Overlooked Business Basics

10 Episodes
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By: Le'Keisha Mazur

Hosted by Le'Keisha Mazur, the Overlooked Business Basics podcast explores the most overlooked aspects to starting a business. Are you looking to start your own business or side business? Then you've found the right podcast because you will learn about the most overlooked business, marketing and legal basics that every business owner should know. Listening to this podcast will give you the insights you need to be successful. Learn more at https://missionmatters.com/author/lekeisha-mazur/

Corporate Marketing
#82
Last Thursday at 1:00 PM

What do you do to capitalize on marketing as a franchisee?


What is the big deal of the franchisor system?


How do you adapt to online and in-app only purchases for your business?


Join your hostess Le'Keisha Mazur as she talks about: Corporate Marketing


We will take a look at aspects of corporate marketing from the perspective of being a franchisee, trying to keep up with the various specials and campaigns that come your way so you cash in...


Business Double Dippin
#81
04/04/2024

What is double dipping?


How is it applied to business?


How many uses can you get out of a lead?


Join your hostess Le'Keisha Mazur as she talks about: Business Double Dippin


Sometimes there is a moment when there is a oppertunity that a jack of all trades, but a master of some can utilize a lead that was meant for something else. Learn the tactics and tecniques of this and why it could actually work for your business.<...


A-AA Roadtrip-Magazine Marketing
#80
03/21/2024

sizzle Q1: Does marketing in a magazine still work?


Sizzle Q2: What can business owners do to help each other and save some money?


Sizzle Q3: Have you ever had chicken and waffles, together?


Join your hostess Le'Keisha Mazur as she talks about: A-AA Roadtrip-Magazine Marketing


Hear how a magazine inspired road trip lead to a really cool business discover that some resturanteer are doing. Discover that magazine marketing is alive and well and gets results. Learn how to...


Vehicle Brandslaughter-M.O.W. #5
#79
03/07/2024

Do you use vehicle marketing?


Do you market your vehicle the correct way?


Have you ever called someone becasue they asked, "How's my driving?" on a bumpersticker on their vehicle.


Join your hostess Le'Keisha Mazur as she talks about: Vehicle Brandslaughter


NO, this isn't an episode talking about road rage, although if you aren't careful it could be that and a lot worse when driving around your vehicle, marketing your business or having others driving around your vehicles and...


Contracts, Clauses and the Fine Print
#78
02/22/2024

Do you cringe when you hear the word contract?


Do you download contract and fill them in because its quick and affordabe?


Are you a victim of signer's regret?


Join your hostess Le'Keisha Mazur as she talks about: Contracts, Clauses and the Fine Print


Discover the good of contracts in the know and unknown of your business and the bad habits some business owners's think its okay in how to use contracts.


So thank...


Elemental Business Practices
#77
02/08/2024

Can rain shut you down?


Can Icy roads stop you?


Is a snow day a bad thing for your business?


Join your hostess Le'Keisha Mazur as she talks about: Elemental Business Practices


Discover how to use SWOT to avoid some of the pitfalls when dealing with inclement weather as your adversary in business and the issues that come along with it. Rain or shine, you get the goods, as this was recorded during a rainstorm!


<...


Advertising While On Hold
#76
01/25/2024

Do you like being on hold?


What's the longest hold time you ever had and didn't mind?


How much have you bought based on being on hold?


Join your hostess Le'Keisha Mazur as she talks about: Advertising While on Hold


Discover the different ways that you can market while people are on hold. Discover how you are already being marketed to and didn't even think about it. Tap in to this resource. And have productive outcomes, these are free...


Customer Service Brownie Points
01/11/2024

What does Customer Service mean to you as a customer?


What does Customer Service mean to you as a business owner providing the service or product?


How accessible are you to your client or customer after the sale?


Join your hostess Le'Keisha Mazur as she talks about: Customer Service Brownie Points


It's not just about having customer service be in place to get the goodies of your product or service working, it's about when stuff goes wrong and how...


Year End Clearance
#74
12/28/2023

Are you glad that Q4 is around the corner?


Have you assessed every angle of your business?


What new plan do you plan on executing in the new year?


Join your hostess Le'Keisha Mazur as she talks about: Year End Clearance


This the episode, where everything must go? We need to clean off the shelves for the new stuff coming in. If it didn't get said or needed to be said again. This is that episode. Share with others...


Holiday Marketing Havic
#73
12/21/2023

Are you leaving extra money on the table during the holiday surge of customers and clients?


Are you going for "NO" with the offers that you have?


What new ways are shopping apps bringing you more business?


Join your hostess Le'Keisha Mazur as she talks about: Holiday Marketing Havic


Get the details of 5 observations or trends that you could be missing out on during the holiday gold rush.


Learn what days the holiday marketing season is really in effect and market ahead of time on...