Affordable Treasures, a successful retail shop that’s thriving without an e-commerce presence. From leadership language shifts (like eliminating “follow through”) to dealing with tough decisions like terminations and change management, this episode explores how the right team can give you space to...

In today’s After the Show segment, we’re getting real about what it takes to thrive in modern retail. Spoiler alert: being dull won’t cut it anymore.

From navigating setbacks to elevating your customer experience, this episode breaks down the mindset and strategy shifts you need to build a resilient and future-ready business. If you’re ready to level up and lead with energy, this one’s for you.

[0:57] Building a resilient business and becoming a modern retailer  

[2:07] Industries have normalized dull—why you can’t afford to  

[4:35] How your worst momen...

What does it really take to stand out in today’s noisy, ever-changing digital landscape? Mark Schaefer—globally recognized author, keynote speaker, and marketing futurist—joins us to unpack the mindset, strategy, and subtle power moves behind meaningful marketing.

In this episode, Mark shares why social media engagement might be overrated, how to push past fear without being loud, and why awe is one of the most underutilized forces in marketing today. If you're a brand builder, creative, or entrepreneur seeking deeper connection with your audience, this conversation is for you.

[2:43] Writing his 11th book  

[3...

Gen Z isn’t just scrolling—they’re shopping with purpose, passion, and personality. In this After the Show segment, we dive into what really makes them tick and how your brand can actually stand out. From turning your store into a social media playground to creating drops with meaning, this episode is packed with real talk and smart strategies to keep Gen Z coming back for more.

[0:50] - Simple ways to attract the next generation

[1:13] - Why Gen Z deserves your full attention

[2:14] - The impact of retail tariffs and what they mean f...

How do you cultivate a retail business that nurtures both customers and community? Liz Ferreira, owner of The Sweet Bay Shop, shares her journey of taking over her mother’s store and shaping it into a space that brings joy—both through plants and meaningful relationships.  

In this episode, Liz dives into the privilege of retail, the power of understanding your market, and how she balances family life with running a successful business. Whether you're a retailer, plant lover, or entrepreneur, there’s something to learn from her story.  

[2:40] Liz’s journey into retail  

[3:40] Ho...

Trust is everything in the collectibles industry—whether you're buying, selling, or running a multi-location business. In this episode of Retail Therapy, we dive into how Jimmy and Jonathan built Roadshow Cards into a trusted, coast-to-coast brand that’s redefining the card-collecting experience.  

With four stores in four different states, their biggest challenge isn’t just growth—it’s consistency. How do you ensure every customer has the same great experience? How do you build a strong leadership team across locations? Business strategist Kareen Walsh shares key strategies on scaling with integrity, strengthening team culture, and making sure your b...

Understanding the impact of screen time and social media usage is essential for businesses to target their audience effectively. In this episode of After the Show, we explore key strategies to capture mindshare and wallet share across generations.

From pricing strategies to platform usage, we break down how to leverage digital trends to boost engagement and drive sales.

[0:33] Pricing strategies and tips to maximize revenue  

[1:28] Understanding mindshare vs. wallet share  

[3:10] Insights on Americans' average screen time  

[4:38] Social media usage trends by generation  

[7:02] Which platforms each generation is usin...

How do you turn your retail store into a must-visit destination? In this episode, Mary Liz Curtin, co-founder of Leon & Lulu, shares her expert insights on creating unforgettable customer experiences, hosting successful events, and staying financially strong in the ever-changing retail landscape.  

Discover how to keep customers entertained, attract them to your events, and balance trends without losing your brand’s identity. Whether you’re a seasoned retailer or just starting, this episode is packed with actionable strategies to help you thrive!  

[6:38] Mastering customer entertainment  

[9:14] How to get customers excited to attend events  

[10...

A great product isn’t enough—your online presence matters just as much!  

