Courage & Clarity
These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you've got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!
214: Crossing $500k By Being Boring
What happens when you set a “delusional” goal and then commit to the most boring plan possible?
In January, Steph said out loud that she was going for a million dollars in a single year. In this episode she gives an honest, no-filter update.
Steph shares the real numbers and the real strategy behind them, plus the mindset that keeps her going without spiraling about the million.
You’ll hear:
Why “boring” is Steph’s word of the year, and how focusing on one hero offer changed everythingThe simple math that made a million fe...213: Make Money a Non-Issue: How to Sell Through the Money Objection
"I just don't think I can afford it."
Does your stomach drop when a prospect says that? Do you back off, thinking it would be rude or pushy to keep the conversation going? Then this episode is for you.
In this episode, Steph takes on the most common objection in any industry, the money objection. She shares the same insights she's been coaching her Sold Out Group Programs clients on, straight from the sales calls they've sent in for review.
Sometimes "I can't afford it" is real, and Steph is the first to...
212: "The Ick Test": 1 Step to Go From Gross to Aligned Selling
In this episode, Steph unpacks the "ick": that visceral, gross, out-of-alignment feeling that creeps in when you're selling, and walks through the single shift that turns it around. She breaks down the three specific moments where the ick shows up most (reaching out to your warm network, crafting your "what do you do?" one-liner, and sitting on a sales call wanting the client so bad), the one thing that's always happening when the ick hits, and how moving the spotlight off yourself and onto the person you're serving can completely change the energy of every sales conversation you have.<...
211: From 6 to 41 (How I Turned Around a Failing Launch)
In this Walk & Talk style episode, Steph breaks down the real numbers and the real mindset shift behind a launch that started with just six sales and ended with 41 paying clients for her 30-Day First Clients Fast Track. She walks through the exact moment she almost canceled the whole offer, the "driver swap" that changed everything, and the specific strategic moves (the webinar, inviting mastermind clients in, the email rallying cry) that carried it the rest of the way.
What You'll Hear In This Episode
The backstory on the First Clients Fast Track: how...210: How to Prepare for Rapid Success (Strategy vs. Mindset, AI vs.Original Thought, & Winning in This Era)
Steph unpacks a pattern she's watching play out in real time: the online business world skipping mindset work in favor of pure strategy, and why that's setting people up for the same crash she lived through after her own rapid success in 2020-2021. She makes her case using a driver/car analogy, digs into her complicated feelings about AI from both sides of the fence, and lays out the punchline: for every strategy or AI skill you build, you need a corresponding mindset skill to counterbalance it.
What You'll Hear In This Episode
Why...209: Improvise, Adapt & Overcome
This week's episode is a different kind of story. Steph and her family spent Labor Day weekend at a YMCA family camp, something her husband grew up doing every year and always called one of his top childhood memories. Steph never fully understood why until she experienced it herself: no air conditioning in 100-degree heat, a drained pool, cold showers that couldn't touch the heat, and days built entirely around dining hall meals and outdoor activities.
It was not her idea of a dream vacation... and that's exactly the point.
In this episode, Steph shares...
208: 30 Day Magic: How Messy Reps Get You Results
Steph just finished 30 straight days of posting on Instagram, and she is the first to tell you it was not her best work. Some posts got four likes. Some went mini viral. And by the end of it, 135 new people had walked through her doors.
In this episode, Steph makes the case for the 30-day challenge: picking one direction, and doing a little bit every single day.
This one is for you if you have ever thought:
"I'll start once I know what I'm doing."
 "I don't want to put out anything t...
[REPLAY] LIMITED TIME: Booked in 30 Days
REPLAY AVAILABLE UNTIL: Sept 1st
This is a replay of Steph's recent training called:
GET BOOKED IN 30 DAYS
Learn Steph's exact method for booking clients through conversation, and decide if the Fast Track is your next move.
✨ THE 30 DAY FIRST CLIENTS FAST TRACK | $197
Starts September 1, and this is the last time she's running it.
Join at https://stephcrowder.com/fast
✨ Sold Out Group Programs
Join the waitlist: https://stephcrowder.com/mastermind
Connect with Step...
