The Real Estate Agent Playbook
The Real Estate Agent Playbook is a podcast for agents looking to take their business to the next level. Hosted by a successful agent and high school basketball coach, the show combines real estate expertise with a winning mindset to help agents succeed in the competitive world of real estate. Listeners can expect to learn strategies for scaling their business, building a strong community, and producing at the highest levels. Whether you're new to the industry or a seasoned pro, The Real Estate Agent Playbook will give you the tools you need to win at the game of real estate.
Why Most Real Estate Agents Burn Out (And How to Fix It in 90 Days)

Are you feeling burnt out as a real estate agent? You’re not alone. Most agents never get taught how to build a sustainable business—and end up working harder, earning less, and questioning if it’s even worth it.
In this video, I break down why real estate burnout happens, the hidden signs most agents miss, and a step-by-step 90-day plan to fix it for good. Whether you’re a new agent or a top producer feeling stuck, you’ll walk away with clarity, strategy, and a real path forward.
👉 I help agents like you every sin...
The Real Listing Goldmine? Don’t Fail Your First-Time Sellers

If you're only focused on first-time buyers, you're missing the biggest listing opportunity in today’s market: first-time sellers.
These clients are overwhelmed, confused, and completely unprepared for what selling looks like in a high-inventory, rate-sensitive market—and most agents aren’t equipped to guide them properly.
In this episode, I walk you through the exact playbook for helping move-up clients sell their first home with confidence. You’ll learn how to educate, position, and close these deals while building long-term trust that fuels repeat and referral business.
🧠What You’ll Learn:
The psycholog...Why Ignoring First-Time Buyers is the Most Expensive Mistake You’ll Make

learn exactly how to position your clients to win, how to handle tough objections with confidence, and how to turn today’s buyers into tomorrow’s loyal repeat and referral machine.
🧠What you’ll learn:
âś…The mindset shift agents need to work entry-level clients in tight markets
âś…How to reframe affordability conversations and set expectations early
âś…Tactical offer positioning strategies for low down payment clients
âś…Why every first-time buyer represents 5-10 future deals (and how to secure them)
📲 I help agents across the country build scalable lead gen and buyer system...
They Said Buyers Should Pay Their Agents—Then the Market Got Complicated

Back in 2024, the headlines screamed it: “Buyers agents are done!” “You’ll never get paid again!” And sure, the lawsuits made some noise—but the real market shift? It was the interest rates.
As rates climbed and affordability got tighter, buyers and sellers alike started facing new challenges—negotiation tactics, seller credits, rate buydowns, deal structuring… and suddenly, they needed skilled agents again.
In this episode, I break down:
✅Why the commission lawsuits weren’t the real threat.
✅How a single change—rates—flipped the market dynamic.
✅Why the agents who didn’t panic are...
Real Talk: What Happens to Your Business If You’re Gone Tomorrow?

What if building your legacy started with just one conversation—and just one agent?
In this episode, I share the story of a talented agent I had the privilege of mentoring over the last six years. She was a powerhouse—respected, consistent, and truly gifted at closing deals. But after her unexpected passing, one question haunted me: What if she had just sponsored one agent?
This isn’t a pitch. This is a wake-up call.
Whether you’re at eXp Realty or another brokerage, this video explores how the revenue share model—done right—can...
The Farming Fix: How to Turn Community into Consistent Lead Machine

You keep mailing. Posting. Farming.
But when a sign goes up in your neighborhood… it’s not yours.
This video breaks down why traditional farming isn’t working anymore—and exactly what to do instead.
In today’s market, sellers aren’t just looking for who’s visible—they want someone they can trust.
And the truth?
They already know the local agent by name.
But that doesn’t mean they’re calling you… yet.
🎯 In this episode, you’ll learn:
Why most agents are wasting thousands farmi...Why Your Neighbors Keep Hiring Other Agents (And How to Stop It)

Why Your Neighbors Keep Hiring Other Agents (And How to Stop It)
Sick of seeing other agents' signs pop up in your neighborhood? Losing listings isn't just a missed opportunity—it's your reputation at stake.
In this quick video, you'll learn exactly how to flip the script:
✅ Inventory’s Up, Confidence is Down
DOM rising, sellers confused—it's your time to shine.
âś… Every Listing = Visibility
Signs, QR codes, mailers, open houses—turn each into 10+ pieces of content.
âś… Mindset Shift
Visibility over speed. Be undeniable.
Is eXp Realty Bad for New Agents? Here’s the Truth

