Don't Kill the Messenger with Movie Strategist Kevin Goetz

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By: Kevin Goetz

Don’t Kill the Messenger dives deep into the careers of Hollywood’s most influential voices including executives and filmmakers alike. Hosted by entertainment research expert Kevin Goetz, the interviews are more than story-sharing, they are intimate conversations between friends and a powerful filmmaking masterclass. Discover what it really takes to bring your favorite movies to life. Find Don’t Kill the Messenger on Apple, Spotify, or your favorite podcast platform.  Learn how movies begin, and end—with the audience.Host: Kevin GoetzProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, Nick Nunez, & Kari CampanoAudio Engineer: Gary ForbesProduced at DG Entertainment, Los Angeles C...

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Jeffrey Cole (Media Analyst & Author) on Disrupters, Streaming, AI, and the Future of Moviegoing
Jeffrey Cole (Media Analyst & Author) on Disrupters, Streaming, AI, and the Future of Moviegoing episode artwork
#102
Today at 12:00 PM

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Jeffrey Cole, founding director of USC Annenberg’s Center for the Digital Future and founder of the World Internet Project, joins host Kevin Goetz to explore how technology reshapes media, business, and human behavior. A longtime adviser to governments and major companies, Cole is the co-author of Disrupters at the Gate. He and Goetz discuss why transformative change comes from unexpected places, why successful companies miss it, and whether anything can truly disrupt the movie theater.

Skipping Law School and Betting on the Internet (02:37): Cole recounts abandoning law sc...


Gerry Rich (Hollywood Marketing Veteran & Author) on His Book – Chasing Hollywood, and the Art of Selling a Movie
Gerry Rich (Hollywood Marketing Veteran & Author) on His Book – Chasing Hollywood, and the Art of Selling a Movie episode artwork
#101
10/21/2026

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Gerry Rich has led marketing at Columbia Pictures, Miramax, MGM/United Artists, Paramount Pictures, and Amazon MGM Studios. He joins host Kevin Goetz to talk about his new memoir, Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through. Ad Age has named him one of the Top 100 Marketers in America. His campaigns range from independent breakouts like The Crying Game and Leaving Las Vegas to Mean Girls, Iron Man, and the James Bondfranchise. Rich shares hard-won lessons on finding a campaign’s hook, creating urgency, and choosing who to work with.


Graham King (Oscar-Winning Producer) on Michael, Bohemian Rhapsody, and Letting the Audience Decide
Graham King (Oscar-Winning Producer) on Michael, Bohemian Rhapsody, and Letting the Audience Decide episode artwork
#100
10/07/2026

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For the 100th episode of Don't Kill the Messenger, host Kevin Goetz welcomes back his very first guest, Oscar-winning producer Graham King. King's films, including The Departed, The Aviator, Hugo, Argo, Blood Diamond, The Town, and Bohemian Rhapsody, have collected 61 Academy Award nominations, and he won Best Picture for The Departed. His latest, Michael, took seven years to reach the screen and has since surpassed Bohemian Rhapsody as the highest-grossing biopic of all time. King traces the film back to a chance meeting at a gas station in 1982 and explains why the...


Bob Greenblatt (Television Executive & Producer, Tony-Winning Broadway Producer) on Building Hits at Fox, Showtime, NBC, and Broadway
Bob Greenblatt (Television Executive & Producer, Tony-Winning Broadway Producer) on Building Hits at Fox, Showtime, NBC, and Broadway episode artwork
#99
09/16/2026

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Bob Greenblatt joins host Kevin Goetz for a conversation that follows the television executive through four separate turnarounds, from a struggling young Fox Network to the top of Showtime, NBC, and WarnerMedia Entertainment. Greenblatt helped develop Beverly Hills, 90210, The X-Files, and Party of Five at Fox, produced Six Feet Under, turned Showtime into a creative rival to HBO with Weeds and Dexter, ran NBC during the network's return to number one with The Voice and This Is Us, and later helped launch HBO Max. He's also a five-time Tony-winning Broadway producer.

