The Rich Somers Report

In this episode, Rich Somers sits down with entrepreneur Nick Salazar to break down how he built and sold his roofing company, the unconventional customer acquisition strategy that helped make his business valuable, and the lessons he learned from 16 years of entrepreneurship.

Nick reveals how he leveraged the solar industry to generate roofing leads without building a traditional sales force, used technology and automation to streamline operations, and developed partnerships that eventually caught the attention of a larger company.

They also dive into the realities of selling a business, why Nick chose equity over a...

Rich Somers sits down with Jack Delosa, Australian entrepreneur and founder of The Entourage, to break down what it really takes to scale a business from six figures to eight figures and beyond. Jack shares why most entrepreneurs struggle to reach $10 million in revenue, how to identify the biggest bottlenecks holding a business back, and why working harder isn't always the answer. They dive into building leadership teams, hiring for your weaknesses, mastering sales and marketing, and focusing on the few activities that actually drive growth.

Jack also opens up about losing 80% of his company's revenue practically...

Rich Somers sits down with Ana Klein, also known as The Tax Boss, to break down the tax strategies wealthy investors and business owners use to reduce their tax bills. From the Augusta Rule and short-term rental loophole to cost segregation, bonus depreciation, and Section 179 vehicle deductions, Ana explains how the tax code can work in your favor.

They also discuss how high-income W-2 earners can leverage real estate, why business owners put their children on payroll, the power of self-directed IRAs, and how holding companies can fit into an asset protection strategy. Whether you're making $300,000 a...

Why is Chick-fil-A one of the most successful restaurant businesses in America, even though it isn't open on Sundays? 

In this episode, Rich Somers sits down with hospitality expert Preston Lee to uncover the business strategies behind Chick-fil-A, Ritz-Carlton, and other world-class hospitality brands. Preston breaks down the difference between customer service and true hospitality, why most businesses struggle to retain customers, and how creating an exceptional guest experience can become your biggest competitive advantage.

They also discuss why A-players don't want to work with C-players, the leadership mistakes that destroy company culture, and how t...

Could residential assisted living be one of the biggest real estate investing opportunities of 2026? In this episode, Rich Somers sits down with Isabelle Guarino, residential assisted living investor and educator, to break down the massive opportunity being created by America's aging population and the growing demand for senior housing. Isabelle explains how investors can convert residential homes into assisted living facilities, why certain operators are generating $20,000 to $40,000 per month in cash flow, and which real estate markets offer the most attractive opportunities.

They also dive into the actual numbers behind operating assisted living homes, including financing with...

 In this episode, Rich Somers sits down with Devan Bonebrake, host of *The Golf Fix* on Golf Channel and founder of Studio Golf Club, to break down what it really takes to become a better golfer. Devan shares how to improve your game in just 30 days, fix your slice, hit longer drives, improve your iron shots, and use modern golf technology to get better results from every practice session.

They also dive into why entrepreneurs and professional athletes are obsessed with golf, how the sport has become one of the most powerful networking opportunities in business, and w...

Rachel Woods spent her career working in AI, including as a research data scientist at Facebook, long before ChatGPT brought artificial intelligence into the mainstream. In this episode, she breaks down how business owners should actually be thinking about AI—not as another collection of tools, but as a new way to operate a company. Rachel explains how she turns repeatable work into AI “playbooks,” why operations matter more than technical expertise, and how one command can kick off an entire AI-powered daily workflow.

We also dive into the four components every AI playbook needs, why companies should...

Jacob Lawson invested $500,000 into a restaurant just before COVID, found himself facing nearly $1 million in debt, and was forced to rethink everything about the way he approached business. Today, his business generates roughly $5 million a year. In this episode, Jacob breaks down the decisions that helped him turn things around, why trying to operate multiple businesses nearly broke him, and the lesson that changed his trajectory: keep the main thing the main thing.

We also dive into Jacob’s flooring and real estate businesses, the mistakes he’s made with partnerships, why fast decision-making matters, and how he t...

Dylan Crane went from making $6,500 a month as a professional basketball player to building a life insurance business doing as much as $200,000 a month. In this episode, Dylan breaks down how the life insurance business actually works, how agents get paid, the difference between term and whole life insurance, and how he approaches infinite banking and using cash-value life insurance as a financial tool.

We also dive into what it takes to build a six-figure-a-month insurance business, the sales psychology and tonality Dylan teaches his agents, how he recruits and manages a team, the KPIs he tracks...

Employee healthcare benefits can become one of the largest expenses inside a growing business—but most owners don't fully understand what's driving those costs or what options they have to control them. Caleb Herndon breaks down why healthcare and insurance costs continue to rise, the role of pharmaceutical spending, insurance carriers and an aging population, and how employers can rethink the way they structure their benefit plans.

