Make More Money without Selling Your Soul

In this episode, I’m picking up from last week’s conversation about taking August off and getting into the practical bit: how your business can keep making sales without you being glued to your phone, filming reels from a sun lounger or hunting for flattering angles in full daylight.

Honestly, no one needs that kind of pressure.

I’m talking about mini offers, simple ads, smart positioning and why summer does not have to mean choosing between constant content or a completely quiet business.

When your offer ecosystem is set up properly, you ca...

In this episode, I’m talking about how I take the whole of August off, and no, it is not because I have magically become a zen goddess with a colour-coded calendar and zero inbox drama.

It is because I have built my business to support the life I actually want.

I share the real reasons this matters to me, from burnout and long Covid to grief, parenting and finally deciding that rest is not a reward for good behaviour. It is part of the strategy.

We talk boundaries, clients, systems, VA support, an...

In this episode, I’m joined by Nicola Humber, author of Heal Your Inner Good Girl, UNBOUND, Unbound Writing and The Abundant Author Playbook.

Nicola is also the founder of The Unbound Press, a soul-led publishing imprint for unbound women, and host of The Unbound Writer’s Club podcast.

We talk about what it means to stop living by other people’s rules and start creating from a place that feels true. Nicola shares how leaving her ‘proper’ job in finance led her to retrain as a coach and hypnotherapist, and how that leap of faith shap...

What if loads more people suddenly found you, would your business actually be ready for them? In this episode, I'm getting honest about why visibility is not the magic fix people think it is.

More eyes on your work can absolutely create momentum, but only when your foundations are doing their job and making it obvious how you help.

I talk about the difference between being interesting and being the clear choice. From podcast guesting to social media growth, I share why positioning, methodology and a simple offer journey matter so much more than chasing...

In this episode, I’m sharing a very honest look at what this winter was really like for me, mentally, physically and emotionally.

I talk about the season I was in, the ways I let myself retreat too far, and the moment I realised that being gentle with myself had quietly tipped into something that was no longer serving me.

I also get into the wake-up calls that pushed me to make a change, from my daughter’s birthday card to my own health, energy and habits.

This one is personal, reflective and full...

In this episode, I’m joined by Shelly Sharon for a deeply honest conversation about the mother wound, and the way our earliest relationships can quietly shape how we show up in business.

Shelly helps women who have already done a lot of healing work unpack the way a complex relationship with their mother still holds them back, so they can blossom in their relationship with themselves, others, their career and life itself.

After a childhood marked by neglect and abandonment, she turned her story on its head and built a life rooted in purpose, he...

In this episode, I’m talking about why mini offers matter so much right now, especially if selling has started to feel slower, harder or far less predictable than it used to.

I break down why this is not about adding another gimmick to your business, but about giving people an easier, lower risk way to step into your world and start building real trust.

I also share why buyer behaviour has changed, what a mini offer actually does better than a lead magnet, and how it can help you create daily sales without piling on...

In this episode, I’m joined by Beth Robinson, a business owner turned copywriter who is firmly in the camp of you CAN write it. Beth helps business owners and founders write proper-lysh copy that sounds like them, connects with the right people and does not get lost in overcomplicated marketing advice.

She is brilliant at cutting through the noise and reminding us that copywriting is not reserved for a chosen few.

We talk about why copywriting is a business skill we all need, how to trust yourself more in your messaging, and why outsourcing sh...

In this episode, I’m talking about a mistake I see so many experienced entrepreneurs make when they are ready to grow, and honestly, it makes complete sense why it happens.

On paper, hiring more specialists, building more assets, and adding more moving parts can look like the next smart step. But in practice, it often creates more confusion, more expense, and way less clarity than you expected.

I share a bit of my own backstory, from ads management to mentoring, and explain what finally made me change the way I work.

We ge...

If your list is growing but your sales are not, this episode is for you.

Today I’m breaking down why most lead magnets fail, especially for established wellness practitioners, and how the wrong freebie could be quietly costing you serious money.

This is not a tweak the copy situation. It is a structural issue in how your front door is designed.

I share the difference between attracting curious subscribers and attracting decision ready buyers, why AI cannot replace marketing fundamentals, and how to turn your lead magnet into a premium client filter.