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Billy Ray (Oscar-Nominated Screenwriter & Director) on The Hunger Games, Great Characters, and the Craft of Storytelling
Billy Ray (Oscar-Nominated Screenwriter & Director) on The Hunger Games, Great Characters, and the Craft of Storytelling episode artwork
#98
09/02/2026

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Billy Ray, the Oscar-nominated screenwriter behind Captain Phillips, The Hunger Games, Shattered Glass, Richard Jewell, State of Play, Breach, and Flight Plan, joins host Kevin Goetz for a candid conversation about the throughline of integrity in his work and the mechanics of great storytelling. Ray lays out his theory of what every protagonist and villain requires using Jaws, Rocky, The Wizard of Oz, and Ordinary People as case studies, and shares stories from Donald Sutherland, Jennifer Jones, and the making of The Hunger Games.

Integrity and the Stories Billy...


Roy Lee (Prolific Producer & Industry Innovator) on Weapons, Barbarian, The Departed, and Trusting His Instincts
Roy Lee (Prolific Producer & Industry Innovator) on Weapons, Barbarian, The Departed, and Trusting His Instincts episode artwork
#97
08/19/2026

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Roy Lee, the producer behind some of Hollywood’s most successful horror films, franchises, and international adaptations, joins host Kevin Goetz to explore the unconventional path that took him from law school to building one of the most prolific producing careers in Hollywood. Lee has produced or executive produced The Ring, The Grudge, The Departed, It, Doctor Sleep, The Lego Movie, How to Train Your Dragon, Barbarian, Weapons, and A Minecraft Movie, among dozens of others. Through his company Vertigo Entertainment, he's built a reputation for spotting opportunity where others see risk, wh...


Jim Orr (Universal Pictures) & Brandon Purdie (Angel Studios) on Distribution Strategy in Hollywood, Angel's Audience-First Model, & Why Content Is Still King
Jim Orr (Universal Pictures) & Brandon Purdie (Angel Studios) on Distribution Strategy in Hollywood, Angel's Audience-First Model, & Why Content Is Still King episode artwork
#96
08/05/2026

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Jim Orr is President of Domestic Theatrical Distribution at Universal Pictures. He began his career at Paramount and joined Universal in 2016 after leading distribution at Focus Features and MGM. Brandon Purdie is Executive Vice President and Head of Theatrical Distribution at Angel Studios, the audience-funded studio behind Sound of Freedom, where he helped build a community-driven model that puts greenlight decisions in the hands of its 2.4 million members. Host Kevin Goetz brings the two together for a wide-ranging conversation on how films find audiences in an era of theaters, streaming, VOD, and...


Lauren Shuler Donner (Legendary Producer) on X-Men, Pretty in Pink, and the Producer's Job of Protecting the Vision
Lauren Shuler Donner (Legendary Producer) on X-Men, Pretty in Pink, and the Producer's Job of Protecting the Vision episode artwork
#95
07/15/2026

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Lauren Shuler Donner, one of Hollywood's most influential and adaptable producers, joins host Kevin Goetz for a wide-ranging career retrospective. Over nearly five decades, Shuler Donner has produced roughly 40 films that have grossed more than $5 billion worldwide — including Mr. Mom, St. Elmo's Fire, Pretty in Pink, Dave, Free Willy, and the X-Men franchise she helped build years before Marvel became Marvel. She talks with Goetz about breaking into a male-dominated industry, her 38-year love story and creative partnership with director Richard Donner, her philanthropic work with the Motion Picture & Television Fund, and he...


Bob Bookman (Literary Agent, Manager & Producer) on Adapting Great Books, Discovering Hollywood Classics, and Why the Best Movies Aren't Always Based on the Best Books
Bob Bookman (Literary Agent, Manager & Producer) on Adapting Great Books, Discovering Hollywood Classics, and Why the Best Movies Aren't Always Based on the Best Books episode artwork
#94
07/01/2026

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Bob Bookman, one of Hollywood's most respected literary agents, managers, and producers, joins host Kevin Goetz for a masterclass on the art of discovering stories that successfully make the leap from page to screen. Over a remarkable career, Bookman has represented authors and filmmakers including Michael Crichton, John Irving, Thomas Harris, Jonathan Demme, Cameron Crowe, and Tom Stoppard, helping bring to the screen films like Jurassic Park, The Silence of the Lambs, Hannibal, The Cider House Rules, A Beautiful Mind, and Jerry Maguire. In recent years he's brought that same eye for...