207: The 4 Reasons Your Offer Isn't Getting You Clients
In this episode, Steph breaks down the four offer problems that quietly block client flow, and how to audit yourself against each one. This is the hand to hand combat side of selling, no funnels, no ads, no launch strategy required.
If you want three clients in the next 30 days, this episode is your starting point.
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3-day virtual event (plus a bonus day).
Link coming soon, mark your calendar now.
✨ Sold Out Group Programs
Join t...
206: Get 1-3 Clients in 30 Days
Steph breaks down the exact framework she built for clients who wanted to make their entire mastermind investment back in 30 days or less, the same system that helped clients sign three and five new clients in a single month. She walks through what she would have you focus on if you came to her tomorrow and said you just want to end September with a paying client.
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3-day virtual event (plus a bonus day).
Link coming soon, mark your calendar now.
✨...
205: The Time Audit That Gave Me 10 Hours Back
Steph is kicking off the school year with a topic she's been coaching her clients on nonstop this year: time.
In this episode, Steph gets real about the time stories she used to tell herself, the ones that kept her stuck believing more time equaled more success. She breaks down the exact mindset shift that changed everything for her, plus the practical system she now uses to track, plan, and reconcile her time like a budget.
This episode is a must-listen if you've ever thought:
"I don't have enough time to grow my...
204: On Data & Delusion
Steph unpacks a concept that came to her mid-launch: the balance between data and delusion. Data keeps us honest and pulls emotion out of our decisions. Ot's critical, and Steph is the first to insist you know your numbers. But there's a sneaky trap where a smart, anxious brain starts weaponizing the data mid-launch, cherry-picking the numbers to build a case for why it's all falling apart.
This episode is about learning which mode to be in, and when. Prepare with data. Review with data.Â
But once you've jumped out of the plane, you might a...
203: Where You Left Off
In this episode, Steph opens from the side of a lake with her kids in the water, then hands the mic to an episode from the archives that she has been sending clients to on repeat. It was originally episode 15, recorded when she came back to business in 2022, and the idea inside it has not aged a day.
You know that thing that happens when you MISS? It could be a workout, an appointment you had with yourself to record a podcast, a launch you promised you'd get off the ground... you name it, there are moments...
202: (SECOND HALF SERIES) Getting Traffic vs. Getting Clients
In this final episode of her Second Half Series, Steph pulls back the curtain on the audience growth myth that keeps talented entrepreneurs stuck. Here's the truth: a viral moment with no plan behind it can still add up to exactly $0. She's coached clients with 150,000 followers who weren't making a dime, and watched others turn a single viral post into a booked-out wait list. The difference was never the size of the audience. It was what happened after the attention arrived.
If you're ready to stop chasing eyeballs and start turning attention into enrollments, this one is...
201: (SECOND HALF SERIES) Stand Out When *Everyone* is Selling This Fall
This is Day 4 of Steph's Second Half Series, where she walks through the five things she'd inspect first if you were her client and told her you wanted to double your results before the year ends. Today she's into the one that quietly makes or breaks your fall: your enrollment system.
Here's what happens every autumn. Everyone's ready to buy, thinking about back to school, the holidays, a fresh start. But everyone's also ready to sell. The people who took the summer off come back, look at the calendar, look at the bank account, and think "I...
200: (SECOND HALF SERIES) How to CLOSE More Sales: 5 Things No One Else Told You
This is Day 3 of Steph's five-part daily series on finishing this year stronger than you started, and it also happens to be episode 200, a milestone worth marking. Today Steph gets brass tacks on the sales fundamentals she'd inspect first if she were your coach.
She makes the case that closing is a skill, not a personality trait, shares why the best closers are almost never the Wolf of Wall Street type you're picturing, and reveals how her own sales-call skills have driven back-to-back six-figure launches with an Instagram following that's hovered around 5,000 for years. Then she walks...
199: (SECOND HALF SERIES) Too Many Offers, Not Enough Sales
This is Day 2 of Steph's five-part daily series on finishing this year stronger than you started, and today she's making the case for radical simplicity.
