Pet Accountant Podcast

Are you getting likes and comments on social media but struggling to turn that attention into paying clients?

In this episode, Vicky explores why looking busy on social media doesn't necessarily mean your marketing is working and how pet professionals can turn their online presence into genuine business growth.

With AI-generated images becoming increasingly common, it's easier than ever to create polished content. But does that content actually help potential clients trust you?

Vicky explains why showing your face, sharing real photos and demonstrating your experience with animals can be far more valuable...

Can you build a successful pet care business by doing things differently and charging more for a personalised service?

In this episode, Vicky is joined by Tash from Thistles and Tails, who shares her journey from offering cat sitting through Cat in a Flat alongside her full-time job to running her own pet care business.

Rather than trying to compete on price or offer every service possible, Tash has built her business around premium, one-to-one pet care, specialising in solo dog walks, cat visits and supporting dogs with additional needs.

But building a...

Are you hiding behind your business logo instead of showing potential clients who you really are?

In this episode, Vicky explores why building a personal brand is becoming increasingly important for pet professionals and how showing your face, sharing your knowledge and communicating your values can help attract more of the right clients.

Whether you're a dog walker, groomer, trainer or another pet service provider, your clients aren't simply paying for a service. They're trusting you with a much-loved member of their family.

And trust starts long before someone makes an enquiry.

Pet Pro Expo 2026 was a sell-out success! But what made it so special, and what's next for 2027?

In this episode, Vicky takes us behind the scenes of Pet Pro Expo 2026, reflecting on an incredible weekend of learning, networking and business growth for UK pet professionals.

From inspiring speakers and practical business advice to new friendships and lasting connections, the event proved just how powerful the pet business community can be when everyone comes together.

Vicky shares the highlights, the lessons learned and some exciting plans for an even bigger and better event in 2027.<...

You’ve changed your prices. But how do you know if the change actually worked?

In the final episode of Vicky’s P.R.I.C.E Framework, we reach the last and arguably one of the most important stages: Evaluate.

The P.R.I.C.E Framework takes pet business owners through five stages: Position, Review, Implement, Communicate and Evaluate. But it isn't a one-off exercise, it's a cycle designed to help you continually improve your pricing as your business evolves.

Vicky explains why you shouldn't judge a price change based on one...

Do you tell clients your price and then immediately feel the need to justify or apologise for it?

In this episode, Vicky explores the next crucial part of a strong pricing strategy: communication.

Setting the right price is only half the battle. If you don't clearly communicate the value behind your service, potential clients are left with just one thing to compare — the number.

Vicky explains why pet professionals need to move the conversation away from “How much does it cost?” and towards “What am I actually getting for my money?”

In this ep...

How much business advice have you listened to but never actually implemented?

In this episode, Vicky explores one of the biggest barriers to growing a successful pet business: taking action.

You can understand your numbers, know your pricing needs to change and consume endless podcasts, courses and advice — but none of it will improve your business unless you actually do something with it.

Vicky introduces the One Decision Rule: rather than overwhelming yourself by trying to change everything at once, commit to making one meaningful business decision every month.

In this ep...

When did you last properly review your prices?

In this episode, Vicky continues her P.R.I.C.E Framework series by focusing on the second stage: R – Review.

Your prices shouldn't be something you set when you start your pet business and then forget about. Your costs change, your experience grows, your service improves and the amount of time involved in delivering that service can change too.

So why would your prices stay the same?

Vicky explains why regularly reviewing your business is essential — and why a pricing review doesn't auto...

Before you ask “What should I charge?”, there’s a more important question to answer: “How do I want my business to be positioned?”

In this episode, Vicky takes a deeper dive into the first stage of her P.R.I.C.E Framework — Positioning.

One of the biggest pricing mistakes pet business owners make is looking at what everyone else charges and using that as their benchmark. But your competitors don't have your business, your costs, your experience or your clients.

Vicky explains why successful pricing starts by understanding exactly where you want your bu...

There’s a big difference between spending money on your business and investing in it.

In this episode, Vicky explores how pet business owners can make smarter financial decisions by asking one important question: what return am I expecting from this money?

An investment should have a purpose. It might help you generate more revenue, develop new skills, save time or improve how your business operates. Spending, on the other hand, can quickly become money leaving the business without delivering anything measurable in return.

Vicky shares a recent example involving a significant amount of...

What if the biggest barrier to growing your pet business isn't your pricing... it's your mindset?

