Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

Have you heard that SEO is DEAD, that it’s all about AI search now, or that it’s just too late for your website to get any traction? So let's sit down and have a little chat with hardcore DATA and facts, not fear.

Whether you’re wondering if AI is taking your traffic forever and you're doomed ot fail or if you need to completely overhaul your marketing strategy, this episode breaks it all down into usable information so you know if you’re putting your eggs in the right baskets when it comes to getting...

Ugh.. I don't know about you, but when crap hits the fan, I'm SOOO glad we have Jesus. 

We recently went through a wee bit of a storm, and in today's episode I'm talking through how that impacts work & content and why I'm SOOOOO glad we have the Lord AND a good "maintainence mode" 

Hop into the live free training where I'm walking you through 5 Secrets to Steady Sales Without Losing Your Peace

Email [email protected]

Three hundred episodes,  y'all! Almost 180,000 downloads. Over four years of running a profitable business with a podcast at the center of it, in very few hours each week. Y’all, I have learned some lessons.

For episode 300, I’m pulling back the curtain on 10 of those lessons. Some are heartfelt, in-the-feels, God lessons, and some are lighthearted “hey, it’s really okay” moments. Whether you’re brand new to business or years in, there is something in here for you, and at least one that might be exactly what you needed to hear this week.

Listen in to...

When it comes to your messaging, did you know that failing to CLEARLY and SUCCINCTLY communicate your customer's journey to success is one of the sneakiest leaks there is? It's TRUE! We talk about your above-the-fold copy all the time when it comes to your website copy and messaging, but one of the areas everyone seems to miss is how you break down the steps to success for your IDA.

So whether you are a long-winded storyteller or succinct to a fault, this episode will help you communicate your customer's journey in a way that makes them...

Research says it can take anywhere from 7 to 47 interactions before somebody says yes to what you're selling, depending on what you're selling. Good news: that does NOT mean 47 new pieces of content.

If you've ever felt like you need to be everywhere, all the time, on every platform, just to make it in this business, then this episode is here to tell you that's not actually the answer.

I was SOOOO spoiled. My first hire ever was my best friend of 20 years. Zero training needed, zero worries, she just KNEW my voice, and I trusted (still trust) her compltely. Then I hired my first intern, and I remember sitting there thinking, "She doesn't know my voice, she doesn't know my sense of humor" on repeat, before it finally hit me: "Well, duh, Faith. Of course she doesn't know you as well as your BFF of 20 years."  

In this episode, I'm breaking down what I learned from that gap so you don't have to learn it th...

Listen, I am a BIG fan of being scrappy. Bailin twine and duct tape were STAPLE tools growing up. And TRULY, sometimes we DO need to be scrappy in business. But there is ALSO a season in business where doing it all yourself stops being scrappy and smart, and quietly starts being the ceiling on your growth.

Most business owners do not realize they have hit that ceiling until months, sometimes years, after the fact. SO buckle up and get ready to learn:

“Oh, I’ve gotta write that email.” “Oops, I haven’t posted today.” “Oh shoot, when am I gonna write that blog?” If you’re like EVERY business owner I know, you probably have a MILLION things running through your mental to-do list at all times. I get it! But the fact of the matter is, you don’t need to let marketing content be one of the things that adds to that stress.

There are SOOO many content marketing experts out there telling you what to do and how much you need to publish; it's confusing and honestly, overwh...

So I did something a little unhinged for a woman who talks SEO for a living... I baked a bajillion loaves of sourdough and set up shop at my local farmer's market (ya know, just for funsies). 

And all 37 loaves were gone before the market even closed.

I'm telling you exactly 

I went for a walk down the dirt road last week with zero intention of coming up with content ideas, and I came back with ten of them. If you have ever stared at a blank content calendar wondering why AI-generated ideas feel technically fine BUT completely lifeless, I need you to hear this one.

Over the years, I've watched savvy, successful business owners hand over serious money to copywriters who could craft beautiful sentences, but sadly, still couldn't close a sale worth a darn.

So if you're thinking about hiring a copywriter this fall, I want you to listen to this episode first. Today I'm handing you the exact filter I wish every business owner would run their next copywriter through, whether you ever work with me or not.

Here's a taste of what's inside:

I have been asked this question more times than I can count, on discovery calls, in the SSF group coaching room, in emails from listeners, and somehow in 290 episodes I have never once sat down and covered it on the podcast. So today, we're fixing that, Jack!

So today I’m covering 4 checkpoints to help you decide whether to show your prices on your website!

Would you believe me if I told you that COPY is not always the first thing I fix on a client’s website (or potential client)? It’s true! Before I ever write a single word of copy for a client, I do a walkthrough of their website first, and there are exactly three things I'm hunting for every single time. Not the big obvious stuff either. The stuff that's quietly costing them leads while they blame their copy for not converting.

Your homepage might look pretty, sound professional, and even get compliments… but still be quietly costing you qualified leads.

