How to Scale a Business

This episode features the multifaceted entrepreneur, Eric Farewell. Eric shares his exhilarating journey from an internet-savvy teenager selling airplanes to becoming the visionary behind the world’s largest paramotor training school, Aviator Paramotor. Eric opens up about his philosophy of combining life's passions with business ventures, his strategic exits from companies to prioritize family time, and how he helps others navigate the complex terrain of entrepreneurship. Today’s episode is filled with great insights for people looking to inject passion into their professional endeavors and design a life where business success and personal fulfillment coexist harmoniously. Tune in to disc...

Brady McCarty is revolutionizing the sales industry by helping high-ticket coaches and course creators make more sales.He is here to discuss moving beyond traditional sales tactics through a deep dive into behavioral science, hypnosis, psychology, and more. His approach, centered around emotional communication, aims to inject fun back into sales, transforming it from a task into an enjoyable experience. Brady's experience on overcoming sales resistance, empowering conversations, and invisible influence not only shed light on his unique strategies but also challenge our perceptions of salesmanship. His philosophy extends beyond sales, touching on broader themes of confidence, persuasion, and...

Michael Bigos, a visionary branding specialist whose expertise transcends the conventional gives us a look into the intricacies of creating a brand that resonates, telling us about a lot of the psychology behind visual and verbal clarity. From his early days in the military to becoming a beacon of branding wisdom, Michael shares his journey and the transformative strategies that empower businesses to articulate their essence effectively. Through a mix of personal experiences and advice you can utilize, the conversation is an example of how simplifying complexity can be the key to unlocking brand potential. Whether you're a budding...

Multifaceted entrepreneur, Brian Lofrumento, went from a soccer-obsessed college student to a global digital marketing guru and he is nothing short of inspiring. Brian pulls back the curtain on the realities of entrepreneurship, emphasizing the significance of mindset, resilience, and the art of monetization beyond the conventional paths. Through recounting personal experiences from his early days of blogging to the establishment of a podcast that reaches audiences in over 150 countries, Brian shares lessons on growth, adaptation, and the power of staying true to one's passion. This conversation not only sheds light on Brian's unique approach to business but also...

Giselle Hudson, a renowned clarity strategist and consultant, is here to discuss the transformative power of clarity in business. Giselle shares her journey from a diverse career background to becoming a beacon of clarity for her clients, emphasizing the crucial mantra, "Clarify before you amplify." She explains how understanding oneself and one's business is pivotal for strategic growth and overcoming common obstacles such as imposter syndrome and fear of vulnerability. Giselle's insights into asking the right questions, coupled with her innovative approaches to leveraging individual and organizational strengths, will provide you with actionable strategies for achieving clarity, enhancing decision-making...

Hector Santiesteban sits down with Trent Booth, the innovative mind behind Veritas Leadership Group, shares how emotional intelligence (EQ) is the secret ingredient for thriving in leadership and business growth. Transitioning from a high-achieving career at Cutco to developing cutting-edge coaching strategies, Trent reveals how EQ can transform not just personal success but can catalyze profound organizational change. This episode is essential for anyone in the entrepreneurial and leadership sphere, from business owners to corporate executives and beyond, demonstrating that leveraging EQ can significantly enhance team dynamics, operational efficiency, and foster a culture of sustained growth and personal achievement...

Digital marketing maestro Rich Brooks is here to talk to us about the power of digital strategies in scaling businesses. Rich, with his wealth of experience from founding Flyte New Media and Agents of Change, discusses SEO, content optimization, and the pivotal role of AI in revolutionizing marketing approaches. Rich shares his journey from website creation to leveraging cutting-edge digital tools, offering invaluable insights into adapting business models for sustainability and growth. This episode not only gives us a peek at the twists and turns of digital marketing but also illuminates the path for businesses striving to enhance their...

Dr. Felix Bertram, CEO and owner of Skinmed, takes us through his extraordinary journey from a passionate dermatologist to a successful entrepreneur in various creative projects, including a two Michelin star restaurant. He tells us the importance of diversification, the interconnectivity between health, beauty, and business, and his unique approach to marketing and leadership. Honing in on innovation, particularly the role of AI in dermatology and the shift towards preventive medicine, Felix discusses the future trends in the beauty industry and the critical role of team empowerment in scaling a business. This episode gives you a rare glimpse into...

Adam Wakeling, a seasoned product manager and host of the Product Development Podcast, is here to discuss the intricate process of transitioning from traditional print publishing to the forefront of digital innovation and SaaS product development. Adam shares his firsthand experiences and the lessons learned from steering a publication through the choppy waters of digital transformation. He draws parallels between the past upheavals in the publishing industry and today's challenges and opportunities presented by AI, emphasizing the importance of staying adaptable, understanding market needs, and prioritizing customer feedback. This episode provides amazing insights for leaders and entrepreneurs looking to...

Bulent Osman is a tech founder whose entrepreneurial journey embodies the quintessence of innovation and resilience. He’s here to share his experiences, from the inception of his SAS platform in the UK to breaking into the US market, and ultimately achieving a lucrative exit before the unforeseen pandemic. Bulent talks about the pivotal moments of his career, the significance of adaptive pivoting, mastering product-market fit, and the strategic focus on ideal customer profiles. Bulent is a testament to the potential for accidental success in the dynamic world of startups, providing invaluable lessons on growth, strategy, and the art of...