Based Business With Parker McCumber
Business commentary and coaching based in rational thought and logic. Drawing on a foundation in business and military leadership, Parker McCumber shares perspective and insights that are beneficial for anyone interested in business, finance, and wealth. This podcast features co-hosts and interviews that bring a spectrum of knowledge and insight that adds real value for listeners. Occasionally discussing politics, social media, investing, family life, and more! About your host: Parker McCumber is a 2-Comma Club and 2-Comma Club X Award recipient who has been active in online business since 2017. Parker Holds an M.B.A. and is a commissioned officer...
#60 How to Improve Customer Experience and Retention | Scott Liggett
Customer experience, customer retention, customer loyalty, customer service, and business growth—Scott Liggett shares how to identify why customers leave and fix the experience that drives them away.
In this episode of Based Business, Parker McCumber sits down with Scott Liggett, founder of CX Remedy, to explore how businesses can improve customer experience (CX), strengthen customer relationships, and build loyalty by listening before making changes.
Scott explains his customer experience diagnostic: a 3–5 week process using company data, customer surveys, anonymous employee interviews, and secret shopping. The findings become a practical 30–90 day action plan developed with leader...
#59 How to Build a Business That Lasts 15+ Years | Tracey & Jared Ostler
Family business, entrepreneurship, plumbing, leadership, company culture, systems, marketing, and customer service—Tracey and Jared Ostler share how they built Quick Quality Plumbing into a business that's lasted more than 15 years.
In this episode of Based Business, Parker McCumber sits down with Tracey and Jared Ostler, owners of Quick Quality Plumbing, to talk about building a family business, earning customer trust, creating strong culture, developing systems, and adapting as the company grows.
After pivoting away from college football and needing to support a young family, Jared entered the trades, worked his way from apprentice to bu...
#58 How to Build Recurring Revenue Into Your Business | James Curran
Recurring revenue, AI, entrepreneurship, business models, subscriptions, retainers, sales funnels, and business growth—James Curran explains how entrepreneurs can build predictable revenue and use AI to turn their expertise into scalable products.
In this episode of Based Business, Parker McCumber sits down with James Curran, a longtime software developer and former software organization leader, to talk about recurring revenue, mental models, AI applications, entrepreneurship, sales funnels, community, and building businesses that deliver continuous value.
James has a unique superpower: building precise mental models.
His background in software taught him that before you can bu...
#57 Your Business Has a Logo—But Does It Have a Brand? | Jaron Phillips
Branding, logo design, brand identity, graphic design, brand consistency, vector logos/files, and business growth—Jaron Phillips explains how to build a professional brand that stays consistent everywhere your customers see it.
In this episode of Based Business, Parker McCumber sits down with designer and solutions architect Jaron Phillips to break down the difference between simply having a logo and building a cohesive brand identity.
For many entrepreneurs, branding starts and stops with a logo.
But what happens when you need that logo on a massive sign, a shirt, a business card, a we...
#56 Is SEO Dead? What Actually Works in the Age of AI | Damon Burton
SEO, AI search, Google rankings, content marketing, website optimization, organic traffic, and digital marketing—SEO veteran Damon Burton explains what actually works in search and why SEO isn't dead in the age of AI.
In this episode of Based Business, Parker McCumber sits down with Damon Burton, founder of SEO National and a 19-year SEO veteran, to talk about the future of SEO, AI search, content, entrepreneurship, organic marketing, social media, and building a business that lasts.
Long before AI threatened to “kill SEO,” Damon was figuring out how search engines worked through his own side p...
#55 Why Most Entrepreneurs Get Stuck at $1M | Tanner Chidester
Business scaling, entrepreneurship, hiring A-players, leadership, lead generation, high-ticket offers, and CEO strategy—Tanner Chidester shares what it actually takes to scale from $1M to $10M and beyond.
In this episode of Based Business, Parker McCumber sits down with his first business coach, Tanner Chidester, to talk about entrepreneurship, scaling a business, hiring, leadership, offers, lead generation, money, relationships, and the mindset required to build at the highest level.