In this After the Show segment, we’re diving into how retailers can use LinkedIn to stand out. From positioning yourself as a thought leader to generating leads, we’ll break down how to make the most of this powerful platform. If you want to elevate your brand and connect with the right audience, this episode is for you! 

[1:19] Focusing on what you can control  

[2:54] Viewing retail through a tech company lens  

[4:21] The untapped potential of LinkedIn for retailers  <...

Is your retail business equipped to stand out in today’s competitive market? In this episode, Warren Shoulberg shares expert insights on how independent retailers can adapt, stay relevant, and grow. Learn how to identify key retail trends, simplify e-commerce, and take inspiration from big-box stores—without losing your unique identity and customer experience.  

If you’re looking for actionable strategies to future-proof your retail business, this episode is for you!  

[1:12] About Warren Shoulberg

[3:55] How independent retailers can stay competitive  

[7:03] Why visiting other stores is crucial for growth  

[8:50] Key retail tre...

Running a business isn’t just about making sales—it’s about making smart financial decisions and setting yourself up for long-term success. In this episode, retailer Kayla Albrecht and therapist Kareen dive into the emotional and financial aspects of entrepreneurship, from compensating yourself properly to setting boundaries between work and home life.  

Kayla shares her experience as both a business owner and operator, breaking down the challenges of paying yourself while growing your business. Kareen provides insights on avoiding burnout, the importance of valuing your own work, and how people-pleasing can drain you—financially and emotionally.  

We’ll...

A great product isn’t enough—your store experience needs to be just as exciting!  

In this After the Show segment, we’re exploring how to inject fun into retail spaces. From interactive games to small moments of surprise, we’ll share creative ways to engage customers and make shopping unforgettable. If you want to turn your store into a destination, this episode is for you.  

[2:14] Stepping into a new environment to spark fresh ideas  

[6:01] Understanding what fun looks like for your customers  

[8:30] How to create memorable moments in-store  

[8:45] Rolling the d...

Join the Rooted in Retail Mastermind: Resilient Together

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Running a retail store is more than just transactions—it’s about creating experiences that keep both customers and employees engaged. In this episode of Rooted in Retail  we are joined by Bryan Gaus and Anthony DiAmbrosio of American Dream as we explore how to balance business operations with a fun, vibrant culture that makes your store a place people love to be.  

 [9:26] How to embed fun into daily operations  

 [11:11] Keeping things fresh with surprise elements  

 [12:03] Leveraging tools to enhance...

Success isn’t just possible—it’s inevitable when you align with the right mindset and actions.  

In this episode, we’re breaking down why your brain can’t fully grasp the level of success you’re capable of and how to step into that reality. From making tough decisions as a business owner to understanding the power of pruning for growth, this conversation will help you trust the process and recognize the clues guiding you forward.  

[1:53] Your brain can’t imagine the type of success waiting for you  

[5:28] Why your success is i...

Join the Rooted in Retail Mastermind: Resilient Together

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In this episode of Rooted in Retail, we dive into what it takes to build a million-dollar store. Our returning guest Heidi Hardman shares how being obsessed with your products and truly understanding your customers can set you apart. Learn how to overcome challenges, become “15-mile famous,” and create a thriving retail business that keeps customers coming back. 

[2:25] The journey to building a million-dollar store  

[6:47] Why obsession with products and customer needs is key  

[7:54] How to push through challen...

Running a dance studio takes more than just a love for movement—it requires strategy, discipline, and smart decision-making. In this episode, Rose Kishner, owner of SF Dance Gear, shares how she applies structured planning and business mastery to keep her store thriving.  

Rose opens up about the behind-the-scenes challenges of managing a dance business, from handling operations to making strategic financial decisions. She explains how the *Rapid Planning Method* has helped her stay focused, why mastering one part of the business at a time leads to long-term success, and how the shadowing process has sharpened her lea...

Loving your product isn’t enough—your customer needs to love it too.  

