The Real Estate Agent Playbook

I didn’t scale my business with leads, ads, or cold calls. I scaled it with one simple DM. That single message became the foundation of a system that’s helped me close nearly 500 transactions.

Inside this episode:

⏩ The difference between chasing leads vs. building referrals

⏩ Why authentic conversations create compounding growth

⏩ The “connect with the connectors” mantra that built my business

⏩ The exact DM that started it all — and why it worked

👉 Ready to build your own referral-first system? Book your Game Plan Call: https://bit.ly/3CecqjL

#Rea...

Shanne’s story is proof that you don’t need to overcomplicate real estate to grow. After facing life-changing challenges, he rebuilt his business entirely on the foundation of authentic relationships and showing up daily for his clients.

In this interview, we unpack:

✅ How Shanne built his business to 500 GCI without buying leads

✅ Why relationships and consistency outperform expensive CRMs or funnels

✅ What his time in a hospital bed taught him about business and life

✅ How the Wolfpack community helped him scale without burnout

If you’re an...

Most Realtors think you need to buy leads or spend big on Zillow to scale. I didn’t. I built a $500K GCI business without buying a single lead — and in this video, I’ll show you the exact system that made it possible.

Here’s what I cover:

⏩ Why buying leads keeps you stuck in the hamster wheel

⏩ My system for scaling with authentic relationships

⏩ How referrals compound faster than any ad spend

⏩ The free strategies that helped me hit $500K GCI

👉 Want my full Playbook fo...

How do you go from zero deals to 30 in just your second year as an agent? 🚀 In this Wolfpack Spotlight, Liz Crews shares her exact path to success—without buying leads or burning out.

Liz went from starting with nothing to closing 30 homes in year two. In this interview, we break down:

If you’re stuck at 5–10 deals a year or feelin...

Most Realtors still hide their use of AI because they think it makes them look less professional. But the truth? Being upfront about how you use AI builds trust.

In this episode, I show you why embracing AI as your assistant (not your replacement) is the key to staying ahead in 2025. By being transparent, you’ll gain credibility with clients and free yourself to do what AI can’t: build deep human relationships.

What you’ll learn:

⏩ Why hiding AI use hurts your credibility

⏩ The right way to explain AI to your SOI a...

Agents—do you feel like every deal in 2025 is harder than the last? You’re not alone.

In this episode, I share a real story about a transaction I gave less than a 5% chance to close—until one simple line completely shifted the temperature of the negotiation.

It wasn’t a script. It wasn’t technical. It was leadership in the middle of chaos—and it’s exactly what our clients (and colleagues) need from us in today’s market.

👉 If you’re feeling the weight of tougher deals, remember: we’re in this together, and we a...

Price reductions are one of the toughest conversations in real estate—especially if you haven’t had to do them in years. If your market’s still hot, that conversation is coming. And if it’s already slowed down, you know the struggle.

In this episode, I walk you through my 3 strategies for handling price reductions so you can protect your client relationships, stay in control, and still get the deal done—without awkward surprises.

You’ll Learn:

✅ How to price aggressively from day one in a shifting market

✅ When to adjust pricing b...

The truth? This market is pushing agents to the edge. Fewer deals. Tougher clients. Rising burnout.

But I’m still here—and I’m not just surviving. I’m building.

In this episode, I’ll walk you through what’s actually working right now—without sugarcoating it. You’ll learn how I’ve built layered income (revenue share + rentals), how I protect my energy, and what systems I lean on when the market feels impossible.

📅 Ready to build a plan that gives you stability?

→ Book your FREE Game Plan Call: https://bit.ly/3Neh4hu

✅...

What do a viral baseball team and a successful real estate business have in common? EVERYTHING—if you're paying attention.

In this episode, I break down Jesse Cole’s 5 E’s to Create Raving Fans (from the Savannah Bananas) and how real estate agents can apply them to:

✅Stand out in a crowded market

✅Create unforgettable experiences for clients and agents

✅Build a brand people talk about and refer constantly

Whether you're trying to grow your team, attract agents, or just finally get your content seen—this framework will change the way...

Still doing real estate alone? That’s probably why you’re not growing.

Too many agents are stuck on an island—wearing all the hats, doing all the work, and still wondering why their business won’t scale. It’s not a hustle problem. It’s a support problem.

In this episode, I break down exactly why going solo in this business holds you back—and what to do instead if you want to grow with purpose, scale with systems, and finally build something that lasts.

🔍 You’ll learn:

The hidden cost of going solo...