Tanner's journey didn't start with massive success.
He grew up as one of seven kids with limited money, found confidence through fitness, played Division 1 fo...
#54 How to Turn a Podcast Into a Lead Generation Machine | John Marsh
Podcast marketing, lead generation, entrepreneurship, niching down, client acquisition, and business growth—John Marsch explains how entrepreneurs can use podcasting to generate clients, strategic partnerships, and referrals.
In this episode of Based Business, Parker McCumber sits down with John Marsch, host of the Two Comma Club podcast, to discuss podcast lead generation, entrepreneurship, niching down, business systems, faith, and turning conversations into real business opportunities.
John's journey didn't start in podcasting.
After graduating with $110,000 in student loans, he worked at JPMorgan Chase creating securities-based lending lines for ultra-high-net-worth clients. That experience exposed him to...
#53 From Brazil With $500 to a CPA, CFP & Entrepreneur | Dan Wallwitz
Tax strategy, wealth building, real estate investing, financial planning, entrepreneurship, and business taxes—CPA and CFP Dan Wallwitz explains how high-income business owners can keep more of what they earn and build long-term wealth.
In this episode of Based Business, Parker McCumber sits down with Dan Wallwitz, a Brazil-born CPA, CFP, real estate agent, and entrepreneur to discuss proactive tax planning, real estate investing, financial strategy, networking, and building wealth as a business owner.
Dan's story started when he moved from Brazil to Utah on a scholarship with just $500.
After struggling to find wo...
#52 He Spent $300K Learning This About Leadership | Aaron Shields
Leadership, company culture, communication, team performance, business growth, and scaling—former rocket scientist Aaron Shields explains why unclear communication quietly destroys teams and how leaders can fix it.
In this episode of Based Business, Parker McCumber sits down with Aaron Shields, founder of Mountainside, to discuss leadership, organizational clarity, company culture, communication, trust, and the systems required to build high-performing teams.
Aaron's journey started in aerospace and rocket science, where complex problems could be solved with engineering principles. But when he moved deeper into leadership, he discovered something much harder to engineer: people.
Af...
#51 The Fastest Way to Grow Your Business (Most Entrepreneurs Miss This)
Business growth, entrepreneurship, masterminds, networking, leadership, marketing, hiring, and scaling—Parker McCumber, Ryan Howard, and Jod share the biggest lessons entrepreneurs can apply immediately to grow faster and avoid costly mistakes.
In this episode of Based Business, Parker McCumber sits down with Ryan Howard and Jod following the Mission Ready Mastermind to unpack the strategies, mindset shifts, and practical business lessons that had the biggest impact on everyone in the room.
From simplifying offers and improving customer experience to building better teams and leveraging relationships, this conversation explores why surrounding yourself with the right people ca...
#50 The Person You Become Determines the Business You Build | Bart Miller
Identity, entrepreneurship, personal branding, business growth, focus, mindset, and leadership—Bart Miller shares how changing your identity can transform your business, relationships, and the life you build.
In this episode of Based Business, Parker McCumber sits down with entrepreneur, speaker, and "Life Architect" Bart Miller to discuss personal transformation, entrepreneurship, intentional living, and why your identity ultimately determines your success.
Bart shares how he learned that lasting change doesn't come from trying to fix everyone else—it comes from taking ownership of your own life. From rewriting limiting beliefs to creating "magnetic characters" that help you...
#49 How to Start a Business Before You Feel Ready | Macie Thorton
Starting a business, entrepreneurship, overcoming anxiety, business mindset, personal branding, confidence, and marketing—Macie Thorton shares how she built a thriving automotive business from the ground up by taking action before she felt ready.
In this episode of Based Business, Parker McCumber sits down with entrepreneur and Utah County Customs owner Macie Thorton to discuss entrepreneurship, overcoming anxiety, building confidence, personal branding, and growing a successful business in a male-dominated industry.
Macie shares how she started detailing cars at just 20 years old after difficult experiences working for others, eventually expanding into window tint, paint protection fi...
