Choiceology with Katy Milkman

Think about the habits that define your day-to-day life—how you manage your money, look after your health, or tackle your to-do list. You might assume they reflect your personality or upbringing. But what if they’re actually shaped by the language you speak?

In this episode of Choiceology with Katy Milkman, explore how subtle linguistic shifts can change the way you make decisions—and bridge the gap between who you are today and who you want to be tomorrow.

We travel to a unique cultural crossroads tucked high in the Alps of northern Italy. Marc R...

Across all kinds of decisions—from our salaries to our weekend plans—we tend to prefer options that progressively get better, if given the choice. Why is it that our minds place such a high premium on an upward trajectory?

In this episode of Choiceology with Katy Milkman, we look at why we're drawn to experiences that appear to improve over time.

Katy speaks with Jerald Podair, Robert S. French Professor of American Studies, Emeritus, at Lawrence University and author of The Strike That Changed New York. They revisit the historic 1960 New York City public scho...

We've been taught that oversharing is a major social sin. We cringe at the thought of unloading emotional baggage on a stranger or admitting a flaw to our boss. So most of us default to silence. But what if not sharing is the bigger mistake? 

In this episode of Choiceology with Katy Milkman, we look at some of the surprising costs of keeping quiet, why we misjudge the risks of revealing our true selves, and how opening up—even about our flaws—can make us more trusted, influential, and connected.

Katy speaks with Leslie John, the J...

Are your instincts talking you out of your own happiness? Every day, we make split-second decisions to avoid the people around us. We put in our earbuds on the train, stare at our phones, and assume the stranger next to us prefers to be left alone. Our brain tells us that reaching out will be awkward or intrusive. But what if those instincts are wrong?

In this episode of Choiceology with Katy Milkman, we look at the barriers we build between ourselves and the rest of the world, why we might misjudge the social value of a...

How did small index cards help a high school football team pull off a legendary 151-game winning streak? And what can a 1960s Queens housewife teach us about sticking to our goals?

In this episode of Choiceology with Katy Milkman, we explore why some goals are easier to achieve than others—and how the people around us can change whether we abandon a goal or follow through.

Natalia Mehlman Petrzela, historian and author of Fit Nation: The Gains and Pains of America's Exercise Obsession, tells the story of Jean Nidetch. Frustrated by the isolating diet cu...

What happens to our judgment when we measure our success against others? How might the language we speak shape the way we save money and make health decisions? And why are our expectations about connecting with other people so often wrong?

In the new season of Choiceology, host Katy Milkman explores the psychological forces that shape our decisions, relationships, and behavior. 

We'll relive a high-octane Formula 1 rivalry that threatened a championship, travel to an Alpine region where centuries of linguistic history still shape financial decisions today, and discover how much joy and insight can come f...

Teamwork is an essential part of everyday life, at work, school, and home. But what allows some teams to thrive under intense pressure while others buckle?

In this episode of Choiceology with Katy Milkman, we explore how candid cultures that invite ideas from every level of an organization can be the difference between failure and a miracle.

Jonathan Franklin, an award-winning journalist based in Chile, tells the remarkable story of the 2010 San José mine collapse and rescue mission. Franklin's book 33 Men: Inside the Miraculous Survival and Dramatic Rescue of the Chilean Miners details key moments of...

From stocks to fitness to video games, real-time performance data is available everywhere these days. Seeing desirable upward trends feels amazing. But when there's a drop, it can feel like the world is ending. 

In this episode of Choiceology with Katy Milkman, we explore what happens when we judge performance too much in the short term.

Cora Kennedy takes us inside the world of collegiate esports, where constant performance data shapes how players think and compete—including Cora herself. We also hear from Dan Ginn, who was a smartwatch devotee who checked his fitness data morn...

Imagine you're cleaning out your grandmother's attic when you notice a floorboard that doesn't quite sit right. You pry it up—and find $10,000 hidden beneath it. It's a startling discovery, but also a window into another way of thinking about money. Your grandmother was likely part of a generation that lived through hard financial times—a depression, unemployment—and saved for a rainy day, even when times became good. 

In this episode of Choiceology with Katy Milkman, we're looking at how major economic events impact us and influence how much risk we're comfortable taking.

Frank Ferrante...

Ranked lists are everywhere—top hospitals, best colleges, must-visit cities. A single number can influence what we notice, what we value, and the decisions we make. Yet behind these rankings are hidden assumptions, and they don't always reflect what matters most to you. 

In this episode of Choiceology with Katy Milkman, we explore how rankings shape attention, guide choices, and subtly steer behavior.

Shriya Boppana shares how rankings shaped one of the biggest decisions of her life—and, years later, what she gained and what she missed by chasing prestige.