Sid Ganis (Veteran Studio Executive, Producer) on Marketing Lucas and Spielberg's Biggest Films, Running Studios, & Leading the Academy
Sid Ganis (Veteran Studio Executive, Producer) on Marketing Lucas and Spielberg's Biggest Films, Running Studios, & Leading the Academy episode artwork
#93
06/17/2026

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Sid Ganis, former President of the Motion Picture Group at Paramount Pictures, former Vice Chairman of Columbia Pictures, and four-term President of the Academy of Motion Picture Arts and Sciences, joins host Kevin Goetz for a wide-ranging conversation spanning more than five decades in Hollywood. Ganis traces his path from an office-boy job won through a chance connection, to marketing campaigns for The Empire Strikes Back and Raiders of the Lost Ark, to greenlighting Ghost and Fatal Attraction, and to acquiring the rights to Forrest Gump during his years running Paramount.

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Jeff Annison & Paul Scanlan (Co-Founders, Legion M) on Democratizing Hollywood, Fan Ownership, and the Power of the Audience
Jeff Annison & Paul Scanlan (Co-Founders, Legion M) on Democratizing Hollywood, Fan Ownership, and the Power of the Audience episode artwork
#92
06/03/2026

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Jeff Annison and Paul Scanlan, Emmy-winning co-founders of the world's first fan-owned entertainment company, Legion M, join host Kevin Goetz for a conversation about disrupting industries, building communities, and betting on the audience. Annison and Scanlan pioneered mobile television at MobiTV and launched the very first equity crowdfunding campaign in U.S. history. The duo have spent two decades proving that the audience is the most powerful force in entertainment.

Chicago, Boston, and a Love of Film (01:48): Paul Scanlan traces his passion for filmmaking to the University of...


Mark Canton (Producer, Veteran Studio Executive) on Showmanship, Smelling the Circus, and Trusting Your Instincts
Mark Canton (Producer, Veteran Studio Executive) on Showmanship, Smelling the Circus, and Trusting Your Instincts episode artwork
#91
05/20/2026

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Mark Canton, producer of 300, Immortals, Men in Black, Air Force One, and My Best Friend's Wedding, former President of Worldwide Production at Warner Bros., and former Chairman of Columbia Pictures and Columbia TriStar Motion Picture Companies, joins host Kevin Goetz for a conversation about a career defined by passion and instinct. From delivering mail on the Warner Bros. lot as a college student to greenlighting some of Hollywood's most beloved films, Canton reflects on the legends he learned from, the risks he took, and why he still smells the circus every time...


Mark Johnson (Academy Award-Winning Producer of Rain Man) on Diverse Storytelling, Discovering Talent, and a Lifelong Passion for Filmmaking
Mark Johnson (Academy Award-Winning Producer of Rain Man) on Diverse Storytelling, Discovering Talent, and a Lifelong Passion for Filmmaking episode artwork
#90
05/06/2026

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Mark Johnson, Academy Award-winning producer of Rain Man and Emmy Award-winning executive producer of Breaking Bad, joins host Kevin Goetz for a conversation about a career defined by creative restlessness and uncommon decency. The interview ranges from his transformative partnership with Barry Levinson, which produced Diner, The Natural, and Good Morning Vietnam, to shepherding beloved films like The Notebook, A Little Princess, Donnie Brasco, and Galaxy Quest to championing an unknown writer named Vince Gilligan, Johnson reflects on what it means to serve a director's vision, why he refuses to make the...


Ann Sarnoff (First Female CEO of Warner Bros.) on Breaking Barriers, Knowing Your Audience, and Why the Best of Hollywood Is Still Ahead
Ann Sarnoff (First Female CEO of Warner Bros.) on Breaking Barriers, Knowing Your Audience, and Why the Best of Hollywood Is Still Ahead episode artwork
#89
04/14/2026

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Ann Sarnoff, the first woman to serve as Chair and CEO of a major Hollywood studio and named one of Forbes' World's Most Powerful Women, joins host Kevin Goetz for a conversation about her path from a working-class upbringing in Massachusetts to the top of the entertainment industry. From her early days at Nickelodeon pioneering audience research, to guiding Warner Bros. through one of the most turbulent periods in Hollywood history, to her current role on the boards of major entertainment companies, Sarnoff shares insights on leadership, the power of knowing your...