#48 How She Built a Million-Dollar Business Working 12 Hours a Week | Sarah Allred
Storytelling, webinars, entrepreneurship, sales psychology, business growth, funnels, and time management—Sarah Allred explains how she built a million-dollar business while raising four children and why storytelling is the secret behind high-converting marketing.
In this episode of Based Business, Parker McCumber sits down with entrepreneur and storytelling expert Sarah Allred to discuss webinars, funnels, entrepreneurship, time management, and why the best marketers don't sell products—they tell stories that people connect with.
Sarah shares how she left a low-paying career as a high school band teacher, built a business during her husband's medical school years, and...
#47 How to Build Wealth From Scratch (Even If You Feel Behind) | Joey Nguyen
Financial literacy, investing, high-yield savings accounts, S&P 500 investing, entrepreneurship, and building wealth—Joey Nguyen explains the simple financial principles that can change your future, whether you're in the military, starting a business, or simply trying to get ahead.
In this episode of Based Business, Parker McCumber sits down with financial educator, YouTuber, and Bullet Finance founder Joey Nguyen to discuss personal finance, investing, entrepreneurship, content creation, and the mindset required to build lasting wealth.
As the son of Vietnamese refugees, Joey shares his mission to become the person wh...
#46 From Burnout to Building a Better Healthcare Model | Dr. Kade Hadley
Stem cell therapy, regenerative medicine, concierge medicine, entrepreneurship, longevity, and healthcare innovation—Dr. Kade Hadley explains why the future of medicine is shifting away from the traditional insurance model and toward personalized, regenerative care.
In this episode of Based Business, Parker McCumber sits down with Dr. Kade Hadley to discuss stem cells, exosomes, concierge medicine, entrepreneurship, and why many physicians are building businesses that put patients—not insurance companies—first.
Dr. Kade shares his journey from traditional medicine into regenerative healthcare, why stem cell therapies are gaining momentum, and how concierge medicine allows doctors to spend...
#45 How to Scale Your Business Faster (Without Learning Everything the Hard Way) | Ryan Howard
Business growth, AI, entrepreneurship, mastermind, networking, marketing, and scaling—Parker McCumber and Ryan Howard reveal how entrepreneurs can grow faster by leveraging community, AI, and proven business systems.
In this episode of Based Business, Parker McCumber welcomes back Ryan Howard to discuss why masterminds accelerate business growth, how AI is changing marketing, and why the right relationships can dramatically shorten the path to success.
Ryan shares how attending the very first Mission Ready Mastermind transformed his business by helping him launch a podcast, generate clients through organic content, and build relationships that continue paying dividends to...
#44 Why Most Entrepreneurs Never Get Enough Leads | Tanen Bodell
Lead generation, social media marketing, personal branding, entrepreneurship, local business growth, and authority building—Tanen Bodell and Parker McCumber break down what actually works to generate clients in today's market.
In Part 2 of this conversation, Parker sits down with Utah real estate expert Tanen Bodell to discuss lead generation, authority building, social media strategy, AI, entrepreneurship, and why failure is one of the most important ingredients for success.
Drawing from more than two decades in real estate and appraisal, Tanen explains why expertise still matters, how agents create value beyond simple transactions, and how becoming a...
#43 How to Get High-Paying Clients Without Spending a Dollar on Ads | Coty Barnum
Networking, client acquisition, organic marketing, entrepreneurship, personal branding, and business growth—Coty Barnum explains how he built a successful detailing business without spending money on advertising.
In this episode of Based Business, Parker McCumber sits down with Coty Barnum, founder of Slick Detailing Company, to discuss how networking, free work, referrals, and relentless outreach helped him build a thriving business serving high-end vehicle owners across Utah.
Before launching Slick Detailing, Coty worked in construction, metal fabrication, and door-to-door sales. Those experiences taught him how to connect with people, build trust, and create opportunities long before he...