In this episode, Vicky reflects on lessons from her recent honeymoon and explores how our relationship with money influences the decisions we make in business.

From childhood experiences to the beliefs we've developed over the years, our money mindset affects everything from pricing our services to investing in our businesses and setting financial goals.

Vicky explains why understanding your financial psychology is just as important as understanding your numbers, and shares some of the books and ideas...

Are you confident your pricing is helping your business grow?

In this episode, Vicky introduces the P.R.I.C.E Framework – a simple but powerful approach to helping pet business owners price with confidence, improve profitability and build a more sustainable business.

Rather than guessing what to charge or copying competitors, the P.R.I.C.E Framework gives you a clear process for making informed decisions based on your business, your clients and your goals.

Vicky breaks down each stage of the framework and explains how applying these principles can help yo...

Do you really feel stuck… or are you holding on to what's familiar?

In this episode, Vicky explores one of the biggest obstacles to growing a successful pet business: the fear of change.

Many pet business owners say they want higher profits, better clients, more time with their family or less stress. But when it comes to making the changes needed to achieve those goals, they often hesitate.

Whether it's raising your prices, letting go of difficult clients, changing your services or investing in yourself, growth almost always requires stepping outside your comfort zo...

Are you charging what your service is really worth?

In this episode, Vicky is joined by Sophie to discuss one of the biggest challenges facing pet professionals: confidently pricing your services.

For many dog walkers, groomers and other pet business owners, raising prices can feel uncomfortable. There’s often a fear of losing clients or being seen as too expensive. But undercharging doesn't just affect your business — it can lower the perceived value of the entire industry.

Together, Vicky and Sophie explore why it's so important to recognise the expertise, care and responsibility that...

How do you go from being a police officer to building one of the UK's best-known accountancy firms for pet businesses?

In this special episode, Vicky shares the story behind The Pet Accountant and the journey that led her from a childhood filled with entrepreneurial ideas in Ashington to becoming a trusted advisor to pet business owners across the UK.

Along the way, she opens up about the challenges, setbacks and personal experiences that have shaped her approach to business and life. From navigating career changes to dealing with personal loss, Vicky reflects on the...

Could a membership model transform your pet business?

In this episode, Vicky explores how memberships can provide a more predictable, profitable and sustainable way to run a pet business.

Many pet professionals find themselves trapped in a cycle of constantly attracting new clients, filling gaps in the diary and competing on price. But what if there was a way to create recurring revenue, strengthen client loyalty and stand out from the competition?

Vicky explains why membership models are becoming increasingly popular across a range of industries and how they can be adapted successfully...

Why do so many pet professionals wear exhaustion as a badge of honour?

In this episode, Vicky challenges some of the most deeply ingrained beliefs within the pet industry. From celebrating being "fully booked" to feeling guilty about making money, she explores why so many business owners equate success with sacrifice.

The reality is that being busy isn't the same as being profitable. Working every hour available, taking on difficult clients and constantly putting yourself last may look successful from the outside, but it often leads to stress, burnout and businesses that struggle to thrive.<...

When it comes to walking or caring for multiple dogs from the same household, are you charging what the service is really worth?

In this episode, Vicky tackles a hotly debated topic in the pet services industry: pricing for second, third and additional dogs.

Many pet professionals charge significantly reduced rates for extra dogs, often believing it's the industry norm or fearing clients will object to higher fees. But is this approach actually sustainable? And does it truly reflect the responsibility, risk and expertise involved?

Vicky explores the financial and practical realities of...

Is your website helping your pet business grow, or putting potential clients off?

In this episode, Vicky is joined by Jamie Stenton from Amplified to discuss why having a professional website is no longer optional for pet businesses.

Your website is often the very first impression potential clients have of your business. Before they message you, call you or book with you, they’ll usually check your website first. And in a crowded pet industry, that first impression matters.

Jamie explains why a professionally designed website acts as your digital shop window, helping bu...

Are you pricing your services based on your value, or based on what everyone else charges?

In this episode, Vicky is joined by pet business coach Dom Hodgson for an honest conversation about pricing, confidence and sustainability in the pet industry.

Too many pet professionals fall into the trap of undercharging in an effort to stay competitive. But as Dom explains, constantly competing on price often leads to burnout, frustration and businesses that struggle to grow.

Together, Vicky and Dom discuss why charging properly isn’t just good for your business — it’s essent...