Is eXp Realty bad for new agents—or just misunderstood? In this episode, I break down what most people get completely wrong about eXp, and how—with the right sponsor—you can actually thrive from day one.
I’ll share the real story about what eXp offers, how I coach new agents personally, and how one of my partners, Joseph, got his first deal under contract in just 3 weeks after joining us. You'll also see how I help agents get connected to the right mentor, state leadership, and the best training tools in real estate—plus exclusive access to...
The Best Listing Strategy? Expectations First, Then Consistent Communication

Listing a home is easy—leading the client through the full journey is where the pros rise above.
Here’s the truth: only 24% of sellers in 2024 felt like their agent stayed engaged after listing. That’s the communication gap killing client trust (and referrals).
In this episode, we break down the real listing strategy:
Set clear expectations upfrontShow up consistently, even when “nothing is happening”Overdeliver with proactive communication that builds trust📌 You’ll Learn:
How to build a simple communication rhythm that makes you unforgettableHow to avoid going “ghost” once the listing is live...Stop the Panic Price Drops—Use This Listing Pivot Plan Instead

The average listing is now spending 53 days on market nationwide—and sellers are panicking. But cutting the price isn’t always the answer.
In this episode, I’ll show you how to reset the momentum on your listing without losing seller trust or defaulting to a price drop.
We’re talking:
Strategic refresh plans that reignite buyer interestHow to lead with data, not emotionThe proven steps to pivot mid-listing and relaunch like a pro📌 You’ll Learn:
The mindset shift agents must make when a listing goes staleTactical upgrades you can do before any...High Inventory, Low Attention—Master Listing Marketing in 2025

The housing market is flooded—over 959,000 homes are for sale nationwide, and Denver just hit 10,345 active listings, a 65% increase year-over-year. With this kind of competition, most listings are getting lost in the noise.
If your strategy is still “post and pray,” you’re invisible. In this episode, I’ll show you how to master marketing in a high-inventory market using creative tactics, emotional storytelling, platform-specific content, and some often-overlooked tools—yes, even Homes.com: Homes for Sale, Homes for Rent, Real Estate is worth another look.
📌 You’ll Learn:
Why MLS alone isn’t enough to get your...Pricing in a High-Rate Market—Exactly What to Do

If you're still using the same pricing strategy from the last decade, you're setting yourself—and your sellers—up for price reductions.
17.5% of listings experienced price cuts last month alone, the highest March rate since 2016.
In today's high-rate market, buyers are ultra-sensitive to monthly payments, insurance hikes, and affordability pressures. In this video, I’ll show you exactly how to price listings to sell fast without falling into the price reduction trap.
We’ll break down:
Why the traditional CMA approach is outdated.How to use hyper-local analytics, showings-per-week data, and even online t...Why Your Listing Isn’t Selling (And How to Fix It Fast)

Wondering why your listings suddenly aren't selling like they used to? You're not alone. Right now, 56.5% of homes are selling below asking price nationwide, and homes are spending an average of 53 days on market—longer than we've seen in years.
In this episode, I dive deep into the psychology behind why listings stall, revealing the mindset gaps between today's cautious buyers and optimistic sellers. More importantly, I'll equip you with practical strategies to reset seller expectations mid-listing, refresh your marketing plan with advanced tactics, and execute with relentless consistency.
It's time to move past reactionary fi...
Co-Sponsor Like a Pro: Brand-Building With Leverage

If you’re the one bringing an agent to the table, you might ask…
“Why am I not the sponsor?”
Here’s the truth: co-sponsorship isn’t a downgrade—it’s a smart, brand-aligned way to plug your agents into a system that works, while still building your own business and getting paid.
In this episode, I break down:
âś… Why co-sponsorship works almost identically to traditional sponsorship
âś… How smart agent placement creates better outcomes for everyone
âś… The importance of letting the new agent choose their value stack
âś… How rev share b...
Why Most New Agents Quit Right Before It Gets Good

Most new agents quit right before it starts working.
In this episode, I break down the 90-Day Rule—why real estate success takes time, how to stay consistent, and what to focus on when you feel stuck.
If you’ve been spinning your wheels, trying a little bit of everything, and wondering why nothing’s working—it’s not because you’re failing. It’s because you’re still in the compound growth zone. The results come… if you don’t quit.
I’ll walk you through:
âś…Why your results lag behind your effort
The Smartest Way to Use eXp’s New Land & Ranch Division to Grow Fast

The launch of eXp's Land & Ranch division isn't just exciting—it's a game-changer. In this episode, I sit down with Taryn King to break down how current eXp agents can take full advantage of this momentum right now—by co-sponsoring agents with confidence and support.
Taryn is one of the most respected land experts in the country and a founding leader in the new Land & Ranch vertical. This isn’t about recruiting—it’s about aligning with the right people to offer value, grow your influence, and expand your revenue share tree with real leverage.
We’ll walk...
Real Estate Burnout? Why Choosing the Right Guide Changes Everything | Cory Williams