We also dive into self-funded and level-funded health plans, pharmacy benefit managers, strategies for controlling claims, and how Caleb helped a struggling municipality reduce expenses. Later, Caleb explains how AI is...

How much money do you actually need to own a private jet? Travis Lamance manages 24 private jets and helps clients buy, sell and operate aircraft. In this episode, he breaks down what first-time jet buyers spend, how to choose the right aircraft, what different jets cost to operate, and why private aviation may be more attainable for successful business owners than most people assume.

We cover everything from Citation, Hawker, Gulfstream, HondaJet and Cirrus aircraft to chartering your jet to offset expenses, pilot salaries, maintenance reserves, fuel costs, range, renovations and the hidden expenses buyers often overlook...

Most business owners think tax strategy means finding a few extra deductions at the end of the year. Adam Williams explains why the real opportunity is understanding how to structure your business, investments, assets and lifestyle around the tax code so you can legally keep more of the money you're already making.

In this episode, we break down S Corps, Section 179, vehicle and aircraft depreciation, the Augusta Rule, hiring your kids, Roth IRAs, Real Estate Professional Status, the short-term rental loophole, LLC and asset-protection strategies, alternative tax investments and more. We also talk about when these strategies...

In this episode Rich sits down with Albert Preciado to talk about the biggest lessons Albert has learned from spending time around billionaires, entrepreneurs, and highly successful people. They break down why wealthy people treat time differently, make decisions quickly, protect their environment, invest in relationships, and continue putting in extreme amounts of work even after reaching levels of success most people would consider “making it.” Albert also opens up about his marriage, separation, raising his daughters, dating, and how his perspective on relationships has changed.

Rich and Albert also dive into real estate, credit, fitness, parenting, and...

In this episode Rich sits down with Dr. Todd Stearns to break down the rapidly changing world of longevity, hormone optimization, peptides, and metabolic health. They discuss why traditional bloodwork may not tell the whole story, the additional biomarkers Dr. Todd looks at, and Rich’s personal experience optimizing his testosterone. Dr. Todd also explains how hormones can affect energy, sleep, stress, cognitive performance, and overall health as people age.

They also dive into peptides, GLP-1 weight-loss drugs, and the future of longevity medicine. Dr. Todd explains the differences between semaglutide, tirzepatide, and the still-investigational retatrutide, along wi...

In this episode Rich sits down with Daniel Hernandez who explains why “boring” home-service businesses can become highly profitable, durable companies that AI cannot replace. Drawing from his experience building Falcon Ridge Roofing, Daniel breaks down why roofing and other trades remain evergreen, how healthy roofing companies can produce 25–35% net margins, and what helps a home-service business command a four-to-eight-times valuation.

They also discuss how to recruit and retain great salespeople, create recurring revenue through maintenance plans, and use reputation to stand out in a competitive market. Daniel shares his approach to websites, Yelp, paid advertising, customer review...

In this episode Rich sits down with Rondi Lambeth who explains how business owners can legally reduce their taxes through corporate structuring, income shifting, asset protection, and lesser-known provisions in the tax code. Rondi breaks down why he believes most entrepreneurs pay more taxes than legally required, how companies like Apple shift income between jurisdictions, and how combining operating companies, holding companies, and C corporations can potentially change how business income is taxed.

They also take a deep dive into the Augusta Rule, including how business owners may rent their homes to their companies for up to 14...

In this episode Rich sits down with Colton Lindsay who shares his unfiltered perspective on the future of real estate, why traditional agents are in danger, and how AI could eliminate nearly half of the industry’s jobs. Colton explains the proposed portable mortgage, why interest rates may remain elevated, how current market conditions are creating opportunities for long-term investors, and why buyers, sellers, and agents must learn to operate under an entirely new set of rules.

They also break down the daily blueprint an agent can use to reach $500,000–$1 million per year, the difference between creating a de...

Real estate investor Megan Ahern reveals how purchasing a $1.3 million package of homes nearly forced her into bankruptcy. When the market slowed, she found herself holding 25 unsold flips while paying roughly $20,000 per month in interest. Megan explains how she worked transparently with her lenders, secured additional renovation funds, paused interest payments, sold rentals, and made the difficult decision to take losses before the situation became even worse.

Megan also breaks down how the experience completely changed her investment strategy—from maximizing leverage and chasing more properties to owning fewer, higher-quality assets with stronger cash flow. She shares wh...

In this episode Rich sits down with Luke Van Der Veer who explains how he built a business generating leads through local SEO. His model is simple: identify a profitable service in a city with manageable competition, build a website targeting that search, rank it at the top of Google, and then rent the incoming leads to a local business. He explains why home-service industries work especially well, how beginners can structure commission or pay-per-lead arrangements, and how those relationships can eventually become revenue-sharing or ownership opportunities.

Luke also shares why he purchased a $1.7 million ice cream...

