The Jered Williams Show

On this episode of the Jered Williams Show, Jeff Cronin, known as the $8 million plumber, shares how he achieved a record $8.4 million in plumbing sales in 2023. He explains his straightforward sales approach that focuses on customer comfort, pre-call communication, live camera inspections, and presenting clear A or B choices instead of rigid scripts. Jeff discusses moving from maintenance calls to high-ticket repairs by building trust, drawing diagrams on paper, and offering financing options that make big numbers feel manageable. He also critiques traditional training methods and emphasizes that success comes from being courteous, transparent, and focused on solving problems...

On this episode of the Jared Williams Show, sales trainer Doug Wyatt of Synergy Learning Systems joins host Jared Williams to dismantle the sales stigma in trades like plumbing and HVAC, advocating ethical influence over high-pressure tactics through his 7 Foundations of Effective Communication—emphasizing mindset shifts, wordsmithing (e.g., "investment" vs. "fee"), RARE listening, and passionate EKG delivery to boost average tickets from $500 to $3,000+ without discounts. Drawing from his journey scaling companies from $1M to $7M amid recessions via communication mastery, Doug outlines three success pillars (technical, ops/marketing, influence), shares strategies for handling objections (bids, brands, stalls, price) to...

On this episode of the Jered Williams show, the hosts dive into boosting average tickets in plumbing from $200 to $7,000 jobs via a 4-step sales process: diagnosing root causes (e.g., high water pressure behind dripping faucets), educating customers with visuals (e.g., snake vs. jetter for drains), implementing clear trained processes for techs, and offering ethical add-ons/upsells like water softeners. They emphasize why high avg tickets ($1,500+ minimum) are vital for covering $100-150 lead costs, labor, and growth—low tickets erode profits—using real math and examples from past jobs. Shoutouts go to PlumbLineAnswers.org for 24/7 answering and Mammothforplumbers.com...

On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing the need for more leads alongside better triage and booking to avoid shredding opportunities, while promoting Plumbline's 24/7 answering service. They break down KPI tracking via a custom Lovable app pulling from ServiceTitan—covering spend, CPL, booking/close rates, avg ticket, and ROAS—for top sources like PPC ($114 CPL, 2.48x ROAS), local magazines (high-ticket wins), Angie leads (cheap but needing automation), and Facebook (strong booking but testing lead gen). Insights highlight fixing capacity/upsells (e.g., $99 drain clea...

On this episode of the Jered Williams Show, Tim Byrd explains a simple tax trick for plumbers: Create your own warranty company. Charge $400/job, send it there tax-free (up to $2.9M/year), use it for fixes, and watch cash pile up fast—like $600K in yearly becomes $1M+ after 2 years of low claims. Borrow it back anytime (deduct the interest), invest extras, or cash out at just 20% tax. They handle all paperwork. Perfect if you do 240+ jobs/year. Jared crunches numbers for his plumbing biz. Go to Warranty-Re.com.

On this episode of the Jered Williams Show, Andy shares his entrepreneurial journey from running a successful landscaping business to transitioning into legal insurance sales with LegalShield. Andy emphasizes the power of networking and building genuine relationships as a cost-effective marketing strategy, especially for businesses with limited budgets. He also highlights the benefits of LegalShield for business owners, including legal protection, document review, and debt collection assistance, which can help them make informed decisions, prevent costly mistakes, and protect their companies. Andy's story underscores the importance of adaptability, a service-oriented mindset, and embracing failures as opportunities for growth, ultimately...

On this episode of the Jered Williams Show, the discussion is centered around implementing an effective performance pay system for technicians, managers, and customer service representatives (CSRs) in a home services business. The key focus was on aligning employee incentives with the company's goals of driving revenue, using labor and materials efficiently, and providing excellent customer service. The episode covered the importance of analyzing the profit and loss (P&L) statement, structuring commission-based pay for each role, and avoiding "spiffs" in favor of a simple, transparent performance-based compensation model. The goal was to create a win-win situation where employees...

