Holistic Marketing Simplified

40 Episodes
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By: Molly Cahill

More dream patients and clients? Yes, please! Come hang while we chat all things EASE in your marketing, like bite-sized tips and hacks, foundational messaging strategies, plus interviews with experts on ways to use your own natural strengths to take your marketing from a "should" to a "I get to."For full show notes, resources, and more from this podcast, head to mollycahill.com/podcast.Connect with Molly:mollycahill.cominstagram.com/mollyacahill

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178: 5 Evergreen Instagram Reel Ideas Every Practice Should Keep on Repeat
Today at 10:00 AM

Don’t know what to post? In today’s episode, I’m sharing 5 reels to have in your back pocket for easy marketing. These examples are simple and easy to repurpose and reuse, so you’ll never be stuck on what to post again. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

5 Reels to Have in Your Back Pocket: mollycahill.com/reels


Connect with Molly:

Website: mollycahill.com

Instagram: instagram.com/mollyacahill

Holi...


177: Selling Your Practice, Embracing AI, and Building a Business You Love with Dr. Courtney Gowin
07/21/2026

What if the next level of your business isn't about working harder, but about thinking differently? In today’s episode, I’m chatting with Dr. Courtney Gowin about everything from selling a successful chiropractic practice to building a global retreat company, creating an AI-powered business to navigating major life transitions, and redefining what success actually looks like.

Courtney has an incredible ability to blend big-picture vision with practical strategy, and I know you're going to walk away inspired to think differently about your own business and life. Whether you're feeling stretched too thin, curious about AI, or wond...


176: The Ad Strategy That's Producing 6X–12X Return for Chiropractic Clinics
07/07/2026

Are you hesitant about running ADs for your practice? In today’s episode, I’m chatting with Dr. Travis Stewart of Making MŪVS, the digital marketing agency for chiropractors. We’re diving into overcoming limiting beliefs when it comes to the technology, plus his direct-response ADs strategy that has propelled his clinic to success. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

The Arena Episode 45 Organic Social That Actually Books Patients with Molly Cahill: youtube.com/watch


Con...


175: How to Make Sure Your Clinic Shows Up in AI Searches with Samantha Mabe
06/30/2026

Does your practice show up in AI searches? In today’s episode, I’m chatting with Samantha Mabe, a website designer for holistic health professionals. She and I dive into how to make sure your website is optimized for AI search, how to build trust in a trust recession, and how to make sure your website can be found by the people who are looking for you.

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

Lemon and the Sea Free Website Review: lemonandthesea.com/website-review


<...


174: The FIRST STEP to Take Before Creating or Planning Content for Your Clinic
06/23/2026

You should read your Google reviews before you create content. I mean it! In today’s short and sweet episode, I’m sharing why this is such an important first step in creating your best marketing content. 

Review full show notes and resources at mollycahill.com/podcast

Connect with Molly:

Website: mollycahill.com

Instagram: instagram.com/mollyacahill

Holistic Marketing Hub holisticmarketinghub.com/enroll



173: Why You Need a Virtual Assistant and How to Hire One with Sara Wiles
06/16/2026

Are you thinking about hiring a virtual assistant? In today’s episode, I have my friend Sara Wiles from The Start and Grow Co. on to talk about what a VA can do for your clinic. We’re diving into how affordable it can be to get the help you need, hiring on a project or ongoing basis, and the value that a virtual assistant provides for your patients. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Virtual Service Provider Matchmaking: start...


172: 3 Instagram Post Prompts That Build Trust in Practitioners
06/09/2026

I bet I can guess what kind of content is missing from your Instagram ecosystem. In today’s episode, I’m sharing why you need to be sharing personal and/or lifestyle-related content in order to connect with potential patients. Plus, 3 prompts to get you started. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint

Episode 160: Zero Comments on Instagram? Try This: mollycahill.com/zero-comments-on-instagram

Episode 90: Creating a Content Ecosystem for Insta...


