Treat Your Business

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If you keep blocking “admin time” and calling it CEO time, you’re not alone. But admin keeps the clinic running today. CEO time changes what the clinic becomes next. In this episode, Katie Bell breaks down the difference, why CEO work never screams for your attention, and how to protect even two hours of genuine CEO time so you make decisions that move the business forward.

Episode Summary

Most clinic owners spend their weeks wearing the clinician hat and the manager hat, t...

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“Gappy diary” isn’t a marketing problem. It’s usually a sales, retention, and recall problem.

In this episode of Treat Your Business, Katie breaks down a practical plan to fill appropriate capacity before Christmas without throwing money at ads, discounts, or last-minute panic marketing. You’ll learn how to identify exactly where the gaps are (which clinician, which service, which day/time), run a respectful recall campaign to people who already know you, and commit to one clear “hero” campaign that your whole team can execute consis...

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“Best quarter ever” doesn’t happen by accident. If you’re a clinic owner who feels fully booked but still overwhelmed, underpaid, and stuck doing everything—this client story will show you what actually changes when you start running your clinic like a CEO.

In this Treat Your Business client story, Fiona (Thrive’s Head Coach) interviews Jo, a podiatry clinic owner who added a record quarter in less than 12 months by fixing the foundations: knowing her numbers, rebuilding her team, and stepping out of the “hamster wheel...

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If you’re thinking about putting your prices up in January, now is the time to decide — not the week before Christmas when you’re exhausted and rushing.

In this episode, Katie breaks down how to make a price increase decision based on your numbers (not emotion), what to review before you change anything, and how to communicate it clearly and confidently to patients and your team.

Katie also shares a real behind-the-scenes moment from her clinic that highlights a key leadership distinction: being inform...

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In this episode, Katie explains why a quiet January is rarely created in January. If you are looking at gaps in the diary and panicking, you are already too late, because the results you are seeing today were usually created by decisions made 8 to 12 weeks ago.

Katie introduces a new weekly segment, The Clinic Pulse, sparked by the latest Lloyds Bank Business Barometer showing a drop in UK business confidence. Her point is that uncertainty often makes owners freeze, but “let’s see what happens” is not a...

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In this episode, Katie shares how one email generated over £10,000 in clinic revenue, and why the email itself was not the reason it worked. The real shift happened before she hit send: she created the right offer for the right people, and she focused on the audience already in her world instead of chasing strangers through more ads, more followers, and more “new leads”.

Katie takes you back to the 3:00am moment that sparked the idea. Her clinic was about to lose a major service line, wipin...

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In this episode, Katie shares a simple but powerful shift she’s made recently to protect her focus and get her clarity back. After deleting Instagram (and LinkedIn) from her phone, she noticed how much mental space opened up. Less comparison, less noise, fewer open loops, and more ability to actually think. Not “busy thinking” about the 400 things on the to do list, but proper CEO thinking about what’s working, what’s not, what’s become unnecessarily complicated, and what decisions she’s been avoiding.

Katie explains...

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In this episode, Katie shares what’s been going on behind the scenes over the last few months and the big leadership lessons that have come with running two businesses while raising a one-year-old. She unpacks why growth isn’t always about adding more space, more staff, more services, or more complexity and why that “more, more, more” approach can quietly drain your cash and your capacity.

Katie breaks down the difference between growth and expansion, and why so many clinic owners increase the “size of the shoe”...

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In this episode, Katie sits down with holistic mindset coach Philippa to unpack why self-doubt shows up most when you’re about to grow and why it’s not a sign you’re doing it wrong. They explore how doubt often demands certainty before action, and why that need for “knowing how it will work out” keeps so many clinic owners stuck right at the point they’re ready to level up.

Katie and Philippa explain that doubt isn’t something to eradicate. Instead, it’s often a beacon t...

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In this episode, Katie digs into the second foundation of the Flywheel Method: the who. She explains why, at the point someone sees your marketing, they don’t yet see you as the expert, they don’t trust you, and they don’t believe you… so if you lead with what you do (physio, Pilates, massage), you’ll blend in with everyone else.