Steph breaks down why more offers feel safer but perform worse, the finite-energy math that explains exactly what happens when you split your focus six ways, and why she has committed to selling one single offer this entire year. She also shares what she watches happen when clients finally put the blinders on, including the client who went from making ninety-six dollars to over 15K in six weeks.
✨ Year on...
198: (SECOND HALF SERIES) The Mistake Everyone Makes in July
This is Day 1 of a brand new five-part pop-up series, dropping every day this week, built around one idea: what if the back half of your year was stronger than the front half? Not by working harder, but by finally flying with a flight plan.
Today Steph walks you through setting your control panel. She breaks down the two goals every business needs before it can finish strong, the three-number framework she uses with her mastermind clients, and the one type of goal almost nobody sets (even though it's the only one you can actually control).
<...[LIMITED REPLAY] $100K Group Programs
REPLAY AVAILABLE UNTIL: Sunday, July 12 at 11:59PM
This is a replay of Steph's advanced training called:
$100K Group Programs
Your 12-Month Blueprint to Start, Sell Out & Scale
(Even If You're Busy, Starting Over, or Starting Fresh)
Sold Out Group Programs
Apply for the Sold Out Group Programs mastermind! --> http://stephcrowder.com/sogp
Connect with Steph
Instagram: @heystephcrowder
197: ANNOUNCEMENT: My First In-Person EVENT!
In this episode, Steph shares her biggest announcement yet. She's hosting her very first live, in-person event for the Sold Out Group Programs Mastermind, happening this October right in her hometown of Louisville, Kentucky.
If you've ever felt the pull to close your notebook after two full days feeling so, so ready, this one is for you.
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3-day virtual event (plus a bonus day).
Link coming soon, mark your calendar now.
✨ Sold Out Group Programs
Join...
196: For The Ones Who Are Going For It
Steph breaks down exactly who she's calling into Sold Out Group Programs Mastermind: the person who's already good at what they do, who knows they can help people, and who doesn't need convincing, just permission to go all in.Â
Whether you already have a group and want to scale it, or you're still building your one on one client base before you launch, this episode will help you see exactly where you fit.
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3-day virtual event (plus a bonus day).
Link coming soon...
195: What Everyone Gets Wrong About the Messy Middle of Business
In this episode, Steph gets real about a stage of business that almost nobody talks about, but nearly every coach and entrepreneur has lived through it: the messy middle.
If you've ever felt like you're doing 80% of the right things and still can't break through, this episode names exactly what's going on, and what to do about it.
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3-day virtual event (plus a bonus day).
Link coming soon, mark your calendar now.
✨ Sold Out Group Programs
J...
194: Lowest Launch Ever to Best in 5 Years: 3 Surprising Changes that Helped Melinda Smash Her Enrollment
In this episode, Steph sits down with Sold Out Group Programs client and Egyptologist Dr. Melinda Nelson-Hurst of Voices of Ancient Egypt, who turned her lowest launch ever into her best results in five years.
Melinda didn't blow it all up and start over. She made targeted, intentional changes in three key areas.
If you've ever thought your best launch days are behind you, this episode is going to challenge that.
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3-day virtual event (plus a bonus day).
Link coming soon...
193: Everything I Lost By Only "Selling Sometimes" - And How I'm Fixing It This Year
Steph calls it "sales hygiene." And she'll be the first to admit she hasn't been practicing it.
In this episode, she's pulling back the curtain on the hidden cost of only selling sometimes, and what she's doing differently this year.
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3-day virtual event (plus a bonus day).
Link coming soon, mark your calendar now.
✨ Sold Out Group Programs
Join the waitlist: https://stephcrowder.com/mastermind
Connect with Steph
Instag...
192: Sell the Most by Doing the Least
In this episode, Steph breaks down what she calls the Container Store Problem — the trap of chasing new systems, new funnels, and new strategies before you've done the real work of figuring out what actually sells.
The experts with the most predictable businesses aren't doing more. They're doing the same thing, reliably, over and over — and that repetition is what compounds into real revenue.
If you've been strategy-hopping, reinventing your launches, or wondering why nothing seems to stick, this episode is your wake-up call.
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3...
191: Summer Lock-In: How to Have Strong Sales in June & July
Summer is not the time to take your foot off the gas. It just feels that way.