171: How to Be Found & Never Forgotten as a Local Health Provider with Whitney Lee
06/02/2026

Think you’ve got a great PR strategy? Let’s find out! In today’s episode, I have Whitney Lee of True Story PR on to help you measure the success of your public relations. We’re diving into paid vs. organic content, the client experience, and her best strategies for being discovered by potential new patients. 

Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

1 hour pick my brain call: mollycahill.com/pickmybrain


Connect with Whitney:

Website: truestory...


170: 3 Quick Win Marketing Ideas for Your Clinic
05/26/2026

Need a quick marketing win this week? In today’s episode, I’m sharing 3 super easy ways to fill any holes in your schedule and re-engage your existing patients. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

1 hour pick my brain call: mollycahill.com/pickmybrain

Copy/Paste Email Scripts To Grow Your Instagram: mollyacahill.kartra.com

Episode 167: Your Fear of Unfollows & Unsubscribes Is Hurting Your Business Growth: mollycahill.com/unfollows-unsubscribes-business-growth


Connect with Molly...


169: How Wellness Practitioners Can Attract More Local Patients in 2026 with Michelle Grasek
05/19/2026

How are practitioners successfully marketing their businesses these days? In today’s episode, I have Michelle Grasek of the Acupuncture Marketing School Podcast on to talk about what’s currently working in her marketing. Plus, tips for your Google Business profile, our thoughts on niching down, and some common marketing myths. 

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

1 hour pick my brain call: mollycahill.com/pickmybrain

The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: holisticmarketinghub.com/masterclass


...


168: How to Set Up and "Feed" a Claude Project for Your Practice's Social Media Marketing
05/12/2026

Want an inside look into how our social media marketing agency uses AI? In today’s episode, I’m sharing just that. I’m diving into what we feed into each of our Claude projects, including the prompts, messaging, and everything else we use to create content. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint

Episode 165: My #1 Strategic and Time Saving Hack for Your Practice’s Instagram Content: mollycahill.com/repurposing-instagram-content-practice



167: Your Fear of Unfollows & Unsubscribes Is Hurting Your Business Growth
05/05/2026

Are you always checking to see how many people have unfollowed you? When you obsess over unsubscribes and unfollows, you hesitate to market, stop selling, and leave money on the table.


In today’s episode, I’m talking about why I think you should stop checking these stats or worrying about why they're unfollowing your content. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

1 Hour Pick My Brain Call: mollycahill.com/pickmybrain

Copy/Paste Email...


166: Never Run Out of Post Ideas for Instagram Again
04/28/2026

Don’t know what to post on Instagram? Today’s episode will cure you from that. I’m sharing 5 things that will help you to always know what to post. 

Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: holisticmarketinghub.com/masterclass

Episode 165 - My #1 Strategic and Time Saving Hack for Your Practice’s Instagram Content:

mollycahill.com/repurposing-instagram-content-practice

Episode 157 - 3 Easy Reels When You Don’t Know What T...


165: My #1 Strategic and Time Saving Hack for Your Practice's Instagram Content
04/21/2026

Want to save time on Instagram? In today’s episode, I’m sharing how I do exactly that while also being super strategic about my content. 

Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: holisticmarketinghub.com/masterclass

Pinned Posts Free Guide: mollycahill.com/pinned

Episode 157 3 Easy Reels When You Don’t Know What To Post: mollycahill.com/easy-reels-when-you-dont-know-what-to-post

On Cloud Riley: instagram.com/oncloudriley

Terry a...


164: How Busy Practitioners Make Time to Film Videos for Reels
04/14/2026

Is your Instagram full of stock photos and random Canva graphics? That's not gonna attract patients. But how do you make time to film videos when you're back to back with patient care? In today’s episode, I’m walking you through how to make sure filming videos for Reels can be seamlessly built in (and what to do when patients don't want to be on camera). Plus, tips to maximize opportunities to create your content. 


This episode originally aired on October 28, 2025 as episode 141.


Review full show notes and resou...