Former NFL linebacker Anthony Trucks breaks down why changing your life requires changing your identity first. Anthony explains why real transformation comes through experience, how doing difficult things builds confidence, why most people retreat into comfort, and the “dark work” required to become the person capable of achieving the life you want. He also shares lessons from playing for the Pittsburgh Steelers and what Mike Tomlin taught him about discipline, leadership, and mastering the small things.

Anthony also reveals how he became a highly sought-after keynote speaker, how great speakers command a room, and how he turns spea...

Most high-income earners assume a massive tax bill is simply the price of making more money. In this episode, David Sinclair breaks down how wealthy investors and entrepreneurs approach the tax code differently — from real estate professional status and short-term rentals to cost segregation, Section 179, heavy equipment, and foreign exchange strategies designed to create significant tax deductions.

David also explains when advanced tax strategies actually begin to make sense, why buying an investment solely for the tax deduction can backfire, and how high earners should think about private jets, depreciation, net operating losses, Roth conversions, and building lo...

In this episode, Rich sits down with Dr. Michelle Sands to break down the world of hormones, menopause, sexual health, peptides, and human performance. Michelle explains what actually happens during perimenopause, why women can begin experiencing hormonal symptoms years before menopause, and how testosterone, estrogen, progesterone, thyroid health, and lifestyle can impact everything from sleep and energy to body composition and sex drive.

They also dive into hormone optimization for both men and women, erectile and sexual health, PT-141, HGH, NAD+, GLP-1s, weight loss, muscle preservation, and the growing longevity movement. Michelle shares her own transformation...

Austin Medlin has collected over $9 million in high-ticket sales and has built his career around understanding what actually makes people buy. In this episode, Austin breaks down why higher-priced offers can sometimes be easier to sell, what separates elite closers from average salespeople, and why most objections should be handled before you ever reveal the price.

We dive into his approach to handling objections around money, time, spouses, self-belief, and prospects wanting to “think about it.” Austin also explains how to build a hungry sales team, why B2B offers can be easier to close, the characteristics of t...

Rich Somers sits down with Chuy Rivas to unpack one of the wildest comeback stories on the podcast. Chuy was born into a brothel in Mexico, adopted and brought to the United States, expelled from school, and homeless at 16. Years later, becoming a father changed the direction of his life and pushed him into the insurance industry, where he went from having no book of business to building a multimillion-dollar insurance and financial company.

Chuy also breaks down what most people misunderstand about insurance, including how claims actually get paid, why commercial property owners should understand public...

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/invest

Rich Somers sits down with dating coach Kavita to break down the biggest mistakes successful men make when it comes to dating, attraction, and relationships. They discuss why men often approach dating with the wrong mindset, how “nice guy syndrome” can actually push women away, why putting a woman on a pedestal kills attraction, and how to approach women confidently without coming across as creepy.

Kavita also explains why women can lose interest once a man stops prioritizing the habi...

For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/invest

Rich Somers sits down with Evan Rugan to unpack how he accessed $1.5M in 0% business funding without relying on tax returns, and what most entrepreneurs get wrong about securing capital. Evan breaks down how entity structure, credit profile, and strategic timing can dramatically impact the funding options available to a business.

They also explore what banks actually look for when deciding who to fund, why personal credit can carry more weight than income in the early...

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest

Joel Mercado went from being homeless at 16 to building a painting business doing $12 million a year. In this episode, he breaks down why he believes the trades are one of the biggest opportunities of the next decade, how someone can start a painting company with very little money, and why residential painting can be one of the best places to begin.

Joel also shares the exact fundamentals behind scaling: finding your first customers through door knocking, buil...

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/invest

In this episode, Rich Somers sits down with Dr. Nathan Bryan, a nitric oxide scientist, to break down why this molecule plays such an important role in blood flow, energy, brain function, and longevity. Dr. Bryan explains his perspective on how declining nitric oxide production may contribute to brain fog, high blood pressure, erectile dysfunction, and other age-related health problems, while sharing ways people can support healthy nitric oxide production.

They also dive into sleep, mouth breathing, nasal breathing...

For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/invest

In this episode, Rich Somers sits down with Tim Yu to break down the world of real estate wholesaling and why he believes it’s one of the fastest ways to generate active income in real estate. Tim explains exactly how the wholesaling model works, how his team finds motivated sellers, and how they’ve replaced expensive marketing channels with cold email—sending roughly 22,000 emails for around $200 per month and turning those opportunities into $30,000–$50,000 in assignment fees.

Tim...

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest

Rich Somers sits down with Adley Kinsman to break down how she went from bankruptcy to building a $10 million-per-year business through content and social media. Adley shares how she went from appearing on *The Voice* and signing away the commercial rights to her own name to eventually going all-in on video, producing up to 18 videos a day and generating billions of views across social media.

Adley explains what she’s learned from more than 76 billion views about...

