The Niche Is You
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Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self. Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path (intuition). I’m not a "category" expert, just someone sharing my thoughts, perspectives and experiences on topics that really...
You're Not Having an Identity Crisis… You're Having an Honesty Breakthrough
#822
Today at 11:00 AM
In this episode we’ll talk about:
Why what we call an identity crisis is almost always something else entirelyHow honesty feels like collapse when you've spent years performingThe difference between losing yourself and losing the version of you that was never really youWhy God uses these moments to reorient your entire lifeWhat to do when honesty starts arriving in waves you didn't ask forWhat becomes possible on the other side of the breakthrough you've been resistingAnd more…
START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop libr...
God's Not Absent... God Just May Be Quiet So You Can Practice Listening to a Frequency You Used to Drown Out
#821
Yesterday at 11:00 AM
In this episode we’ll talk about:
Why silence from God isn't absence — and how we've been misreading it our whole livesThe biblical pattern of God speaking in whispers, not noiseWhat you've been using to drown out the frequency you're now being asked to hearWhy God goes quiet on purpose during certain seasonsThe practical work of learning to listen againWhat starts to happen when you finally tune into the frequency you used to ignoreAnd more…
START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private communi...
The Work Doesn't Need to Be Good… It Just Needs to Be Made
#820
Last Friday at 11:00 AM
In this episode we’ll talk about:
Why we've been lied to about how creativity actually worksHow the obsession with making good work is what's preventing you from making anythingWhy creative block is almost always perfectionism in disguiseReal creators aren't more talented — they're more willing to make bad work for as long as the good requiresThe discipline of showing up before you know what you'll sayWhat happens when you commit to making instead of making wellAnd more…
START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the pr...
If You’re Not Going To Devote All Of Yourself To It, Why Do It At All
#819
Last Thursday at 11:00 AM
In this episode we’ll talk about:
Why Kobe Bryant's standard wasn't about being the best — it was about full devotionHow half-devotion is more expensive than full devotion ever will beWhy we half-step things that actually matter to us — and what's underneath that patternThe areas of your life that deserve full devotion and the cost of giving them lessWhat full devotion actually looks like in practiceThe question you have to ask yourself about every commitment in your life right nowAnd more…
START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full...
There Are Two Vital Questions to Ask When Making an Important Decision
#818
Last Wednesday at 11:00 AM
In this episode we’ll talk about:
Why most people only ask one question when making decisions — and it's the wrong oneThe difference between optimization decisions and positioning decisionsHow our culture trained us to measure success by what we get instead of what we're aligning withWhy Jalen Brunson's $113 million decision is a masterclass in spiritual and strategic alignmentWhy provision follows position — not the other way aroundWhat this looks like applied to the decisions you're facing right nowAnd more…
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→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library...
Make the Thing Only You Could Make — The Audience for That Is Already Waiting
#817
06/23/2026
In this episode we’ll talk about:
Why the most overlooked competitive advantage is the thing that makes you specifically youHow trying to make what's already been made is the slowest path to obscurityWhy your unique combination of experiences perspectives and gifts is the actual assetHow there's already an audience searching for what only you can offerWhy most creators settle for generic work because specific work feels riskierWhat happens when you finally trust that what makes you different is exactly what's neededAnd more…
START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekl...
You Will Know Them By Their Fruit
#816
06/22/2026
In this episode we’ll talk about:
Why fruit is not what most people think it isWhat scripture actually means when it talks about the fruit of the SpiritHow real fruit shows up in someone's daily behavior — not their public presentationWhy fruit cannot be performed... only livedHow recognizing fruit in others requires cultivating it in yourselfWhat your spirit knows about someone long before your mind can explain itAnd more…
START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mat...
Money Was Never the Enemy of the Work… or What Some Call Art
#815
06/19/2026
In this episode we’ll talk about:
Why we sort our talents into two piles — and how that sorting system is breakingThe lie that real artists shouldn't care about money — and where it came fromWhy art is bigger than the canvas and the recording boothThe reframe — money isn't the enemy of devotion, neglect isWhy rigor and devotion are the same actHow to define your own model without inheriting the old playbookAnd more…
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→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenge...