Katie introduces the idea of perception vs reality: what your ideal client thinksthey need to solve their problem versus what you, as the expert, kn...

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In this episode, Katie is joined by Richard Evans, Clinical Lead at MBST Health UK, to explore what makes clinicians stand out and why being open minded can be a real competitive advantage in modern clinic care. Richard shares how he first came across MBST early in his physio career, why MBST works best as part of a wider treatment programme (not a replacement for good clinical reasoning), and what he sees across a growing UK network of clinics using the technology.

They unpack why some...

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In this episode, Katie is joined by Tom from the Jane UK team to talk about one of the biggest operational decisions clinic owners face: switching software. They unpack why changing systems feels so overwhelming, even when the new option is clearly better on paper, and why the real issue is not the software itself, it is the lack of time, headspace, and project planning most busy clinics have available.

Katie and Tom explain that switching software needs to be treated like a proper business project...

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In this episode, Katie challenges clinic owners to stop chasing “bigger” and start building a business that actually serves them. She explains why profit isn’t something that happens at the end of the year, it’s a habit that needs to be built into every transaction, every service, and every decision you make.

Katie breaks down the common trap of growth-first thinking: when bookings increase, expenses often rise to match, and you get locked into a more complex business without seeing any real improvement in take-hom...

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In this episode, Katie asks clinic owners a big question: are you being an ostrich with your numbers? She explains why looking at your bank balance or waiting for your year-end accounts keeps you reactive, and why you need a simple, repeatable way to track the right numbers regularly. 

Katie walks through a practical approach to forecasting based on profit (not just turnover), including treating the owner’s pay as a real business cost, working out the true top-line revenue you need, and then breaking that dow...

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In this episode, Katie Bell is joined by Charlie from Klatch.co.uk to unpack what’s actually working right now for clinic growth, and what’s just noise. They explore the reality of AI in clinic marketing, why direct bookings from AI search are still low but its influence is growing, and what clinic owners should focus on instead of chasing shiny new tools. Katie and Charlie also dive into the biggest lever most clinic owners overlook: front desk performance. From call handling and follow-up frameworks to book...

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In this episode, Katie introduces the fourth foundational step for building a clinic business that creates more time, more income, and more freedom: “you”. She explains why the biggest obstacle to growth is often not your marketing, your pricing, or your systems, but the beliefs you are operating from as the business owner. Katie unpacks how your thoughts shape your reality, why your current business environment is a direct result of past belief systems, and how upgrading your “money thermostat” can change the decisions you make and the results...

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In this episode, Katie introduces the third key foundation for building a clinic business that creates more time, more income, and more freedom: the “how”. She explains why a pay as you go model can leave your income unpredictable and your diary vulnerable to cancellations, and how creating programmes and packages can help your patients get better results while giving you a more resilient business model. Katie breaks down how to think in terms of state A to state B transformation, identify the roadblocks that get in the way...

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In this episode of Treat Your Business, Katie is joined by Philippa and Bruno for a quarterly Coach’s Corner conversation about the real patterns they’re seeing with clinic owners right now and what actually creates lasting transformation in business.

Bruno shares candidly what life and business felt like before joining Thrive, including the anxiety, overwhelm, and “winging it” that left him feeling like he was running the ship blind. Together, they unpack why so many clinic owners look for a simple checklist, why people often wa...

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In this episode, Katie breaks down the second key foundation for building a clinic business that creates more time, more income, and more freedom: the “who”. She explains why marketing yourself as what you do (physio, osteo, sports massage, Pilates) can cause you to miss the vast majority of people who need your help, and how getting clear on who you serve (and the real problems they’re trying to solve) makes your marketing resonate and convert.

Main Topics Covered:

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In this episode, Katie Bell explores the crucial importance of understanding the "why" behind your business. She emphasizes that a clear purpose not only guides growth but also aligns your business model with your personal values and goals, leading to greater freedom, income, and fulfillment.