In this episode, I’m walking through 4 homepage mistakes that can make the right people hesitate, overthink, or click away before they ever take the next step. These are not always obvious “your website is broken” problems. They are the sneaky little clarity and conversion issues that can make your homepage feel fine on the surface while underperforming behind the scenes.

Listen in to hear:

If there is one episode you listen to this week or this month, let it be this. I had COMPLETELY different plans for my day, but when the Lord dripped this in my spirit, I knew that I needed to record it. 

We talk a LOT about freedom in the online business space and, shoot, life in general. But the fact of the matter is, Biblical freedom looks a LOT different than what some people will tell you freedom is. 

Listen in, take notes, and spend some extra time with the Lord over thi...

June was absolutely bananas around here, between three straight weeks of company, my new barrel horse getting his first taste of rodeo chaos, and running a business through all of it.

I'm telling you what actually worked this month, including why the live Simple SEO Framework cohort was one of my favorite things I did all summer. I'm also being honest about what didn't — bit off more hours than I should some weeks, and I had to say goodbye to a teammate. And you'll hear why Claude has officially become my new AI best friend and how it...

If your website is getting traffic but not enough leads, the answer may not be “write another blog.” The answer may be that your core website pages are not clear enough, strategic enough, or supportive enough to help someone make a buying decision.

In this episode, I’m walking through the five pages I would look at before adding another piece of content to your site, especially if you want more of your traffic to turn into real inquiries and sales. We’re talking about the pages that shape trust, explain your offer, reduce risk, and make the next...

Sometimes you need better SEO. Sometimes you need stronger copy. Sometimes you need clearer positioning. And sometimes, friend, you need both.

In this episode, I’m breaking down 4 checkpoints to help you figure out where your website strategy is leaking leads and what to fix first, including:

If your email list is growing but your sales are not, please do not throw email marketing in the trash just yet.

Email marketing can work beautifully, but just having subscribers does not automatically create sales. Your people need to hear from you consistently, understand how you think, and clearly see how your content connects to the problem they actually want solved.

In this episode, we’re talking about:

I'll be real... I really like having candid conversations with other entrepreneurs about what’s working, how they are doing in life & business, etc. I find it HUGELY helpful.

So yes, this episode will be a little bit different- there’s probably no checklist, but still some really tangible things you can takeaway.

I'll cover:

WHY in the heck should you take note?

What's working well in business..

What's NOT working...

What we are actively working on over here

How we've seen the Lord...

If your content strategy is mostly built around being helpful, you may be missing something big.

Now listen, I love helpful content. I think everything we create should serve people well. But helpful content by itself does not automatically mean strategic content, sales-supporting content, or lead-generating content.

In this episode, we’re digging into why your content may be attracting readers, listeners, and lookie-loos… without actually helping the right people take the next step.

We’ll talk about:

Why “helpful” content still might not be doing what you need it to do

Traffic is great, but traffic that does not turn into leads is just attention leaking out of your business.

In this episode, I’m digging into why your website isn’t converting, even if your SEO is working. Because as much as I love traffic, rankings, and getting more eyeballs on your business, those numbers only matter if they help move the right people toward the next step.

We’re talking about the connection between SEO, website conversion, copywriting, positioning, and sales strategy for small business owners who want their website to do more than look n...

I know, I know, this is NOT the typical "how to make more money with your website & content" topic. However, the truth of the matter is, as a woman, I have had to learn how to work WITH my body to work smarter NOT harder. 

While I gave 4 super valuable tips on how to create higher quality content more easily in the last episode, this method builds right on top of that. 

I know you probably didn’t come to a podcast called Simple SEO and Marketing expecting to hear about cycle syncing and...

Feeling tired, busy, and still trying to create content that actually grows your business? Same. In this episode, I’m sharing how to create higher quality content in less time without handing your whole content strategy over to AI or spending half your week staring at a blinking cursor.

We’re talking about the behind-the-scenes systems that make content creation faster, easier, and a whole lot less brain-draining. I’ll share what changed in my own workflow, why AI is not the magic fix everyone wants it to be, and the one content habit that can save you ho...

So many people think that they are "doing SEO", but in reality... the strategy they are using isn't actually doing anything for their business. 

Yes, SEO does take some work, but let's make sure that the work you are doing it actually doing work for your business and website conversion. 

Use this episode as a "check up" for your SEO strategy.

Jump into this live cohort of the Simple SEO Framework & Guided Group Program. 

Save $700 now through May 5. 

Head on over to faithhanan.com/framework to save your seat! Spots...

Have you ever felt like you have tried and tried and TRIED to grow your business using great content marketing and STILL feel like you're spinning your wheels?

Well, Lani has been there too, and she's sharing all about it today.

She had already done the research. Tried the blogging courses.
Spent the time.

…and still felt stuck.

Not because she wasn’t trying—but because nothing was actually clicking.

