Overlooked Business Basics

Do you have a cell phone?

How much time do you spend on the apps you downloaded?

How much money does your app make you?

Join your hostess Le'Keisha Mazur as she talks about: P.U.S.H. Notifications

DIscover why apps are so powerful as a lead generator. Find out how even if you don't have an app for you company, why you might want one. What is it about Free and Paid for apps that deserve space on our smartphones. What is an app anyway?

So thank...

Are you a business card collector for the wrong reasons?

Has someone reached out to you years later after meeting you because of your business card?

Sizzle Q3:

Join your hostess Le'Keisha Mazur as she talks about: Past Due Networking Follow UP

Discover how to connect with others past due. Learn the cadence of the follow up and why it makes sense when working. Explore why you got the card in the first place and why you even pass yours out to others.

So thank you for listening, and...

What are business cards?

Do you have business cards for yourself or business?

What do you look for when you accept a business card?

Join your hostess Le'Keisha Mazur as she talks about: Business card Basics

This a fun case study of all things business cards that she has encounterd over the years of collecting business cards and events and trainings. Learn the good, the bad and the I can't believe you think this is business card.

Discover the core elements needs on a business card to at least...

What does packaging have to do with branding?

How does the look of a package envoke excitement?

What is Good, Better, Best for service packaging?

Join your hostess Le'Keisha Mazur as she talks about: A package deal.

Discover the three types of packaging needed to make your business branding quality and appealing to the masses.

Learn the aspects of good, better, and best as how they apply to servicing packaging.

What is a summit?

Why should you want to be a part of a summit?

How much earning potential does a summit have when marketing?

Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing Part 2

Get the second half to incite Summit Marketing as a speaker and what it means to be apart of one to grow your email list.

Tips, tricks, and warnings. This is part 2, so don't forget about part 1...

What is a summit?

Can it help you reach the top?

What does it take to have one?

Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing PT.1

Have you ever wondered what a summit is and why you could host one. What are the benefits of this type of marketing in terms of growing an email list? DIscover how simple it really could be and the benefits.

So thank you for...

What is a groupie?

How much marketing can they do?

What value do they seek from you?

Join your hostess Le'Keisha Mazur as she talks about: Business Groupies-A case study

Discover how you can get your own raving fans.

Learn the discounts that they offer that you never thought about. In looking at an online business owners review method tools box, grab and duplicate some of these techniques to deploy in your own business...

What do you do to capitalize on marketing as a franchisee?

What is the big deal of the franchisor system?

How do you adapt to online and in-app only purchases for your business?

Join your hostess Le'Keisha Mazur as she talks about: Corporate Marketing

We will take a look at aspects of corporate marketing from the perspective of being a franchisee, trying to keep up with the various specials and campaigns that come your way so you cash in...

What is double dipping?

How is it applied to business?

How many uses can you get out of a lead?

Join your hostess Le'Keisha Mazur as she talks about: Business Double Dippin

Sometimes there is a moment when there is a oppertunity that a jack of all trades, but a master of some can utilize a lead that was meant for something else. Learn the tactics and tecniques of this and why it could actually work for your business.<...

sizzle Q1: Does marketing in a magazine still work?

Sizzle Q2: What can business owners do to help each other and save some money?

Sizzle Q3: Have you ever had chicken and waffles, together?

Join your hostess Le'Keisha Mazur as she talks about: A-AA Roadtrip-Magazine Marketing

Hear how a magazine inspired road trip lead to a really cool business discover that some resturanteer are doing. Discover that magazine marketing is alive and well and gets results. Learn how to...

Do you use vehicle marketing?

Do you market your vehicle the correct way?

Have you ever called someone becasue they asked, "How's my driving?" on a bumpersticker on their vehicle.

Join your hostess Le'Keisha Mazur as she talks about: Vehicle Brandslaughter

NO, this isn't an episode talking about road rage, although if you aren't careful it could be that and a lot worse when driving around your vehicle, marketing your business or having others driving around your vehicles and...

Do you cringe when you hear the word contract?

Do you download contract and fill them in because its quick and affordabe?

Are you a victim of signer's regret?

Join your hostess Le'Keisha Mazur as she talks about: Contracts, Clauses and the Fine Print

Discover the good of contracts in the know and unknown of your business and the bad habits some business owners's think its okay in how to use contracts.

So thank...

Can rain shut you down?

Can Icy roads stop you?

Is a snow day a bad thing for your business?

Join your hostess Le'Keisha Mazur as she talks about: Elemental Business Practices

Discover how to use SWOT to avoid some of the pitfalls when dealing with inclement weather as your adversary in business and the issues that come along with it. Rain or shine, you get the goods, as this was recorded during a rainstorm!

Do you like being on hold?

What's the longest hold time you ever had and didn't mind?

How much have you bought based on being on hold?

Join your hostess Le'Keisha Mazur as she talks about: Advertising While on Hold

Discover the different ways that you can market while people are on hold. Discover how you are already being marketed to and didn't even think about it. Tap in to this resource. And have productive outcomes, these are free...

