The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
How to Build the Confidence to Be Seen with Sheena Yap Chan
You can be great at what you do and still hesitate when it’s time to tell people about it.
Sheena Yap Chan and I talk about the confidence it takes to make your expertise visible, especially when putting yourself out there doesn’t come naturally. We get into self-promotion, perfectionism, the inner work behind visibility, and what changes when you stop waiting to feel completely ready.
We talk about:
Why confidence doesn’t have to look loud or extrovertedHow staying in the background can limit the opportunities people have to find your workWhy there’...Workplace Equity: How to Change Systems, Not People with Celeste Warren
A business can say all the right things about inclusion and still create an experience that tells a completely different story.
I sit down with Celeste Warren to talk about what it takes to move equity from intention to action. We look at why changing who is in the room is only part of the work, how bias can get built into everyday decisions, and what leaders can do to make their values visible in the way people are hired, promoted, supported, and evaluated.
We get into:
Why hiring a diverse workforce doesn’t au...MrBeast’s Bestseller Strategy: What Small Businesses Can Learn
MrBeast and James Patterson took a familiar Beast Games-style experience and carried it into a completely different format. The result was The Most Dangerous Games, which debuted at No. 3 on The New York Times hardcover-fiction list.
What interests me isn’t the size of MrBeast’s audience. It’s how recognizable the experience still feels when it moves from YouTube into a book, a contest and a larger launch campaign.
In this episode, I talk about:
Why your strongest ideas don’t have to stay in one formatHow to make a new offer still feel rec...Marketing Not Working? Fix These 4 Things Before Spending More
When marketing isn’t working, the instinct is often to add something.
More content. More ads. Another platform. A better tool. Another funnel.
But more attention can’t fix what’s already unclear underneath it. This week, I’m walking through four areas to check before you spend more money or increase your marketing output: your offer, your message, the path from attention to purchase, and what happens after someone shows interest.
I break down:
How to tell whether your offer is clear enough for someone to understand quicklyWhy your messaging needs to match...Burnt Out to Standout with Becky Mollenkamp
Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have to keep producing, promoting, and following every rule about what a “successful” show should look like.
Becky Mollenkamp and I dig into what sustainable, values-led indie podcasting looks like when you stop measuring your show against expectations built for bigger teams, bigger budgets, and completely different circumstances.
From perfectionism and production pressure to download numbers and community support, we look at what...
Marketing Without the Internal Pressure with Alexis Adams
You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all.
Alexis Adams joins me to talk about the internal pressure that can make marketing feel harder than it needs to, from perfectionism and comparison to old patterns, self-doubt, and the tension between pushing through discomfort and recognizing when something genuinely isn’t aligned.
We get into:
Why learning and planning can become a safer substitute for actually taking actionHow perfectionism and trying to say everything can make it harder to...Your Black Friday Sale Is Not the First Thing You Should Plan
It’s easy to start planning a Black Friday promotion by asking one question: What should I discount?
But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish.
I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live.
You’ll learn:
Why your campaign goal should come before...Why You’re Getting Engagement but Not Clients
Your content is getting likes, comments and shares. People are paying attention. So… where are the clients?
Before you create more content or redo your entire strategy, it’s time to figure out where the connection between engagement and revenue is breaking down.
In this episode, I’m walking you through the most common reasons your content can perform well without creating inquiries or sales. You’ll learn how to tell whether you’re attracting potential buyers, how your offer connects to the conversation and what people need before they’re ready to tak...
Your Marketing Metrics Are Trying to Tell You Something
There are approximately 17 bajillion marketing metrics you could track.
Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers.
Stare at all of them long enough and congratulations: you now have another full-time job called “checking your analytics and feeling weird about it.”
In this episode of the Mindful Marketing Podcast, I’m sharing a simpler way to understand your marketing numbers without letting every low-performing post ruin your afternoon.
Because a post with two likes could still bring in a client. Meanwhile, one with six million views might do ver...
ChatGPT Keeps Recommending Me. Here’s Why I Think It’s Happening
ChatGPT has been recommending my business, and referrals from it have been showing up in my website data for months. So I wanted to know: what does AI actually understand about OnlineDrea?
In this episode, I break down the branding signals that may help ChatGPT connect my name with mindful marketing, sustainable social media strategy, and simpler marketing systems for busy people.
There is no secret hack here. No guaranteed formula. No stuffing your website with keywords until the robots fall in love with you.
What I do have...
People Love Your Content... So Why Aren't They Buying?
If you're creating content consistently but it's not leading to clients, this video is for you.