Today’s episode is a little different. I’m reading my newly revised Profitable Practitioner’s Guide, updated for 2026, because so much has shifted and no one seems to have sent the memo.

If you’re a coach, therapist or practitioner who feels stuck at the same revenue ceiling despite working incredibly hard, this is for you.

I share the three funnel mistakes I see over and over again, the identity patterns quietly sabotaging your growth, and what it really takes to build a cushy business, one that’s profitable, spacious and doesn’t need you glued to...

If marketing in 2026 feels loud, chaotic and increasingly same same, you are not imagining it. In this episode, I’m joined by Tania Chakraborti, the Anti Shortcut Marketer and founder of Bravebird, a finalist in the 2025 Outrageously Brave, Outrageously You Awards.

Tania works with established service providers and coaches ready to step into category leadership, helping them turn story into serious commercial traction.

With a background spanning high growth VC backed tech, scale ups, publishing and journalism, Tania brings both creative depth and strategic rigour to personal branding.

We talk about building Brave ON...

Today I’m getting honest about something that didn’t quite land in my last launch, and how AI played a part in it.

I’m sharing the uncomfortable lesson that reminded me why personal brand cannot be outsourced, not even to the smartest tool in the room.

We’re talking about where AI is genuinely useful, where it quietly flattens your voice, and why convictions, standards and clear positioning are now your greatest competitive edge.

If your marketing has started to feel a bit… word salad, this episode will help you recalibrate.

Highl...

I promised a conversation about authority and personal brand in 2026, but instead, I decided to take you behind the scenes of my business.

This episode is a transparent look at what a £25k month actually looks like when you’re in the scaling phase, not the beginner stage and not the flashy six figure launch headlines either.

I talk through what worked, what surprised me, and what didn’t quite land the way I expected.

From evergreen systems and workshops to ad spend, follow up, and energy management, this is an honest reflection on bu...

This episode is a very honest look at how I run my business with an ADHD leaning, neurodivergent brain, without sacrificing my health, my family, or my sanity.

I share what’s actually working for me now that my business is in a more mature season, and why burnout has become my non negotiable line in the sand.

We talk structure without rigidity, decision fatigue, boundaries, nervous system care, and why doing less, but better, has been the key to consistency, growth, and resilience.

This isn’t advice or a diagnosis, it’s lived...

I was genuinely excited to record this one because money isn’t just numbers, it’s identity, safety and nervous system stuff we’re rarely taught to look at.

In this conversation with Cleo Nedd, we talk about why so many women can make money but feel strangely uncomfortable holding onto it, and how that links back to money trauma, family patterns and being one of the first generations really building wealth on our own terms.

Cleo helps high achieving women stop endlessly earning and start building real wealth. She’s a financial coach and money tr...

Group programs have changed my life, and I’m not saying that for drama.

In this episode, I’m sharing the personal, real story of how running my first group program shifted everything for me, financially, emotionally, and practically, as a single parent trying to rebuild from the ground up.

I also talk about why your story matters more than ever in 2026, especially with AI making online content feel a bit… samey.

If you’ve been thinking about launching a group offer, or you’ve been hiding behind “I’ll do it when I’m ready”, th...

I’m talking about that weird January overwhelm, the kind that makes you want to crawl back under a blanket until March.

If you’ve been feeling resistance to getting started (even when you genuinely like your business), you’re not broken. You’re human, and it’s cold.

In this episode I share three simple reframes I’m using right now to get moving without turning January into a punishment month, plus a practical way to decide what actually matters this week, so you can make money and keep your nervous system intact.

Highlights...

This conversation with Leanne Sia felt electric. Leanne is the Big Deal Identity Coach and creator of The Mirror Method, helping female founders believe the f*ck out of themselves and turn their so called delulu dreams into done deals.

She teaches that success is 20 percent strategy and 80 percent Big Deal Energy, and she has this emotional contagion that makes you feel more capable simply by being in her space.

In this episode I share how identity work has shaped my own business, the moments I stayed small and the shifts that helped me trust...