On this episode of the Jered Williams Show, the hosts discuss the easiest ways to increase profit in a plumbing business. The key strategies covered include implementing a margin-based pricing approach, closely tracking labor and material efficiency, and introducing a commission structure to incentivize technicians to sell more comprehensive solutions to customers. The host emphasizes the importance of shifting the technicians' mindset from "not selling something the customer doesn't need" to "providing valuable solutions that the customer wants," which can lead to higher average tickets and improved profitability. The episode also highlights the significance of continuously reviewing and refining...

On this episode of the Jered Williams Show, the discussion centered around optimizing the pricing and sales strategies for a plumbing business. Key topics included organizing the price book by areas of the home, considering material costs and customer needs when setting prices, empowering technicians to diagnose issues and propose tailored solutions through a structured sales process, and implementing comprehensive training programs to develop a skilled workforce. The insights highlighted the importance of transparent, fact-based customer interactions, the value of custom task management, and the need to track key performance indicators like revenue, customer satisfaction, and billable efficiency. By...

On this episode of the Jered Williams Show, Ryan Fenn, the founder of Chiirp, a software company that provides a nurturing system for lead conversion, shares his entrepreneurial journey. He discusses the importance of speed to lead, lead follow-up, and automating the customer journey in home service businesses. Ryan also emphasizes the power of storytelling in marketing and how Chiirp has evolved from a general sales and marketing platform to a specialized solution for the home service industry, leveraging AI and data-driven insights to optimize the customer experience. The episode provides valuable insights for entrepreneurs on building a business...

On this episode of the Jered Williams Show, the hosts discuss their new and improved hiring process to address the challenge of finding good technicians, CSRs, and managers in the current labor market. They share their experience with the traditional hiring approach and how it often led to hiring the wrong candidates. To address this, they have implemented a hiring event model that involves a multi-step filtering process, including an initial application, RSVP, and in-person event. This allows them to quickly assess a larger pool of candidates and identify those who align with the company's core values of "Be...

On this episode of the Jered Williams Show, the hosts discuss the successful launch of their new plumbing business, Wahoo Plumbing. They share their strategies for quickly booking out a week's worth of work within just two days of launching, which included having a memorable name and brand, offering attractive promotions and discounts, and investing in targeted marketing to generate a high volume of leads. The hosts also emphasize the importance of transitioning from a technician to a business owner by hiring a customer service representative and additional technicians, as well as the need to define core values and...

On this episode of the Jered Williams Show, Kristen Deese, a financial expert and former trades business owner, provides a comprehensive overview of financial management for home services companies. She delves into the key components of the Profit and Loss (P&L) statement, including revenue, cost of goods sold, and overhead expenses, emphasizing the importance of aligning job costing and financial reporting. Kristen also discusses the balance sheet, cash flow management, and the strategic use of depreciation and tax strategies. Additionally, she highlights the significance of managing overhead expenses, hiring the right talent, and fostering a positive company culture...

On this episode of the Jered Williams Show, the hosts discuss strategies for selling more jobs in the home service industry. They cover the importance of setting up a comprehensive price book that categorizes services and considers what to stock on service vehicles. The hosts also emphasize the need for an effective sales process that focuses on diagnosing root causes, presenting value-added solutions, and bundling services to increase average ticket and efficiency. Additionally, they highlight the critical role of hiring and training the right people who align with the company's core values, as well as measuring and holding technicians...

On this episode of the Jered Williams Show, the discussion centered around the key elements necessary for a home service business to be profitable. The hosts emphasized the importance of pricing correctly, which involves understanding the true costs of running the business and setting appropriate markups, especially on materials. They also highlighted the value of upselling and presenting customers with comprehensive options to address the root of their problems, rather than just quick fixes. Additionally, the hosts stressed the significance of customer retention, brand awareness, and delivering a consistent, professional customer experience through well-defined processes and systems. By focusing...