Main Topics Covered:

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Season 5: Clinic Systems, Processes, and Operations

Most clinic owners are flying blind when it comes to their numbers, and that’s a costly mistake. Janice Cook, known as the spreadsheet and numbers guru, reveals the straightforward, strategic approach to turning raw data into powerfully clear business decisions. If you’ve ever felt overwhelmed by reports or unsure where to start, this episode will change the game.

You’ll discover the simple framework for regular financial reviews, annual, quarterly, monthly, and how to set ta...

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Season 6: Clinic Marketing That Works

Welcome

Welcome back to the Treat Your Business podcast. Thank you for being here. I’m Katie Bell, and today I want to play a little game.

Imagine you wake up tomorrow, pick up your phone, open Instagram and… nothing. No account. No followers. No Reels. No Stories. No content.

Before you start sweating, stay with me, because this is one of the most useful marketing exercises you can do as a cl...

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Season 6: Clinic Marketing That Works

Welcome

Welcome back to the Treat Your Business podcast. Today I’m building on what I said last week about most clinic marketing being a complete waste of time. I want to talk about one of the biggest lies clinic owners have been sold in recent years, that the more followers you have, the more successful your business will be.

Episode Summary

Today I'm calling out the follower trap an...

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Season 6: Clinic Marketing That Works

Welcome
Welcome back to the Treat Your Business podcast. I am Katie Bell, and today I am sharing something that might ruffle a few feathers. Most clinic marketing is a complete waste of time. Not marketing itself, but the way many clinic owners are spending their precious hours.

If you have ever poured time into Canva, captions, reels, and posts, only to check your phone later and see a handful of likes, this episode...

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Season 12: Mindset, Confidence, and Growth

Welcome

Welcome to the Treat Your Business podcast, the show for clinic owners who want real, honest advice and tried and tested ways of doing things. I’m Katie Bell, and this is the new era of bigger insights and bolder conversations to help you grow a clinic and a life you love. Let’s dive in.

Episode summary

Last week, I shared two simple questions to help you refr...

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Season 12: Mindset, Confidence, and Growth

Welcome
Welcome back to the Treat Your Business podcast. This week I’m doing something a little different with a short, sharp, high value episode you can listen to quickly, then get straight back to your busy clinical day.

Episode summary
In this episode I’m talking about why growth can feel messy, uncomfortable, and anything but linear, and why that is completely normal when you start properly working on your busi...

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Season 12: Mindset, Confidence, and Growth

Welcome

Welcome back to Treat Your Business, the show for clinic owners who want real, honest advice and tried and tested ways of doing things. I’m Katie Bell, and this is the new era of bigger insights and bolder conversations to help you grow a clinic and a life you love. Let’s dive in.

Episode summary

What if you did not need more clients to grow? In t...

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Season 12: Mindset, Confidence, and Growth

Welcome

Welcome back to the Treat Your Business podcast. I’m Katie Bell, and today I’m talking about the illusion of more. If you’ve been telling yourself you just need more money, more enquiries, more staff, or more sessions, this episode is your reminder to pause and look at what’s actually happening inside your clinic.

Episode Summary

Most clinic owners assume they have a growth problem, but ofte...

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Season 2: Clinic Leadership, Habits, and CEO Thinking

Welcome
Welcome back to the Treat Your Business podcast. This is a short, sharp episode, because you do not always need 20 or 30 minutes of me talking to get a powerful takeaway. Sometimes you just need the right questions.

Episode summary
I have just come off the back of an annual strategy session with my leadership team, and the outcome I cared about most was not the numbers, the plan...

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Season 12: Mindset, Confidence, and Growth

Welcome

Welcome back to Treat Your Business. I’m recording this straight after a coaching session with our Ascend members, and I felt called to share something that can change how you approach growth. Today, I’m talking about the difference between fear and courage, and why courage is the real turning point when you want to level up.