When the Thing That Always Worked Stops Working — That's God Talking
#814
06/18/2026
In this episode we’ll talk about:
Why God will sometimes dry up the source that's been carrying youHow to recognize divine redirection when it shows up as droughtWhy the unexplainable slowdown isn't punishment — it's repositioningThe difference between confusing the source with God and recognizing God as the actual sourceWhy letting go of what used to work is harder than starting something newWhat shifts when you stop trying to revive the old well and start trusting the new directionAnd more…
START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full worksh...
How Do You Answer the Question… “What Do You Do?”
#813
06/17/2026
In this episode we’ll talk about:
Why the question "what do you do" has always felt too small for certain peopleHow society's need to label you is about their comfort not your identityWhy being multiple things at once isn't confusion — it's designHow I personally navigate this question and why my answer keeps evolvingWhy the pressure to pick one lane limits people who were built for rangeWhat shifts when you stop trying to fit into a title and start owning the full pictureAnd more…
START HERE…
→ Join The Niche Is You® — my Substack (20K...
Many Don't Have an Intuition Problem… It Might Be a Courage-to-Obey-It Problem
#812
06/16/2026
In this episode we’ll talk about:
Why most people hear their intuition clearly but choose not to follow itHow the gap between knowing and doing is almost always a courage gap not a clarity gapWhy obedience to your own knowing is one of the hardest practices you'll ever developHow ignoring your intuition repeatedly trains you to distrust the very thing designed to guide youWhy God often speaks through intuition and delaying obedience to it is delaying obedience to GodWhat shifts when you stop waiting for certainty and start honoring what you already knowAnd more…
ST...
Most of What We Call Doubt Is Actually a Refusal to Release the Version of the Plan We Wrote First
#811
06/15/2026
In this episode we’ll talk about:
Why most doubt isn't actually doubt in God — it's attachment to your own version of how things should goHow we mislabel control as faith and then call it doubt when God doesn't follow our scriptWhy releasing your plan isn't the same as losing your faithHow attachment to the original vision blocks the expanded version God is trying to revealThe difference between doubting God and being disappointed that God didn't do it your wayWhat shifts when you stop calling it doubt and start calling it what it really isAnd more…
S...
Alignment Doesn't Feel Aligned at First — It Feels Like Loss
#810
06/12/2026
In this episode we’ll talk about:
Why the beginning of alignment almost always feels like something is falling apartHow loss and alignment share the same entry point and why that confuses peopleWhy God's realignment process requires the removal of things you thought were permanentHow to recognize alignment when it's disguised as disruptionWhy the discomfort of transition is evidence of repositioning not punishmentWhat becomes possible when you stop resisting the loss and start trusting the rearrangementAnd more…
START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the...
Most Good Communication Is Actually Two People Being Safe Enough to Be Wrong Out Loud
#809
06/11/2026
In this episode we’ll talk about:
Why what we call good communication is less about technique and more about safetyHow most communication breakdowns aren't skill problems — they're safety problemsWhy being wrong out loud in front of someone is one of the deepest forms of intimacyHow safety in communication changes what people are willing to say and how quickly things resolveWhy the best communicators aren't the most articulate — they're the most safe to be aroundWhat shifts in your relationships when you stop performing correctness and start practicing honestyAnd more…
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The Decision That Scares You the Most Is Often the One Your Future Self Has Already Made
#808
06/10/2026
In this episode we’ll talk about:
Why the decisions that carry the most fear are usually the most alignedHow your future self has already resolved what your current self is still debatingWhy the fear isn't confusion — it's the weight of knowing what's next and not feeling ready for itThe difference between fear that warns you and fear that confirms youWhy most people stay stuck not because they don't know what to do but because they know exactly what to do and it terrifies themWhat shifts when you start making decisions from the person you're becoming instead of the...The Relationship You're Praying for Is Also Praying for You
#807
06/09/2026
In this episode we’ll talk about:
Why the waiting season in love isn't just about your preparation — it's about theirs tooHow God is simultaneously preparing two people for each other without either of them knowing the full pictureWhy your faith during the wait is connected to something happening on the other side that you can't see yetHow trusting the process changes your relationship with the waiting itselfWhy the preparation happening in you right now is making you ready for the kind of love most people only pray aboutWhat it means to hold faith for something that's being buil...Prayers Aren’t Magic Tricks… They’re Invitations
#806
06/08/2026
In this episode we’ll talk about:
Why prayers are invitations into becoming not shortcuts to receivingHow activation is where the real work begins — not where it endsWhy bold prayers come with bold preparation attachedHow God gives you the blessing and the becoming at the same timeWhy resistance after prayer isn't a sign you're wrong — it's a sign you're growing into what you asked forWhat it means to receive what you prayed for and then continue growing with itAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — t...