Feeling stuck or burnt out in real estate? You might not need a new system—you might need a new mindset.
In this episode, Jeremy Kane sits down with Denver real estate coach and broker Cory Williams (@cory_the_guide) to talk about what it really takes to sustain success in this business—especially when the market gets tough.
If you’re tired of chasing deals, comparing yourself to others, or constantly feeling like you're behind... this one’s for you.
We cover:
🔥 Why building ecosystems over ego-systems is the real unlock
<...Too Busy to Build Revenue Share? This Changes Everything

Top-producing agents know revenue share is smart—but building it often feels impossible when you’re already maxed out.
Creating training? Onboarding systems? Babysitting new agents?
Not happening.
In this episode, I’m breaking down how the Wolfpack Co-Sponsorship Model gives you the ability to plug your recruits directly into a fully built system—without slowing down your own business.
We’ve eliminated the guesswork and built a scalable support engine for you: ✅ 8 Live Weekly Masterminds
âś… Social Agent Academy, Predictable Production, and Foundations Builder Courses
âś… CRM + AI setup, niche mar...
Listings Sitting Too Long? You’re Probably Ignoring These Buyers

In this episode, I’ll break down why contingent offers are often misunderstood—and how to evaluate, structure, and leverage them to move listings that feel stuck.
✅ We’ll cover:
Why contingent buyers are some of the most serious buyers in the marketHow to vet their current home’s status and market viabilityWays to structure contingency timelines that protect your sellerWhy movement creates momentum—and how a contingent offer can be the sparkIf you're a listing agent looking for creative ways to bring stale properties back to life, this one’s for you.
👇 Want my...
Visibility Without the Cringe: Win Clients with Connection

Struggling to stay visible without feeling fake online? You’re not alone—and you don’t have to dance, pitch, or post daily to win clients.
In today’s noisy market, real estate visibility is essential—but it has to be authentic. In this episode, I break down how to build real estate brand awareness through organic outreach, strategic social media presence, and real human connection.
You’ll learn how to develop a social media strategy for real estate agents that doesn’t rely on constant promotion or cringe-worthy tactics. Whether you’re looking to generate inbound...
Tired of Doing Real Estate Alone? You Don’t Have To

Real estate can feel like a lonely grind—especially if your sponsor or brokerage isn’t showing up the way you need them to.
But what if you didn’t have to build your business alone?
In this episode, I’m breaking down how the right environment changed everything for me—from lonely Zoom calls to deep industry friendships, mastermind support, and unforgettable experiences with the Wolfpack.
And here’s the best part: you don’t have to be in the Wolfpack to offer your agents this same experience.
With eXp’s new co-sponsor...
The #1 Reason Your Lead Gen Strategy Is Failing

If your lead gen strategy feels like it’s stuck—or worse, completely broken—this video is for you. As a real estate agent, it’s easy to get caught in the trap of “more leads = more business.” But here’s the truth: the #1 reason most real estate lead generation strategies fail isn’t volume—it’s conversion.
In this video, I break down the biggest mistake agents make when building a pipeline and why having a funnel without a strong middle (nurture, connection, and value) will keep you spinning your wheels. We’ll cover how to shift from a short-ter...
Feeling Stuck? 5 Ways to Stay in the Game

Feeling stuck in your real estate business? You’re not alone. Whether you're facing a slower market, battling imposter syndrome, or struggling to stay consistent, this video breaks down 5 tactical ways to stay in the game—even when deals aren’t flying off the shelf.
As a coach and full-time agent in the Denver and Northern Colorado markets, I’ve lived through the grind. And I know this: staying in momentum is about more than contracts—it’s about showing up with intention, building real skills, and reconnecting to your purpose.
In this episode, we cover:
Ho...Game-Changer Alert: New Co-Sponsor Model at eXp Realty

If you're not in a big downline or part of a major team—but still want to bring massive value to agents you’re attracting to eXp—this episode is for you.
The new co-sponsorship model at eXp Realty allows agents to collaborate with top-tier leadership like the Wolfpack and earn revenue share—even if you’re not officially part of the Wolfpack. That’s right: as a co-sponsor, you can now build your downline, provide full access to powerful training, and get paid for helping agents succeed.
I’m breaking down:
âś… What co-sponsorship i...
The Wolfpack Way: Real Estate Success After Postpartum Struggles | Maddison Berrios