Stuart Ford (Film & Television Producer and Entrepreneur) on Independent Film, Risk Management, and the Future of Hollywood
Stuart Ford (Film & Television Producer and Entrepreneur) on Independent Film, Risk Management, and the Future of Hollywood episode artwork
#88
04/01/2026

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Stuart Ford, Chairman and CEO of AGC Studios and one of the most influential figures in independent cinema, joins host Kevin Goetz for a candid conversation about his journey from Oxford-educated lawyer to Miramax insider to founder of two major independent studios. Ford reflects on the mentors, deals, and instincts that shaped his career, and shares an optimistic vision for the future of independent film in an era of AI, streaming, and global market expansion.

From Liverpool to Hollywood (04:17): Ford traces his unlikely path from an upbringing in...


Ric Roman Waugh (Director, Writer, Producer) on Growing Up in the Stunt World, Filmmaking with Purpose, and Listening to the Audience
Ric Roman Waugh (Director, Writer, Producer) on Growing Up in the Stunt World, Filmmaking with Purpose, and Listening to the Audience episode artwork
#87
03/18/2026

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Filmmaker Ric Roman Waugh joins host Kevin Goetz for a conversation about his unconventional path from stuntman's son to one of Hollywood's most distinctive action directors. Waugh discusses growing up inside the stunt world, his mentors, and his mission to make commercial action films that also deliver an important message. During the conversation, he touches on his collaborations with Dwayne Johnson, Gerard Butler, and Jason Statham, and on films such as Felon, Snitch, Shot Caller, Angel Has Fallen, Greenland, and Shelter that have defined his brand of character-driven action movies.

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Robert Wagner (Legendary Actor) on Eight Decades in Hollywood, the Studio System, and a Life in Film & Television
Robert Wagner (Legendary Actor) on Eight Decades in Hollywood, the Studio System, and a Life in Film & Television episode artwork
#86
03/04/2026

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Hollywood icon Robert Wagner (known as “RJ”) joins host Kevin Goetz for an intimate, wide-ranging conversation about his life and career. From caddying alongside Clark Gable and Cary Grant to starring opposite Spencer Tracy. From the golden age of the studio system to reinventing himself as a television star, Wagner reflects on the journey that made him one of Hollywood's most enduring figures, later delighting a new generation of audiences as Number 2 in the Austin Powers films. He also reflects on his personal life, including his marriage to actress Natalie Wood...


Bob Cooper (Veteran Studio Executive and Producer) on Finding Your "And", Transforming HBO, and Championing Bold True Stories
Bob Cooper (Veteran Studio Executive and Producer) on Finding Your "And", Transforming HBO, and Championing Bold True Stories episode artwork
#85
02/18/2026

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In this episode of Don't Kill the Messenger, host Kevin Goetz welcomes Bob Cooper, the influential executive who helped transform HBO from a movie channel into a creative powerhouse, producing landmark films like The Josephine Baker Story and Barbarians at the Gate, and who later shaped the theatrical landscape as President of Tri-Star Pictures and head of development and production at Dreamworks, where he championed American Beauty. From prosecuting organized crime in Montreal to greenlighting American Beauty, Bob's career is a lesson in reinvention and risk-taking.

Finding Your "And" (00:28):<...


Chuck Roven (Legendary Producer) on Creative Financing, Oppenheimer, and Four Decades of Blockbuster Filmmaking
Chuck Roven (Legendary Producer) on Creative Financing, Oppenheimer, and Four Decades of Blockbuster Filmmaking episode artwork
#84
02/04/2026

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In this episode of Don’t Kill the Messenger, host Kevin Goetz sits down with Academy Award-winning producer Charles "Chuck" Roven, the co-founder of Atlas Entertainment, one of Hollywood’s most enduring and successful production companies. Across four decades, Chuck has built a producing career defined by creative ambition and commercial scale — including five of the 100 top-grossing films of all time.  From his early struggles to winning the Academy Award for Oppenheimer, Chuck’s journey reveals how smart dealmaking, creative instinct, and relentless tenacity shaped one of the most impressive producing legacies in modern...


