The Fashion Founder Podcast
A podcast built for founders and aspiring founders in the fashion industry. In this podcast we will be sharing industry insights, talking with fashion business owners and experts and debunking industry myths and problems!
Ep 71 - The traits of a successful business owner
In episode 71 of the fashion founder podcast I talk about the top 3 traits of successful business owners.
I have 1 space open in September to work 1:1 with me inside The Fashion Founder, if you are interested in chatting about this, book an enquiry call here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a...
Ep 70 - Stop trying to go viral
In episode 70 of the fashion founder podcast I talk all about why you should stop trying to go viral and what to focus on instead.
I have 1 space open in September to work 1:1 with me inside The Fashion Founder, if you are interested in chatting about this, book an enquiry call here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
<...Ep 69 - Adjust your expectations
In episode 69 of The Fashion Founder Podcast I talk about my upcoming travel and a life update. I also discuss unrelenting standards and the Eisenhower matrix.
I have 1 space open in September to work 1:1 with me inside The Fashion Founder, if you are interested in chatting about this, book an enquiry call here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/<...
Ep 68 - What's your "why"?
In Episode 68 of The Fashion Founder podcast I talk about the importance of having a "why" when you start your business.
In September I have space open to work with one founder 1:1, if you're interested in enquiring, book a call here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a follow on Instagram...
Ep 67 - From a hobby to a £10million business with Lucy Menghini founder of Six Stories
In Episode 67 of The Fashion Founder podcast I spoke with Lucy Menghini, founder of bridal and occasionwear brand, Six Stories.
Six Stories IG: https://www.instagram.com/sixstories/
Lucy's IG: https://www.instagram.com/lucymenghini/
Six Stories Website: https://www.sixstories.co.uk/
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a follow on Instagram: h...
Ep 66 - How to launch a fashion brand without ordering 1000's of units
In episode 66 of the fashion founder podcast I talk all about factory MOQ's, why they have them and what they mean for your fashion brand so you can launch with a stock number that is viable for your brand and the stage that it's at.
Book an call to enquire about my 1:1 services here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co...
Ep 65 - The cost of figuring it out on your own
Episode 65 is about knowing when to hire a business consultant to help you grow.
Spaces to work with me 1:1 are limited, so if you're interested to learn more, book an enquiry call with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
Ep 64 - Fabrics for your fashion brand 101
In Episode 64 of The Fashion Founder podcast I talk about the basics of fabrics, the different types, how they're made and what makes fabrics different.
This is part 1 of the fabrics series and will be going into more depth in due course!
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/<...
Ep 63 - The very first step to starting your fashion brand
Episode 63 of The Fashion Founder is all about the first step that you need to take to start your fashion business. Do not go any further, until you've covered everything in this episode.
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
Ep 62 - Your repeatable sales model (The selling out series: 12 of 12)
In Episode 62 of The Fashion Founder podcast I sum up your 4 step repeatable sales system that you can use each day, week and month inside your fashion business to ensure consistent sales and visibility.
Applications close today (1st July) for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
*APPLICATIONS CLOSE TODAY (1ST JULY)*
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here...
Ep 61 - How to sell without feeling like you're selling (The selling out series: 11 of 12)
In Episode 61 of The Fashion Founder podcast, I talk about how to sell without feeling like you're selling!
Applications are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
*APPLICATIONS CLOSE 1ST JULY*
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a follow on Instagram: https...
Ep 60 - Scaling a 7 figure jewellery brand with July Child founder Sinéad Flood
In Episode 60 of The Fashion Founder Podcast I speak to Jewellery brand July Child founder, Sinead Flood. Sinead tells us how she scaled her brand to 7 figures and has A-list celebs obsessing over her pieces.
Website: https://www.julychild.com/
Instagram: https://www.instagram.com/julychildjewellery/
Sinead's Instagram: https://www.instagram.com/sineadflo__/
Applications for my group programme are open - to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide...
Ep 59 - Why people don't buy (and how to fix it) (The selling out series: 10 of 12)
In episode 59 of The Fashion Founder Podcast, we talk about why people might come onto your website and not buy and how to fix it.
Applications are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
*APPLICATIONS CLOSE 1ST JULY*
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already...
Ep 58 - How to reach your audience without spending a penny (The selling out series: 9 of 12)
In Episode 58 of The Fashion Founder podcast I talk about how to reach your audience without spending any money to do it!
Applications are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
*APPLICATIONS CLOSE 1ST JULY*
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a...
Ep 57 - Why you need email marketing (The selling out series: 8 of 12)
In episode 57 of The Fashion Founder podcast we talk about why you need email marketing in your fashion business.
Applications are now open for Scale up; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a follow on Instagram: https://www.instagram...
Ep 56 - Why your content gets likes but no sales (The selling out series: 7 of 12)
In Episode 56 of The Fashion Founder podcast we talk about why your content might be getting likes but not getting any sales and what you can do to fix it.