In this episode, Steph makes the case for why summer is actually one of the best times to sell, shares the mindset shift that turns "everyone's on vacation" into real opportunity, and gets personal about how she's structuring this summer to go after her million-dollar goal without losing herself in the process.
If you've ever talked yourself out of launching because the timing felt off, this one's for you.
✨ Year on the Wall 2027 | $47
...
190: "But I Feel Desperate!" How to Ditch Convincing Energy and Sell From Total Conviction Instead
So you find yourself over-explaining, over-answering, and just generally feeling like you're having to DRAG people toward a "yes" when you're selling. You're not alone, and Steph has a hot take you didn't see coming.
In this episode, Steph breaks down the convincing energy trap: what it actually means when you feel desperate or pushy in your sales, why pulling back even when you want to is almost never the right move, and the one mindset shift that changes everything.
You'll hear why questions and objections are actually signs of life, how to reframe even...
189: Iceberg Ideas: The Hidden Cost of "Quick" Projects
There's a sneaky new way entrepreneurs are avoiding the work that actually grows a business, and it feels incredibly productive while it's happening.
Steph calls it the iceberg idea trap, and AI is the latest and most seductive version of it. In this episode, she makes the case for minimum viable AI: how to use it as the tool it is without letting it become the thing you hide behind.
If you've been spending more time building systems than talking to potential clients, this one's going to hit home.
✨ Year on the Wa...
188: How I Signed 18 New Clients in One Launch (With Zero Re-signs and a Construction Zone for an Office)
In this episode, Steph walks you through the launch that changed how she thinks about what's possible, including why she scrapped her webinar for a five-day summit, the counterintuitive strategy that had people selling themselves, and the mindset work she credits more than any tactic.
She signed 18 brand-new clients with zero re-signs, a house mid-renovation, and a goal she's been almost too scared to say out loud.
If you've ever held back a big goal because you weren't sure you could pull it off, or you've been wondering whether it's the strategy or something deeper...
187: $8K for Weight Loss? How Dr. Priyanka Venugopal Charges Premium (Even in a Crowded Market)
Dr. Priyanka Venugopal (https://burnstressloseweight.com/) is an OB-GYN turned stress and weight loss coach helping overachieving professional women break the cycle of overthinking, emotional eating, and self-doubt. She runs a six-month group program at $8K, and her clients aren't just losing weight. They're getting 10 to 15 hours back every week.
In this conversation, Steph and Priyanka go deep on what it actually takes to sell a premium offer in a saturated market, why your ideal clients think they have a discipline problem when they don't, and the real cost of staying stuck in the "I don't have...
186: Q2 Reset: Why You’re Not Behind & How to Hit Your Goals
Q1 didn't go as planned?
In this walk-and-talk episode, Steph makes the case that Q2 is the most overlooked quarter of the year — and the one with the most untapped potential. If you've been quietly counting yourself out, lowering your goals, or telling yourself summer is coming so why bother, this one's for you.
Steph breaks down why "behind" isn't real, what happens to your brain when you shrink your goals at the first sign of resistance, and why the move is never to lower the target.
✨ Year on the Wall 2027 | $47
185. Group Program Math: A Financial Deep Dive on Growth with Groups
Most entrepreneurs think keeping their money is the safe choice. Steph's about to challenge that.
In this episode, she breaks down the financial math behind group programs that most people never think to run, and the numbers are going to surprise you.
If you've ever told yourself "I'll figure it out on my own" or "I should wait until I'm in a better position," this is the episode you need to hear first.
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3-day virtual event (plus a bonus day).
Link...
[SUMMIT REPLAY] Day 5: Predictable Sales System
LIMITED TIME EPISODE - THROUGH MAR 22
The Sold Out Sales System Summit with Steph Crowder
A 5 Day Live Training To Get Fully Booked & Launch Your Groups Repeatedly, Consistently, and With EaseÂ
DAY 1: Predictable PlanÂ
Get absolute clarity on what actually moves the needle in your business – so you know exactly where to focus, what to stop doing, and how to structure your week to consistently drive sales.
DAY 2: Predictable ContentÂ
Create clear, repeatable, memorable ideas that make the right people lean in, raise their hand, and w...
