Marketing for Entrepreneurs | SEO for small business

Wondering why SEO pricing is all over the place, from a few hundred dollars a month to $5,000 or more? In this episode, Rachel breaks down the three ways small business owners can approach SEO: hiring it out one time, paying for ongoing agency support, or learning to do it themselves, and what each option really costs. You'll learn what agencies typically charge (and what you're actually getting at each price point), and why learning SEO yourself is often the more profitable long-term choice. If you've been trying to figure out what to budget for SEO, this episode will help...

What's the difference between content that ranks and content that gets ignored? In this episode, Rachel unpacks Google's new commodity vs. non-commodity content guidelines and what they mean for your small business website. You'll learn why generic, AI-summarizable content won't get you found anymore, how to tell if your own posts are commodity content, and what to add so your writing stands out to both Google and AI search tools. If you want your content to actually earn traffic instead of being replaced by an AI Overview, this episode will show you how.

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Is it too late to focus on SEO now that everyone's talking about AI search? In this episode, Rachel breaks down what small business SEO actually means today, and why AI search has made it more important, not less. You'll learn how to pick the right keywords, why local SEO and your Google Business Profile matter, what commodity vs. non-commodity content means for your rankings, and how to decide whether to learn SEO yourself or hire it out. If you've been putting off SEO because it feels overwhelming, this episode lays out exactly where to start.

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Is your small business stuck at a plateau? In this episode, Rachel breaks down how business coaching helps small business owners get unstuck, covering the strategic side (what to sell, who to work with, where to focus your time) and the mindset side (imposter syndrome, confidence, and follow-through). Learn the signs it's time to hire a business coach, what coaching typically costs, and how the right coach helps you finally work ON your business instead of just in it.

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Register now for the free SEO class - https://www.etchedmarketing.com...

Are you a small business owner who's new to SEO and wants to learn how to get started with it so you can grow your visibility, traffic, leads, and revenue? If so, this week's episode is going to help you get started with search engine optimization. I'm going to walk you through what you need to have ready ahead of time, how SEO works, what small business SEO does for your business, and more. Get started with SEO today with this episode. 

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Learn how to do SEO on your small business website step by step. Find out what information you need to have before you start choosing SEO keywords or creating any content. If you've never done SEO before, I'll walk you through how to optimize your homepage so you can get started today. Get started with SEO today and help your business be more visible online. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/fre...

Are you trying to help your small business be more visible online so it can grow? Let me walk you through how small business SEO can help you grow. If you want to increase your online presence, grow your visibility, leads, and customers, this will help. Listen in today and find out. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want to work...

Are you trying to grow your small business and figure out the best way to reach the right audience? If so, I want you to know that SEO can help you grow your audience, visibility, leads, and sales if you know what to do and how to do it on your website, blog, podcast, or even social media channels. Your ideal customer is searching for information online. Let me help you understand how to find them. 

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Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

Small Business SEO - What is a title tag, and do I need one? If you're working on SEO for your small business and aren't sure what matters and what doesn't, this week's episode will help you. I'll break down what title tags are, how you write them, what they look like on Google, who they're technically for, and more so you know what to do. 

Once you've written your title tag, the next thing to work on will be your meta description. You can find out more about that here - https://www.e...

If you're doing SEO for your small business, the first, most important step might really surprise you. I don't have student start by choosing keywords or even brainstorming the questions they should answer on their websites and blogs. I have them start with something more foundational: who is their ideal customer? You probably have a good idea who your ideal customer is, but if you're anything like my students and clients (and you probably are), you likely don't know them well enough for SEO. Listen in and find out why knowing your ideal customer is super important to your...

Answer engine optimization, AEO, Generative engine optimization, GEO, search engine optimization, SEO... what the heck does it all mean? What is answer engine optimization, and how does it relate to SEO? Do you need to do both for your small business? Have you found yourself wondering about small business SEO and AEO? Join me in today's episode to find out what it all means, and most importantly, what to do for your business. 

Links mentioned - 

https://www.etchedmarketing.com/blog/the-3-pillars-of-seo

https://www.etchedmarketing.com/blog/why-you-don%E2%80%99t-have-to-be-techie-to-do-seo

Are you working on small business SEO and wondering if Substack might also be a good marketing channel for your business? If so, you're not alone. A lot of my students and clients are finding they love Substack. I wanted to take a bit to explain what you want to think through strategically if you're looking at building out a Substack. It can help or hurt your business depending on how you set it up and what you do with your website and blog content. 

