The Fashion Founder Podcast
A podcast built for founders and aspiring founders in the fashion industry. In this podcast we will be sharing industry insights, talking with fashion business owners and experts and debunking industry myths and problems!
Episode 52 - Stop your brand looking like everyone else's (The selling out series: 3 of 12)
In Episode 52 of The Fashion Founder Podcast we talk about how to stand out in the market and stop looking like everyone else!
I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
<...Episode 51 - How to find your customer (The selling out series: 2 of 12)
In Episode 51 of The Fashion Founder Podcast we talk about how you can better reach your customer.
I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https...
Episode 50 - Why nobody is buying (The selling out series: 1 of 12)
In Episode 50 of The Fashion Founder Podcast we talk about why your product is great but why it's not selling.
I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my...
Episode 49 - Feel like your fashion brands failing?
In Episode 49 of The Fashion Founder Podcast we talk through 3 reasons why your fashion brand might feel like it's failing right now.
I have launched a new group programme called Scale up, for founders who want to double their visibility and generate consistent sales.
Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
...
Episode 48 - A word on AI and an announcement!
In Episode 48 of The Fashion Founder Podcast we talk through the use of AI in your fashion business
I have launched a new group programme for founders who want to double their visibility and generate consistent sales. Applications are now open; for more info about their programme and how to apply head here: https://www.thefashionfounder.co.uk/scaleup
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co.uk/<...
Episode 47 - 3 Questions I ask every founder
In Episode 47 of The Fashion Founder Podcast we walk through 3 questions I ask every single founder.
In May, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.thefashionfounder.co...
Episode 46 - You're doing better than you think
In Episode 46 of The Fashion Founder Podcast we talk about how you're doing way better than you think you are.
In May, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website he...
Episode 45 - Don't discount your prices, do this instead.
In Episode 45 of The Fashion Founder Podcast I share what to do instead of discounting your prices.
In May, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website here: https://www.th...
Episode 44 - From 1 sale a month, to 3 sales a day
In Episode 44 of The Fashion Founder Podcast I share what I did with my client to take her business from 1 sale per month to 2-3 sales per day.
In April, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co...
Episode 43 - You need to let go
In Episode 43 of The Fashion Founder Podcast I share the 3 identities that you need to shed when you become a business owner.Ā
In April, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my...
Episode 42 - Taking action
In Episode 42 of The Fashion Founder Podcast I give you a quick pep talk on taking action inside your business.
In April, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/salesguide
Visit my website he...
Episode 41 - Keep customers coming back
In Episode 41 of The Fashion Founder Podcast I share ways that you can level up your customer service and brand experience to keep people coming back!
In April, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Download my sales guide here: https://www.thefashionfounder.co.uk/sa...
Episode 40 - 5 tools to make sales this week
In Episode 40 of The Fashion Founder Podcast I share 5 sales tools that you can implement this week to drive more sales inside your fashion business.
In March, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Visit my website here: https://www.thefashionfounder.co.uk/
If...
Episode 39 - Overcoming awkwardness in face to camera content
In Episode 39 of The Fashion Founder Podcast I talk about face to camera content and how you can overcome your awkwardness.Ā
In March, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, giv...
Episode 38 - Get relentless with these 3 things
In Episode 38 of The Fashion Founder Podcast I am going to share 3 things you need to get relentless with getting right.Ā
In March, Iām going to be helping fashion founders get their brand and products in front their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Visit my website here: https://www.thefashionfounder.co.uk/
If you don't already, giv...
Episode 37 - Why your fashion brand isn't growing
In Episode 37 of The Fashion Founder Podcast I am going to share 3 reasons why your fashion brand isn't growing and 3 actions that you can implement to overcome these.
In March, Iām going to be helping fashion founders get their brand and products infront their ideal customer and land sales in their Shopify dashboard daily. If you are interested, book a free consultation with me here: https://www.thefashionfounder.co.uk/letschat
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
Visit my website here: https://www.thefashionfounder.co.uk/
...Episode 36 - Pep talk from a fashion brand coach
In Episode 36 of The Fashion Founder Podcast is a pep talk from your host.Ā
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
Episode 35 - Not making sales? Hereās what you need to do.
In Episode 35 of The Fashion Founder Podcast, I share what you need to do if your sales are slow or non-existent in your fashion business.
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on Instagram: https...