On this episode of the Jered Williams Show, Jered and his guest, Eddie, discuss the key strategies and challenges involved in building a 1 million dollar plumbing business from scratch in 2026. They emphasize the importance of having the right systems and processes in place, such as a clear pricing strategy, a robust CRM system, and a dedicated customer service representative. They also highlight the significance of effective communication and management of employees, aligning them with the company's mission and goals, and overcoming limiting beliefs and mindsets. The hosts provide valuable insights on time management, hiring the right people, and maintaining...

On this episode of the Jered Williams Show, the host discusses the key strategies for plumbers, electricians, and HVAC technicians to make a million dollars in their businesses. The discussion covers the importance of focusing on residential service work, avoiding partnerships, building a memorable brand, providing excellent customer service, pricing jobs properly, and hiring the right team members, starting with a dedicated customer service representative. By implementing these strategies, the host explains that business owners can create a scalable, profitable operation that can reach the million-dollar revenue mark.

On this episode of the Jered Williams Show, the discussion centers around the critical role of service managers in a successful trades business. Jered and his guest, Justin Deese, delve into the common pitfalls of promoting top technicians into management roles without proper training, and the key elements required to build an effective service manager, including defining the role, tracking critical metrics, coaching and communication, and cultivating a winning company culture. They emphasize the importance of proactive recruiting, aligning team members with core values, and empowering service managers to make data-driven decisions that drive profitability and efficiency. The insights...

On this episode of the Jered Williams Show, Eddie Barkhurst and Jered Williams share their remarkable journeys, offering valuable insights into the lessons they've learned the hard way. From Barkhurst's transition from a young plumber to becoming Jered's general manager, to Jered's experience in building a successful business, the conversation delves into the pitfalls of overconfidence, the importance of embracing failure, and the challenges of adapting to new roles and responsibilities. The two discuss the complexities of navigating union dynamics, the significance of effective communication and delegation, and the importance of continuous learning, emphasizing the power of stepping outside...

On this episode of the Jered William's show the hosts 9 strategies for rapidly growing a plumbing business. The first is implementing a simple membership program with benefits like discounts and priority scheduling. Next, they cover optimizing pricing and developing a comprehensive price book, focusing on margin-based pricing to hit desired profit targets. Leveraging business management software like ServiceTitan is highlighted as crucial for streamlining operations and gaining data-driven insights. Improving technicians' billable efficiency, utilizing upsells/downsells/cross-sells, and streamlining processes emerged as other key topics. Incentivizing technicians through commission structures, enhancing the customer experience, and continuously seeking improvement and...

On this episode of the Jered William's Show, the hosts dive deep into the costs of running a successful plumbing business. They highlight the importance of understanding and tracking all expenses, from marketing and overhead to vehicle maintenance and employee training. The discussion explores effective pricing strategies, such as leveraging loss leaders and margin-based pricing, to improve profitability. The hosts also emphasize the significance of billable efficiency, noting that technicians typically only bill around 55% of their time, and provide insights on adjusting pricing as the business grows. The overall message underscores the necessity of financial management, strategic pricing, and...

On this episode of the Jered Williams Show, the hosts discuss the key challenges of running a successful plumbing business and the strategies they have implemented to overcome them. They emphasize the importance of transitioning from being the sole operator to building a team and standardized systems, as well as the critical role of hiring the right people and ensuring they are in the correct roles. The conversation also covers the significance of pricing services correctly to maintain profitability, and the need to embrace new technologies and industry trends, such as the use of MegaPress fittings versus traditional methods...

On today's episode of the Jered Williams show, the hosts discuss the launch of their new plumbing company, Wahoo Plumbing, in Pensacola, Florida. They share insights into their partnership structure, drawing on the Rocket Fuel framework to leverage their complementary skills and strengths. The conversation covers the comprehensive operational foundation they are establishing, including business formation, licensing, insurance, and the adoption of a robust CRM system. Additionally, the hosts delve into their aggressive marketing strategies, such as discounted offers and member-only promotions, aimed at driving customer acquisition in the local market. The founders also plan to be actively involved...