Gail Berman (Producer & Entertainment Executive) on Creative Fearlessness Across Stage, Television, and Film
Gail Berman (Producer & Entertainment Executive) on Creative Fearlessness Across Stage, Television, and Film episode artwork
#83
01/21/2026

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In this episode of Don't Kill the Messenger, host Kevin Goetz welcomes Gail Berman, one of Hollywood's most versatile executives. From producing Joseph and the Amazing Technicolor Dreamcoat on Broadway at 22 to becoming the first woman to lead both a major TV network (Fox Entertainment) and a film studio (Paramount Pictures), she has consistently rewritten what creative leadership looks like in Hollywood.

From Brooklyn to Broadway: The Joseph Origin Story (04:03): At just 22 years old, Gail and her partner, Susan Rose, produced Joseph and the Amazing Technicolor Dreamcoat. They...


Matthew Specktor (Novelist & Screenwriter) and Fred Specktor (Agent) on The Golden Hour, Hollywood Family, and a Changing Industry
Matthew Specktor (Novelist & Screenwriter) and Fred Specktor (Agent) on The Golden Hour, Hollywood Family, and a Changing Industry episode artwork
#82
01/07/2026

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In this episode of Don't Kill the Messenger, host Kevin Goetz welcomes acclaimed writer Matthew Specktor and his father, legendary CAA agent Fred Specktor. Matthew's latest book, The Golden Hour: A Story of Family and Power in Hollywood, captures the underbelly of Los Angeles through the lens of three generations embedded in the motion picture industry. Together, Matthew and Fred explore the industry that shaped American culture.

The College Course with James Baldwin (9:47): Matthew describes being chosen by lottery to study with James Baldwin at Mount Holyoke. Baldwin...


Jon M. Chu (Director, Producer, & Screenwriter) on Wicked, Casting Elphaba and Glinda, and Defending Cinema
Jon M. Chu (Director, Producer, & Screenwriter) on Wicked, Casting Elphaba and Glinda, and Defending Cinema episode artwork
#81
12/17/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz welcomes Jon M. Chu on the opening day of Wicked: For Good, a film that generated exciting audience reactions during test screenings. From his family's Chinese restaurant in Silicon Valley to directing one of the most anticipated musicals in Hollywood history, Jon's journey reveals how generosity, gratitude, and respect for storytelling shape extraordinary movies.

The Most Explosive Audience Reaction Ever (00:29): Kevin describes how Wicked test screenings produced reactions unlike anything he'd experienced. 

The Risk o...


Suzanne de Passe (Producer, Executive) on Motown, The Jackson 5, and Building an Entertainment Empire
Suzanne de Passe (Producer, Executive) on Motown, The Jackson 5, and Building an Entertainment Empire episode artwork
#80
12/03/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with legendary producer and entertainment executive Suzanne de Passe. From championing the Jackson 5 early in their career to producing Emmy Award–winning miniseries like Lonesome Dove, Suzanne’s career is defined by vision, talent recognition, and breaking barriers in Hollywood.

An Eclectic, Wonderful Childhood (02:16) Suzanne describes growing up in Harlem, attending the progressive private school New Lincoln, and spending summers in Martha's Vineyard.

Suzanne’s Superpower (12:46) Suzanne talks about her greatest talent...


Nia Vardalos (Writer, Actress, Director, & Producer) on My Big Fat Greek Wedding, Motherhood, and Authenticity
Nia Vardalos (Writer, Actress, Director, & Producer) on My Big Fat Greek Wedding, Motherhood, and Authenticity episode artwork
#79
11/19/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with Academy Award-nominated writer, actor, director, and producer Nia Vardalos. From her one-woman show in a tiny Los Angeles theater to creating one of the highest-grossing independent movies of all time, Nia's path shows what happens when you refuse to give up on your story.