Episode 34 - Treat launch day like the beginning
In Episode 34 of The Fashion Founder Podcast, we discuss your brand launch and how to maintain momentum after that point.Ā
Download my free founder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on Instagram: https://www.instagram.com/charlottejadejohnson/
Episode 33 - How to reach your income goal in your fashion brand
In Episode 33 of The Fashion Founder Podcast, I talk about income goals and how to actually hit those revenue goals you're hoping for inside your fashion business.Ā
Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on I...
Episode 32 - 3 Foundations to consistent sales in 2026
In Episode 32 of The Fashion Founder Podcast, I share 3 foundational action that you can implement this year to make consistent sales in your fashion business.Ā
Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on Instagram: https://w...
Episode 31 - What marketing channels to use for your fashion brand.
In Episode 31 of The Fashion Founder Podcast, I talk about which social media channels you should be using to promote your fashion brand. I discuss different platforms and their place in your marketing strategy.
Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you...
Episode 30 - How long does it actually take to launch a fashion brand?
In Episode 30 of The Fashion Founder Podcast, I break down how long it really takes to launch a fashion brand, the average timelines you can expect, and the key factors that can speed up or slow down your launch. I also share why a 12-month timeline is often the sweet spot, how to avoid rushing the process, and how to stay focused on your own journey without falling into the comparison trap.
Download my free fonder manual here: https://www.thefashionfounder.co.uk/foundermanual
If you would like to work with my on my consultancy...
Episode 29 - Feeling stuck?
In Episode 29 of The Fashion Founder Podcast I share how to make the most out of the last quarter of the year and how to reflect and realign for the last 90 days of the year.
If you would like to work with my on my 12 month consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
If you don't already, give me a follow on Instagram: https://www.instagram.com...
Episode 28 - Starting a fashion brand when your budget is small
In Episode 28 of The Fashion Founder Podcast we discuss starting and launching a fashion brand when your budget is small. I discuss 5 actionable ways you can preserve cashflow in your start-up.
If you would like to work with my on my 6 month consultancy programme The Fashion Founder - there is more info here: https://www.thefashionfounder.co.uk/
Or Book a free consultation call with me to chat here: https://www.thefashionfounder.co.uk/letschat
Episode 27 - Aim to feel like an imposter with Psychotherapist Jean Young
In episode 27 I talk to psychotherapist Jean Young and we talk about levelling up your mindset as a founder. There are so many golden nuggets from this one and it is one of my favourite episodes to date!
Jean's instagram: www.instagram.com/jeanyourbestself
Website: www.thefashionfounder.co.uk
Instagram: www.instagram.com/charlottejadejohnson
Episode 26 - How to be more Sustainable in your Fashion Brand
I am back with the first episode of 2025!Ā
In Episode 26 of the podcast I talk about what you can do as a small brand to focus on Sustainability in your practises. The industry is one of the worlds biggest polluters contributing. Consumers are rightly becoming more conscious, demanding transparency and responsibly from brands.Ā
By making conscious choices in materials, production, and design, small brands can stand out in a crowded market and future-proof their businesses while making a real impact.
Grab a copy of my founder manual here.
...
Episode 25 - Top 4 Strategies for Small Fashion Brands to Succeed in 2025
I am back after a 3 month hiatus! In Episode 25 of the podcast I talk about 4 of my top actionable strategies to take with you into 2025 to succeed with your small fashion business.
Grab a copy of my founder manual here.
Green claims code here.
Book a call with me here.Ā
Website: www.thefashionfounder.co.uk
Instagram: www.instagram.com/charlottejadejohnson
Episode 24 - From market stalls to stores in London, LA & NYC with Never Fully Dressed founder Lucy Aylen
In Episode 24 of The Fashion Founder Podcast I speak to Lucy Aylen, the Founder of global fashion brand Never Fully Dressed. Lucy launched her brand back in 2009 and has gone from strength to strength ever since. With a community of 1.7 million on Instagram and brick and mortar stores in LA and NYC.
In this episode we talk how Lucy began her journey into the industry, her social media growth, expanding into the states, her highs and lows and navigating mum life as a founder.
To learn more and shop:
NFD Instagram: https://www...
Episode 23 - Running a creative business with ADHD with Amanda Perry, ADHD coach & Founder
In episode 23 of the podcast I speak to Amanda Perry, who is an ADHD Coach and Founder. We talk about Amanda's experience in the world of business, bankruptcy, her ADHD diagnosis and how that changed the trajectory of her business.