Your Peace Is More Valuable Than Your Immediate Response
#805
06/05/2026
In this episode we’ll talk about:
Why the urgency to respond immediately is almost never as urgent as it feelsHow protecting your peace in the moment produces better outcomes long-termWhy the pause between stimulus and response is the most powerful space you'll ever developHow our wiring pushes us toward reaction when wisdom is asking us to waitWhy the most respected people in any room are the ones who don't respond immediatelyWhat changes when you start valuing your peace more than your need to be heardAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My...
The Best Relationships Don't Start When Two People Find Each Other... They Start When Two People Find God and Then Recognize Each Other on the Path
#804
06/04/2026
In this episode we’ll talk about:
Why the strongest relationships are rooted in shared devotion not just shared attractionHow finding God first changes who you attract and what you recognize as alignedWhy chemistry without shared foundation always has a ceilingHow two people walking with God independently creates the strongest foundation for walking togetherWhy recognition on the path feels different than attraction in the worldWhat it looks like when a relationship is built on shared devotion in practiceAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel —...
The People Who Shift Culture Usually Start By Ignoring What Everyone Else Is Chasing
#803
06/03/2026
In this episode we’ll talk about:
Why the people who change culture never did it by following what was already establishedHow ignoring what everyone else is chasing isn't rebellion — it's alignmentWhy the early seasons of building differently feel like falling behind before they reveal themselves as being aheadThe difference between being contrarian and being calledWhy devotion to what's true always outlasts devotion to what's trendingHow to trust the path that doesn't match the current landscapeAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
When You Do What You’re Designed For… Success is the Default
#802
06/02/2026
In this episode we’ll talk about:
Why success isn't something you chase — it's something that happens naturally when you're operating in your designHow most people are trying to succeed outside of what God created them forWhy effort without alignment produces exhaustion not resultsThe difference between struggling because it's hard and struggling because you're in the wrong environmentWhy grace shows up differently when you're on assignmentHow to recognize whether you're operating in your design or performing outside of itAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel —...
The World Will Celebrate Your Ambition... God Will Honor Your Assignment
#801
06/01/2026
In this episode we’ll talk about:
Why ambition and assignment look similar from the outside but feel completely different on the insideHow to discern which one you've been operating fromWhy ambition without assignment leads to success that doesn't sustain youHow assignment redefines what productivity faithfulness and impact actually look likeWhy letting ambition serve the assignment instead of lead it changes everythingHow to build from what God ordained instead of what the world celebratesAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOUR...
God Isn’t Asking Us to Give Up Our Dream… God is Asking Us to Let Go of Control
#800
05/29/2026
In this episode we’ll talk about:
Why most people confuse surrender with giving up when they're not even close to the same thingHow control disguises itself as faith and responsibilityWhy God doesn't want to take your dream — God wants to expand it beyond what your control allowsHow holding on too tightly to the plan actually blocks what God is trying to buildWhat it feels like when you finally release control and let God lead the processWhy the surrendered version of your dream is always fuller than the controlled oneAnd more…
CONNECT WITH ME…
→ I...
You Don't Need to Prove Your Worth… You Need to Live in It
#799
05/28/2026
In this episode we’ll talk about:
Why most people are stuck proving their value instead of living from itHow the need for external validation keeps you performing instead of becomingWhy embodiment produces a level of self-knowledge that no amount of outside approval can matchHow being inside your work your faith and your process shows you what you're truly capable ofWhy the people who embody their worth stop needing the world to confirm itWhat shifts when you stop seeking to be seen by everyone and start seeing yourself clearlyAnd more…
CONNECT WITH ME…
→ In...