This one is a cosy, honest, end of year reflection on what it has really looked like to run my business in 2025. No gloss, no performance, just the truth of what has stretched me, grounded me and surprised me. 

Five years in, I feel a different kind of steadiness. The wobble still appears, but it no longer knocks me flat, and it has been powerful to look back and notice how experience changes everything.

I share the themes that shaped my year, from refining my offers to deepening boundaries, rebuilding my health, simplifying the business a...

This episode is an invitation to pause, reflect and think like the founder you want to become in 2026. 

Instead of chasing trends or tactics, I guide you through fifteen powerful questions that shape identity, sharpen strategy and reveal the gaps that quietly cap business growth. These questions help you see where your messaging, offers, delivery and leadership may be out of alignment with the level you are aiming for.

Whether you are already at six figures or building towards it, this is a chance to reconnect with clarity, confidence and the spacious CEO energy that m...

In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet. 

Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach. 

For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine mi...

Somewhere between the Hallmark fantasies, fluffy coats and well meant invitations, I realised how much space was being taken up in my brain by things I was not actually doing. 

Thinking about books and stages was costing me more energy than the things that genuinely move my business forward. So I wanted to record this small but honest moment of clarity, in case you are also carrying around ideas that feel more like clutter than purpose.

This next year, for me, is a no year. Not dramatic, not defeatist, just a gentle reclaiming of capacity. 

This episode feels like a warm permission slip. I talk about what it really takes to plan a year in business that supports your energy, your goals and your life, not the other way round. 

So many entrepreneurs slide into overwhelm because they are unclear on what makes money in their business, and clarity is one of the biggest gifts you can give yourself. 

I share the habits, boundaries and practical shifts that helped me rebuild after burnout, and why your schedule should reflect the life you actually want to live. I also break down my...

If you have ever sat staring at your laptop wondering what on earth to prioritise in your business, this episode will feel like a deep exhale. 

I break down the five profitability levers that can genuinely move the needle next year, without sending you into burnout or a spiral of overthinking. 

These are the same levers I have taught inside client communities, and every time, they open up possibility, clarity and that spark of belief that doubling your revenue is far more doable than you might think.

We explore leads, conversions, pricing, retention an...

You know that myth that once you’ve “made it”, business suddenly feels easy? Yeah, that one. 

In this episode, I’m calling it out. I’m getting real about the truth that discomfort doesn’t disappear as you grow - it just changes shape. I’ll share how learning to live with discomfort, rather than trying to buy or plan your way out of it, is actually where the real growth happens.

I’m also sharing a few of my own moments where I’ve mistaken avoidance for strategy, and what helped me build a healthier relatio...

If you’ve ever felt like you’re “too much” for traditional branding advice, this episode is for you. 

I’m joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.

Rebecca’s worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who’ve outgrown the...

Five years in business feels like both a lifetime and a blink. 

In this episode, I share the five biggest lessons I’ve learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout. 

I’m talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.

If you’ve ever questioned whether you’re doing enough or wondered if you’re too late, this one’s for you. Spoiler: you’re right on...

In this episode, I’m sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead. 

This idea sounds empowering, but it’s actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy. 

I’ll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels...

If you’ve ever felt stuck at the same income level month after month, no matter how hard you work, this episode is for you. 

I’m walking you through my brand-new free guide, designed for coaches, therapists, and wellness professionals who are ready to scale ethically, sustainably, and with less overwhelm. You’ll learn the real reasons you’re hitting that ceiling and how to shift the mindset, structure, and systems keeping you there.

I also share three client stories that reveal the most common growth blocks - from ethical undercharging and the “solo service tra...

This week, I’m joined by Nicole Gottselig, a Canadian writer, editor, and storytelling powerhouse based in Berlin. 

Nicole’s a natural connector with over a decade in content creation, event hosting, and community building. As host of Connect with Purpose and former host of Hotjar’s Through the Looking Jar, she’s known for sparking real, human conversations that inspire action.

We chat about money, purpose, and what happens when you stop waiting for permission and finally go all in. 

Nicole shares how stepping out from behind the scenes and showing up as her unf...

This episode is one of the most moving I’ve ever recorded. 