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/invest

In this episode Rich Somers sits down with Dave Allred, founder of Axia Partners, to break down why he believes RV parks are one of the most attractive real estate opportunities right now. Dave explains how his team finds large destination RV parks, converts transient guests into seasonal renters, expands the number of sites, adds amenities, and uses seller financing to create stronger cash flow. They also discuss why Dave shifted his focus from multifamily, what makes a great RV park...

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest

Rich Somers sits down with Dr. Stephen Cabral to talk about how to optimize your health, uncover the root causes behind low energy and hormone imbalances, and take a more personalized approach to longevity. Dr. Cabral breaks down the importance of regular blood work and functional lab testing, why testosterone can decline earlier than expected, and how factors like sleep, stress, inflammation, nutrient deficiencies, gut health, and environmental toxicities can affect the way you feel and perform.

...

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest

Rich sits down with Rocky Zapata, an entrepreneur who went from having negative $67 in his bank account to building businesses that generate more than $6 million per year. Rocky reveals how he identified an overlooked need for bilingual safety training, turned it into a thriving consulting company with 31 employees, and built a recognizable brand almost entirely through relationships and word of mouth.

Rocky also breaks down the discipline required to overcome failure, the importance of finding a busi...

For a last chance opportunity to invest in our Catalina Island + Bodega Bay boutique hotels visit somerscapital.com/invest

In today’s episode Rich sits down with Jed Snyder, a former nuclear power plant engineer and options trader who made the unexpected decision to purchase the hockey team he once played for. Jed shares how a casual conversation turned into buying the team just three weeks later, why he eventually purchased its arena, and how he transformed a traditionally unprofitable ice rink into a growing community-driven business.

They break down the economics of owning a ho...

Accredited investors wanting to participate in our Catalina Island + Bodega Bay opportunities visit somerscapital.com/invest

Rich Somers sits down with Barry Hartman to talk about how he went from working as a broke janitor and pursuing a professional snowboarding career to building a junk-removal company generating more than $7 million a year. Barry shares how he started with a single pickup truck, the business fundamentals he learned along the way, and why junk removal can become an incredibly profitable home-services business when supported by strong marketing, systems and the right team.

They break down residential...

We’re closing on 2 of our most exciting boutique hotels yet —Catalina Island + Bodega Bay visit somerscapital.com/invest

Rich Somers sits down with Kim Rogers to talk about her personal battle with chronic illness, parasites, mould and Lyme disease, and how nearly losing her life inspired her to become known online as the “Worm Queen.” Kim explains the different ways people may be exposed to parasites through food, water and travel, while sharing her perspective on cleansing, gut health, testing and becoming a better advocate for your own health.

They also explore how Kim turned h...

Rich talks with Sujay Mehta, an experienced hotel investor who has built a portfolio approaching $200M across branded properties and independent boutique hotels. Sujay shares the decisions, systems, and operational strategies that helped him expand into multiple markets from the ground up.

They unpack how branded hotels compare with boutique concepts, what hotel owners are really paying for through franchise agreements, and why property value is driven more by growing net operating income than nearby sales. Sujay reveals how overlooked revenue streams—including pet charges, resort-style fees, stronger pricing systems, and tighter management—can add millions to a ho...

Rich and guest Tony Stephan unpack how building a portfolio to 377 units entirely self-funded completely changes the playbook for real estate investors. They examine the major dividing line between residential properties, which remain tethered to traditional home valuations, and true commercial assets of five units or more that operate strictly on Net Operating Income.

Tony shares the mechanics behind his growth model, covering how to manufacture equity, recycle cash through the BRRRR method, and snowball a single property into multiple acquisitions without outside investors. They also break down why buyers often overcomplicate deals, explaining how to streamline...

In this episode Rich sits down With Pace Morby to talk about how he built a real estate portfolio worth roughly $500 million using strategies such as subject-to deals, seller financing, and creative finance. Pace breaks down how he finds opportunities through agents, targets properties that have been sitting on the market, structures deals around existing mortgages, and uses seller financing to acquire everything from single-family homes to RV parks and large multifamily properties.

Pace also shares how he builds companies by hiring experienced leaders, offering phantom equity and profit sharing, and creating teams that can operate without...

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Michael Smoak - The Purpose Progression: Understanding Your "Why" OFFICIAL TOUR SITE: https://laylo.com/laylo-higheruptour/m/wpPOi3?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnvYFrJC1yMGEZLSVgGCRot1IlFVlHwo912nG-1QFhTllUFsaRIE8tXE83kjw_aem_BNfeNYu6wQRTWiTVjyZzSw&utm_id=97760_v0_s00_e0_tv3

Rich sits down with Michael Smoak, entrepreneur, content creator, and host of the Higher Up Podcast, for a powerful conversation about resilience, consistency, and building an extraordinary life. M...