What does Customer Service mean to you as a customer?

What does Customer Service mean to you as a business owner providing the service or product?

How accessible are you to your client or customer after the sale?

Join your hostess Le'Keisha Mazur as she talks about: Customer Service Brownie Points

It's not just about having customer service be in place to get the goodies of your product or service working, it's about when stuff goes wrong and how...

Are you glad that Q4 is around the corner?

Have you assessed every angle of your business?

What new plan do you plan on executing in the new year?

Join your hostess Le'Keisha Mazur as she talks about: Year End Clearance

This the episode, where everything must go? We need to clean off the shelves for the new stuff coming in. If it didn't get said or needed to be said again. This is that episode. Share with others...

Are you leaving extra money on the table during the holiday surge of customers and clients?


Are you going for "NO" with the offers that you have?


What new ways are shopping apps bringing you more business?


Join your hostess Le'Keisha Mazur as she talks about: Holiday Marketing Havic


Get the details of 5 observations or trends that you could be missing out on during the holiday gold rush.


Learn what days the holiday marketing season is really in effect and market ahead of time on...

How is your budget for this year vs your expectation for next year?


New marketing plan gratitude?


How you can be grateful when things are not going your way for Q4.


Join your hostess Le'Keisha Mazur as she talks about: Q4 Gratitude


Our hostess had a moment to reflect and troubleshoot some areas in business to be better at in 2024 and while doing that, She also remembered to have some gratitude for the journey's wins and loses (well, not really losses, things just didn’t go the way sh...

Do you stop and smell roses?

Are you always so busy the days blur together?

What does it mean to relax as a business owner anyway?

Join your hostess Le'Keisha Mazur as she talks about: Leaders are Readers 2: Whoa, Biz Owner, Whoa!

Hear about the smallest, funniest, shortest book, you are missing out on as a business leader and lessons to take from now, until you get the book.

Discover the three R's, not...

Are you a gracious conference guest?

What things do you notice at a conference that others need to observe?

How engaged are you when you go to a conference, free or paid?

Join your hostess Le'Keisha Mazur as she talks about: Event Housekeeping

You get to discover 10 things that will make you a great conference attendee. This will help you get the most of your time and your dollars at these events.

You have...

Vacation? What is that?


Are you too busy for a vacation?


Can't get away for a vacation and think your business will fall apart?


Join your hostess Le'Keisha Mazur as she talks about: Vacation in the Q4


Don't think you have what it takes to take a vacation during the busiest time of the year or during your business's money making season. Yes, you can!


Here are some tips and tricks inspired by what else? Vacation. Don't be fooled into thinking its crazy to go...

What is the setup of a conference?

How can your conference be successful?

Does the duration of a conference determine its success?

Join your hostess Le'Keisha Mazur as she talks about: Conference Notes Pt.2-The Set Up

This is part two of a two part episode. If you need to listen to part one, go ahead and do that after listening to this episode. It's okay to listen to them out of order. Just make sure you listen to...

Have you ever been to a conference?

Have you ever wondered about the marketing for a conference?

How does marketing work through different mediums for conferences?

Join your hostess Le'Keisha Mazur as she talks about: Conference Notes Pt.1-Marketing

Now don't worry, each episode is its own stand-alone actionable episode so if you listen to the episode out of order, it's okay. For the big scale impact, give a listen to both episodes and take it a step further...

Do you feel like you are thrown off a cliff when change happens?

How do you mentally react to a jarring change in your Q4?

Adapt or....___?

Join your hostess Le'Keisha Mazur as she talks about:

Leaders are Readers 1: Your cheese moved.

Have you had a snag or a detour that you feel has derailed your smooth path to finishing 2023 strong. Guess what happened? Your cheese moved. And don’t tune out if you don’t eat real...

Do you like reading?

Are you hands on?

How can learing styles yield to better marketing?

Join your hostess Le'Keisha Mazur as she talks about: Learning Styles = Marketing Styles

Discover the four types of learning styles and how you can turn them in to marketing styles for your business. Real life examples are include to make this a wonderful auditory learning process.

So thank you for listening, and audience, Here is her call to...

Can you be productive when duty calls?

How are you sleeping?

What is the big deal about Q4 anyway?

Join your hostess Le'Keisha Mazur as she talks about: Unveiling Q4 struggles into Success

Some of you from the last episode was curious as to if she was called into jury duty and how did that go. Get the update on that in this episode and learn why Q4 is a force to understand, admire and dominate. The Q4 struggles...

What does jury duty bring to your business?

How can you prepare better when the letter comes?

What are the legalities of jury duty for your business?

Join your hostess Le'Keisha Mazur as she talks about: J. D. Legalities

It's quarter 4 and yours truly has been requested to jury duty. And that should get you thinking if you are summoned to do your civic duty and serve on a jury. Are you prepared? What does that mean for work...

