CRAFTED

Zerno manufactures some of the best coffee grinders in the world, and last week, Jonathan Ellsworth returned to Zerno HQ to get into the weeds with founder, Vel Genov, about coffee grinder burrs, particle analysis, burr geometry, some big updates, and the future of Zerno. If you care about manufacturing in America, or uncompromising craftsmanship, or you love coffee, you need to know the Zerno story.

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There are more than 175 species of agave native to Mexico — so why is tequila made from just one? To answer that question, you have to understand centuries of tradition, industrialization, and the forces affecting Mexico's native spirits, and today, Pedro Jiménez, founder of Mezonte, joins me to unravel that history and explore one of the world's most fascinating spirits traditions.

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“That’s smooth!” That’s often the first thing someone will say after trying a new drink. But what if that’s a sign that we don’t actually know how to evaluate -- and appreciate -- the thing in the glass we’re holding? In this episode, Nicolas Palazzi, founder of PM Spirits, joins Eli to discuss how artisanal producers think about the difference between perfection and excellence.

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Hot sauce — many of us love it, but few of us know how & why it came to be; how it works; how it could kill you and how it might save you; and why exploring these topics actually leads into some big questions about the evolution of humankind itself. Jonathan Ellsworth & Eli Brown discuss.

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According to all the headlines, the wine industry is in trouble — sales are plummeting, major producers are shrinking their portfolios, and the natural wine movement has become a punchline. But what if wine isn't actually in crisis at all? Louis Schofield, founder of World Apart Wines, joins us to argue that the industry is simply returning to reality after years of unsustainable growth. 

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Tiki is easy to dismiss: themed mugs, carved idols, Hawaiian shirts, and over-the-top cocktails. But the real history is far more interesting. After nearly disappearing in the 1970s, tiki is being revived and redefined by a passionate group of bartenders. Today’s guest, Sam Miller, is one of the people leading the charge, breathing new life into a style of drinks we almost lost.

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What happens when a category's success leads to its demise? Tequila is the fastest-growing spirit in the world, yet its popularity has put it on a path to extinction. In this episode, David Suro joins us to discuss the world of agave spirits, from smuggling tequila into the U.S. for tastings in the 1980s to the rise of industrialized production methods that he believes have put the entire category at risk of disappearing overnight.

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Who decides which wines make it to wine shop shelves and restaurant lists? For decades, importers like Ronnie Sanders have quietly helped shape the way we drink wine. As the founder of Vine Street Imports, Ronnie has spent the last two decades building a reputation for finding overlooked winemakers long before the rest of the industry. In this episode, Ronnie and Eli dig into emerging wine trends, his take on ‘the death of wine’, and explore what actually makes a bottle worth drinking.

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Bûcheron (French for “lumberjack”) in Minneapolis, Minnesota, won the James Beard Foundation award for Best New Restaurant in America in 2025. Last month, Jonathan Ellsworth had the opportunity to attend a Bûcheron dinner, and today, he talks with owners Jeanie and Adam Ritter about their unconventional backgrounds; how they and their team created a restaurant that earned one of the most prestigious awards in the culinary world; and what life has been like since.

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For decades, Oregon’s winemakers have looked to France as the standard setter for what constitutes great wine. Brianne Day, founder of Day Wines, thinks it's time to stop doing that. Brianne has spent her career exploring what makes Oregon's vineyards unique. Today, we discuss her winemaking philosophy, biodynamic farming practices, and why Oregon's most exciting wines are the ones that aren’t trying to be from somewhere else.

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Salt Lake City shouldn’t be home to one of America’s best cocktail bars. And yet, despite Utah’s strange liquor laws and its distance from traditional cocktail meccas, that’s exactly what makes Water Witch so interesting. After the Blister team stumbled across Water Witch on a recent trip, Eli wanted to find out how owner / operator Scott Gardner built something so special in such an unlikely environment. 