On today's episode of the Jered Williams show, Je red interviews Don Hildebrand, the owner of Plumb Smart Plumbing and Drain in Asheville, North Carolina. Don shares the story of how he started his plumbing business in 2008 during the recession, the challenges he faced in finding and retaining skilled technicians, and the strategies he has implemented to drive the company's growth, including rebranding, developing comprehensive processes and procedures, and adopting the Entrepreneurial Operating System (EOS) framework. Don also discusses his plans to expand into HVAC and septic services to diversify the business and address staffing concerns, highlighting the importance...

On this episode of the Jered Williams show, Jered sits down with Sergio, the owner of Bananas Creative, a Canadian branding agency that specializes in helping home service businesses develop memorable and effective brand identities. Sergio shares his personal journey from Mexico to Canada, and how he built his agency from the ground up. The discussion covers the importance of comprehensive branding, the power of vehicle wraps as a marketing tool, and the value of involving a client's spouse or partner in the branding process. Sergio also provides insights into creating unique, approachable brand personas that help businesses stand...

On this episode of the Jered Williams Show, Jered sits down with Brandon Counts, a plumber from Virginia. Brandon shares his journey in the plumbing industry, starting from working with his father as a child to eventually starting his own business, Patriot Plumbing, in 2006. After some initial struggles, Brandon found success by focusing on residential service work and water treatment solutions. He discusses the importance of building relationships with customers, overcoming price objections, and the benefits of joining coaching programs like The Wealthy Plumber. Brandon emphasizes the tremendous opportunity for plumbers to thrive in the current market and encourages...

On this episode of the Jered Williams Show, Jered welcomes special guest Ellen Rohr, who shares her journey in the plumbing industry. Ellen discusses her experiences of starting a plumbing business with her husband, the challenges they faced, and how she learned to price their services properly. She talks about her involvement in the plumbing community, including her relationships with industry leaders, and how she helped her husband's business transition to a flat-rate pricing model. Ellen also discusses her time working at Benjamin Franklin Plumbing and her subsequent decision to become a franchise owner, providing insights into the pros...

On this episode of the Jered Williams show, Jered interviews Brent Watson, the owner of Vision Plumbing in Kelowna, British Columbia. Brent shares the story of how his family business started in the 1980s and the challenges they faced transitioning from a construction-focused company to a service-focused one. Brent discusses the importance of understanding your numbers, implementing flat-rate pricing, and investing in training for his team. He also talks about the company's expansion into new services like duct cleaning and electrical work, as well as their use of technology like Podium's AI assistant to improve customer service and lead...

On this episode of the Jered Williams show, Jered and his guest Tyler Williams discuss their upbringing and how it shaped their mindset around money and business. They talk about the challenges of overcoming the "middle-class poor" mentality they grew up with, and how that impacted their early business ventures. The conversation covers topics like pricing, spending money to make money, setting goals, and the importance of creating your own opportunities rather than just reacting to what the world presents. Overall, the episode explores the mental shifts required to build a successful business, especially for those coming from more...

On this episode of the Jered Williams show, Janet, the owner of Potomac Plumbing in Virginia, shares her journey of building a successful plumbing business. Janet explains how she and her husband, Brandon, started with three technicians and a CSR, but struggled with profitability and lack of structure. After making the difficult decision to scale back, they focused on building a strong brand, implementing effective marketing strategies, and leveraging Janet's community involvement to connect with their target audience - women in their local area. Through personal branding, social media, and hosting community events, Janet has helped Potomac Plumbing grow...

On this episode of the Jered Williams show, Doug Wyatt, a seasoned business leader in the HVAC and plumbing industry, shares his inspiring journey from humble beginnings in a small town to building successful contracting businesses. Wyatt emphasizes the importance of developing a strong company culture, effective communication, and a relentless work ethic. He discusses his strategies for scaling a business, including implementing systems, processes, and accountability measures, as well as the challenges he faced and overcame. Wyatt's passion for personal development and his commitment to helping others achieve success are evident throughout the conversation, making this an insightful...