One of the biggest marketing mistakes I see isn't bad content. It's businesses that have no clear path from "I just found you" to "I want to work with you."
In this episode, I break down:
Why content isn't your entire marketing strategyHow to build a client path instead of chasing more postsThe difference between content, funnels, and your marketing ecosystemSimple ways to audit your website, emails, and social mediaWhy people aren't taking the...Why the Yap on Camera Challenge Is Everywhere
In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big moment, and why so many smart, capable business owners struggle to explain what they do once the camera turns on.
I’m your host, Andréa Jones, and I have a lot of thoughts about what this challenge gets right. For context, I have not personally taken the program, so this is not a review. I’m looking at the positioning, the structure, the audienc...
Why I'm Going All-In on YouTube
I'm going all-in on YouTube, and in this episode, I'm sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different from quick-scroll social media, how I'm thinking about long-form video, and why building a searchable content library feels like a more sustainable move for the way I want to market right now.
YouTube has been sitting in the background of my marketing for a while, but lately, I've been rethinking what role it should play in the bigger picture.
In this episode, I'm...
Social Media Is Doing a Lot. Here’s What Actually Matters.
Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?
Same.
Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends.
It’s a lot.
In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actua...
Podcast Guesting That Actually Builds Your Business with Alex Sanfilippo
Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes.
In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pitch stand out, why choosing the right shows matters more than chasing the biggest audiences, and how to prepare for an interview that genuinely ser...
Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl
Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh.
In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing strategy.
Kate brea...
What the No Pressure Post Party Taught Me
I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.
I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real...
My AI Rules Have Changed: A 2026 Update for Business Owners
AI has changed a lot in the past year… and so have my thoughts on it.
In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.
We’re talking about:
AI as a shortcut (not a strategy)Why your standards need to get higher as AI gets betterWhe...How to Simplify Your Content Strategy with Fope Nkwocha
Staring at a blank page wondering what to post next? You’re not alone.
In this episode, I’m joined by Fope Nkwocha, a marketing coach who helps service providers simplify their content strategy and focus on what actually drives clients. We talk about why content often starts to feel overwhelming and how to create a system that turns everyday client conversations into meaningful marketing.
If content creation has started to feel like busy work instead of business growth, this conversation will help you rethink your approach.
In this episode, we talk abou...
OnlyParks, Thirst Traps & The Shift No One Is Talking About
The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highlighting the lightness of marketing.
Takeaways
Pattern interruption and emotional activation drive engagementBusinesses can benefit from low-lift, low-pressure content creationChapters
00:00 Introduction to the Only Parks Trend05:31 The Psychological Impact...Low-Lift Launches and Savvy AI Strategies with Prerna Malik
Selling more doesn't have to mean piling more onto your plate.
In this episode, I'm joined by Prerna Malik to talk about low-lift launch strategies, better client experiences, and how to create more sales without adding more stress to your business. We get into how she's using AI in practical, strategic ways behind the scenes, how she validates ideas before launching them, and why thoughtful customer experience matters just as much after the sale as it does before it.
This conversation is packed with smart ideas for online business owners who want a simpler, more in...
How To Grow A Niche Brand with Ashley Neidert
What happens when a niche Instagram account turns into a six-figure business?
In this episode, I'm joined by Ashley Neidert to talk about the very real strategy behind pet creator brands, what actually helps niche content grow, and why being "too niche" might be the very thing that helps you stand out.
We also dig into what creators can learn from their data, how monetization really works for pet influencers, and why authentic storytelling matters more than polished content right now.
This one is especially worth a listen if you've ever wondered whether yo...
Celebrating Episode 400: Your Business Marketing Questions Answered
It's hard to believe, but we've officially hit 400 episodes of the Mindful Marketing Podcast! To celebrate, I'm doing something a little different.
In this episode, I'm answering listener questions sent in through my hotline and diving into some of the biggest marketing questions I hear from business owners right now. From starting a podcast in today's landscape to figuring out whether your strategy actually needs to change, we're covering the real conversations happening behind the scenes in marketing.
We also get into visibility, boundaries on the internet, what to prioritize when you only have a...
Personal Brand vs Company Brand: Which One Are You Really Building?
Should you build your business under your personal brand or your company brand?
In this episode, I'm unpacking a question that came up live on a panel recently, and I knew immediately it needed to become a podcast episode. Because this question is rarely just about branding. It's usually about money, capacity, visibility, growth, and what kind of business you actually want to build.
I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think about this decision through the lens of simplicity, sustainability, and what will...