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Jonathan just got back from an incredible 12-day trip to Washington DC and Manhattan, and had a ton of notable ‘CRAFTED’ experiences. So he and Eli Brown talk about a bunch of them, and we’d love to hear your thoughts on some of the places we mention — or some additional places you think we need to check out next time we’re in DC / NYC.

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How good is good enough? For those of us obsessed with any craft category (e.g., coffee, watches, wine, knives, audio gear, etc), we can find ourselves crossing the line of ‘diminishing returns,’ where we keep chasing some notion or ideal of perfection. So why do we do this? Today, our CRAFTED co-hosts, Eli Brown, Jonathan Ellsworth, & Simon Stewart discuss.

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Cheese can cost $12 a pound, or upwards of $100 for a wheel of the same size. So what is actually driving that difference in price, and is the most expensive option really worth it? Today, Elizabeth Chubbuck of Murray’s Cheese breaks down how to think about value in cheese, from commodity cheddar to cave-aged, small-batch wheels. Along the way, Elizabeth and Eli also get into the history of Murray’s, their unique cave aging program, and explore why inefficiency is often exactly what makes something great.

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We just wrapped up our Blister Summit at Snowbird, then Jonathan Ellsworth, Sascha Anastas, and Eli Brown spent a pretty amazing 24 hours in Salt Lake City, where we discovered some fantastic restaurants, coffee shops, bars, and bakeries. So today, we’re reporting on what we ate, drank, and saw. Give it a listen, then let us know your thoughts!

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The neighborhood bar is one of the last places untouched by AI, big tech, and all their algorithms. But what if that’s actually holding each us back from finding our “perfect” drink?

In Part 1 and 2 of this series, we explored Dr. Kevin Peterson’s Cocktail Theory. And in this episode, we turn to his latest project, which aims to decode your taste and guide you to the drinks you didn’t know you were looking for. 

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Top mountain guide certifications (like AMGA and IFMGA) have a pass rate of around 70%. But what if we told you that in the wine world, the most rigorous certifications have a pass rate that’s only about 8% — and it’s often lower than that.

The certifications of ‘Master Sommelier’ and ‘Master of Wine’ are two of the most demanding in any field. And our guest today, Doug Frost, is one of only three people in the world to hold both.

So Doug and Eli dig into what makes these courses so challenging; the differences between the two; and...

Americans love coffee — there are well over 40,000 coffee shops in the USA — but it’s easy to argue that many other countries are doing coffee better. Why is that, and what can be done to elevate American coffee culture to the level it most definitely deserves? Floreo Coffee founder, Sebastian Skokan, has dedicated himself to this cause, and today, he’s sharing his answers with Jonathan Ellsworth & Eli Brown.

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Jonathan started falling down the rabbit hole of hi-fi audio gear, and he says it’s all Simon’s fault. So in this conversation, Simon talks to Jonathan about his audio journey; why he’s singled out the world of hi-fi headphones as a place to begin; why he’s become a believer in “EQ”; and why it feels almost inevitable that he’ll end up exploring the world of loudspeakers, too.

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Located at the base of Palisades Tahoe, Wildflour Baking Company is probably the most beloved bakery in skiing, and it definitely has the most accomplished customer base in the ski world. So Jonathan sat down with Wildflour owner, Susan Lopez, to talk about it all, and learn some of the secrets to Wildflour’s success.

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What if everything you thought you knew about taste was wrong? Although we like to think flavor lives on the tongue, the truth is far more interesting; more than 80 percent of what we taste is actually smell. 

That revelation sits at the heart of Dr. Kevin Peterson’s groundbreaking book, Cocktail Theory, which is transforming the way bartenders, chefs, and curious drinkers think about their craft. In Part 1 of this series, we explored the foundations of his thinking, but we also left plenty of questions on the table. In this conversation, Kevin is back to tie up tho...

