NerdBrand Podcast
Nerd culture isn't just for a select few anymore; it's everywhere! It's in the movies we watch, the games we play, and the tech we use every day. Join us as we share our thoughts on how visual design, branding, and advertising shape our favorite movies, comics, books, video games, and other nerdy interests.
Branding is also your chicken sandwiches
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Join us in this episode of the NerdBrand podcast where Leah and I taste test chicken brands and their sandwiches. And you'd be surprised on who is identified as who as it is a blind test.
Branding is not something that just happens digitally with your logo or in person with a billboard it also happens with the product and your presentation and how it looks and tastes.
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ABOUT THE PODCAST
The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no...
The Art of Managing A Business with Ken Schreiner of A.J. Schreiner Spirits
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Podcast Host Guide: Interviewing Ken Schreiner II
Episode Production Guide & Conversation Outline
Show Overview & Details
Production Details
InformationShow Name | The NerdBrand Podcast
Hosts | Jason Davis & Leah Willams
Guest | Ken Schreiner II, Owner of A.J. Schreiner Spirits
Recording Date | Sep 10, 2026
Estimated Duration | 45 – 50 Minutes
Primary Focus | Craft Distilling Brand Identity & The...
The Psychology Behind Consumer Decisions
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Let's start with the "halo effect":
How attractive packaging, strong branding, or a premium website can make consumers assume the product itself is higher quality.
Apple: Premium design creates expectations of premium performance.
- Trader Joe's: Unique packaging and in-store experience increase perceived value.
- Liquid Death: Ordinary canned water positioned as a lifestyle brand.
Next we discuss - Price psychology
Why $99 feels noticeably cheaper than $100, and why premium pricing can sometimes increase perceived quality.
Greenwashing examples:
Fast Fas...
What’s the difference between a Brand Identity and a Brand System?
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In this video, we break down why a logo, colors, and fonts are only part of your brand. Your Brand Identity defines how your business looks and feels, while a Brand System creates the framework for how that identity is consistently applied across your website, social media, advertising, video, print, and more.
A strong brand isn’t just recognizable—it’s consistent. We’ll explain how moving beyond individual design elements and building a complete Brand System can help your business create a more unified, recognizable, and effective presence.
In this...
Introducing a new NERD - Taylor Treat and Seeing yourself in brands
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In this episode of The NerdBrand Podcast, host Leah Williams welcomes a new NerdBrand team member, Taylor Treat, for a conversation about one of the most important aspects of effective branding: making your audience see themselves in what you sell.
Leah and Taylor explore how people connect with products and brands when the marketing feels like it was made for them—not simply designed to sell to them. They discuss the importance of understanding your audience, creating products and messaging that reflect their in...
User Generated Content and Respecting The Hustle
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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SDCC 2026 with Jason and Danielle
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Is Your Brand Recognizable? With Jason and Leah
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During the word soccer games many brands could not display their logos. Join us as we talk about a few.
https://nerdbrandagency.com/podcast/
https://sports.yahoo.com/articles/fifa-forced-levis-stadium-cover-014327812.html
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ABOUT THE PODCAST
The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.
Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and p...
Marketing and Brand Messaging with Leah Williams
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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What Is Direct Primary Care with Jessica McCartin, FNP-C
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Jessica McCartin, FNP-C
Jessica has over 15 years of clinical experience in healthcare. She has served in primary care as a Certified Family Nurse Practitioner for over five years and is a Certified Medical Examiner for DOT/CDL physicals. She is board certified through the American Academy of Nurse Practitioners.
As an experienced registered nurse, Jessica’s background includes long-term care, orthopedics, medical-surgical nursing, and surgery. She also served as a full-time faculty member at Galen College of Nursing, where she worked as a clinical instructor in...
What The Heck Is "Brand Messaging"? with guest Brittany Hanson
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Don't rely on "Rented Land" for your business. Also, beware of those browser extension you use.
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Grogu is Gizmo with green paint. May The Fourth Be With You!
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Will Artificial intelligence Help Creatives and Businesses?
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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FRAUD... Oh My Gerd!
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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TikTok, Instagram, Threads: Where Should Brands Invest in 2026?
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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EP270: Call it what you want: age verification, identity checks, or digital ID.
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The internet has long relied on pseudonymity or anonymity for safety—domestic abuse survivors hiding from trackers, journalists protecting sources, activists in repressive regimes, LGBTQ+ people exploring identity, or simply people discussing sensitive topics.
Mandating ID-linked checks erodes this, potentially enabling government or corporate tracking, censorship, or chilling effects on free speech. Critics argue it builds infrastructure for broader surveillance under the guise of “child safety.”
That explanation is pretty clear.
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NerdBrand is a national branding and ad...
Dystopian Superbowl Ads
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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AI in Creative Work: Friend, Foe, or Frenemy (2026 Edition)
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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NETWORKING! Things have changed...
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Franchises and Branding!
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Balancing Creativity & Burnout RANT
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Snickers Coffee, Holiday Madness, and Brand Sabotage
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Viral or Not? Cracking the Code on TikTok Marketing
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Black Friday Blitz
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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News Or Noise
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Lead, Prospect, Sale: Know the Difference
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Brand At The Brink
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Why Do Childhood Brands Still Pull Our Heartstrings?
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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The Raisin Brain Effect: Social Media's Impact on Ad Perception
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Beyond the Blades: What Growing a Business Really Means
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Superman's Marketing Budget Could Buy Every Energy Drink Brand
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Your Website is Selling Ottoman Lids When Customers Want the Whole Ottoman
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Pooping Bears, Emus, and Failed Army Campaigns: The Art of Brand Mascots
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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AI Audio Overviews: Google's Next Search Frontier
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Killing Momentum: The Dangers of Perfectionism
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Viral Marketing Magic: The Cloverfield Universe
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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By 2030, Podcasting Will Be Worth Billions – Should You Jump In Now?
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NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Why Quality Brands Can Never Truly Hide Behind New Names
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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From Sierra Mist to Starry: When Branding Goes Sideways
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ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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