163: Why We Don't Use Meta Business Suite or Autopost (and What To Do Instead)
04/07/2026

Want my advice for scheduling your content ahead of time? Well, the truth is… Instagram doesn’t want you to do that. In today’s episode, I’m breaking down why there is no one perfect solution for scheduling your content, plus how you can still plan ahead to make posting easier. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint

Episode 161 How To Edit Instagram Reels Using Instagram’s Free Edits App: mollycahill...


162: Google Business Profile, Customer Journeys and More Ways to Attract Local Clients with Doula Darcy
03/31/2026

If you want more local clients to find and choose your practice, this one’s for you. I’m chatting with Doula Darcy about optimizing your Google Business Profile, understanding customer journeys, and simple ways to turn local searches into actual bookings.


Review full show notes and resources at mollycahill.com/podcast


Connect with Darcy:

Website: douladarcy.com

Instagram: instagram.com/thedouladarcy

Podcast: douladarcy.com/podcast


Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

We...


161: How to Edit Instagram Reels Using Instagram’s Free Edits App
03/24/2026

Are you using the Instagram Edits app? In today’s short and sweet episode, I’m sharing why this is the one app that we use in our agency to edit all our client reels. Plus, tips and tricks for you to get started with Edits, and which features I love the most. If you've been looking for the comparison guide of Instagram Edits vs. CapCut & InShot, this is it!


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Episode 115: The Hidden Power...


160: Zero comments on Instagram? Try this.
03/17/2026

Are you not getting any comments on your posts? In today’s episode, I’m sharing a quick and easy solution: “can’t-help-myself” content. Tune in to learn about these conversation starters and how they’ll help not only your Instagram page, but your practice as well!


Review full show notes and resources at mollycahill.com/podcast


Prompt Mentioned:

Act as an Instagram engagement strategist who specializes in local health practices.

Can you help me come up with 5 “conversation starter” or “can’t help myself” engagement prompts for...


159: Get Patients on Your Schedule THIS WEEK with this Simple Email Template
03/10/2026

Want to fill the gaps in your patient schedule this week? In today’s episode, I’m sharing a quick and easy tip for keeping your practice booked. Plus, I’ll provide you with tips for exactly what to say!


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Copy/Paste Email Scripts To Grow Your Instagram: mollyacahill.kartra.com

The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: holisticmarketinghub.com/masterclass

Episode 124 Email Marketing 101 for Lo...


158: Taking Your In-Person Practice Online - A REALISTIC Chat with Michelle Rogers
03/03/2026

Are you looking to grow your online practice? In today’s episode, I’m chatting with growth strategist Michelle Rogers about creating a sustainable and fulfilling virtual practice. Hear the hilarious story of when Michelle and I first connected, plus learn how to create an authentic practice and stand out in the online space. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Pick My Brain Call: mollycahill.com/pickmybrain

Group Program Content Sprint: mollycahill.com/sprint


...


157: 3 Easy Reels When You Don't Know What to Post
02/24/2026

Don’t know what to post? Today’s episode has three super easy reel ideas for marketing your practice. Use these to let your potential patients know that they’re in the right place!


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

1 hour pick my brain call: mollycahill.com/pickmybrain


Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill



156: How to Choose a Business Coach + Red Flags to Avoid with Lacey Sites
02/17/2026

Ready for some free business coaching? In today’s episode, I’m doing a deep dive with my own business coach Lacey Sites into what you and your business can gain from an outside perspective. Plus, how to tackle common issues around visibility, social media engagement, and choosing the right coach. 

Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

1 hour pick my brain call: mollycahill.com/pickmybrain

LITerally Season Twelve with Lacey Sites and Molly Cahill: alituplife.com/category/season-12


<...