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Is SEO important to your online business? You may be wondering if you're better off with SEO, AEO, GEO, Ads, social media, or something else. Find out how and where SEO fits into your small business marketing plan. I'm here to help you understand how to grow and market your business. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want to work with me 1:1? 

https://www.etched...

Small business SEO tips - how to check your SEO rankings. If you're doing SEO for your small business and you want to know if it's working, then this week's episode will help you. I'm going to walk you through what you want to track and what those numbers mean so you can start to see how things are working. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want...

Small business SEO topic - this week, it's SEO copywriting. What's the difference between copywriting and SEO copywriting, and is one more important to your business than the other? How do you know what to focus on when you're creating content to make sure that it's able to be found by the right people when they're searching online - that, my friend, is at the heart of SEO copywriting. Listen in today and learn. 

Other episodes mentioned in this week's episode: What are Title Tags and do they matter to your small business, and h...

Are you trying to do SEO for your small business and wondering how to create weekly content and have it not take too much time? If so, this week's episode will help you. I'm going to walk you through how to brainstorm content ideas and create a content calendar that will make your life easier. Doing SEO for your small business will help you be more visible online and help the right people find your business. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

Google has made a couple of big announcements recently, and they could impact your small business SEO strategy. Let's chat about what's happening, what they're changing, and what they're saying you need to do to remain visible online. 

First up, Google released its first official guidance on AI optimization. They've also said you don't need to say AEO or GEO; in their eyes, it's all just SEO. You can read their official guidance here - https://developers.google.com/search/docs/fundamentals/ai-optimization-guide

Second, they're changing the search experience, and most queries w...

Are you creating content for SEO? Do you find yourself wondering how to create great content for your readers and make sure it's SEO-friendly so that people can find it wherever they search? If so, you're not alone! Let's talk about how to create great content that's both SEO-friendly and something your audience wants to read. I think there's a big misunderstanding sometimes when it comes to SEO content development. Let's talk about what matters most to your business. 

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Register now for the free SEO class - https://www.etchedmarketing.com/r...

Do you find yourself wondering if Claude or ChatGPT (or another AI tool) can either teach you how to do SEO or just do it for you? If so, you're not alone. I get the appeal. I really do. I recently tested out both Claude and ChatGPT to see if they could either teach me SEO or do SEO on a website and have it work. Listen in to see what I found out and learn what AI can help you with and what it's limitations are when it comes to SEO. 

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Are you trying to do SEO on your own and wondering if what you're doing is working? Find out how to tell if your SEO strategy is working in this week's episode. I'll walk you through what to check to see if everything is working as it should be, so you can be visible, generate traffic, and most importantly, leads for your business. SEO is a great channel for small business owners if you do it the right way. Let me teach you how to do SEO on your website. 

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How are businesses getting leads from Google, Claude, Perplexity, ChatGPT, and other search engines? Find out what other businesses are doing and what you need to do so you can start showing up more often and getting leads and new clients from AI-based search. SEO for small businesses can help you expand your reach, boost your visibility, and drive more traffic which brings more people into your world. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www...

Do you want to learn how businesses get found on ChatGPT? They're getting leads and making sales, but how does it all work? Find out how to be more visible on ChatGPT, Google AI, Perplexity, Claude, or other AI-based search so you can show up in the results and get found by the right people. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want to work with me 1:1? 

h...

Are you new to SEO? Not sure what to do first, what SEO really means, or how it works? If so, you're not alone. Find out how to get started with SEO today to help your business be more visible online. Let me teach you how to get started with SEO. Small business owners, entrepreneurs, and solopreneurs can do great with SEO if they know how. Learn what works and what doesn't when it comes to using SEO to help your business grow. 

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Register now for the free SEO class - h...

Trying to learn SEO on your own can be tough. Find out how it can be tricky and make you think your SEO is working when it really isn't. Learn how to spot SEO keyword issues, traffic issues, and lead generation problems with your SEO strategy. Find out how to save yourself wasted time, effort, and money in today's episode. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
...

Learn how to make money from your podcast. If you currently have a podcast that's costing you money, let's turn it around and make it a great asset for your business. Podcasting can help your business grow if you're strategic with your content and use podcast SEO and keywords to help people find your episodes. 

Let's work on your podcast together. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com...