Next, Katy speaks with R...

Have you ever bought a pair of shoes that never really fit, but you kept wearing them in hopes you’d break them in? All because you didn’t want to feel your money had gone to waste—even as you felt blisters forming?

In this episode of Choiceology with Katy Milkman, we explore how focusing on past, irrecoverable costs can skew our judgment and future commitments.

Bill Kolb takes us inside the Evergreen Aviation & Space Museum in McMinnville, Oregon. He shares the story of “The Spruce Goose” seaplane and why its creator, Howard Hughes, was so comm...

Every day, we face choices that could change outcomes in business, health, or life itself. Increasingly, computers are offering guidance. What happens when that advice clashes with human intuition?

In this episode of Choiceology with Katy Milkman, we explore the high-stakes friction between human intuition and algorithmic guidance.

Dean Oliver, a data scientist at ESPN and author of Basketball on Paperand Basketball Beyond Paper, tells the story of the 2008 Boston Celtics. Facing a crossroads on roster moves and trades, the team made a radical gamble: They relied heavily on advanced analytics to reveal what traditional...

It's a new season of Choiceology, an original podcast from Charles Schwab. 

Each episode tells true stories involving high-stakes moments and explores the latest research to help you make better judgments and avoid costly mistakes.

This season, we go underground to one of the most dramatic mining rescues in history and step onto the court during a pivotal Boston Celtics roster shakeup. We hear from leading researchers in psychology and behavioral economics, such as Richard Thaler, Amy Edmondson, and more. 

New episodes arrive every two weeks. Follow now in your favorite podcasting app.

As a special addition to this week's episode, you can see Katy's full sit-down interview with Angela Duckworth, where they also explore the relationship between self-control and grit.

When your emotions flare or temptation calls, what does it take to hold back? Whether it’s resisting the urge to lash out or the pull of short-term pleasure in favor of long-term goals, self-control can be one of the hardest—and most important—skills we ever learn.

In this episode of Choiceology with Katy Milkman, we explore...

In this bonus addition of Choiceology, Katy Milkman sits down with psychologist and Grit author Dr. Angela Duckworth, a leading expert on self-control. She breaks down what science tells us about managing impulses, why willpower by itself falls short, and how simple environmental tweaks and practical strategies can help anyone delay gratification and make smarter choices.

Katy and Angela's conversation is featured in the Choiceology episode "Playing the Long Game: The Power of Self-Control," now available in your favorite podcast app. 

Choiceology is an original podcast from Charles Schwab. For more on the show, visit schw...

Most of us label ourselves early on as academic (or not), athletic (or not), or talented (or not). But even if you feel like you're lacking in natural talent or ability in certain areas, approaching new skills or challenges with openness, effort, and curiosity can take you farther than you might expect.

In this episode of Choiceology with Katy Milkman, we look at the stories we tell ourselves about our abilities—and how to create conditions that can shape our trajectories for growth and achievement.

You'll hear from Donna Ferguson, a freelance journalist with The Gua...

If you've ever gotten well into a project—maybe a DIY renovation—and then realized that you've taken the wrong approach, you probably know that it's very tempting to just stay the course. Starting all over again would be so painful, even if starting over is clearly the best option.

Or maybe you've taken a wrong turn on a hike and only noticed it a mile later. You know the dread of going back. Even if turning around is the smartest option, there's a strong pull to just keep moving forward.

In this episode of Choi...

What makes an effective team? Talent? Skill? Discipline?

In this episode of Choiceology with Katy Milkman, we're looking at some of the more surprising ingredients of successful teams, according to science. Teams where the whole is greater than the sum of its parts.

You'll hear the story of the Kon-Tiki expedition—a harrowing journey across the Pacific Ocean led by Norwegian explorer Thor Heyerdahl. A journey made by a small band of adventurers who set out to understand ancient human migration. They were young. Most were inexperienced. But they had enthusiasm, a range of talents and...

We've all been there. Maybe you fumbled a line in a presentation. Or tripped on a shoelace. Or suffered a bad hair day. It can feel like the whole world is watching you—and judging you—in those embarrassing moments. But are people paying as much attention to you as you think?

In this episode of Choiceology with Katy Milkman, we explore why we tend to blow our own missteps out of proportion.

We go behind the scenes of some of the most consequential speeches of World War II. Speeches given by a man who was c...

You've probably been in situations where multiple friends recommend the same product. It must be great, if everyone is talking about it, right? But then you find out that those friends had all just seen the same product on a popular TV show. What seemed like independent recommendations really came from a single source.

In this episode of Choiceology with Katy Milkman, we consider the consequences of missing out on the true source of information when we're exposed to that information through multiple channels.