#42 Why Logic Doesn't Sell (Emotion Does) | Emmanuel Nnah
Sales psychology, entrepreneurship, customer experience, luxury cars, relationship marketing, and business growth—Emmanuel Nnah explains why emotion drives buying decisions and how great businesses create customers for life.
In this episode of Based Business, Parker McCumber interviews Emmanuel Nnah, founder of Car Guys Motors, about building a relationship-first dealership, selling high-end luxury and exotic vehicles, and creating a customer experience that extends far beyond a transaction.
Before launching Car Guys Motors during COVID, Emmanuel worked in broadcasting and technology sales. After obtaining a dealer license and flipping vehicles on the side, he eventually took the le...
#41 People Buy Trust, Not Marketing | Tanen Bodell
Real estate investing, authentic content, personal branding, business relationships, client trust, and entrepreneurship—Tanen Bodell explains why genuine human connection is becoming the biggest competitive advantage in business.
In this episode of Based Business, Parker McCumber sits down with real estate agent and investor Tannen Bodell to discuss why authentic relationships, local content, and trust-based marketing outperform generic AI-generated content.
With over 20 years in real estate, Tanen shares how he moved from appraisal into sales, built a successful real estate business through relationships, and helps clients make smarter investment decisions by focusing on long-term wealth cr...
#40 How Adam King Scaled a Multi-Million Dollar Business Without a Backup Plan
If you’re stuck working IN your business instead of scaling it, this episode is for you. Adam King (“The Caulk King”) breaks down leadership, systems, hiring, SOPs, branding, entrepreneurship, business growth, and how he built a multi-million dollar company through relationships and relentless execution.
In this episode of Based Business, Parker McCumber interviews Adam King, owner of Bonneville Caulking & Waterproofing, about scaling a construction business, overcoming entrepreneurial bottlenecks, building systems, and becoming a true business owner instead of just an operator.
Adam shares:
• How he started his company with no backup plan
• The relati...
#39 Why Working Harder Keeps You Broke | Jess Phillips
Entrepreneur mindset, financial freedom, business growth, wealth building, scaling a business—Jess Phillips explains why grinding harder may actually be holding you back.
In this episode of Based Business, Jess Phillips shares how relying purely on logic, hustle, and constant grinding can become a weakness for entrepreneurs—and why intuition, mentorship, and opportunity recognition matter more than most people realize.
After rebuilding his confidence through sales at Verizon, Jess learned “wealth thinking” from billionaire clients and helped pioneer one of the first solar loan structures before buying and scaling Temporary Power Services from roughly $300K in reven...
#38 Funnels Don’t Work Like They Used To (Here’s Why) with Lisanne Murphy
Marketing strategy, Facebook ads, business growth, content marketing, entrepreneur mindset—Lisanne Murphy explains why modern marketing is broken and what actually works now.
In this episode of Based Business, Lisanne Murphy shares how she went from studying food science and public administration to building a successful marketing agency, growth lab, and podcast focused on helping entrepreneurs scale with trust-based marketing.
After teaching herself Facebook ads while working at Deseret Book, Lisanne built an agency during the rise of social media marketing—but says everything changed after iOS14, increased saturation, and declining consumer trust.
Her...
#37 The Real Cost of Starting a Business with Andrew Barnes
Entrepreneurship reality, starting a business, small business risk, opportunity cost, how to start a business—Andrew Barnes shares what it really takes.
In this episode of Based Business, Andrew Barnes breaks down the truth about entrepreneurship—from risk and opportunity cost to building a real business while supporting a family.
Andrew, founder of Winter Print, shares how he went from working in a lumber company to launching a print brokerage—and eventually opening a full commercial print shop.
But his biggest insight?
👉 Entrepreneurship isn’t about freedom…
it’s about risk, respons...
#36 Burnout Is a Signal, Here’s What It’s Trying to Tell You with Kimberly Parry
Burnout recovery, personal branding, how to overcome burnout, entrepreneur mindset, finding your purpose—Kimberly Parry explains what’s actually keeping you stuck.