Balancing motherhood and building a real estate business isn’t easy—especially when you’re starting from rock bottom. Maddison Berrios faced postpartum struggles and life challenges that could have held her back, but instead, she used them as fuel to build a thriving real estate career.
In this episode, we dive into:
🔹 How Maddison overcame postpartum struggles to find success in real estate
🔹 The mindset shifts that transformed her career and personal life
🔹 Practical tips for balancing family responsibilities with building a business
🔹 How the Wolfpack Way and eXp Realty’s resou...
If I Could Start My Real Estate Career Over, I’d Do This

When I first started in real estate, I thought it was all about chasing leads and perfecting my pitch. It took me years to realize that the real secret to success wasn’t about selling—it was about CONNECTION.
In this episode, I’m sharing the #1 thing I would do differently if I could start my real estate career over and how this simple mindset shift changed my entire business. If you’re just getting started or feeling stuck, this is the game-changing advice you need to hear.
Key Topics Covered:
âś… Why building connection...
The Wolfpack Way: Building a Real Estate Business from the Ground Up | Mandy Regel

From rock bottom to building a thriving real estate business in three different markets, Mandy Regel’s journey is nothing short of inspiring. In this episode of The Wolfpack Way, we dive deep into how Mandy went from a single mom starting over to a successful real estate agent scaling her business multiple times. Discover the power of resilience, relationship building, and how to thrive even in challenging markets.
Join us as Mandy shares:
How she built her business from scratch—three times!Navigating rural markets with creativity and connection.Tips on creating lasting relationships that turn...The Wolfpack Way: AI vs. Agents—Who Wins? with Adam Gillespie

🤖 AI vs. Agents—Who Wins? The Future of Real Estate Is Here! 🏡
Artificial intelligence is revolutionizing real estate, but does that mean agents are being replaced? Adam Gillespie joins me to break down how AI is reshaping the industry and what agents must do to stay ahead.
In ths episode, we discuss:
🔹 How AI is automating key real estate tasks
🔹 Why agents who adapt will thrive—and those who don’t will struggle
🔹 The best AI tools for lead generation, marketing, and client management
Connect with Adam Gillespie 👇
YT...
Top AI Tools EVERY Real Estate Agent Needs in 2025

Discover the essential AI tools every real estate agent must use to thrive in 2025! 🚀 After my recent collaboration with Adam Gillespie, our Wolfpack resident AI & CRM expert, I'm sharing insider tips and powerful AI platforms to elevate your business right now.
In this episode, you’ll uncover:
Automated CRM and lead nurturing strategies using Lofty (formerly Chime).
How to quickly create social media content using Canva Magic Write, AI that’s built for marketing – Jasper , and Future proof your business with GTM AI .
Maximize your video content and repurpose instantly with Descript...
The Wolfpack Way: Turning Your Passion Into a Lead Machine | Taylor Bunney

How Taylor Bunney Built a 6-Figure Business Through Her Passion! 🔥
Some agents chase leads—others turn their passions into thriving referral pipelines. Taylor Bunney built a 6-figure real estate business by leveraging her CrossFit community—without ever relying on cold calls or paid ads.
In this episode, we break down:
🔹 How Taylor transformed her passion into a lead machine
🔹 Why community-driven business beats traditional lead generation
🔹 The Wolfpack Way approach to building a sustainable, organic pipeline
🚨 Drop a comment: What’s YOUR biggest community or passion? Let’s talk about how you ca...
Turn Your Hobby into a Lead Pipeline That Prints Money

🔥 How to Turn Your Hobby Into a Multiple 6-Figure Lead Machine! 🔥
Some agents chase leads—others build a referral pipeline where clients come to them naturally. The difference? They leverage their community.
In this episode, I break down:
🔹 How to turn your hobby into a consistent 6-figure lead source.
🔹 Why showing up & building relationships beats outdated prospecting tactics.
🔹 The 3-step framework for making your network your best marketing tool.
🚨 Drop a comment: What’s YOUR biggest passion or community? Let’s talk about how you can turn it into a lead source!<...
The Wolfpack Way: Luxury Real Estate Secrets | Kyle Mark

What does it take to break into luxury real estate and build a high-end brand that attracts multi-million-dollar clients? Kyle Mark shares how he went from firefighter to luxury agent, closing $60M+ in sales.
In this epsiode, we break down:
🔹 The mindset shift required to succeed in high-end real estate
🔹 How to position yourself to attract luxury buyers & sellers
🔹 Why eXp Luxury is changing the game for agents
🚨 Drop a comment: What’s YOUR biggest challenge in luxury real estate? Let’s talk about it!
Connect with Kyle Mark: linkt...
The TRUTH About eXp Luxury – What the Big Brands Don’t Want You to Know!