My guest, Ebonie Allard, is a fulfilment coach and soul contract guide who helps midlife culture-makers decode the details of their soul contracts, integrate the shadows in their blind spots, and reignite their sacred spark so that they are fulfilled, satisfied and living to their full potential.

We talk about resilience after bankruptcy, redefining wealth on your own terms, and what it means to stop chasing approval and start living fully as yourself. Ebonie’s honesty, humour and fire will challenge the way you t...

I just wrapped up my very first workshop for wellness practitioners, and honestly, it was such a game changer. After years of working with nutritionists, doulas, and therapists, it finally hit me how much I’ve been holding back by not creating something just for them. 

In this episode, I share the big lessons from that workshop, the common traps that keep wellbeing professionals stuck in the cycle of overworking, and the four shifts that actually build a sustainable business without burning out.

If you’ve ever felt stuck between helping people and actually paying yours...

After recording more than 150 episodes, I finally sat down to share the biggest lessons podcasting has taught me. 

From battling imposter syndrome before I ever hit record, to realising just how powerful podcasting is for attracting the right clients, this journey has been full of surprises.

I also talk about balancing solo and guest episodes, why being intentional with SEO and episode themes makes such a difference, and how bringing clients onto the show creates authentic, story-driven testimonials. 

Whether you’ve been podcasting for years or are still dragging your feet on starting, this...

This week I’m joined by the incredible Natasha de Grunwald, a published author, international Breath-work, Trauma and Somatic expert with 30 years of experience. She is the founder of the Trauma Release Method and Seismic Orgasmic Breath experience.

We talk about why mindset work alone isn’t always enough, how trauma gets stored in the body, and why nervous system regulation is the missing piece for so many entrepreneurs. 

Natasha shares her personal story of healing, the power of breath-work, and what real somatic practice looks like beyond the surface-level trends you see online.

Wha...

Taking August off used to feel impossible, but now it’s a cornerstone of how I run my cushy business. 

In this episode, I share the lessons and reflections from my “no-call August,” from creating breathing room in my business to finally tightening up my funnels and ads. 

I talk about releasing the pressure to do all the things - networking, book writing, stage speaking - and refocusing on what actually grows my business with ease and simplicity. 

If you’ve been craving more space, more sales, and more strategy, this episode will help you se...

This week, I had the pleasure of talking with Laurie-Ann Murabito, a Speaking & Visibility Coach and reformed painfully shy gal who accidentally became a professional speaker. 

Laurie-Ann works with coaches and consultants to write and deliver captivating presentations that establish credibility, attract ideal clients, and monetise their authority. 

In this episode, we dug into how you can stop hiding behind the mic and start stepping onto stages to grow your visibility and business.

If visibility has been sitting on your vision board but not in your calendar, this episode will help you take th...

This is part three of my sales in 2025 mini-series, and today I’m talking about visibility. 

So many business owners pour endless hours into building funnels or tweaking offers, but then forget the crucial piece - actually being seen. 

I share how visibility has changed since 2020, why social media alone isn’t enough anymore, and the real opportunities most entrepreneurs overlook. 

From evergreen engines and advertising to podcast touring, PR, and affiliate partnerships, I explain how to combine visibility with a scalable offer suite so you can stop playing small and start creating 

Her...

This is part two of my mini-series on what’s changed in the online business world in 2025, and how to adapt without burning everything to the ground. 

In this episode, I’m sharing how I evolved my own offer suite to reflect the longer buyer cycle and the trust recession we’re all navigating.

I talk about why I shut down my high-ticket mastermind, what I did to create breathing space, and how I rebuilt with intention. 

I walk through the shift to one-to-one offers, launching a more accessible accelerator, and designing a smart, s...

Welcome to part one of my two-part conversation with Sophia Parra, a marketing strategist with a proven record for increasing a brand’s following, engagement, and reach.

In this episode, I’m diving into what’s actually working in marketing right now, what’s quietly falling flat, and how we can all build real connections without burning out or selling our souls to the algorithm. 

Sophia and I get honest about the ups and downs of business, the importance of trust, and why relationships matter more than ever. 

If you’re ready for fresh ideas...