What's Working for Email List Growth in 2026 with Jennie Wright
Email marketing is still one of my favorite ways to market my business, but your list only works if the right people are on it.
In this episode, I'm joined by Jennie Wright to talk about what's actually working for email list growth and lead generation as we head into 2026. We cover everything from AI and smarter lead magnet strategy to segmentation, self-selection, and why most people are missing the real opportunity in their follow-up sequences.
If you've been wondering whether your lead magnet is pulling its weight, this conversation will help you rethink your...
Why Being Visible Isn't Enough
Hot take: you don't actually want to be visible. You want to be discoverable.
In this episode, I break down the difference between visibility and discoverability and why this shift completely changes how you approach your marketing. Visibility is about constant output. Discoverability is about building assets that help people find you when they're ready.
We're talking AI search, repeatable frameworks, boring clarity over clever branding, and how to stop performing online and start building pathways back to your offers.
In this episode of the podcast, I talk about:
The real difference...When Life Interrupts Your Marketing Plan
Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years.
And I felt awful about it.
In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back.
This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable.<...
What's Working on LinkedIn in 2026
LinkedIn feels familiar again in a way other platforms don't. If Instagram feels like it changes every time you log in, this episode breaks down why LinkedIn has become a steadier place for business owners and how to use it without burning yourself out.
I walk through what's actually working on LinkedIn right now and what isn't worth your energy. We talk about text based posts, human first profiles, commenting as a strategy, thoughtful direct messages, and how to build real visibility without chasing numbers. This is about quality connections, not vanity metrics.
If you're...
Finding Your Voice in Your Marketing
If your content feels too polite, too vague, or like it blends in with everything else online, this episode will help you rethink how you're showing up. Sharing your point of view does not mean starting fights, oversharing, or turning your business into a hot take machine.
In this episode, I break down how to develop a strong, memorable POV that builds trust and authority while still feeling aligned with who you are. We talk about why confidence matters more than controversy, how your values and lived experience shape your marketing, and how to attract the right...
5 Easy Ways to Create Trustworthy, Impactful Content
If your content feels like it's not landing the way it used to, this episode will help you understand why. The internet has changed, attention has changed, and polished performance content just doesn't work the same way anymore.
In this episode, I walk through the shift from performance to proof and why people are looking for receipts, context, and lived experience instead of perfection. I break down five types of proof content you can create without burning yourself out, and how to use social media as a mirror instead of a megaphone.
This is a...
What Sustainable Marketing Looks Like in 2026
If your marketing plan feels like a vague idea you keep meaning to get to, this episode is your reset. I'm walking you through how I'm building my 2026 marketing plan in a way that actually works with real life, real energy, and real seasons, not hustle or constant posting.
We'll talk about why your POV matters more than trends, how to choose one main piece of content instead of doing everything, and how to design a marketing ecosystem that feels sustainable even when your capacity changes.
This is about creating a strategy you can keep s...
How I'm Rebuilding My Business for 2026
This episode is a bit different. I'm in a reset moment and sharing it out loud.
I'm talking through what I tried to change in my business in 2025, what didn't work, what I'm keeping, and how I'm approaching 2026 from a more rooted place. This is about rebuilding, not rushing, and letting your business actually match your real life.
I share why my word for the year is "Rooted," what closing and reopening the Lab taught me, how tech decisions pulled me off track, and why the podcast is staying my main marketing vehicle.
If...
Building Stronger Connections Through Email With Allea Grummert [Happy Subscribers Podcast]
Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why.
I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually feel simple and effective.
This was a thoughtful, practical conversation I...
Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast]
This conversation is a reminder that marketing does not have to feel chaotic to be effective.
I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention.
We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and th...
The Power of Rest as a Marketing Strategy [REPLAY]
This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today.
I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results.
If you've ever wondered how rest fits into your marketing strategy, this is the episode that connects the dots.
...How I'm Prioritizing Email Marketing With Colie James [Business-First Creatives Podcast]
If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one.
I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable.
We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you.
This conversation went deep, and...
Rage Bait - 2025 Word of the Year & What It Means to Marketers
Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes.
After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online.
I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long te...
My Predictions for Smarter Marketing in 2026
If you're tired of chasing trends, this episode is your reset.
I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year.
This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm.
In this episode of the podcast, I talk about:
Why AI will be the backbone, no...Why Old Marketing Strategies Aren't Working
Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion".
I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing.
If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why.
I...
Lessons Learned from Shutting Down My Membership
It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next.
This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward.
From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like.
In this episode of the podcast, I talk about:
Why the Mindful Marketing Lab is closing Th...