Joe Schwarcz tells the story of two-time Nobel laureate Linus Pauling a...

It's a new season of Choiceology, an original podcast from Charles Schwab. New episodes arrive every two weeks, so please follow us in your favorite podcasting app.

Important Disclosures

The comments, views, and opinions expressed in the podcast are those of the speakers and do not necessarily represent the views of Charles Schwab.

Data contained herein from third party providers is obtained from what are considered reliable source. However, its accuracy, completeness or reliability cannot be guaranteed and Charles Schwab & Co. expressly disclaims any liability, including incidental or consequential damages, arising from errors...

Were you the kind of kid who devoured all your Halloween candy in one sitting—or savored it daily until, somehow, it was Easter? And when it comes to bad news, do you prefer it all at once or with some time in between? Turns out, the way we bundle or separate life's highs and lows can influence our happiness. 

In this episode of Choiceology with Katy Milkman, we consider a mental accounting trick that can help maximize joy and minimize pain. 

You'll hear from Sally Millington of York, U.K., who set out to try 5...

Would you pay more for a car with 29,999 miles than one with 30,000? The answer should be no—it's a negligible difference, after all—but research shows that people often do pay more than they should for cars that are just short of certain odometer thresholds.

In this episode of Choiceology with Katy Milkman, we look at why a price or an age or a test score that falls just under a round number has an outsized impact on our decisions. 

We hear from Melina Palmer, author of The Truth About Pricing, as she unpacks how the la...

Streaks have long been logged in the world of sports. And for tracking habits, like daily writing. But now apps encourage us to keep streaks going for just about anything. Messaging friends, learning new languages, meditating, exercising, you name it. 

In this episode of Choiceology with Katy Milkman, we explore the motivational power of streaks. And we look at ways to alleviate the demotivating effects of breaking a streak. 

We speak with journalist Chloë Hamilton, who wrote a story for The Guardian about how a daily ritual can enrich your life or become an unhealthy obse...

First-born children tend to believe that their parents were harder on them than their siblings are willing to grant. Football fans take disproportionate note of the challenging games on their team's schedules. We're wired to interpret our challenges as bigger than our advantages, even if the reality is more balanced.

In this episode of Choiceology with Katy Milkman, we consider our tendency to focus more attention on our negative or challenging experiences than on our positive or easy ones. This asymmetry also appears in how we remember the lives and experiences of other people. 

Daniella Mc...

Is it ever possible to see the world objectively, as it is? Turn on the news, open social media, engage with that family member at Thanksgiving, and it appears to some the answer is yes. But what if our biggest blind spot is thinking we don't have a blind spot? 

In this episode of Choiceology with Katy Milkman, we look at how we can easily be fooled into believing that our subjective experience of the world is objective, and believing that anyone who disagrees with us must be biased or wrong.

We consider how this wa...

Workplaces often rely on numerical ratings for performance reviews. Election debates focus on poll numbers and approval ratings. Your watch counts your steps in a day. Numbers increasingly influence our decisions.

In this episode of Choiceology with Katy Milkman, we look at our very human tendency to fixate on digits even when words or graphs represent the very same information. 

Stephen M. Colbert writes about movies and the film industry and shares the heated story of when the DC Extended Universe came up against some unfavorable Rotten Tomatoes scores. You'll hear about a battle of w...

It’s a new season of Choiceology, an original podcast from Charles Schwab. New episodes arrive every two weeks, so please follow us in your favorite podcasting app.

Important Disclosures

The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.

Data contained herein from third party providers is obtained from what are considered reliable source. However, its accuracy, completeness or reliability cannot be guaranteed and Charles Schwab & Co. expressly disclaims any liability, including incidental or consequential damages, ari...

Luke Skywalker, Frodo Baggins, Katniss Everdeen, the main characters of many great stories, they all have one thing in common: the shape of their journey. From answering the call to adventure, to undergoing tests of character and strengths, to triumphantly returning home forever changed. It's a classic narrative structure that's inspired countless tales from ancient myths to modern media. But it's not just great for entertainment. 

In this episode of Choiceology with Katy Milkman, we look at how this specific type of storytelling can be leveraged to make your life more manageable, exciting, and meaningful. 

Wri...

Most parents encounter resistance from their children. Perhaps when the kids are young and turning their noses up at vegetables, or when they're teenagers and balking at curfews or dress codes.

So what's the best way to encourage good choices in the face of a rebellious kid? Or a rebellious adult, for that matter?

In this episode of Choiceology with Katy Milkman, we look at the surprising ways that resistance to authority can be leveraged for positive change. 