Amanda's links:
Website: https://www.amandaperry.co.uk/
Instagram: https://www.instagram.com/amandaperry/
My links:
Website: www.thefashionfounder.co.uk
Instagram: www.instagram.com/charlottejadejohnson
Episode 22 - How to have a sell out launch
In episode 22 of the podcast I share with you 5 actionable steps that you can take away and implement into your business to have a sell out launch.
Grab a copy of my founder manual here.
Website: www.thefashionfounder.co.uk
Instagram: www.instagram.com/charlottejadejohnson
Episode 21 - Ethically producing your fashion collection with Allana McGowan founder of Production house Made by Lanny Studio
In episode 21 of the podcast I am joined by Allana, the founder of Made by Lanny Studio a sample studio and production house in the North East of England.
In this episode we talk all about working with a local studio to sample and manufacturer your products.
How to find Allana:
Website: www.madebylannyxstudio.com
Instagram: www.instagram.com/madebylannyxstudio
Website: www.thefashionfounder.co.uk
Instagram: www.instagram.com/charlottejadejohnson
Episode 20 - Funding your Fashion Brand
In episode 20 of the podcast I discuss funding your fashion business and what options you have to finance your brand.Ā
In this episode I walk you through 5 options to getting the funding you need to start your fashion brand.Ā
Each have their own unique benefits and challenges.
They all should be approached with care.
They are not without risk and are not decisions to be taken lightly.
If any of these situations are presented to you, invest this money wisely.
Website: www.thefashionfounder.co.uk...
Episode 19 - Slow fashion brand takes Vogue and Milan Fashion week - with Cosy Sunday Founder Olga FlĆ²rida
In episode 19 of the podcast I talk to Olga FlĆ²rida, the Co-founder of slow fashion brand Cosy Sunday.
Cosy Sunday was launched in 2021 in an era of fast, fleeting fashion to dedicate creation to skilled artisans, quality products, and beloved Italian influence.
Since their launch, they have been featured in Vogue and been part of Milan Fashion week.Ā
Olga talks all about building her slow fashion brand.Ā
Where to find Cosy Sunday online:
Website: https://cosysunday.com/
Lin...
Episode 18 - From hoses to handbags with Elvis & Kresse Co-founder Kresse Wesling
From hoses to handbags: in episode 18 of the podcast I talk to Kresse Wesling, the Co-founder of Elvis & Kresse an ethical luxury brand.Ā
Elvis & Kresse was set up in 2005 to save fire hoses from going into landfill but has since partnered with Burberry to tackle even more waste becoming the luxury brand built on circularity.Ā
Today, Elvis & Kresse's highly skilled craftspeople make beautifully designed bags and homeware from 15 different reclaimed materials.Ā
Kresse tells me all about her story and how the brand has become wha...
Episode 17 - What's been going on and solo traveling as a female
I'm back after a little podcast break! Thanks so much for your patience!
In Episode 17 I update you on what's been going on in my world and also share some insights into traveling on your own!
I recently took a solo trip and had some questions around that on social media and thought it would be a good chat to have here!
If you enjoyed this episode please subscribe and rate. Feedback is always welcome, so let me know what you would like to see more / less of.
If you are...
Episode 16 - Getting results, taking time out & oxygen masks
A little bit of a different episode from me today!
In Episode 16, I have an open and honest chat about some of the things I have been working through at the moment. I talk about consistency, taking time out and putting your own oxygen mask on first.
If you enjoyed this episode please subscribe and rate. Feedback is always welcome, so let me know what you would like to see more / less of.
Enrolment is still open for The Founder Academy! Learn more and sign up here: https://www.thefashionfounder.co.uk/thefounderacademy<...
Episode 15 - How to be Sustainable in your Fashion Brand
In this episode I talk about sustainability in fashion and what steps you can take to be more responsible as a brand.Ā
If you would like more information about The Founder Academy, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademy
Follow me on Instagram: https://www.instagram.com/charlottejadejohnson/
Episode 14 - 3 mistakes to avoid at the beginning of your Fashion business journey
In this episode I share 3 of the biggest mistakes you need to avoid in your start-up fashion brand in order to have a successful and thriving launch.
If you would like more information or want to join the waitlist for The Founder Academy, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademy
Follow me on Instagram: https://www.instagram.com/charlottejadejohnson/
Episode 13 - I have an announcement!
In this episode I share something I have been working on!
If you would like more information or want to join the waitlist, you can do so here: https://www.thefashionfounder.co.uk/thefounderacademy
Follow me on Instagram: https://www.instagram.com/charlottejadejohnson/