On this episode of the Jered Williams show, Jered interviews Isaac from Water Tech Plumbing Inc. Isaac shares his journey into the plumbing industry, starting as a server in the restaurant business and then transitioning to work with a small plumbing company. He later joined a larger construction company, gaining experience in various plumbing roles before starting his own business in 2019. Isaac discusses the challenges of balancing residential and commercial work, ultimately focusing on the commercial side while growing the residential service side of the business. Jered provides valuable insights on pricing, marketing strategies, and the importance of building...

On this episode of the Jered Williams show, Jered and his guest Eddie Barkhurst discuss the top reasons why 95% of plumbing businesses fail. They cover the "technician trap" where business owners get stuck working in the business rather than on the business, the importance of having the right roles and systems in place as the business grows, the need to work on the business and not just in it, and the value of having a clear vision for the future. They emphasize the importance of using tools like the Wealthy Plumber's hourly rate calculator to make data-driven decisions, and...

On this episode of the Jered Williams Show, the hosts discuss strategies for effectively leading and managing a team. They emphasize the importance of setting aside dedicated "thinking time" to address problems and plan for the future. They also caution against common leadership pitfalls like making bad assumptions, ignoring reality, and letting emotions drive decisions. The hosts advocate for building clear systems, SOPs, and checklists to reduce errors and empower employees. Additionally, they stress the significance of aligning company culture and incentives with the overall business objectives. Ultimately, the discussion underscores the need for simplicity, clarity, and accountability when...

On this episode of the Jered Williams Show, Jered and his guest Eddie discuss the marketing strategies they used to grow their pressure washing business, Dudewash, from scratch in just 8 months. They cover the importance of branding, building a strong online presence, utilizing billboards, Facebook ads, and direct mail campaigns to create brand awareness and drive customer calls. Jered also shares the challenges they faced in pricing and selling their services, as they experimented with different sales models to find the right approach for their market. The discussion highlights the complexities of transitioning a service-based business from a traditional...

On this episode of the Jered Williams Show, Jered interviews Gregg Schonhorn, a business broker who specializes in the home services industry. Greg discusses the process of selling a business, including the importance of financial data, management team, and recurring revenue. He explains how private equity firms evaluate and acquire businesses, and the differences between commercial and residential service companies. Greg also shares insights on industry trends, such as the potential impact of a company going public, and offers advice for business owners looking to prepare for a future sale.

On this episode of the Jered Williams show, Jered and Eddie discuss how to hit $1 million in revenue in your first year of business. The key steps outlined include: pricing your services correctly, implementing effective marketing strategies to drive steady leads, providing customers with options and solutions, answering the phone and following up promptly, proactively asking for reviews, and retaining customers through membership programs. The hosts emphasize the importance of delivering high-quality service, understanding your costs, and focusing on the lifetime value of each customer rather than just the initial transaction. By following this approach, the hosts believe it...

On this episode of the Jered Williams show, Jered discusses five tactics that can help explode a plumbing business. He emphasizes the importance of pricing correctly, upselling and providing options to customers, focusing on lifetime value and customer retention, building brand awareness, and delivering an exceptional customer experience. Jered explains that many businesses don't need more leads, but rather need to learn how to make more money from the customers they already have. He provides detailed strategies and insights on each of these tactics, drawing from his own experiences in the plumbing industry. The episode is packed with practical...

On this episode of the Jered Williams show, Jered discusses how he grew his plumbing business from zero to $5 million in just two years. He shares his journey, starting with a failed partnership and struggling to make ends meet, to finally finding success by focusing on pricing his services properly, leveraging digital marketing, and hiring the right team. Jared emphasizes the importance of setting ambitious goals, being willing to take risks, and not being afraid to make mistakes along the way. He also highlights the value of turning over responsibilities to capable employees and trusting them to execute, which...

On this episode of the Jered Williams Show, Jered and Eddie discuss strategies for selling more jobs in 2025. They emphasize the importance of accurately pricing services based on a company's expenses and efficiency, rather than just looking at hourly rates. The hosts also highlight the value of offering customized options to customers, building trust and confidence through strong communication skills, and leveraging a professional brand to stand out in the market. Additionally, they stress the need for speed and responsiveness throughout the sales process, as well as the critical role that a company's brand and employee appearance play in...