Standard Deviation Podcast
Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.
80% is the new 100%
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku
LIMITED 20% off offer on the Javascript for Digital Marketers Course - Get it while it lasts!
Latest content from Simo Ahava
Add IPv6 Support To Your Server-side GTM Load Ba...Raw data doesn't spark joy
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku
Latest content from Simo Ahava
Run Server-side Google Tag Manager On Localhost ArticleLatest content from Juliana Jackson
Agent social networks are just a hall of mirrors (subscribe to the newsletter for mor...2026 - we are back and it aint sayf
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course)
Latest content from Simo Ahava
Run Server-side Google Tag Manager On Localhost ArticleLatest content from Juliana Jackson
The distance between what gets funded and w...Protect your critical thinking - Live at Analytics Summit
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Simo Ahava
Run Server-side Google Tag Manager On Localhost ArticleLatest content from Juliana Jackson
The sin, the oil, the crack and the crisis ArticleSign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first e...Another Tuesday, Another Identifier Panic
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it...
Definitely...not a lot of numbers!
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo:
Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explainedConnect with...
Attribution, MMM, MTA and all the other Ms
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo
Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Basic Consent Mode GuideLatest from Juliana: Don't use LLMs to do Data AnalysisConnect With Barbara Galiza
Linkedin: https://www.linkedin.com/in/barbara-galiza/Attribution Masterclass: https...Building Better Relationships
This Podcast is sponsored by Team Simmer.
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo
Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect...
33 days of Javascript
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.
Latest content from Juliana & Simo
Juliana just launched her newsletter - Beyond The Mean. Subscribe here: https://julianajackson.substack.com/NEW content from Juliana : You are not switching analytics tools. You are switching the way you work.#GTMTips: SGTM Fetches GA4 Configurations Automatically by Simo Ahava#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaMentioned...
Stop The Pigeon
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Latest content from Juliana & Simo
#GTMTips: Quickly Duplicate Tags In Google Tag Manager by Simo AhavaSend App Data To Server-side Google Tag Manager by Simo AhavaHow to Nail Client Discovery using 10 Behavior Science Principles by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonThis podcast is brought to you by Juliana Jackson and Simo Ahava.
Critical thinking, stats and deviations
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.PS: Huge BlackFriday discounts on courses are available until November 30th.Latest content from Juliana & Simo
Cookie Access With Shopify Checkout And SGTM by Simo AhavaCookie Status Project by Simo AhavaFive AI Predictions for 2025 That Will Shape How We Think About Data and Customer Experience by Juliana JacksonHow to Measure AI ROI in CX: The Value Chain Framework by Juliana JacksonAlso mentioned in...
Sleeping with Servers
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & Simo
Article: Cookie Access With Shopify Checkout And SGTM by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Stape's blog: https://stape.io/blogStape website: https://stape.ioMeasure Slack: https://www.measure.chat/Co...
Scrolls, Clicks, and Data Tricks
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & Simo
Article: GA4 to Piwik PRO Using Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Kick Point Playbook content consumption tracking recipe from DanaKick Point Playbook Newsletter - The Hu...A tribe called SERP
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & Simo
New Piwik PRO Templates In Server-side Google Tag Manager by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Piwik PROServer Side Webinar with Simo and Piwik PROGTM ToolsStape.ioGoogle Algo Leak explainedGenerative Engine Op...Stage Fright
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & Simo
Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Conversion Jam 2024 - https://www.conversionjam.com/ John Ekman - https://www.linkedin.com/in...It's snowing in June
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.A new course is out now! Chrome DevTools for Digital MarketersLatest content from Juliana & Simo
Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Juliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool fo...Don't fall in love with your ideas
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by SimmerLatest content from Juliana & Simo
Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaArticle: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana JacksonAlso mentioned in the Episode
Juliana's NLP Case Study: MediaMonks - AI Customer Vo...Colouring In
From our Sponsors at Simmer
Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.Latest content from Juliana & Simo
Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo AhavaWhat's next for Piwik PRO? Product Roadmap, new features & Q&A - Fireside Chat by Juliana JacksonConnect with Jill Quick
WebsiteLinkedInThis podcast is brought to you by Juliana Jackson and Simo Ahava.
Not best practices again
From our Sponsors at Simmer
- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.
Mentioned in this episode
Jenn Kunz's tweet re Consent ModeZack Edwards TwitterMyles Younger on IABs shenenigangsIAB's Tweeting re defeating allegations on data breachSimo's article: Consent Granted Reprocesses Previously Denied HitsConnect with Els Aerts
Els's LinkedinThis podcast is brought to you by Juliana Jackson and Simo Ahava.
Data Classrooms
From our Sponsors at Simmer
- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.
Mentioned in this episode
- Learn more about mobile app optimisation on Juliana's blog
- Learn more about the latest in digital analytics on Simo's blog
- PWA, iOS17, and the DMA
Connect with Krista Seiden
- Twitter
- Linkedin
- Her Courses & services - For the courses, she was very generous to...
Back in the groove
🚀 Resources
1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases.
2. Check out Simo's latest articles from his blog:
Monitoring Your Server-side GTM SetupConsent Mode V2 for Google Tags3. New Team Simmer video about how to monitor your server-side setup
4. Introduction to Mobile App Analytics, Firebase, SDKs article by Juliana Jackson
5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there.