If you've got an online marketing funnel set up for your business and it's not working as well as you'd like, you may think that you need more traffic. But the reality is, traffic alone won't likely fix your funnel. A broken funnel won't be helped with more traffic, especially ad traffic. You want to make sure everything is working organically before you start ads. Find out how to troubleshoot a broken funnel and figure out what to actually focus on because it's probably not that you need more traffic. 

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Are you creating content on a regular basis, but it's not getting traffic from Google or ChatGPT? If so, something's broken. In this week's episode, I walk you through what the most common issues are when you're creating content that doesn't get traffic. Learn how to spot the issues and whether it's tied to your SEO or not. It could be SEO related, and it could be something else altogether. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are her...

Are you brand new to SEO and not sure what to do first, or even how to get started with SEO? If so, this episode is just for you. It's designed to help you understand how to start with SEO as a beginner and find the easiest way to learn about SEO basics and best practices. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want to work with me 1...

Are you trying to use SEO as one of your online marketing strategies and wondering if you're too late? Find out how to get started with SEO today, even if you're brand new. It's not too late to start generating organic search visibility for your business. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want to work with me 1:1? 

https://www.etchedmarketing.com/marketing-consulting

Are you trying to do SEO or hearing people refer to GEO, SEO, AI SEO, or Answer Engine Optimization and wondering what the heck matters anymore and if any of it works? If so, you're in the right place. 

This week, I'm explaining why visibility in AI based search engines like ChatGPT and perplexity matter so much to your overall online marketing. If you want to be more visible online, generate SEO traffic, and leads, this episode will help you understand what to do. 

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Register now fo...

If you have a podcast and want to monetize it but don't qualify for ads or sponsorships, this episode will help you understand what you can do today. Your podcast can be a great lead generator and nurturing tool for your business. You can make money from your podcast, whether you qualify for ads or sponsorships or not. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want to work...

If you feel like you're overwhelmed by your marketing or burning out but want to grow and scale your business, this episode will help you. Find out how to determine what's working and what's not working with your marketing so you can scale back on what doesn't work and double down on what does. If you are afraid you need to do even more marketing to grow, you probably don't. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are her...

If you're trying to do SEO but aren't sure whether it's working or how to tell if it's working for your niche, this week's episode will help. Find out why SEO hasn't worked for you up until now and what to do instead so that it starts to work. 

Want to join the training class to figure out if what you're doing for SEO is working? Register here. I teach this one once a month. https://www.etchedmarketing.com/registration-doing-seo-right

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Register now for the free SEO c...

If you're trying to do SEO on your own and it feels hard or you are overwhelmed, let me help you understand how to make it easier. SEO can feel much harder to learn than it needs to be. Let me help you. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want to work with me 1:1? 

https://www.etchedmarketing.com/marketing-consulting

 
 Joi...

Do you wonder if your podcast episode titles matter? They do! Learn how to name your episodes so that people find your show and want to listen to your episodes. Podcasting tips to help you grow your show. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want to work with me 1:1? 

https://www.etchedmarketing.com/marketing-consulting

 
 Join me in Simple SEO Conte...

What matters most for SEO this year? Is AI search or Google search more important? How do they differ? Where do you want your business to show up? Find out what matters to your online marketing program so your business can be visible and grow in 2026. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Want to work with me 1:1? 

https://www.etchedmarketing.com/marketing-consulting

Do you wonder if SEO still matters? Are you curious if you should still do SEO today or if you need to focus on AI SEO or something else completely? Don't worry. Listen to today's episode and find out if SEO still matters in 2026 and if it does, what you need to do to help your business be more visible online. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

Wan...

If you're an entrepreneur who's trying to market your business, grow your email list, and make more money, you may find yourself wondering if you need to use ads or SEO to get more people to your opt-in. Join me in today's episode and find out what I recommend entrepreneurs do to grow their email lists and which online marketing channels generally work best. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etc...

If you want to be visible in Google and AI Search in 2026, this is a great time to audit your website content to be sure it's ready. Learn what to look for that will help your site be more likely to show up on Google and in AI search in the new year. Being visible online is the 1st step to growing your business because visibility helps generate awareness, then you can generate leads, and then you can make sales. This is the foundation of your online business. 

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Listen in and learn 5 of the most common SEO mistakes people make that keep them from ranking high and getting traffic from Google. If you're trying to do SEO on your site, this episode will help you. It's one of the most popular episodes of 2025, and there's a reason for that. It's full of SEO tips that you can use right away. 

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

 
 My free resources are here- https://www.etchedmarketing.com/freebies
 
 

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