How do you grow a national beverage brand without investors, trend-chasing, or artificial ingredients? Dram began as an all natural cocktail bitters producer, and (unintentionally) went on to become the leader in the ‘functional beverage’ space.

Today, Eli talks with Dram founder, Shae Whitney, about Dram’s unlikely origin story; what led her to start making bitters with real botanicals; building a business in a Colorado ghost town; the strange history of their original production space; and how Dram navigated the rise of functional beverages without chasing trends.

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Mads Buchardt founded Buchardt Audio with a vision of offering high-end sound and Scandinavian design at the best possible price. Known for “big sound in compact designs,” many of Buchardt’s speakers are handcrafted in their woodshop in Denmark using the finest Danish oak, and their loudspeakers exemplify the minimalist aesthetic that is a hallmark of Scandinavian design. Simon talks with Mads about how Buchardt Audio is delivering on its vision by offering speakers that sound incredible, are visually stunning, and a great value.

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For years, the “Mr. Potato Head” theory of drinks was accepted by bartenders to create new cocktails and memorize recipes. But until the release of Cocktail Theory, by Dr. Kevin Petersen, no one had taken the time to prove it, and now, Cocktail Theory is reshaping how bartenders are designing drinks. Today, Eli talks with Kevin about his diverse background and how it informs cocktail creation; the Mr. Potato Head theory of cocktails; the core concepts of the book; and much more.

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Zerno is one of the hottest brands in the world of specialty coffee, and for good reasons. So Jonathan recently met up with Zerno’s founder, Vel Genov, at their brand-new manufacturing center in Chicago, and today, you’ll get to hear their follow-up conversation, where they discuss what led Vel to design & manufacture coffee grinders in Chicago; Vel’s obsession with quality, functionality, and aesthetics (rather than price); burr sizes and why they matter; product design, iteration, and manufacturing; comparisons between the Zerno Z1 and the new Z2; and more.

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While the overall category of craft beer is currently experiencing a decline, the Burlington, Vermont craft beer maker, Zero Gravity Beer, is thriving. How? To find out, Eli talked with Zero Gravity’s Christopher Costello about the keys to Zero Gravity Beers’ success; what has evolved and what’s stayed the same for them over these 20 years; the current state of New England brewing; and more.

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Few craft categories have experienced the meteoric rise of ‘functional beverages,’ and specifically, THC-infused drinks. But despite their popularity, what goes into making these drinks remains a secret, and not all THC-beverages are created equal. 

So today, Eli talks with Fabric founder, Tom Eddleston, about what goes into crafting functional beverages with real intention. From cannabinoids to flavor-profile development, this conversation demystifies a category that is shrouded in misinformation. 

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Jonathan talks with Blister managing editor Luke Koppa, reviewer Paul Forward, and our bike editor, David Golay, about the craft categories that most captivated them this past year, and some of the categories they are most curious about heading into 2026.

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As we wrap up 2025, we are once again sharing the craft categories that most captivated our Blister reviewers this past year, and we’re revealing some of the categories they are most curious about heading into 2026. We kick things off with Simon Stewart, Jonathan Ellsworth, Kristin Sinnott, and Eli Brown. Please enjoy, and Happy New Year!

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Distillation has been a common topic here on Crafted as of late, and we have had the pleasure of speaking with some of the most important names in the American spirits industry. Yet, commercial distillation inevitably limits creativity and innovation.

That is not the case for this week’s guest, Jesse Wilson, the founder of a pair of companies focused on home distillation, Still It and Chase the Craft. What began as a video series based around a man learning to distill has grown into an exploration of all things spirits innovation - Jesse has now di...

Recently, Jonathan has been going deep down the rabbit hole of camera gear and lighting, and the strikingly handsome Justin Bobb has been his spiritual guide. So today, we’re broaching these topics with all of you, and you’ll get to hear JE apologize profusely to Luke Koppa for basically forcing him to drink terrible coffee over the years. (You’ll see.) 