We Were Never Supposed to Win Their Game... We Were Sent to Usher in a New One
#798
05/27/2026
In this episode we’ll talk about:
Why some of you were never meant to succeed inside the current systemHow the frustration of not fitting in is actually confirmation of your assignmentWhy the old rules were never designed for the kind of life God is building through youThe difference between failing at someone else's game and being called to create your ownWhy this generation is positioned to usher in an entirely new way of building working and livingHow to stop competing in a system that was never yours and start building what's nextAnd more…
CONN...
Not Everything That's Available Is Meant for You
#797
05/26/2026
In this episode we’ll talk about:
Why availability isn't the same as assignmentHow open doors can be just as dangerous as closed ones when discernment is absentWhat scripture teaches us about the practice of discernmentWhy the ability to say no to good things is what protects the great thingsHow discernment operates differently than logicWhy developing spiritual discernment changes every area of your lifeAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCES…
→ Recommended Book List — CLICK HERE
→ Maste...
Your Greatest Fear and Your Greatest Calling Are Almost Always Standing in the Same Room
#796
05/25/2026
In this episode we’ll talk about:
Why fear and calling tend to live in the same placeHow the thing you're most afraid of is often the clearest indicator of your assignmentWhy we run from the very thing God designed us forHow fear disguises itself as logic to keep you from your purposeWhy the resistance you feel toward certain things isn't a warning — it's a signalWhat shifts when you start using fear as a compass instead of a stop signAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ App...
What If You're Not Falling Behind… You're Just Falling Into Place
#795
05/22/2026
In this episode we’ll talk about:
Why falling behind and falling into place feel exactly the same from the insideHow disorientation is often the first sign of alignment not the evidence of failureWhy the symptoms of transition get misread as the symptoms of regressionHow comparison distorts your ability to recognize your own positioningWhy God uses confusion as a corridor not a dead endWhat shifts when you stop interpreting discomfort as proof that something is wrongAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com<...
You're Allowed to Change Your Mind About the Life You Said You Wanted
#794
05/21/2026
In this episode we’ll talk about:
Why changing your mind about what you want isn't inconsistency — it's growthHow goals set by a previous version of you can become cages for the current versionWhy we feel guilty for wanting something different than what we declaredHow God often uses shifting desires as direction not distractionWhat becomes possible when you give yourself permission to evolve without apologyAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCES…
→ Recommended Book List — CLICK HERE
...
The Prayer You're Afraid to Pray Is Probably the One That Unlocks Everything
#793
05/20/2026
In this episode we’ll talk about:
Why we edit our prayers the same way we edit ourselvesHow the thing you won't say to God is often the thing holding everything upWhy God isn't waiting for your polished prayer — He's waiting for your honest oneThe difference between praying what sounds right and praying what's realWhy the scariest prayers produce the deepest breakthroughsWhat shifts when you finally stop managing the conversation with God and start having itAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
What You're Unwilling to Feel Is Quietly Running Your Life
#792
05/19/2026
In this episode we’ll talk about:
Why the emotions you avoid don't disappear — they driveHow unfelt pain shows up as patterns in your relationships your work and your decision-makingWhy most people are being led by an emotion they refuse to acknowledgeThe difference between managing emotions and actually feeling themHow avoidance creates a hidden operating system that controls more than you realizeWhat shifts when you finally let yourself feel what you've been running fromAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCE...
Your Best Work Will Come From the Season You Wanted to Skip
#791
05/18/2026
In this episode we’ll talk about:
Why the season you're most desperate to get through is the one producing your most important workHow lived experience in the hard chapters creates content and conviction that nothing else canWhy rushing through pain robs you of the very thing that makes your message powerfulThe difference between creating from research and creating from revelationWhy your audience doesn't need your polished season — they need what you learned in the messy oneHow to recognize that the chapter you want to skip is actually the chapter that qualifies youAnd more…
CONNEC...