Applications for scale up are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Doors close on the 1st July!
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https...
Ep 55 - An Instagram strategy that actually works (The selling out series: 6 of 12)
In Episode 55 of The Fashion Founder podcast we talk about what makes a good Instagram strategy and what doesn't.
Applications are now open; for more info about the programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
Ep 54 - Stop apologising for your prices (The selling out series: 5 of 12)
In Episode 54 of The Fashion Founder Podcast we talk about pricing your worth and not apologising for it!
You can now apply to my group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website...
Ep 53 - Getting people to listen to your fashion brand (The selling out series: 4 of 12)
In Episode 53 of The Fashion Founder Podcast we talk about how to get people to stop scrolling and listen to what you're saying.
I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
<...Ep 52 - Stop your fashion brand looking like everyone else's (The selling out series: 3 of 12)
In Episode 52 of The Fashion Founder Podcast we talk about how to stand out in the market and stop looking like everyone else!
I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
<...Ep 51 - How to find your customer (The selling out series: 2 of 12)
In Episode 51 of The Fashion Founder Podcast we talk about how you can better reach your customer.
I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https...
Ep 50 - Why nobody is buying from your fashion brand (The selling out series: 1 of 12)
In Episode 50 of The Fashion Founder Podcast we talk about why your product is great but why it's not selling.
I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my...
Ep 49 - Feel like your fashion brands failing?
In Episode 49 of The Fashion Founder Podcast we talk through 3 reasons why your fashion brand might feel like it's failing right now.
I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
...
Ep 48 - A word on AI in your fashion brand (and an announcement)
In Episode 48 of The Fashion Founder Podcast we talk through the use of AI in your fashion business
I have launched a new group programme for founders who want to double their visibility and generate consistent sales. Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/<...
Ep 47 - 3 Questions I ask every fashion founder
In Episode 47 of The Fashion Founder Podcast we walk through 3 questions I ask every single founder.
In May, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co...
Ep 46 - Fashion founder, you're doing better than you think
In Episode 46 of The Fashion Founder Podcast we talk about how you're doing way better than you think you are.
In May, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website he...
Ep 45 - Fashion founder, don't discount your prices
In Episode 45 of The Fashion Founder Podcast I share what to do instead of discounting your prices.
In May, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.th...
Ep 44 - From 1 sale a month, to 3 sales a day
In Episode 44 of The Fashion Founder Podcast I share what I did with my client to take her business from 1 sale per month to 2-3 sales per day.
In April, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co...
Ep 43 - Fashion founder, you need to let go
In Episode 43 of The Fashion Founder Podcast I share the 3 identities that you need to shed when you become a business owner.
In April, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my...
Ep 42 - Taking action in your fashion business
In Episode 42 of The Fashion Founder Podcast I give you a quick pep talk on taking action inside your business.
In April, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website he...
Ep 41 - Keep customers coming back
In Episode 41 of The Fashion Founder Podcast I share ways that you can level up your customer service and brand experience to keep people coming back!
In April, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/sa...
Ep 40 - 5 tools to make sales this week
In Episode 40 of The Fashion Founder Podcast I share 5 sales tools that you can implement this week to drive more sales inside your fashion business.
In March, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Visit my website here: https://www.thefashionfounder.co.uk/
If...
Ep 39 - Overcoming awkwardness in face to camera content
In Episode 39 of The Fashion Founder Podcast I talk about face to camera content and how you can overcome your awkwardness.
In March, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, gi...
Ep 38 - Get relentless with these 3 things
In Episode 38 of The Fashion Founder Podcast I am going to share 3 things you need to get relentless with getting right.
In March, I’m going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, gi...
Ep 37 - Why your fashion brand isn't growing
In Episode 37 of The Fashion Founder Podcast I am going to share 3 reasons why your fashion brand isn't growing and 3 actions that you can implement to overcome these.
In March, I’m going to be helping fashion founders get their brand and products infront their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Visit my website here: https://www.thefashionfounder.co.uk/
...Ep 36 - Pep talk from a fashion brand coach
In Episode 36 of The Fashion Founder Podcast is a pep talk from your host.
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
Ep 35 - Not making sales? Here’s what you need to do
In Episode 35 of The Fashion Founder Podcast, I share what you need to do if your sales are slow or non-existent in your fashion business.
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on Instagram: https...
Ep 34 - Treat launch day like the beginning
In Episode 34 of The Fashion Founder Podcast, we discuss your brand launch and how to maintain momentum after that point.
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
Ep 33 - How to reach your income goal in your fashion brand
In Episode 33 of The Fashion Founder Podcast, I talk about income goals and how to actually hit those revenue goals you're hoping for inside your fashion business.
Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on...
Ep 32 - 3 Foundations to consistent sales in 2026
In Episode 32 of The Fashion Founder Podcast, I share 3 foundational action that you can implement this year to make consistent sales in your fashion business.
Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on Instagram: https...