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Amanda Thomson loved enjoying a glass of wine to wind down the evening, but she also needed to be high-functioning first thing in the morning. That craving led to the 2019 release of Noughty Non-Alcoholic Sparkling Chardonnay, Thomson’s award-winning attempt to fill a massive gap in the industry. Eli sat down with Amanda to discuss what makes Noughty “wine, just better”; the differences between the American and European markets; and some of the most challenging aspects of creating a product line that has come to define quality N/A wine. 

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In a spirits landscape full of massive brands and mega marketing budgets, what differentiates a craft producer? SennzaFinne, the Seattle based amaro producer founded by former bartenders, has found creative ways to make their mark. This week Eli checked back in with Gillian and Joey to learn about their approach to guerilla marketing at the world’s premier beverage conference (it involves a custom backpack), and they also dove into the company’s recent experiments with ingredient recycling. From brewery collaborations to botanical seltzers, there is a lot happening over at SennzaFinne, and they get into a little bit of a...

Caviar. Is there any word — or food — that more quickly conjures up associations of luxury and opulence? But caviar isn’t just a thing to serve on the yacht you don’t own, caviar has a rich history. Once a snack only for Russian oligarchs, today it is found in more places and likely on potato chips. Eli talks with Sarah Mayo for a deep dive into the history of global caviar production; the ways in which the modern market is shaping consumption; and the endangered status of the fish responsible for this exotic dish. 

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Not every distillery owner has a land speed record to their name, but Ryan Montgomery of Montgomery Distilling does. So Eli talked with him about all things spirits, from the Montana-grown grain that helped power that land speed record, to the world’s first bourbon-based amaro. They also discuss the similarities between aquavit and gin; the labor of love known as kirschwasser; and the inspirational effect of Merle Haggard and the Grateful Dead. 

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A famous philosopher once said, “Without music, life would be a mistake.” We agree. And while music is all around us, it’s easier and easier to take it for granted, or to have a very diluted experience of it. So, how do you elevate your everyday music listening experience? Today, Simon catches up with Itai Azerad, founder of Heaven 11, to talk about how their new Billie Amp MK3 does just that. Heaven 11’s goal is to restore the connection between the listener and music, and bring back the ritual of listening.

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How do you make great coffee on the road? Jonathan talks with Alex LeBlanc, the owner and head roaster at Calibration Coffee Lab, to talk about our recent attempts at this. Then, we discuss Alex’s own approach to roasting, and what becomes clear is that there are lots of different priorities and values that a particular coffee roaster might have — and understanding those will likely help you identify your favorite roasters.

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Since 1822, Yard-O-Led has been making some of the finest pens and pencils in the world. They’ve survived wars, they created the “self-propelling pencil,” and today, we talk with Giles English, about the nearly 200-year history of the company that invented the mechanical pencil and still hand-crafts every sterling silver pen in their Birmingham workshop. We dig into the artistry behind engine-turning and hand-chasing, Yard-O-Led’s story of wartime survival, and what it means to carry Victorian tradition into the 21st century.

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Jasper Hill Farm is one of the most respected names in American artisan cheese, and in today’s episode, Jonathan & Eli talk with Zoe Brickley — Jasper Hill’s “Minister of Culture” — about how a struggling Vermont dairy made a big gamble that grew into an award-winning operation. We dig into the 9,000-year history of cheesemaking; the science and craft of “affinage”; and why caves, microbes, and even lard are central to great cheese. Zoe also makes the case for seeking out real artisan cheese and why food this good can be so great for local communities and local farms.

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Jonathan Gagné is producing some of the best work in the world in terms of increasing our understanding and appreciation of coffee. And his new book, The Physics of Espresso, is incredibly smart, impressively easy to understand, and…fun! So it was an honor to have Jonathan on to talk about astrophysics, boulders, dust, soup, crema, headspace, and more.  

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