During the mid 1990s, the "Truth" anti-youth smoking campaign was everywhere. Many TV ads cleverly har...

Do you recall the best concert you ever went to? Best trip? Best meal? Chances are good that a few memories come to mind—maybe not every detail of the event, but perhaps a couple great moments. It can go the opposite way, too. Worst travel experience. Worst date. Our memory works in snapshots of particular parts of our experience.

In this episode of Choiceology with Katy Milkman, we look at a predictable distortion in the way people remember experiences. And we’re doing it in part to honor a very special memory: the memory of the great...

Your car breaks down. Must be because you skipped an oil change last month. Or your favorite team loses. Well, that was because of a bad call by a corrupt referee. In reality, many events involve multiple contributing factors. But we tend to gravitate toward single causes. 

In this episode of Choiceology with Katy Milkman, we look at our desire to explain things simply, even when the truth may be more complex.

Where unidentified flying objects are concerned, there is rarely a simple answer. They'd be identified flying objects otherwise. So in the absence of co...

In this episode of Choiceology with Katy Milkman, we look at the often-misunderstood and surprisingly common Dunning-Kruger effect with an interview featuring one of the researchers who first identified it, David Dunning.

But we start with the story of Cecilia Jimenez, the humble Spanish grandmother and amateur landscape painter who took it upon herself to restore a fresco in her local church. The results made international headlines—and briefly made Ceclia Jimenez a household name—for all the wrong reasons.

Andrew Flack has a lot of compassion for Cecilia. He met with her several times in th...

Pursuing a goal alone is convenient. Whether you're training for a marathon or aiming to read 20 books this year, it's convenient to move at your own pace and schedule. But having a gym buddy or a book club pal can make a bigger difference to your goal completion than you think. 

In this episode of Choiceology with Katy Milkman, we look at the benefits of tandem goal pursuit in the context of training for a new Olympic sport: kite foiling. 

Max Maeder is a 17-year-old kite foiling athlete and many-time world champion of the sport. Max...

When you're facing loss—say, in a board game or during a sporting event or with a declining stock—it can be difficult to remember your true tolerance for risk. You're likely to seek risk more than you normally would.

In this episode of Choiceology with Katy Milkman, we look at a tendency to seek risk in the face of losses when those losses aren't yet finalized, but how chalking up those losses and moving on can actually help you recalibrate your appetite for risk.

During the American Revolutionary War, George Washington and his generals often...

Over the years, Choiceology has offered a lot of advice for making better decisions. In this special episode of Choiceology with Katy Milkman, we bring you the story of a video game that is surprisingly effective at reducing decision errors, and you'll hear about a practical checklist for improving choices in many different contexts.

Solving fictitious mysteries might sound like fun and games, but the video game MISSING: The Pursuit of Terry Hughes was designed with a serious purpose in mind: to help intelligence analysts avoid decision-making traps. In 2015, James Korris and Carey Morewedge worked together to de...

"Don't judge a book by its cover" is an old adage for a good reason. 

Elegant book cover designs can create a positive impression and make you more likely to judge the writing quality more positively. But these traits—cover art and writing—are separate and distinct features of books. 

So why do we allow the judgment of one trait to spill over to another unrelated trait? 

In this episode of Choiceology with Katy Milkman, we look at a tendency to allow our judgments of one trait of a person (or product or company...

Are rules made to be followed—or meant to be broken? 

Often, the answer will depend on culture and the context in which people make decisions. 

In this episode of Choiceology with Katy Milkman, we look at how carefully people in different contexts follow social norms, rules, and procedures. We'll also see how strict and relaxed cultures affect the quality of our decisions—and how to find the sweet spot depending on your goals.

Professional kitchens have historically been challenging work environments: high standards, long hours with low pay, and a strong hierarchy of cook...

In this episode of Choiceology with Katy Milkman, we look at how framing a decision based on what you stand to lose versus what you stand to gain affects your tolerance of risk.

Luis Green was a contestant on the popular TV game show Deal or No Deal. The game is largely one of chance, but there are moments during play where the contestant has an option to accept a cash offer to quit. At one point in the game, Luis was offered $333,000 to simply walk away. A guaranteed win! It seems like an obvious choice. But a...

When someone asks, "What's your favorite restaurant?" odds are you're inclined to recommend a place you've eaten at recently—even if it's not really your favorite. 

It's just top of mind. 

Why do we weigh recent events so heavily? And how does this tendency impact important decisions, like whom to vote for or how to conduct medical procedures? 

In this episode of Choiceology with Katy Milkman, we look at a phenomenon that can cause us to overweight recent events compared to earlier events and make suboptimal decisions. 

The 1968 presidential election was one of...