In this episode, you’ll hear:

If you've ever wondered if making massive changes to your website-specifically your homepage copy will actually pay off, you are not alone.  When I told April that she needed to expand her homepage copy (by a lot) she looked at me like I was plumb crazy.

To put it bluntly, April didn’t think this would work.
In fact… she pushed back on it.

But after making one key shift in her homepage copy, she booked multiple clients—and fast.

In this episode, you’ll hear:

How do you decide HOW to learn new things for your business? Do you just need to get scrappy and DIY it? Should you purchase a course? Or do you need a group program? Sure, it would be awesome to have everything done FOR you in your business (and life, lol), but the reality is that, as small business owners, we need to learn a LOT of skills and wear a lot of hats. 

Listen in to learn:

If your content isn’t turning into sales…Something is broken.

Because you should be able to draw a direct line between your content marketing and your revenue—and if you can’t, we need to fix it.

In this episode, I’m breaking down four reasons your content isn’t converting—and what to do about it so you can actually improve your lead generation and ROI.

We’re getting into:

Confession: I am the reason content systems even exist. 😅

Because if left to my own devices… we are in full on squirrel mode.

In this episode, I’m walking you through the five components your content system has to have if you want it to actually drive sales—without losing your mind or working 24/7 in the process.

We’re talking about:

“Just get more traffic.” They say. I will fix everything they say. 

That’s the advice everyone gives… and it’s one of the biggest lies in content marketing.

In this episode, I’m breaking down why chasing more clicks isn’t the same as building a profitable business—and how this mistake can quietly wreck your ROI over time.

We’re unpacking:

Your content has a job.

And if it’s not doing these six things… It’s failing your business.

I said what I said. 😅

In this episode, I’m breaking down the real role your content should be playing in your lead generation—and why so many business owners are stuck creating content that doesn’t actually move the needle on sales or ROI.

We’re getting into:

If I had to start over in 2026… here’s exactly what I would do.

Because despite what you’re hearing, SEO is not dead.
Content marketing is not too late.
And building a business online is still very, very doable—if you follow the right plan.

In this episode, I’m walking you through the step-by-step strategy I’d use to rebuild from scratch… and why most people are making it way harder than it needs to be.

In this episode:

What if you’re not making bad marketing decisions… you’re just looking at the wrong numbers?

In this episode, I walk you through a real-life scenario where I sat down to prove a point about ads vs organic content—and halfway through, the numbers made me question everything. If you’ve ever wondered whether your ads strategy is actually working or if organic leads are really worth the time, this is going to give you a much clearer picture.

We’re digging into:

Getting cited (or recommended) by AI is actually a big deal, BUT it's actually not as scary or hard as a lot of marketing "gurus" want to make it out to be.

Listen in to learn:

Why getting cited by AI really matters. 

How AI cites (or recommends brands)

And 7 fixes to get cited by AI (without blowing up your whole website and starting over).

AND save your seat for my brand-new live workshop: Content Systems for Sales, Live on April 28 at 12, 2, and 6pm. 

Head to FaithHanan.com/c...

You know those emails you actually open vs the ones you instantly delete?

Yeah. There’s a reason for that.

In this episode, I’m breaking down five simple, service-first shifts that will completely change how your emails feel (and how people respond to them).

(And this is coming from someone who's had a CONSISTENT 50%+ open rate for YEARRRSSSSS)

Not spammy. Not weird. Just effective.

We’re getting into:

Alright… so you know you need to be doing email marketing.
But what in the heck are you actually supposed to send your email list every week?

In this episode, I’m breaking down a simple, realistic content strategy for your emails—specifically for small business owners and solopreneurs who are doing a lot of this themselves.

We’re talking:

If you want an email m...

One of the issues that I know a LOT of entrepreneurs deal with is their email marketing- especially if you’re doing most of your own marketing or only have a small team.  The BIGGEST question (and the foundation one you must answer for all other email marketing questions is this: How often should you email your list?

Listen in for my take on different stats, takeaways from HubSpot reports, AND what works for email marketing in the real world- even with a very small team.

I also talk through 5 questions YOU need to ask you...

If you’ve ever used AI and thought, "This sounds terrible, and now I have more editing to do than if I had just written it myself," You. Are. Not. Alone.

In this episode, I’m walking you through the five components of any great custom GPT or workflow so you can use AI in a way that protects your voice, improves your content marketing, and actually saves time.

We’re talking about:

How to give ChatGPT clearer instructions

Why guardrails matter for tone and purpose

How to get better...

I don't know if you're like me, but I get at least 5 pitches a week. And 99 times out of 100, they are terrible fits and terribly written.  Which, honestly, has left me to wonder a time or two if collaborations actually work? My guest today, Jan Touchberry, not only believes that collabs are integral, but I truly think she has a God-given gift for seeing opportunities for and creating authentic collaborations. 

Listen in as we chat through collaborations, running a FAITH-run business, and the power of workflows and systems. 

Get access to The Workflow Exchange Here and...