In this episode of Based Business, Kimberly Parry shares how a complete life collapse—health, marriage, and career—forced her to rebuild from scratch and discover a new path through entrepreneurship, coaching, and personal brand transformation.
What started as burnout turned into a breakthrough.
But her biggest insight?
👉 Burnout isn’t caused by working too hard…
it’s caused by living out of alignment with who you really are
#35 From $0 to Millions Selling on Amazon (What Actually Works in 2026) with Nathan Bailey
Why your business isn’t growing, how to make money online, and how to start an Amazon business from scratch—Nathan Bailey breaks it all down.
In this episode of Based Business, Nathan Bailey shares how he built one of the first Amazon selling courses, scaled multiple businesses, and why most entrepreneurs fail before they ever succeed.
We dive into:
How to start an Amazon business (even with no money)The biggest mistakes new entrepreneurs makeWhy mindset—not money—is holding you backThe truth about “passive income” and online businessHow to scale without burning out or getti...#34 Why You’re Stuck in Business (It’s Not Strategy) with Marina Dooley
Entrepreneur mindset, business growth, how to get clients, money mindset, scaling a business, Marina Dooley shares how she turned layoffs into multiple businesses and helps entrepreneurs break through.
In this episode of Based Business, Marina Dooley shares how she went from multiple layoffs in the mortgage industry to building Green Edge CFO and Marina Dooley Advisory—and helping other entrepreneurs do the same.
After nearly a year without work, Marina learned bookkeeping to support her husband’s business, got certified, and launched her own firm. What started as survival turned into a scalable business—and eventu...
#33 Marketing Think Tank with Ryan Howard, Jod Booker, and Brayden Tomicic
Marketing Think Tank Mastermind: Paid Ads vs Organic, Networking, AI Automation & Public Speaking Anxiety
Four entrepreneurs form a marketing “think tank” to share complementary expertise—paid ads for e-commerce and coaching, organic content and brand storytelling, relationship-driven networking, and jack-of-all-trades marketing with AI and web/SEO—and then brainstorm current challenges. Ryan Howard, Jod Booker, Brayden Tomicic, and Parker McCumber each share their unique perspectives on marketing and business growth. They discuss overcoming public speaking anxiety for a UVU talk (with Fortune 500 executives present) by focusing on authenticity, admitting what you don’t know, and remembering you only need...
#32 - Build Strength, Confidence, and Discipline with Alex Mikle
 Military fitness, strength training, fat loss, and performance coaching, Alex Mikle breaks down how to build strength, fix “skinny fat,” and develop discipline through structured training systems.
On this episode of Based Business, Parker McCumber sits down with Alex Mikle, founder of Rounds Complete Fitness, to discuss how elite-level fitness training translates directly into confidence, leadership, and success in business and life.
Alex shares how her background in athletics, advanced education in exercise science, and experience in the Army shaped her mission to “serve those who serve”—helping women in the military and high-performing professionals get stronge...
#31 - YouTube for Entrepreneurs with Adam Ivy
YouTube growth strategy, personal branding, and turning creativity into a business — this episode with Adam Ivy breaks down exactly how to build a profitable YouTube channel from scratch.
On this episode of Based Business, Parker McCumber sits down with Adam Ivy — YouTuber, entrepreneur, and coach — to discuss how he went from struggling creative to building two 7-figure businesses using YouTube, systems, and intentional content creation.
Adam shares how he helped a company grow from 150 views per video to over 1.6 million views, scaling revenue from $5–7M to $20M+ in just 24 months, and how any entrepreneur can apply th...
#30 - From Idea to Energy Drink Brand: How STEEP Was Built with Kevin Schmidt
 Entrepreneurship podcast about starting a business, building a startup, and launching a consumer product brand. In this episode of the Based Business Podcast, Parker McCumber interviews Kevin Schmidt, founder of STEEP, about building a yerba mate energy drink startup, validating a product idea, and overcoming fear in entrepreneurship.
If you're an entrepreneur, startup founder, or aspiring business owner, this episode breaks down the real process of launching a product and building a company from scratch.