Episode Summary

In this episode, I break down Dan Sullivan’s Four...

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Season 2: Clinic Leadership, Habits, and CEO Thinking

Welcome
Hello. Welcome back to the podcast. Today’s episode is a spicy one, and it came from a moment I had on stage at Clinic Growth Live. We were looking at the biggest constraints holding people back, and I assumed it would be numbers, marketing, or team. Then the final option came up. You being the bottleneck. Literally everyone stood up. So, we are going there.

Episode summary
Mo...

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Season 2: Clinic Leadership, Habits, and CEO Thinking

Welcome

In this episode, I’m sharing a powerful reminder from The 7 Habits of Highly Effective People and what it really looks like to apply these habits in your clinic and business.

Episode Summary

I’m breaking down the habits that shape how you lead, make decisions, manage your time and stop yourself getting in your own way.

From being reactive and overwhelmed to procrastinating, over...

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Season 3: Time, Boundaries, Burnout, and Getting Your Life Back

Welcome What if the thing holding your business back is not a lack of time, but how your attention is being used every day? In this episode, I’m sharing a shift that has made a remarkable difference to me over the last 30 days, and why it could completely change how your business grows this year.

Episode Summary In this episode, I’m sharing a shift that has had a hu...

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Season 2: Clinic Leadership, Habits, and CEO Thinking

Welcome

If I could have my time again as a clinic owner, what would I do differently from day one?

That is the theme of today’s episode and I am not doing it alone. I invited Fiona onto the podcast. She is a strategic coach within Thrive, a Thrive member of just over three years, and a clinic owner with 25 years in business. Between us, we have 37 years of business ex...

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Season 12: Mindset, Confidence, and Growth

If you’ve been thinking about coming to Clinic Growth Live and you still haven’t booked your ticket, this episode is for you.

I’m not here to convince you. I’m here to challenge you, because the reason you haven’t booked is rarely about the event. It’s usually about patterns that keep you stuck, like waiting for things to calm down, saying yes to everything, and telling yourself you’ll take action “later”...

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Season 8: Compliance, Employment Law, and Risk

Welcome 👋
This week I’m really excited to bring back Laura and Steve from Peninsula HR. We recorded an episode together about eight months ago (I’ve had a baby since then, so honestly I do not know where that time has gone) and we were talking about the Employment Rights Bill that was looming at the time.

Well, it’s here. It’s happening. But not everything has landed in the way we expected...

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Season 12: Mindset, Confidence, and Growth

Welcome 👋
This episode is super quick from me this week because I’ve got a message for you if you’re sitting on the fence about attending Clinic Growth Live. Whether you are or whether you are not, that’s the decision you’ve got to make.

If you’re not taking the action you know you need to take, this is going to resonate. And I’m going to tell you why that might be, and w...

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Season 6: Clinic Marketing That Works

Welcome

Hello and welcome to this week’s episode of the Treat Your Business podcast. I’m so excited for today’s conversation because we’re continuing on from a couple of recent episodes about the shift in patient behaviour, what people want more of now in their rehabilitation and care, and why trust and choice matter.

This one is a little different from our usual strict business advice. It’s about what’s changing i...

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Season 2: Clinic Leadership, Habits, and CEO Thinking

Today I’m joined by Nicola, my COO in Thrive, and we’re getting into a topic that can feel a bit uncomfortable, but it is one of the most important conversations you can have if you want your clinic to grow.

Episode Summary
In this episode, Nicola and I talk about the things clinic owners tolerate that quietly erode performance over time. We explore why leadership can feel triggering, especially if you...

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Season 12: Mindset, Confidence, and Growth

Welcome

In today’s episode of Treat Your Business, I’m joined by Anna, a pelvic health clinic owner and a client inside my Thrive Activate programme. Anna shares the moment she seriously considered going back to the NHS after 12 years away, after her clinic hit a sudden quiet month and the panic set in.

This is a real conversation about what it feels like when income dips, confidence wobbles, and you start ques...