The real estate industry is shifting fast—and if you're not paying attention, you could be left behind.

From AI-powered disrupters and commission lawsuits to the rise of cloud brokerages and consumer-first platforms, 2025 is demanding more from agents than ever before.

In this episode, I’ll break down:

✅Where the real estate industry is actually headed

✅Why the biggest disrupters are now targeting the consumer

✅How agents can adapt to protect their income, brand, and future

✅What smart agents are doing right now to stay relevant

The 90-day...

Are you feeling burnt out as a real estate agent? You’re not alone. Most agents never get taught how to build a sustainable business—and end up working harder, earning less, and questioning if it’s even worth it.

In this video, I break down why real estate burnout happens, the hidden signs most agents miss, and a step-by-step 90-day plan to fix it for good. Whether you’re a new agent or a top producer feeling stuck, you’ll walk away with clarity, strategy, and a real path forward.

👉 I help agents like you every sin...

If you're only focused on first-time buyers, you're missing the biggest listing opportunity in today’s market: first-time sellers.

These clients are overwhelmed, confused, and completely unprepared for what selling looks like in a high-inventory, rate-sensitive market—and most agents aren’t equipped to guide them properly.

In this episode, I walk you through the exact playbook for helping move-up clients sell their first home with confidence. You’ll learn how to educate, position, and close these deals while building long-term trust that fuels repeat and referral business.

🧠 What You’ll Learn:

learn exactly how to position your clients to win, how to handle tough objections with confidence, and how to turn today’s buyers into tomorrow’s loyal repeat and referral machine.

🧠 What you’ll learn:

✅The mindset shift agents need to work entry-level clients in tight markets

✅How to reframe affordability conversations and set expectations early

✅Tactical offer positioning strategies for low down payment clients

✅Why every first-time buyer represents 5-10 future deals (and how to secure them)

📲 I help agents across the country build scalable lead gen and buyer system...

Back in 2024, the headlines screamed it: “Buyers agents are done!” “You’ll never get paid again!” And sure, the lawsuits made some noise—but the real market shift? It was the interest rates.

As rates climbed and affordability got tighter, buyers and sellers alike started facing new challenges—negotiation tactics, seller credits, rate buydowns, deal structuring… and suddenly, they needed skilled agents again.

In this episode, I break down:

✅Why the commission lawsuits weren’t the real threat.

✅How a single change—rates—flipped the market dynamic.

✅Why the agents who didn’t panic are...

What if building your legacy started with just one conversation—and just one agent?

In this episode, I share the story of a talented agent I had the privilege of mentoring over the last six years. She was a powerhouse—respected, consistent, and truly gifted at closing deals. But after her unexpected passing, one question haunted me: What if she had just sponsored one agent?

This isn’t a pitch. This is a wake-up call.

Whether you’re at eXp Realty or another brokerage, this video explores how the revenue share model—done right—can...

You keep mailing. Posting. Farming.

But when a sign goes up in your neighborhood… it’s not yours.

This video breaks down why traditional farming isn’t working anymore—and exactly what to do instead.

In today’s market, sellers aren’t just looking for who’s visible—they want someone they can trust.

And the truth?

They already know the local agent by name.

But that doesn’t mean they’re calling you… yet.

🎯 In this episode, you’ll learn:

Why Your Neighbors Keep Hiring Other Agents (And How to Stop It)

Sick of seeing other agents' signs pop up in your neighborhood? Losing listings isn't just a missed opportunity—it's your reputation at stake.

In this quick video, you'll learn exactly how to flip the script:

✅ Inventory’s Up, Confidence is Down

DOM rising, sellers confused—it's your time to shine.

✅ Every Listing = Visibility

Signs, QR codes, mailers, open houses—turn each into 10+ pieces of content.

✅ Mindset Shift

Visibility over speed. Be undeniable.

Is eXp Realty bad for new agents—or just misunderstood? In this episode, I break down what most people get completely wrong about eXp, and how—with the right sponsor—you can actually thrive from day one.

I’ll share the real story about what eXp offers, how I coach new agents personally, and how one of my partners, Joseph, got his first deal under contract in just 3 weeks after joining us. You'll also see how I help agents get connected to the right mentor, state leadership, and the best training tools in real estate—plus exclusive access to...

Listing a home is easy—leading the client through the full journey is where the pros rise above.

Here’s the truth: only 24% of sellers in 2024 felt like their agent stayed engaged after listing. That’s the communication gap killing client trust (and referrals).

