Self-Publishing Tips & Tricks

10 Episodes
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By: S.D. Huston, Ben Pick, & Morgan Lee

Hello and welcome to the Self-Publishing Tips & Tricks show, a series designed to give you insight into the world of self-publishing and marketing your books. We’ll share a bit of our own insights into the craft of writing, self-publishing, and marketing books, but we’ll also interview established indie authors who will share their instights into self-publishing and promotion in today's market.

SPTT 069 – Free & Frugal Book Marketing
#69
04/15/2024

Episode 069

Released on: April 15, 2024


On this episode of the Self-Publishing Tips & Tricks podcast, join Shanon, Ben, Andy, D.L. Tillery, and Adrian Santiago. Discover a wealth of free and frugal tactics to effectively market your book on a budget. Our expert hosts dive deep into leveraging free platforms like TikTok, Instagram, and YouTube to build an engaged audience. You'll learn smart keyword strategies to boost discoverability on major retailers like Amazon. Plus, find out creative ways to generate those all-important book reviews without breaking the bank. Whether you're a seasoned author or...


SPTT 068 – Open Library Doors with LCCNs
#68
04/09/2024

Episode 068

Released on: April 9, 2024


As a self-published author, have you considered getting a Library of Congress Control Number (LCCN) for your book? In this insightful episode, Shanon dives into the value of securing an LCCN and how it can open doors to greater visibility and credibility, especially in libraries. Discover the distinct differences between an LCCN, ISBN, and copyright registration, and learn the step-by-step process for obtaining this powerful cataloging tool. Whether you're writing fiction or non-fiction, an LCCN can be useful in elevating your book's professional standing and discoverability in the...


SPTT 067 – Increase Open Rates by 30%
#67
04/02/2024

Episode 067

Released on: April 2, 2024


Are your email newsletters going unopened and unread? Don't let your hard work gather virtual dust! In this episode, you'll discover a surprisingly simple yet incredibly effective strategy to massively increase your email open rates. Shanon reveals an often-overlooked tactic that industry studies show can boost open rates by up to 30%, click-through rates by 14%, and even conversions by 26% - with very little effort on your part. If you've been frustrated by lackluster engagement with your email campaigns, this tip will breathe new life into your newsletters and ensure...


SPTT 066 – Reinventing Your Book Cover
#66
03/26/2024

Episode 066

Released on: March 26, 2024


As an author in a rapidly evolving market, have you considered if your book's cover still has what it takes to captivate readers? Book covers, much like fashion, undergo trends that can make or break a book's packaging. In this episode, I explore the strategic reasons behind reinventing your book's cover design. From aligning with shifting genre expectations to maintaining a consistent brand, discover how a well-timed cover update can breathe new life into your marketing efforts. Learn tips on conducting effective market research to ensure your cover...


SPTT 065 – Tap Into Creative Book Marketing with QR Codes
#65
03/19/2024

Episode 065 Released on: March 19, 2024 In today’s digital age, authors need innovative ways to connect with readers and promote their books. Enter QR codes - those square barcodes that can magically transport readers to exclusive online content with a simple smartphone scan. In this episode, discover inventive strategies for using QR codes to bridge your print and digital marketing efforts. Unlock a world of promotional possibilities by incorporating QR codes into your book marketing tactics in an engaging, reader-friendly way. 🐉Order your copy of A Curse of Scales & Feathers: https://books2read.com/A-Curse-of-Scales-and-Feathers IMPORTANT LINKS FOR THIS EPISODE: 🌟 Authortu...


SPTT 064 – Tips for Co-Authoring & Kindle Vella
#64
03/15/2024

Episode 064

Released on: March 15, 2024


In this episode, we talked to Rachel D. Adams, a YouTuber and nonfiction and paranormal romance author. She shares so many insights about how her many years of writing Fan Fiction in a community lead to finding her writing partners and eventually creating their own worlds. Today, she writes with two different co-authors, and she explains how those relationships work when it comes to the duties of self-publishing. She also shares their publishing model, first starting on Kindle Vella before releasing the work as reader magnets and full...


SPTT 063 – Amazon Delivery Drain?
#63
03/05/2024

Episode 063 Released on: March 5, 2024 Did you know the file size of your ebooks directly impacts the royalties you earn on Amazon? Unlike other retailers, Amazon charges authors a "delivery fee" per unit sold, deducted from your 70% royalty rate. These fees are based solely on your book's file size - the larger the file, the bigger the fee. For example, an 8MB ebook could cost you over $1 per sale just in delivery charges! In this episode, Shanon reveals an easy way to minimize those profit-draining fees using free software. You'll learn a simple trick to reduce bloat from images and...


SPTT 062 – Writing Beyond Your Experience: Working with Sensitivity Readers
#62
03/01/2024

Episode 062 Released on: March 1, 2024 In this episode, we talked to Heather Howland, a professional sensitivity reader. We start the episode with her explanation of what a sensitivity reader is and why one might be important for a writer’s work. She gave us wonderful tips and advice on where to find sensitivity readers, at what point in your manuscript you should seek a sensitivity reader, and how to prepare to share your work, as well as how writers can be more intentional in character development. She also shared tips for getting sensitivity reading feedback if your budget does not al...


SPTT 061 – Advertising for Less
#61
02/20/2024

Episode 061 Released on: February 20, 2024 In this week's Self-Publishing Tip or Trick of the Week, Rachel D. Adams shares her tips for how to find low-cost and free ways to advertise your books. IMPORTANT LINKS FOR THIS EPISODE: 🌟 Rachel D. Adams's Ream: https://reamstories.com/magicalmischief/public 🌟 Rachel D. Adams's Website: https://racheldadams.com/ 🌟 Drop us a line at selfpubishingtipstricks@gmail.com 🐉Order your copy of A Curse of Scales & Feathers: https://books2read.com/A-Curse-of-Scales-and-Feathers ~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~ Thanks for watching and listening! 🔗 ➤ FACEBOOK: Self-Publishing Tips & Tricks: https://www.facebook.com/groups/selfpublishingtipstricks 🔗 ➤ Guest Registration for Self-Published Authors: https://forms.gle/a5kagunHv9x1jxvm6 ~^~^~...


SPTT 060 – Romance Writing & Hybrid Publishing with Emma Bennet
#60
02/15/2024

Episode 060 Released on: February 15, 2024 Romance writer, nonfiction writer, hybrid publisher, and YouTuber Emma Bennet joined us to share her experiences and knowledge. She gives great tips about romance writing, especially if authors are pursing traditional publishing. She also discloses the differences in marketing her trad published work and her indie published work. She also gave us some great tips about marketing on social media and writing during NaNoWriMo. 🐉Order your copy of A Curse of Scales & Feathers: https://books2read.com/A-Curse-of-Scales-and-Feathers 🌟 Drop us a line at selfpubishingtipstricks@gmail.com ~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~^~ CONNECT WITH EMMA BENNET! 📧Emma's newsletter: https://www.emma-bennet.co.uk/kee...