[SUMMIT REPLAY] Day 4: Predictable Audience Growth
LIMITED TIME EPISODE - THROUGH MAR 22
The Sold Out Sales System Summit with Steph Crowder
A 5 Day Live Training To Get Fully Booked & Launch Your Groups Repeatedly, Consistently, and With EaseÂ
DAY 1: Predictable PlanÂ
Get absolute clarity on what actually moves the needle in your business – so you know exactly where to focus, what to stop doing, and how to structure your week to consistently drive sales.
DAY 2: Predictable ContentÂ
Create clear, repeatable, memorable ideas that make the right people lean in, raise their hand, and w...
[SUMMIT REPLAY] Day 3: Predictable Launches
LIMITED TIME EPISODE - THROUGH MAR 22
The Sold Out Sales System Summit with Steph Crowder
A 5 Day Live Training To Get Fully Booked & Launch Your Groups Repeatedly, Consistently, and With EaseÂ
DAY 1: Predictable PlanÂ
Get absolute clarity on what actually moves the needle in your business – so you know exactly where to focus, what to stop doing, and how to structure your week to consistently drive sales.
DAY 2: Predictable ContentÂ
Create clear, repeatable, memorable ideas that make the right people lean in, raise their hand, and w...
[SUMMIT REPLAY] Day 1: Predictable Plan
LIMITED TIME EPISODE - THROUGH MAR 22
The Sold Out Sales System Summit with Steph Crowder
A 5 Day Live Training To Get Fully Booked & Launch Your Groups Repeatedly, Consistently, and With EaseÂ
DAY 1: Predictable PlanÂ
Get absolute clarity on what actually moves the needle in your business – so you know exactly where to focus, what to stop doing, and how to structure your week to consistently drive sales.
DAY 2: Predictable ContentÂ
Create clear, repeatable, memorable ideas that make the right people lean in, raise their hand, and w...
[SUMMIT REPLAY] Day 2: Predictable Content
LIMITED TIME EPISODE - THROUGH MAR 22
The Sold Out Sales System Summit with Steph Crowder
A 5 Day Live Training To Get Fully Booked & Launch Your Groups Repeatedly, Consistently, and With EaseÂ
DAY 1: Predictable PlanÂ
Get absolute clarity on what actually moves the needle in your business – so you know exactly where to focus, what to stop doing, and how to structure your week to consistently drive sales.
DAY 2: Predictable ContentÂ
Create clear, repeatable, memorable ideas that make the right people lean in, raise their hand, and w...
184: From Stalled to Sold Out: How Christina Filled Her Dog Training Program
Christina is a dog trainer and aggression specialist out of Nanaimo, BC — and she just had her best launch ever.Â
After over a year of stalled online enrollments, she joined Sold Out Group Programs, overhauled her sales webinar, and followed the Buzz Blitz system.Â
The result?Â
Eight clients in her Dream Dog program, including complete strangers who found her through her webinar for the first time.
This is a must-listen if you're great at what you do but can't figure out why people aren't signing up — or if you've been trying to crac...
183: 78 Members in One Month: How Mystie Nearly Doubled Her January Goal
Mystie has been building her online membership for homemakers for over 15 years. Six figures. Loyal audience. Real results. And a plateau she couldn't crack for three years.
She joined Sold Out Group Programs in October. By January, she had 78 new members in a single month. Her goal had been 40.
In this episode, Steph and Mystie dig into what actually shifted.
If you've been circling a decision to get real support and keep talking yourself out of it, Mystie's story is going to feel very familiar, and very motivating.
Connect with Mystie...
182: Behind the Scenes: Why I Built a Summit (and How It's Going So Far)
Steph pulls back the curtain on her boldest move yet: ditching her proven webinar system for a dynamic 5-day live Summit.
After years of consistent six-figure launches, Steph realized that to hit her million-dollar goal, she couldn't keep doing the same thing. It was time for reinvention, an identity shift, and a whole new way to build trust and sales.
Plus, get an exclusive peek into the Sold Out Sales System Summit and why you absolutely need to be in the room!
✨ Year on the Wall 2027 | $47
December 1–4, 2026: now a 3-day...