Also...
Charles in charge
Episode Resources:
Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.
Latest from Juliana Jackson:
Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for successData Contracts Explained - by Doug Hall and Arman DidandehMastering the Art of Adaptability in Marketing and Analytics - article by Juliana JacksonOutsider Thinking in the Age of AI - article by Jason Packer featuring Juliana JacksonLatest from Simo Ahava and Simmer:
Sign up for the Simmer newsletter for industry updates and technical marketing newsHow...Cookies, ads and regulations
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode
Well defined events
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode
Select Star
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode
The bridge
Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.
>> Articles and content mentioned in the episode
Truth Bombs
- Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.
Articles mentioned:
Transformations in GTMDear Google Analytics 4Connect with Talia:
LinkedInTwitter: @TaliaGwYouTube: @TaliaWolfCRO TrainingNewsletterThis podcast is brought to you by Juliana Jackson and Simo Ahava.
Biohacks
Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.comDear Google Analytics 4 article by Simo AhavaServer-Side Articles from Simo AhavaGA4 Discord CommunityGrowth Savvy WebsiteJoin the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.Connect with Magda on LinkedIn
This podcast is brought to you by Juliana Jackson and Simo Ahava.
MMMbop
Goodies mentioned in the episode:
Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchasesMastering CSS Selectors (Course)Google Tag Manager Skill Test by Team SimmerTechnical Marketing Guide - article by JulianaHow to audit a GTAG implementation for GA4 - article by JulianaTest & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas VermeerJoin Test & Learn CommunityConnect with Jim on Twitter or LinkedinMMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your...Playing to your strengths
Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. Check out the new CSS Selectors course by SimmerGtag Audit for GA4 Article by Juliana JacksonConnect with Karolina here
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Tag this way
1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/
2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/
3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/
4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke
5. Templates for tech docs: https://gitlab.com/tgdp/templates...
A tracking tool from Google
Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelSubscribe to Analytics Mania Youtube ChannelFollow Julius on TwitterConnect with Julius on LinkedinFollow the Analytics Mania blog
This podcast is brought to you by Juliana Jackson and Simo Ahava.
Activating your inner potential
Episode resources:
Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.Team Simmer YouTube ChannelFollow our amazing guest, Jeff Sauer, on Twitter or connect with him on Linkedin.Check out Data Driven U and sign-up for their newsletter and community.Also, take a look at Data Driven U YouTube Channel for tons of resources on digital marketing.This podcast is brought to you by...
Young Whipper Snappers
Resources for this episode:
Go to teamsimmer.com and use the coupon code "DEVIATE" for 10% off of any individual course purchases.Javascript course by Dan Abramov: https://justjavascript.com/Connect with Doug Hall Follow Doug Hall on TwitterDoug Hall's medium (his articles are top-notch)Connect with Julien CoquetFollow Julien Coquet on TwitterJulien Coquet's blogThis podcast is brought to you by Juliana Jackson and Simo Ahava.
The wind of change in web analytics
Episode goodies:
Go to teamsimmer.com and use the code DEVIATE at checkout for 10% off of any individual course purchases.How Can I Put The Array.reduce() Method To Use In Technical Marketing? - blog postConnect with our guest, Jenn KunzCheck out 33 Sticks podcast: 33 TangentsThe video version of this podcastConnect with JulianaConnect with SimoThis podcast is brought to you by Juliana Jackson and Simo Ahava.
The business of better decision making
Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkoutThe Conference formerly known as Conversion HotelConnect with Ton WesselingMeasureSlackMind The Product SlackTest and Learn CommunitySuperweek Analytics SummitMeasureCamp HelsinkiConnect with Juliana and Simo
This podcast is brought to you by Juliana Jackson and Simo Ahava.
It's never about basketball
Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark EdmondsonGoogle Cloud Leader Exam - take this course for it from FreeCodeCampThe myth of non-technical marketer - articleTechnical Marketing Guide
This podcast is brought to you by Juliana Jackson and Simo Ahava.
In the coalface with Peter Caputa
== Episode Notes ==
Connect and learn more about Peter Caputa:
Linkedin: https://www.linkedin.com/in/pc4media/
Twitter: https://twitter.com/pc4media
Databox website: https://databox.com/
If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson
To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady
Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.
CXL is the premium marketing education destination.
You need to use a screw with June Li
Connect and learn more about June Li:
Linkedin: https://www.linkedin.com/in/juneli/
Twitter: https://twitter.com/june_li
Her agency: https://www.clickinsight.ca/
AI and tool training mis-steps:
Janelle Shane - AI Weirdness - A post showing AI having trouble due to training sheep recognition with grass in the picture: https://www.aiweirdness.com/do-neural-nets-dream-of-electric-18-03-02/
Janelle's book: https://www.janelleshane.com/book-you-look-like-a-thing - the cancer moles/ruler and giraffe stories are from this book.
If you liked this episode, make sure to subscribe to your...
Averages do not exist with Milly KC
Connect and learn more about Milly KC:
Linkedin: https://www.linkedin.com/in/milly-kc-phd-b9446444/
Her CXL courses: https://cxl.com/institute/programs/technical-marketing/#post-3582316
If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson
To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady
Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana...