155: "But I'm Not Good at Technology" and Other Lies Keeping You Stuck
02/10/2026

Do you believe you’re just not good with technology? In today’s episode, I’m helping you to challenge your limiting beliefs and overcome your fears about social media marketing. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

1 hour pick my brain call  mollycahill.com/pickmybrain

LITerally Season Twelve with Lacey Sites and Molly Cahill: alituplife.com/category/season-12


Connect with Michelle:

Website: michellegrasek.com

Instagram: instagram.com/michellegrasek


154: Why Local Instagram Strategy Works—Even When You Serve Online Patients Too ft. Michelle Grasek
02/03/2026

What can you expect as a local business on Instagram in 2026? Today’s episode features my conversation with Michelle Grasek on the Acupuncture Marketing School podcast. We dive into Instagram marketing strategies to grow your local brick-and-mortar business, as well as build a community. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Episode 112 Instagram Marketing Tips for Acupuncturists with Molly Cahill: michellegrasek.com/instagram-marketing-tips-for-acupuncturists

Use coupon code AMS to save $200 on the Holistic Marketing Hub: holisticmarketinghub.com/enroll

<...


153: Update: How to Use Instagram Hashtags and Keyword Update for Local Business
01/27/2026

Do you know about Instagram’s latest update? In today’s episode, I’m looking at the platform’s recent changes to hashtags, and sharing my guidelines for how to best use them on your posts. You’ll learn how to give the algorithm the most information possible in order to get in front of your ideal patients and clients. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint

Episode 144 How I’m Starting My A...


152: My Most Ignored Instagram Advice That Will Actually Get Results for Your Clinic
01/20/2026

Have you been ignoring my advice? In today’s episode, I’m sharing the three pieces of advice that I know will make an impact in your Instagram marketing, but that I see getting ignored again and again. Tune in to learn why you need to be networking, getting your current patients involved, and doubling down on what’s already working. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Copy/Paste Email Scripts To Grow Your Instagram: mollycahill.com/email

Episo...


151: Tracking These Simple Things for Massive Clinic Growth with Dr. Nikki Cottis
01/13/2026

Want the inside scoop on managing a practice in a destination spot? In today’s episode, I’m talking with Dr. Nikki Cottis about her practice in Gulf Shores, Alabama. We’re diving into marketing your practice in a touristy spot, procedure for seeing out-of-town patients, and metrics for running a smooth and successful business. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

KPI Tracker: go.thewealthypractitioner.com/profitable-team-kpi

How to Grow a Highly Profitable Team: go.thewealthypractitioner.com/profita...


150: Here's What Will Actually Grow Your Practice in 2026
01/06/2026

What is the ONE thing that will move the needle for your practice in 2026? In today’s compilation episode, I’m joined by a handful of practitioners, coaches, and educators to bring you a round-up of top tips for your marketing this year. 


Review full show notes and resources at mollycahill.com/podcast


Connect with Dr. Danielle Roach:

The Expanded Collective: stan.store/theexpandedcollective

The Expanded Life Podcast: podcasts.apple.com/us/podcast

Instagram: instagram.com/theexpandedcollective

Website: theexpandedcollective.com


149: Permission to Unplug This Week- A Quick Holiday Message
12/23/2025

Happy holidays and winter break! Today’s short and sweet episode is your permission slip to unplug for the rest of the year. 

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint

Brick: getbrick.app


Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill



148: Manifesting, Marketing Ecosystems, and a 7 Figure Clinic with Dr. Danielle Roach
12/16/2025

How can you better create business growth and success? In today’s episode, I’m talking with Dr. Danielle Roach about the importance of clarity and attracting the “right fit” patients. We’re diving into realistic manifestation techniques, becoming a local authority, and the challenge of navigating significant career decisions. 