In this episode, we break down the real listing strategy:

📌 You’ll Learn:

The average listing is now spending 53 days on market nationwide—and sellers are panicking. But cutting the price isn’t always the answer.

In this episode, I’ll show you how to reset the momentum on your listing without losing seller trust or defaulting to a price drop.

We’re talking:

📌 You’ll Learn:

The housing market is flooded—over 959,000 homes are for sale nationwide, and Denver just hit 10,345 active listings, a 65% increase year-over-year. With this kind of competition, most listings are getting lost in the noise.

If your strategy is still “post and pray,” you’re invisible. In this episode, I’ll show you how to master marketing in a high-inventory market using creative tactics, emotional storytelling, platform-specific content, and some often-overlooked tools—yes, even Homes.com: Homes for Sale, Homes for Rent, Real Estate is worth another look.

📌 You’ll Learn:

If you're still using the same pricing strategy from the last decade, you're setting yourself—and your sellers—up for price reductions.

17.5% of listings experienced price cuts last month alone, the highest March rate since 2016.

In today's high-rate market, buyers are ultra-sensitive to monthly payments, insurance hikes, and affordability pressures. In this video, I’ll show you exactly how to price listings to sell fast without falling into the price reduction trap.

We’ll break down:

Wondering why your listings suddenly aren't selling like they used to? You're not alone. Right now, 56.5% of homes are selling below asking price nationwide, and homes are spending an average of 53 days on market—longer than we've seen in years.

In this episode, I dive deep into the psychology behind why listings stall, revealing the mindset gaps between today's cautious buyers and optimistic sellers. More importantly, I'll equip you with practical strategies to reset seller expectations mid-listing, refresh your marketing plan with advanced tactics, and execute with relentless consistency.

It's time to move past reactionary fi...

If you’re the one bringing an agent to the table, you might ask…

“Why am I not the sponsor?”

Here’s the truth: co-sponsorship isn’t a downgrade—it’s a smart, brand-aligned way to plug your agents into a system that works, while still building your own business and getting paid.

In this episode, I break down:

✅ Why co-sponsorship works almost identically to traditional sponsorship

✅ How smart agent placement creates better outcomes for everyone

✅ The importance of letting the new agent choose their value stack

✅ How rev share b...

Most new agents quit right before it starts working.

In this episode, I break down the 90-Day Rule—why real estate success takes time, how to stay consistent, and what to focus on when you feel stuck.

If you’ve been spinning your wheels, trying a little bit of everything, and wondering why nothing’s working—it’s not because you’re failing. It’s because you’re still in the compound growth zone. The results come… if you don’t quit.

I’ll walk you through:

✅Why your results lag behind your effort

The launch of eXp's Land & Ranch division isn't just exciting—it's a game-changer. In this episode, I sit down with Taryn King to break down how current eXp agents can take full advantage of this momentum right now—by co-sponsoring agents with confidence and support.

Taryn is one of the most respected land experts in the country and a founding leader in the new Land & Ranch vertical. This isn’t about recruiting—it’s about aligning with the right people to offer value, grow your influence, and expand your revenue share tree with real leverage.

We’ll walk...

Feeling stuck or burnt out in real estate? You might not need a new system—you might need a new mindset.

In this episode, Jeremy Kane sits down with Denver real estate coach and broker Cory Williams (@cory_the_guide) to talk about what it really takes to sustain success in this business—especially when the market gets tough.

If you’re tired of chasing deals, comparing yourself to others, or constantly feeling like you're behind... this one’s for you.

We cover:

🔥 Why building ecosystems over ego-systems is the real unlock

Top-producing agents know revenue share is smart—but building it often feels impossible when you’re already maxed out.

Creating training? Onboarding systems? Babysitting new agents?

Not happening.

In this episode, I’m breaking down how the Wolfpack Co-Sponsorship Model gives you the ability to plug your recruits directly into a fully built system—without slowing down your own business.

We’ve eliminated the guesswork and built a scalable support engine for you: ✅ 8 Live Weekly Masterminds

✅ Social Agent Academy, Predictable Production, and Foundations Builder Courses

✅ CRM + AI setup, niche mar...

In this episode, I’ll break down why contingent offers are often misunderstood—and how to evaluate, structure, and leverage them to move listings that feel stuck.

✅ We’ll cover:

If you're a listing agent looking for creative ways to bring stale properties back to life, this one’s for you.

👇 Want my...

Struggling to stay visible without feeling fake online? You’re not alone—and you don’t have to dance, pitch, or post daily to win clients.