Can you really build a six-figure pet business?

In this episode, Vicky sits down with Beth to discuss her journey from starting out in dog walking to building a thriving six-figure business within the pet industry.

Beth shares the realities behind growing a successful pet business — from pricing challenges and client management to learning how to value her services properly. Together, they explore the mindset shifts and business strategies that helped transform her business into a sustainable and profitable operation.

In this episode, we cover:

Do you really understand your numbers, or are you guessing?

In this episode, Vicky dives into one of the most important (and often avoided) areas of running a pet business: your financials.

Many pet professionals feel like their business isn’t doing well, but the reality is often very different. Without properly reviewing your numbers, it’s impossible to know whether you’re actually struggling, or just lacking clarity.

Vicky explains why guessing your pricing or relying on advice from others can lead to poor decisions, and how understanding your own financial position gives...

Are you stuck earning only when you’re working?

In this episode, Vicky breaks down the “time for money trap”, a common challenge for dog walkers and pet service providers, where income is directly tied to hours worked.

At first, it can feel like a great way to earn. But over time, it creates a ceiling. You can only work so many hours in a day, which means your income is capped — no matter how in demand you are.

Vicky explains why this model can turn a passion into a job, and more importan...

Do you feel guilty about charging more for your services?

You’re not alone — but that mindset could be holding your pet business back.

In this episode, Vicky tackles the emotional side of pricing and why so many pet professionals struggle to confidently raise their prices. After seeing ongoing debates in pet industry groups, it’s clear that fear of losing clients is one of the biggest barriers to growth.

But here’s the truth: the right clients will pay for quality.

Vicky explains why pricing shouldn’t be based purely on what yo...

Are you charging what you’re truly worth, or just what everyone else is charging?

In this episode, Vicky challenges one of the biggest myths in the pet industry: that your location determines what you can charge.

With the UK pet industry worth around £12 billion, there is clearly money being spent. The real question is, are you positioning your business to earn your fair share of it?

Too many pet professionals fall into the trap of copying competitors’ prices or assuming their clients “won’t pay more”. But this mindset can quietly limit your income...

When was the last time you invested in yourself — not your tools, not your supplies, but your skills?

In this episode, Vicky tackles a topic many pet professionals struggle with: investing in personal development without guilt or overwhelm.

It’s easy to spend money on equipment, subscriptions or small day-to-day expenses. But when it comes to investing in training, support or education, many business owners hesitate.

Vicky explains why this mindset could be holding your business back.

In this episode, she covers:

“Making Tax Digital”… or as Vicky at the Pet Accountant calls it, “Making Tax Difficult”.

In this episode, Vicky breaks down what Making Tax Digital (MTD) really means for pet business owners, and why now is the time to start paying attention.

Big changes are coming to how you report your income to HMRC. Moving away from the traditional once-a-year tax return, MTD will require businesses to keep digital records and submit updates every quarter.

For many pet professionals, this shift could feel overwhelming — especially if you’re not currently using accounting software or keeping you...

Relying on just one way to get clients? That’s a risky strategy.

In this episode, Vicky is joined by marketing expert Elizabeth Hack to talk about smarter, more sustainable ways to attract clients to your pet business.

Too many pet professionals depend on a single platform, whether that’s social media, word of mouth or online directories. But when that one source slows down, so does your business.

Elizabeth shares why a multichannel approach is key to consistent growth and how becoming known in your local area can make all the difference.

Do you feel like you have to offer discounts just to attract new clients?

In this episode, Vicky shares practical strategies for growing your pet business without lowering your prices or chasing clients. Inspired by conversations and observations at Crufts, she explains why visibility, clarity and trust are far more powerful than discounts.

Many pet professionals believe the only way to win new customers is to compete on price. But in reality, the businesses that grow sustainably are the ones that clearly communicate their value and build strong relationships within their local pet community.

Are you running your pet business with a clear plan, or just hoping it all works out?

In this episode, Vicky explains why setting clear, measurable business goals is essential if you want to improve profitability and feel more in control.

Too many pet business owners focus purely on being busy. But being busy doesn’t always mean being profitable. Without defined targets, it’s easy to drift — working long hours without real financial progress.

Vicky discusses:

No-shows and last-minute cancellations are more than just frustrating; they’re expensive.

In this episode, Vicky breaks down why deposits are one of the most powerful tools pet business owners can use to protect their income and stabilise their cash flow.