Review full show notes and resources at mollycahill.com/podcast

Mentioned in this Episode:

Use code “sprint” for $1,000 off the Group Program Content Sprint: mollycahill.com/sprint

The Expanded Life Podcast with guest Molly Cahill: podcasts.apple.com/us/podcast/local-instagram-marketing-that-actually-brings-patients



147: Hate Spending Time on Instagram? These Proven Strategies Actually Help
12/09/2025

Want to improve your relationship with Instagram? In today’s episode, I’m sharing my top tips for making social media marketing on Instagram more enjoyable. Transform your relationship with the platform and focus on what’s really important: connecting with your patients. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint


Connect with Molly:

Holistic Marketing Hub holisticmarketinghub.com/enroll

Instagram: instagram.com/mollyacahill


146: The Non-Fancy Ways I Actually Use AI to Make Social Media Content Easier & Better
12/02/2025

Are you using AI to improve your social media content? In today’s episode, I’m sharing how I use AI on a day-to-day basis for my own content as well as for my clients. I’m diving into how I use it to turn braindumps into content and to truly bring out the best of my own voice. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint

Inner Current Somatics on Instagram: instagr...


145: How To Show Up On Social Media When You Have Zero Time [REPLAY]
11/25/2025

Want to spend less time on social media for the holidays? In today’s replay episode, I’m walking you through my bare minimum Instagram strategy for when you want or need to show up less. 


This episode originally aired as Episode 110 on March 18th, 2025.


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Pinned Posts Free Guide: mollycahill.com/pinned

Episode 91 How To Properly Set Up Your Instagram Profile: mollycahill.com/how-to-set-up-your-instagram-profile

Episo...


144: How I'm Starting My Acupuncturist's Instagram From Scratch
11/18/2025

Where would I start if I were building an Instagram account today? In this episode, I’m sharing an inside look at the process of starting a business account for my own personal acupuncturist. I’m diving into my top priorities for the account, plus how I’m creating consistency with her brand and promoting her services to a local audience. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint

Pinned Posts Free Guide...


143: Small Tweaks, More Clients for Practitioners with MFR Business Coach Heather Hammell
11/11/2025

Ready to make the business side of your practice run smoothly? In today’s episode, I’m joined by MFR business coach Heather Hammell to talk about the foundations of your business. We’re diving into the top three things to prioritize in your practice, plus common marketing mistakes when it comes to selling your services. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Group Program Content Sprint: mollycahill.com/sprint


Connect with Heather:

Website...


142: How to Edit Instagram Reels for Maximum Impact [REPLAY]
11/04/2025

Looking to level up your reels content? In today’s episode, I’m sharing my best advice for reels that can make or break your view count. Use these simple editing tips to make more impact without changing your content!


This episode originally aired as episode 116 of the Holistic Marketing Simplified Podcast!


Review full show notes and resources at mollycahill.com/podcast


Get access to my Marketing Roadmap Private Audio Training: mollycahill.com/privatetraining


Mentioned in this Episode

Ep...


141: Creating Instagram Content with a Busy Schedule of Patients
10/28/2025

Tired of your Instagram feeling like a digital brochure with stock photos and random Canva graphics? You're not alone, but you're probably thinking you're too busy to do anything about it, right? In today’s episode, I’m walking you through exactly what I’d do first if you're trying to get consistent on Instagram in a way that actually feels doable for your real-life schedule. Plus, tips to maximize opportunities to create your content. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Gr...


140: Canva is Not a Social Media Strategy
10/21/2025

Are you avoiding Canva? In today’s episode, I’m sharing a common hurdle that might be holding you back in your marketing: a block around learning Canva. Canva is a graphic design platform that will help you show up online with brand consistency, and I’m answering your questions about how to use it easily and effectively. 

Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Group Program Content Sprint: mollyacahill.kartra.com/page/sprint

Canva: https://www.canva.com/

Chrome...


139: Instagram Tips for Acupuncturists ft. Michelle Grasek of Acupuncture Marketing School
10/14/2025

Is your Instagram marketing effectively boosting your practice? Today’s episode is a replay of my interview with Michelle Grasek on the Acupuncture Marketing School Podcast. We’re chatting about realistic strategies to grow your local audience online, plus how to capitalize on Instagram as a search engine and what’s working on social media today. 


Review full show notes and resources at mollycahill.com/podcast


Mentioned in this Episode:

Acupuncture Marketing School Episode 102 How To Get Patients from Instagram in 2025 with Molly Cahill: michellegrasek.com/social-media-for-acupuncturists

Mo...