What If the Best Thing About You Is the Thing You Keep Apologizing For?
#790
05/15/2026
In this episode we’ll talk about:
Why the thing you keep toning down might be the most valuable thing about youHow we learn to apologize for parts of ourselves that were never meant to be softenedWhy the world's discomfort with your nature is not evidence that something is wrong with youHow managing a God-given trait slowly turns into suppressing a God-given giftWhy the people who need what you carry need the unedited version of itWhat happens when you finally stop apologizing and start embodyingAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Sub...
The Most Rebellious Thing You Can Do Right Now Is Build Something Slowly and Quietly
#789
05/14/2026
In this episode we’ll talk about:
Why building slowly and quietly in a loud urgent culture is a radical actHow pressure and urgency block what God is trying to move through youWhy removing the need to perform while you build opens the channel for something deeperThe difference between building from devotion and building from expectationWhy the best work comes when you stop trying to make it be something and let it become what it's supposed to beHow building quietly protects your alignment and keeps you tapped into God instead of tapped into the noiseAnd more…
You'll Know It's Real When Their Consistency Outlasts Your Doubt
#788
05/13/2026
In this episode we’ll talk about:
Why the right person's consistency has the power to heal wounds they didn't createHow past relationships condition you to expect inconsistency and how that shows up in something realWhy doubt in a healthy relationship isn't a red flag — it's a residue from what came beforeHow the right partner calls you into more of yourself instead of asking you to perform lessWhy your responsibility is to lean into what's real even when your history tells you to runWhy someone who stays steady through your uncertainty is one of the rarest gifts you'll ever...The Assignment God Gave You Isn't Supposed to Make Sense to Your Logic... It's Supposed to Grow Your Faith
#787
05/12/2026
In this episode we’ll talk about:
Why God-given assignments are intentionally beyond your logical understandingHow confusion in the calling is designed to deepen your dependence on GodWhy demanding the plan to make sense before you move is the very thing keeping you stuckThe difference between human strategy and divine instructionWhy every person God ever used was confused before they were effectiveHow to move forward when the assignment makes no sense but the conviction won't leaveAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com<...
What You Build in Alignment Will Sustain You — What You Build in Anxiety Will Consume You
#786
05/11/2026
In this episode we’ll talk about:
Why two people can build the same thing and have completely different experiences based on the energy behind itHow anxiety-driven work produces results that eventually cost you everythingWhy alignment-driven work creates sustainability that anxiety never couldHow to recognize whether you're building from peace or from panicWhy the energy you bring to the work determines whether the work gives life or takes itHow to shift from building out of fear to building out of devotionAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com <...
Entrepreneurship is Spiritual Warfare
#785
05/08/2026
In this episode we’ll talk about:
Why entrepreneurship tests your faith at a level most people don't expectHow building something meaningful invites resistance that goes beyond strategyWhy the attacks on your mind your confidence and your peace aren't random — they're targetedHow to recognize spiritual warfare disguised as business problemsWhy the entrepreneurs who pray first and build second create things that lastHow your devotion to God becomes your greatest business assetAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCES…
→...
Your Hardest Season Didn't Just Build Endurance… It Built Discernment
#784
05/07/2026
In this episode we’ll talk about:
Why your hardest seasons gave you more than just strength — they gave you sightHow pain sharpens your ability to discern people environments and decisionsWhy comfort rarely teaches you anything about who truly belongs in your lifeHow suffering reveals what's real and removes what was always pretendingWhy the discernment you carry now is the direct result of the season you survivedHow to trust the instincts that pain built in youAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
Stop Building What's Easy to Explain and Start Building What's Hard to Ignore
#783
05/06/2026
In this episode we’ll talk about:
Why most people build for clarity of explanation instead of depth of impactThe difference between something that's easy to describe and something that's impossible to forgetWhy the most powerful work has always been felt before it was understoodHow chasing simplicity in messaging without depth behind it creates forgettable contentWhy the things that are hardest to explain are often the things that matter mostHow building from depth naturally creates the kind of work people can't walk away fromAnd more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack...