It’s easy to dismiss the odd cancellation as “just one appointment”. But when you add them up over weeks and months, those small gaps can quietly cost your business thousands of pounds.

Vicky explains:

In this episode of The Pet Accountant Podcast, Vicky explores an uncomfortable but important truth — not every client is profitable.

She explains how some clients can quietly drain your time, energy, and finances, even if your diary looks full. From constant late payments to unrealistic expectations, Vicky highlights the warning signs that a client may be costing you more than they’re contributing.

This episode encourages pet professionals to adopt a more business-focused mindset when it comes to client selection. By creating clear financial policies, setting firm boundaries, and defining your ideal client profile, you can...

In this episode of The Pet Accountant Podcast, Vicky tackles a topic many pet business owners avoid — paying themselves properly.

She explains why so many people in the pet industry leave their own pay until last, often treating it as an afterthought once everything else has been paid. Over time, this can lead to financial stress, frustration, and a growing resentment towards the business you’ve worked so hard to build.

Vicky shares why paying yourself should be treated like any other essential business expense, not something that’s only done if there’s money left at...

In this episode of The Pet Accountant Podcast, Vicky explores the crucial link between time management and profitability in pet-based businesses.

She breaks down a common frustration many pet professionals face — being fully booked, working long hours, yet still feeling like the money doesn’t reflect the effort. Vicky explains why being busy is not the same as being profitable, and why every appointment in your diary should be treated as valuable inventory.

The episode covers practical strategies for improving diary management, setting clear boundaries, and pricing your services properly so your time actually works for...

In this episode of The Pet Accountant Podcast, Vicky talks about one of the most overlooked but important parts of running a successful pet business — setting and enforcing boundaries.

She explains how a lack of boundaries can quickly lead to financial loss, stress, and emotional burnout, especially in an industry where relationships with clients often feel personal. Vicky makes it clear that boundaries aren’t about being difficult or unfriendly — they’re about protecting your business, your time, and your wellbeing.

The episode explores why clear terms and conditions, consistent enforcement, and confident communication are essentia...

In this episode of The Pet Accountant Podcast, Vicky tackles one of the biggest challenges pet business owners face — pricing.

She explains why so many pet professionals struggle with knowing how much to charge, when to increase prices, and how to handle the emotional side of those decisions. In an industry built on relationships with both pets and their owners, pricing can feel personal — but Vicky explains why avoiding it can lead to burnout and an unsustainable business.

Rather than copying competitors, Vicky walks through the importance of understanding your true costs, including overheads, time, and...

In this episode of The Pet Accountant Podcast, Vicky is joined by Romany, the Finance Woman, to talk about a topic many small business owners overlook until it’s too late — income protection.

Together, they explore why protecting your income is so important if you’re self-employed, especially in the pet industry, where your ability to work often directly affects your earnings. Romy explains what income protection is, how it works, and why so many people don’t realise it’s available to them until they’re already facing financial difficulty.

The conversation also covers common misun...

In this episode of The Pet Accountant Podcast, Vicky is joined by Charlotte Perrott from Canine Marketing Support to talk about the importance of personal branding and smart marketing for pet professionals.

They discuss why people don’t just buy services — they buy people. Charlotte explains how showing up authentically on social media helps build trust, strengthen relationships with clients, and create long-term business growth. From engaging properly with your audience to adapting your marketing as platforms evolve, this episode is packed with practical advice for pet business owners who want to stand out.

The conv...

In this episode of The Pet Accountant Podcast, Vicky and Lee break down the often confusing topic of Christmas expenses and what pet business owners can (and can’t) legitimately claim during the festive season.

They discuss common scenarios, such as buying gifts for clients, decorating business spaces, and treating staff at Christmas, which helps clear up some of the biggest misconceptions that can lead to problems with HMRC. Vicky and Lee explain why branding matters on client gifts, why food and alcohol usually can’t be claimed, and how the rules differ when it comes to empl...

In this episode of The Pet Accountant Podcast, Vicky and Lee unpack the 2026 budget announcement and explain how the changes will affect everyday people, small business owners, and pet professionals across the UK.

They share their frustrations with the government’s approach — particularly the decision to freeze tax thresholds while increasing the minimum wage. Although the wage rise sounds positive, Vicky and Lee explain how frozen thresholds actually push people into paying more tax, wiping out a large part of any pay increase.

They also explore how the budget impacts middle-income earners, who seem to be c...