Luxury real estate is evolving FAST… and some of the biggest brands are falling behind! But what if there was a better way to dominate high-end real estate—without the limitations of traditional luxury brokerages?
In this episode, I’m exposing the TRUTH about eXp Luxury—what makes it different, why it’s disrupting the luxury space, and what the big-name brands DON’T want you to know!
💎 In This Episode, You’ll Learn:
âś… The BIGGEST problems with traditional luxury brands (and how they hold agents back).
âś… How eXp Luxury is changing the game wit...
Struggling as a Realtor? This Advice Could Save Your Career! | The Wolfpack Way with Taryn King

📢 Are you struggling as a realtor? Feeling burned out, overwhelmed, or stuck? You're not alone.
In this episode of The Wolfpack Way, we sit down with Taryn King, a top-producing agent at eXp Realty, to discuss how she overcame burnout, built a highly profitable niche business, and mastered industry partnerships to scale her success.
🔥 In This Episode, You’ll Learn:
âś… How Taryn went from burnout to thriving in a tough real estate market.
âś… The power of niching down and industry partnerships for lead generation.
âś… Why outsourcing and delegation can help you scale...
Why Some Agents Burn Out & Others Thrive | The Infinite Game

🔥 The Real Estate Game Nobody Talks About… Are You Playing It Right? 🔥
Some agents burn out within five years, while others build careers that last decades. What separates them? Mindset.
Inspired by Simon Sinek’s The Infinite Game, this video breaks down:
🔹 Why real estate is NOT about "winning"—it’s about staying in the game.
🔹 How short-term thinking leads to burnout (and how to avoid it).
🔹 What thriving agents do differently to build long-term success.
🚨 Drop a comment: Do you focus on quick wins or long-term strategy? Let’s discuss!<...
Struggling to Find Your Momentum? Let’s Fix That

If this market feels different and you’re struggling to find your momentum, you’re not alone. But here’s the truth—real estate isn’t about being the busiest, it’s about being the most intentional.
In this episode, I’ll break down:
âś… Why comparing yourself to other agents is holding you back
âś… How to shift your mindset and focus on YOUR goals
✅ The simple strategies that keep top agents consistent—even in a changing market
âś… Why long-term success comes from daily actions, not leaderboard rankings
Whether you’ve had a slo...
eXp Realty Explained Like Never Before | Agent Roundtable

🚨 The Most Transparent eXp Realty Breakdown Yet! 🚨
You’ve seen the short explanations, but this is the full, no-fluff deep dive into what eXp Realty actually offers real estate agents. In this roundtable discussion, we’re breaking down the biggest misconceptions, revenue share, equity ownership, production incentives, and the culture inside eXp—with real agents who are living it every day.
If you’ve ever wondered what it’s REALLY like to be part of eXp Realty, this is the episode for you.
🔹 Key Topics Covered:
Breaking the Myths: What agents get wrong about eXp.Equ...How to Generate Leads Without Chasing Them

Tired of chasing leads that go nowhere? It’s time to build a smarter lead generation strategy that brings clients to you instead of constantly hunting for business. In this episode, I’ll break down proven methods that generate high-quality leads without cold calls or expensive ads.
If you want to attract clients, grow your real estate business organically, and stop wasting time on outdated tactics, this is for you. Let’s dive into the blueprint for sustainable, long-term lead generation.
Key Topics Covered:
Why traditional lead gen (cold calls, mass emails) isn’t enough i...Stop Relying on Your Brokerage—Build Your Own Brand!

Stop relying on your brokerage’s brand to bring in clients—it’s time to build your own! In this episode, I’ll show you how to create a personal brand that sets you apart, attracts the right clients, and grows your real estate business—regardless of which brokerage you’re with.
We’ll cover everything from defining your niche to using social media effectively to showcase who you are. Remember: clients choose you, not your brokerage’s logo, so it’s essential to stand out by building trust through your personal brand.
Key Topics Covered:
Why pe...eXp Realty’s Vision for Growth | Behind the Nasdaq Bell Ceremony

January 21, 2025, was a once-in-a-lifetime experience as eXp Realty leaders and agents rang the Nasdaq bell, symbolizing the company’s bold vision for growth and innovation. 🚀 In this episode, I take you behind the scenes of this monumental day—sharing the energy, conversations, and camaraderie that define eXp Realty’s mission.
From networking with top agents and executives to hearing incredible stories of success and vision, this day was about more than real estate—it was about redefining what’s possible in our industry.
Key Moments Covered:
âś…The significance of ringing the Nasdaq bell and what it mea...