In today’s noisy market, real estate visibility is essential—but it has to be authentic. In this episode, I break down how to build real estate brand awareness through organic outreach, strategic social media presence, and real human connection.

You’ll learn how to develop a social media strategy for real estate agents that doesn’t rely on constant promotion or cringe-worthy tactics. Whether you’re looking to generate inbound...

Real estate can feel like a lonely grind—especially if your sponsor or brokerage isn’t showing up the way you need them to.

But what if you didn’t have to build your business alone?

In this episode, I’m breaking down how the right environment changed everything for me—from lonely Zoom calls to deep industry friendships, mastermind support, and unforgettable experiences with the Wolfpack.

And here’s the best part: you don’t have to be in the Wolfpack to offer your agents this same experience.

With eXp’s new co-sponsor...

If your lead gen strategy feels like it’s stuck—or worse, completely broken—this video is for you. As a real estate agent, it’s easy to get caught in the trap of “more leads = more business.” But here’s the truth: the #1 reason most real estate lead generation strategies fail isn’t volume—it’s conversion.

In this video, I break down the biggest mistake agents make when building a pipeline and why having a funnel without a strong middle (nurture, connection, and value) will keep you spinning your wheels. We’ll cover how to shift from a short-ter...

Feeling stuck in your real estate business? You’re not alone. Whether you're facing a slower market, battling imposter syndrome, or struggling to stay consistent, this video breaks down 5 tactical ways to stay in the game—even when deals aren’t flying off the shelf.

As a coach and full-time agent in the Denver and Northern Colorado markets, I’ve lived through the grind. And I know this: staying in momentum is about more than contracts—it’s about showing up with intention, building real skills, and reconnecting to your purpose.

In this episode, we cover:

If you're not in a big downline or part of a major team—but still want to bring massive value to agents you’re attracting to eXp—this episode is for you.

The new co-sponsorship model at eXp Realty allows agents to collaborate with top-tier leadership like the Wolfpack and earn revenue share—even if you’re not officially part of the Wolfpack. That’s right: as a co-sponsor, you can now build your downline, provide full access to powerful training, and get paid for helping agents succeed.

I’m breaking down:

✅ What co-sponsorship i...

Balancing motherhood and building a real estate business isn’t easy—especially when you’re starting from rock bottom. Maddison Berrios faced postpartum struggles and life challenges that could have held her back, but instead, she used them as fuel to build a thriving real estate career.

In this episode, we dive into:

🔹 How Maddison overcame postpartum struggles to find success in real estate

🔹 The mindset shifts that transformed her career and personal life

🔹 Practical tips for balancing family responsibilities with building a business

🔹 How the Wolfpack Way and eXp Realty’s resou...

When I first started in real estate, I thought it was all about chasing leads and perfecting my pitch. It took me years to realize that the real secret to success wasn’t about selling—it was about CONNECTION.

In this episode, I’m sharing the #1 thing I would do differently if I could start my real estate career over and how this simple mindset shift changed my entire business. If you’re just getting started or feeling stuck, this is the game-changing advice you need to hear.

Key Topics Covered:

✅ Why building connection...

From rock bottom to building a thriving real estate business in three different markets, Mandy Regel’s journey is nothing short of inspiring. In this episode of The Wolfpack Way, we dive deep into how Mandy went from a single mom starting over to a successful real estate agent scaling her business multiple times. Discover the power of resilience, relationship building, and how to thrive even in challenging markets.

Join us as Mandy shares:

🤖 AI vs. Agents—Who Wins? The Future of Real Estate Is Here! 🏡

Artificial intelligence is revolutionizing real estate, but does that mean agents are being replaced? Adam Gillespie joins me to break down how AI is reshaping the industry and what agents must do to stay ahead.

In ths episode, we discuss:

🔹 How AI is automating key real estate tasks

🔹 Why agents who adapt will thrive—and those who don’t will struggle

🔹 The best AI tools for lead generation, marketing, and client management

Connect with Adam Gillespie 👇

YT...

Discover the essential AI tools every real estate agent must use to thrive in 2025! 🚀 After my recent collaboration with Adam Gillespie, our Wolfpack resident AI & CRM expert, I'm sharing insider tips and powerful AI platforms to elevate your business right now.

In this episode, you’ll uncover:

Automated CRM and lead nurturing strategies using Lofty (formerly Chime).

How to quickly create social media content using Canva Magic Write, AI that’s built for marketing – Jasper , and Future proof your business with GTM AI .

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