In this After the Show segment, we’re diving into what it takes to truly connect with your audience. From the three-second rule to spotting emotional touchpoints, we’ll cover practical ways to see your business through your customer’s eyes. If you want to create a frictionless experience and build deeper relationships with your customers, this episode is for you.  

[1:11] Why your passion doesn’t guarantee customer love  

[1:46] The three-second rule: capturing attention fast  

[6:21] Walking in your customer’s shoes...

Join the Rooted in Retail Mastermind: Resilient Together

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It’s a special episode as Rooted in Retail celebrates its 2nd anniversary! 

Joining us is Ginny Carosso from Port Gamble General Store, a seasoned retail expert with a degree in Retail Business and extensive experience in curating product assortments. Ginny shares her insights on understanding customers, gathering data, and creating a brand experience that feels like home. 

Plus, we dive into the balance between physical and online stores in today’s tech-driven world. Be sure to check out! 

[3:36...

Success in retail isn’t a solo journey—it’s built on relationships, mentorship, and an abundance mindset.  

In this After the Show segment, we’re diving into why collaboration is key to growth. We'll break down how to shift away from a scarcity mindset, embrace opportunities to work with others, and confidently reach out for support. If you’ve ever hesitated to ask for help or felt like you’re in it alone, this episode will remind you that success is a team effort.  

[01:05] Why collaboration and mentorship matter in retail  

[04:37] Ov...

Join the Rooted in Retail Mastermind: Resilient Together

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In this episode, retail expert Bob Negen from WhizBang! Retail Training shares the essential role employee training plays in building a thriving retail business. With decades of experience, Bob dives into what makes training a game-changer, how to implement a program that sticks, and the secret to completing any project. Learn how to keep your customers top-of-mind while boosting team performance.

[3:30] Introduction to Bob Negen

[8:53] A defining moment that has shaped retail today

[12:55] Why training is critical in...

Running a successful business goes beyond day-to-day operations—it’s about leadership, vision, and leveraging the right frameworks to scale. In today’s episode, we’re joined by Maureen and business strategist/therapist Kareen Walsh to explore how to elevate your business and lead with purpose.  

Maureen shares her retail journey, from early successes to learning how to balance control and leadership after scaling her business. Kareen brings her expertise in conscious leadership and explains how using the EOS (Entrepreneurial Operating System) framework can help business owners feel more in control and aligned with their vision.  

We’ll...

Feeling creatively stuck? You’re not alone—but there are ways to reignite that spark.

In this quick After the Show episode, we’ll explore three simple yet powerful methods to inspire creativity and bring new energy to your work. You’ll learn how to flip the script, embrace unexpected combinations, and dreamstorm your way to fresh ideas. These strategies will help you break free from limiting habits and take a bold approach to thinking outside the box.

[2:00] How feeling like you need to be a certain way holds you back
[4:07] Comparing older styles to fresh...

Join the Rooted in Retail Mastermind: Resilient Together

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In this episode, Lisa Bach, a passionate leader in book publishing and the gift industry, shares insights on how retailers can boost their offerings with curated book collections. From her early retail days to becoming a leader in the book-gift community, Lisa reveals why books are the perfect addition to any store’s product mix.

Discover key trends, how to cater to niche audiences like men’s gifting, and what makes certain books stand out in retail spaces. 

[1:10] Introduction to Lisa Bach
...

Building a retail brand takes more than just hard work—it takes strategic planning and continuous investment in long-term success. In this After the Show segment, we dive into how you can shape your brand and budget effectively to set your business up for future growth.

From smart financial planning to leveraging data for decision-making, this episode covers the core steps to take your retail brand to the next level. Plus, we’ll explore the importance of consistency and treating your brand like an asset to ensure sustained success.

[01:13] Building your brand and increasing awareness  

...

Join the Rooted in Retail Mastermind: Resilient Together

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Tired of high sales but low profits? It’s time to flip the script.  