Have you ever been hired?

Have you ever been fired?

How helpful is human resources?

Join your hostess Le'Keisha Mazur as she talks about: H.R.-the endangered species

This episode is a public service announcement for the people of HR and everyone that needs them or doesn't think that they do anything.

It's Quarter 4 and the most overwhelmed department in a company is the HR department. Open enrollment, seasonal hiring and all the...

Are you in open enrollment?

Are you using your prevention benefits correctly?

What is a deductible?

Join your hostess Le'Keisha Mazur as she talks about: H. I. Intell

Welcome to Quarter 4. Are you ready?

Open enrollment, medicare prep, aca prep All these are the signs of health insurance.

Wellness benefits are never irrelevant and always essential but how are you at using them. Free or paid there are some...

Walks in the woods with the birds chirping.

Binge watching TV in bed or the couch.

Urgent care or the Emergency Room?

Join your hostess Le'Keisha Mazur as she talks about: The Q3 Therapy REset

It actually took a week and a half to gather all the concepts and Revelations to create this episode so it can be authentic and heartfelt and still resonate while giving sound Advice in the business entrepreneurship Journey. So these questions are actually asked...

Is referrals like pulling teeth?

Are you asking for referrals?

What are some ways to ask for referrals?

Join your hostess Le'Keisha Mazur as she talks about :Smiling Referrals-A dentist case study.

A good dentist knows the stigma that nobody likes to go to the dentist and I love that there are dentists that are out to change the game of that.

And because they are out to change the game of that stigma...

Does postcards seem to hard to get started with?

Is Direct Mail Marketing dead?

Does the font size really matter?

Join your hostess Le'Keisha Mazur as she talks about How to Slide into DMs PT2

When thinking of marketing considerations you must have some understanding of the variety of advertising types that exist. If chosen properly you can greatly improve the results of your marketing campaign. Direct mail is a letter or postcard sent to a person who may...

Do you run from DMs?

What are the DMs you need?

Are you dominating the mailbox?

Join your hostess Le'Keisha Mazur as she talks about: How to Slide into DMs Pt 1

When thinking of marketing considerations you must have some understanding of the variety of advertising types that exist. If chosen properly you can greatly improve the results of your marketing campaign.

Direct mail is a letter or postcard sent to a person who...

Is the money in the list?

Does location matter?

How can having a partnership with a local restaurant help pack the crowd?

Join your hostess Le'Keisha Mazur as she talks about: Seminar Marketing- A Dr. Case Study

This is the first of many case studies of clients in the book for business development advisor. Le'Keisha Mazur

It's hardy and beefy and actionable. Discover the 5 components of seminar marketing and how they all meld together...

Do you have a signature look?

Who is John Handcock?

Are you ready to be out front?

Join your hostess Le'Keisha Mazur as she talks about Shame-less Self Promotion.

Summer is heating up with all the exoctic content that is being put out and all with marketing tips and knowledge to take action on. In this exciting episode, You are going to get all the marketing tips brought about by getting access to VIP front row at a wrestinling...

Do you like to get dirty?

Do you know how to market your hobby to rope in clients and customers?

Do you know how to mix adrenaline with marketing?

Join your hostess Le'Keisha Mazur as she talks about Marketing on Wheels-Dirt Track edition.

Yes, there is an untapped market for those that dare to get dirty! Get crisp and clean ideas and have fun at the same time. It's not too good to be true, it's just too good...

Do you have childlike wonder?

How innovative are you?

Do you have a toy collection?

Join your hostess Le'Keisha Mazur as she talks about: Imagination REQUIRED

It needs to be said that if you have imagination and have your creativity flowing at its maximum occupancy, you can be innovative in how you grow your business.

Imagination and its use in your business is not without the legalities of doing so, offered are two that...

How many weeks are in a year?

How young were you when you learned money management?

Do you self care with intention?

Join your hostess Le'Keisha Mazur as she talks about Skills that Pay the Bills PT2

This is part 2 of a two part episode, long awaited and vastly overdue. Sorry, not Sorry. So the first episode just to glaze over quickly has other business skill basics and why they matter. It is Episode 49. Ingore the episode gap. (yes...

How many promotions have you been to?

How many graduations have you been in?

What are some quick ways to market to graduates and their families?

Join your hostess Le'Keisha Mazur as she talks about Marketing Graduation

As we're recording this, this is the month of June and in the month of June, generally three different types of celebrations happen.

You've got weddings, you've got Father's Day and you have graduation. And out of...

Join your hostess Le'Keisha Mazur as she talks about Infomercial Marketing Gold

This is the 50th episode filled with golden nuggets. So take copious notes. Be prepared to listen to this episode again. And go on a mind trip of marketing savvy.

Get the 4 golden nuggets mined just for you to implement in your marketing strategy for your customers or clients.

Infomercials love them or hate them, your kitchen and your garage tells the real story. Find out the why and use it to your own advantage.<...