The Topline She Carried for 24 Years (01:36) Kevin reveals that Nia has carried the original test screening results from My Big Fat Greek Wedding in her wallet for over 24 years. Kevin...


Bob Levin (Veteran Marketing Executive) on Audience Insights, Campaign Strategy, and the Business of Movie Appeal
Bob Levin (Veteran Marketing Executive) on Audience Insights, Campaign Strategy, and the Business of Movie Appeal episode artwork
#78
11/05/2025

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In this engaging episode of Don't Kill the Messenger, host Kevin Goetz interviews his business associate, Bob Levin, about his remarkable journey from Sears catalog copywriter to President of Worldwide Marketing at Disney, Sony Pictures, and MGM, before joining Kevin at Screen Engine in the role of President and COO. Listen in as these two industry veterans share marketing insights and discuss their upcoming book, How to Score in Hollywood (Simon & Schuster, November 11th), which reveals the hidden formula behind a movie’s profitability — showing how audience understanding drives smarter decisions from gree...


Stephen Follows (Film Industry Data Analyst) on Getting the Greenlight and Film Profitability
Stephen Follows (Film Industry Data Analyst) on Getting the Greenlight and Film Profitability episode artwork
#77
10/15/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz welcomes film industry analyst Stephen Follows for a discussion about film profitability and its connection to data. Stephen's digital book Greenlight Signals analyzes over 10,000 films and 4 million audience responses using secondary data (existing reviews, ratings, and comments from across the internet) to discover what makes a film successful. Together, Kevin and Stephen explore the same mission from different angles: ensuring filmmakers can make money while making the movies they're passionate about.

From Film School to Data Research (2:32)...


Troy and Mark Paul (Founders of SGG Media) on Rewriting Hollywood’s Marketing Playbook with Micro-Influencers and Studio Partnerships
Troy and Mark Paul (Founders of SGG Media) on Rewriting Hollywood’s Marketing Playbook with Micro-Influencers and Studio Partnerships episode artwork
#76
10/01/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz explores the intersection of social media and film marketing with Troy and Mark Paul, the son and father duo behind SGG Media. Their innovative agency represents over 2,300 sports micro-influencers with a combined reach of 88 million followers, helping major studios navigate a sea change in content marketing. Once reliant on TV, radio, and outdoor advertising, studios and streamers now lean heavily into social media to connect with audiences, particularly the elusive 18-35 year old male demographic. SGG's network of passionate superfans creates...


Stacey Sher (Acclaimed Producer) on Pulp Fiction, Jersey Films, and Movies That Changed the Culture
Stacey Sher (Acclaimed Producer) on Pulp Fiction, Jersey Films, and Movies That Changed the Culture episode artwork
#75
09/17/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with two-time Academy Award-nominated producer Stacey Sher, the creative force behind some of Hollywood's most unconventional and influential films. From executive producing Pulp Fiction to producing Django Unchained, Out of Sight, Erin Brockovich, Get Shorty, Reality Bites, Man on the Moon, and The Hateful Eight, Stacey has built a career through her collaborations with visionary directors like Quentin Tarantino, Steven Soderbergh, and Danny DeVito. Her work demonstrates exceptional taste and the rare ability to bridge indie passion projects with...


Dick Cook (Powerhouse Hollywood Executive & Former Studio Chief) on His Journey from Disney Ride Operator to Running Walt Disney Studios
Dick Cook (Powerhouse Hollywood Executive & Former Studio Chief) on His Journey from Disney Ride Operator to Running Walt Disney Studios episode artwork
#74
09/03/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with Dick Cook, the former Chairman of Walt Disney Studios known as "the filmmaker's Chairman." From his humble start as a Disneyland train operator to running one of Hollywood's most successful studios, Dick shares how his Bakersfield roots and team-oriented leadership helped deliver some of Disney's most loved and profitable films, including Finding Nemo, The Lion King, National Treasure, and Pirates of the Caribbean.

From Bakersfield to Disneyland (01:42) Dick shares how a 17-year-old with railroad...