In this episode, retail finance expert Christyne Gray brings over 20 years of experience to help creative entrepreneurs master their money. Discover how to shift your focus from just growing revenue to maximizing profitability. 

Christyne breaks down the percentages you should be spending, shares common money mistakes retailers make, and introduces realistic revenue mapping techniques that align with your long-term goals. 

If you’re ready to take control of your...

Running a business isn’t just about profits and products—it’s about purpose, passion, and, sometimes, pivoting when things don’t go as planned. In today’s Retail Therapy episode, we’re diving into all of that with two incredible guests: Andrea Spresser, a seasoned retailer, and Kareen Walsh, a business strategist and therapist.

Andrea shares her journey of growing her store since 2009, tripling her revenue after relocating in 2019, and navigating the challenges when her manager retired. She’s now back in the driver’s seat, managing her business, but grappling with the big question: “Is this what I want t...

Running a business means embracing both the highlights and the honest struggles. In this After the show episode, we explore the raw reality of entrepreneurship and discover practical ways to navigate through overwhelming moments.

I’ll also help you realize that success in business isn't about maintaining a perfect facade – it's about embracing the journey, acknowledging challenges, and leading with authenticity.

[1:50] Real talk after recording - facing business challenges head-on

[4:37] Tackling that never-ending to-do list without burning out

[6:55] Why perfect balance in business might be a myth

[8:03] Patience as your...

Join the Rooted in Retail Mastermind: Resilient Together

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Drowning in to-do lists? Your retail time management revolution starts here! 

Join powerhouse Fractional COO Colleen Carswell as she unlocks the vault of game-changing time hacks that transformed her 17-year hospitality career. From energy mapping to guilt-free productivity, discover why traditional time management is dead and what smart retailers are doing instead. 

Get ready to turn chaos into clarity and stress into success!

[4:55] Managing time like your bank account
[7:52] Breaking free from the productivity trap
[10:01] Time chemistry 101: The 4 en...

Retail spaces are more than just stores—they’re immersive experiences designed to captivate, inspire, and connect.  

In this After the Show segment, we dive into some of the most memorable store tour experiences and uncover what makes them stand out. From Dior’s breathtaking lighting to Sephora’s cutting-edge technology, and Hermes’ rooted design philosophy, these spaces show us how retail is evolving to create a sense of belonging and influence.  

Join me as we explore the power of thoughtful design, storytelling, and innovation in retail spaces, and learn how these elements can inspire your own bus...

Join the Rooted in Retail Mastermind: Resilient Together

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Are you spending your time and energy on what really matters for your retail business? In this solo episode, Crystal Vilkaitis dives deep into the essentials of modern retail marketing, customer connection, and creating unforgettable in-store experiences. 

Crystal also shares inspiration from attending the National Retail Federation, offering fresh perspectives on customer service, team adaptability, and creating demand for your store through meaningful connections. If you're ready to show up for your customers and your business, this episode is for you! 

[2:26] Why “show...

Your business isn’t just a source of income—it’s an asset and a reflection of your vision.  

In this After the Show segment, I explore the power of exit planning and how setting clear goals can unlock opportunities and foster resilience. From understanding the importance of seeing your business as an asset to aligning daily actions with yearly objectives, this quick episode will help you think ahead and create a solid exit strategy.  

[0:41] Exit planning: Where to start  

[1:40] Curiosity, knowledge, and opportunity  

[2:56] Becoming a resilient retailer  

[3:53] Your business as...

Join the Rooted in Retail Mastermind: Resilient Together

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Ready to step away from your business and ensure its continued success? 

In this episode, fan favorite Pete Mohr returns to share essential insights on creating a solid exit strategy, building long-term value, and knowing when it’s time to let go. Tune in for expert advice on how to plan your exit while freeing yourself from the daily grind!  

[4:23] Pete’s retail journey recap  

[7:14] Why every business owner needs a solid exit strategy  

[12:09] First steps to escape the day...