Basil Iwanyk (Acclaimed Producer & Former Studio Exec) on Jersey Grit, Building Thunder Road Films, and Mastering Independent Producing at Scale
Basil Iwanyk (Acclaimed Producer & Former Studio Exec) on Jersey Grit, Building Thunder Road Films, and Mastering Independent Producing at Scale episode artwork
#73
08/20/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with Thunder Road Films founder Basil Iwanyk, the producer behind some of the most engaging films of the last two decades. From The Town and Sicario to the game-changing John Wick franchise, Basil's films have redefined modern action cinema while earning over $2 billion worldwide. He shares how his New Jersey roots, immigrant family values, and tireless work ethic shaped his approach to filmmaking.

Jersey Roots and the Chip on His Shoulder (02:18) Basil reveals how growing...


Donald Petrie (Veteran Movie and Television Director) on Comedy Directing, Family Legacy, & the Power of Audience Testing
Donald Petrie (Veteran Movie and Television Director) on Comedy Directing, Family Legacy, & the Power of Audience Testing episode artwork
#72
08/06/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz welcomes director Donald Petrie, the American Film Institute Fellow whose romantic comedies have grossed hundreds of millions worldwide. From launching Julia Roberts in Mystic Pizza to directing Sandra Bullock in Miss Congeniality and pairing Jack Lemmon with Walter Matthau in Grumpy Old Men, Donald has helmed some of Hollywood's most beloved films. Donald shares how he transformed from actor to director while maintaining the family tradition of integrity and craftsmanship.

The Petrie Family Legacy (04:48) Donald reveals how...


Special Episode: The Art of Audience Test Screening Focus Groups in the Filmmaking Process
Special Episode: The Art of Audience Test Screening Focus Groups in the Filmmaking Process episode artwork
#71
07/16/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz brings together three of his top focus group moderators from Screen Engine to reveal the secrets behind their craft during the filmmaking stage of movie testing. Terri Cavanaugh (VP of Qualitative Insights), Ari Virgil-Paige (Executive VP of the Movie Group), and Aaron Feuer (VP of the Movie Group) reveal how honest audience feedback helps filmmakers perfect their vision.

What Makes Focus Groups Essential (01:43) The moderators explain why there's no substitute for hearing verbally from audiences and how...


Michael Uslan (Originator & Executive Producer of the Batman movie franchise) on his role as Batman’s Batman and his journey
Michael Uslan (Originator & Executive Producer of the Batman movie franchise) on his role as Batman’s Batman and his journey episode artwork
#70
07/02/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with Michael Uslan, the originator and executive producer of the Batman and Batman-related movie universe, who turned his childhood passion for comic books into Hollywood gold. As an avid comic book collector and Batman superfan, Uslan is proof that following your passion pays off. He shares the story of his decade-long journey to bring a dark, serious Batman to the big screen after being horrified by the campy 1960s TV show.

The Origin of Michael Uslan’s...


Jerry Bruckheimer (Producer) on Making Blockbusters, Audience Testing, and 50+ Years in Hollywood
Jerry Bruckheimer (Producer) on Making Blockbusters, Audience Testing, and 50+ Years in Hollywood episode artwork
#69
06/18/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with legendary producer Jerry Bruckheimer, the mastermind behind billion-dollar blockbusters, including Top Gun, Pirates of the Caribbean, Bad Boys, Beverly Hills Cop, and the television shows CSI, The Amazing Race, and Fire Country. Bruckheimer shares insights into his detailed approach to filmmaking, the power of test screenings, and what it takes to consistently deliver crowd-pleasing entertainment.

The Power of Audience Testing (01:22)

Bruckheimer emphasizes the crucial role audience research has played in his success...


Arnold Rifkin (Legendary Agent & Producer) on Hollywood Deal-Making and His Life-Changing Relationship with Bruce Willis
Arnold Rifkin (Legendary Agent & Producer) on Hollywood Deal-Making and His Life-Changing Relationship with Bruce Willis episode artwork
#68
06/05/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with Arnold Rifkin, the legendary talent agent who pioneered the concept of a total talent agency and helped build one of Hollywood's most recognizable action stars. From founding Triad Artists to leading William Morris's film division and producing blockbuster films alongside Bruce Willis, Rifkin has built careers, brokered deals, and produced films over the course of four decades. He shares candid stories about deal-making, friendship, and the business of entertainment.

Building an Agency Empire (03:21)

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Scott Ross (Visual Effects Pioneer, Producer, and Entrepreneur) on Creating Movie Magic and the Future of Hollywood Effects
Scott Ross (Visual Effects Pioneer, Producer, and Entrepreneur) on Creating Movie Magic and the Future of Hollywood Effects episode artwork
#67
05/21/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz interviews Scott Ross, a pioneering figure in the visual effects industry. As the former general manager of Industrial Light and Magic (ILM), Senior VP of LucasArts Entertainment, and co-founder of Digital Domain with James Cameron and Stan Winston, Scott Ross shares insights into the evolution of visual effects, from practical models to the digital revolution. His impressive portfolio includes iconic films like Star Wars, Terminator 2, Titanic, Apollo 13, and What Dreams May Come, and in this conversation, Ross reflects on working with...


Mike Marcus (Manager, Producer, & Former Studio Head) on Building Hollywood Networks and Creating Hit Films
Mike Marcus (Manager, Producer, & Former Studio Head) on Building Hollywood Networks and Creating Hit Films episode artwork
#66
05/07/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz interviews Mike Marcus, whose impressive 57-year career spans from agency mailroom to MGM Pictures president to management company founder. In his early career as an agent, Marcus built an impressive client roster including Robin Williams, John Landis, and Sidney Pollack before transitioning into a top studio executive role and eventually launching the management division at Echo Lake Entertainment. Marcus was instrumental in bringing iconic films like The Fisher King, Trading Places, An American Werewolf in London, Get Shorty, and Stargate to...


Tony Sella (Marketing Executive and Producer) on Creating Unforgettable Movie Campaigns
Tony Sella (Marketing Executive and Producer) on Creating Unforgettable Movie Campaigns episode artwork
#65
04/16/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz interviews Tony Sella, the legendary marketing executive behind some of Hollywood's most iconic movie campaigns. During his decades at 20th Century Fox, Sella was the creative force behind unforgettable posters, trailers, taglines, and promotions for films including Avatar, X-Men, Independence Day, Bohemian Rhapsody, and nearly 1,000 others. He shares insights into his creative process, memorable marketing moments, and the philosophy that guided his extraordinary career.

Research as the Foundation for Creative Solutions (01:55) Sella emphasizes that research is only...


Shane Black (Writer, Director) on Redefining Action Movies and Embracing Authenticity
Shane Black (Writer, Director) on Redefining Action Movies and Embracing Authenticity episode artwork
#64
04/02/2025

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In this episode of Don't Kill the Messenger, host Kevin Goetz interviews Shane Black, one of Hollywood's highest-paid screenwriters, who redefined action films with witty dialogue, dark humor, and unforgettable characters. From Lethal Weapon to The Nice Guys, Kiss Kiss Bang Bang, and Iron Man 3, Shane discusses his journey from a self-described "oddball" to a filmmaking powerhouse.

Pittsburgh Roots and Early Influences (02:55)

Born in Pittsburgh, Black shares how his father's printing business and bookshelf of detective novels sparked his love for "tough guy literature" that would...


Mike Medavoy (Legendary Agent, Producer, & Studio Executive) on an Extraordinary Hollywood Journey
Mike Medavoy (Legendary Agent, Producer, & Studio Executive) on an Extraordinary Hollywood Journey episode artwork
#63
03/19/2025

Send Kevin a Text Message

In this episode of Don't Kill the Messenger, host Kevin Goetz welcomes an industry titan-- film producer and studio executive Mike Medavoy. With a career spanning over five decades, Medavoy has been closely involved with over 300 feature films, with seven winning Best Picture Oscars. From agent to studio chief to producer, his remarkable journey from Shanghai to Hollywood has shaped some of cinema's most important films, including Rocky, One Flew Over the Cuckoo's Nest, Apocalypse Now, Platoon, and Silence of the Lambs. With characteristic humility and wisdom, Medavoy shares fascinating stories from...