Kevin Schmidt shares how he built STEEP, a zero-sugar yerba mate energy drink, despite having no background in beverage manufacturing, c...
#29 Insurance, Assets, and the Long Game of Wealth with Jacob Johnson
 Utah insurance is changing fast. Rates are up nearly 50% in the last 2–3 years, major carriers are leaving the state, and many drivers and homeowners are struggling to find affordable coverage.Â
In this episode of Based Business, Parker McCumber sits down with Jacob Johnson, known as “Jacob Insures Utah” and The Financial Ginger, to break down:Â
• Why Utah auto and home insurance premiums have surged
 • How hurricanes in Florida and wildfires in California impact Utah rates
 • Why some insurance carriers are refusing new business
 • What reinsurance is and why it matters to you
 • How often you...
#26 Heal Yourself First, Then Watch Your Business Transform with Camilla Peterson
 Based Business Episode 26 - Healing Yourself to Heal Your Business With Camilla Peterson
What if your business struggles aren’t business problems at all?
In this powerful episode of the Based Business Podcast, Parker McCumber sits down with Camilla Peterson, a sensual relationship coach who helps high-performing entrepreneurs clear emotional blocks, heal trauma, and unlock deeper success in both love and business.
Camilla shares her journey through divorce, identity collapse, and rebuilding herself from rock bottom. What she discovered completely reframed how business owners think about:
• Fear of rejection
• Imposter syndrom...
#28 Leverage AI for Smarter Leads Generation with Ryan Howard
In this episode of Based Business, Parker McCumber sits down with Ryan Howard, founder of Redline Design, to unpack what modern digital marketing actually looks like in the age of AI.Â
If you’re a business owner trying to generate more leads, scale paid ads, improve follow-up systems, or understand how tools like ChatGPT fit into your marketing strategy, this conversation will give you clarity and direction.Â
Ryan shares his journey from rural Idaho to building a full-stack digital marketing agency. After years in door-to-door sales, retail, life insurance, and a decade in car sales and...
#27 10X Growth Strategies to Build Trust and Scale Fast with Jod Booker
How Talking to People Built a $25M Business | Jod Booker
What if the real growth hack isn’t ads… but discipline, networking, and community trust?
In this episode of Based Business with Parker McCumber, I sit down with Jod Booker, the in-person networking and PR force behind A+ Garage Doors, a company that scaled from roughly $10M to $25M in a single year.
Jod’s story is powerful.
Adopted from Thailand.
Raised in Southern Utah.
Former federal law enforcement park ranger serving in Zion, Arches, and the Great Smoky Mounta...
#25 How a 24-Year-Old Built a Tech Company Through Persistence With Jacob Wood
What does it really take to build a successful company when you don’t have connections, capital, or a perfect plan?
In this episode of Based Business, Parker McCumber sits down with Jacob Wood, a 24-year-old tech CEO specializing in app and mobile development, to break down the real entrepreneurial journey, persistence, pivots, failure, and learning the hard way.
Jacob shares how he went from a low-paying construction job to experimenting with dropshipping, selling his first website for $5,000, and eventually building a tech company and AI startup. This is not a “get...
#24 Entrepreneurship Is Brutal, But Worth It with Dylan Blake
Entrepreneurship isn’t glamorous. It’s lonely, painful, uncertain—and still worth it.
In this episode of Based Business, Parker McCumber sits down with Dylan Blake, founder of Dylan Blake Custom Suits, to break down the real, unfiltered truth about entrepreneurship. From door-to-door sales and failed ventures to building a luxury custom apparel brand serving high performers, Dylan shares what it actually takes to win in business.
This conversation dives deep into:
Why entrepreneurship is brutal—but transformativeThe role of mentorship in accelerating successHow personal adversity forges mental toughnes...#23 How to Build a Business Without Losing Joy or Purpose, with Courtney Hancock
How do you keep going when life and business apply relentless pressure?
How do you stay joyful when entrepreneurship feels heavy, exhausting, or overwhelming?
In this episode of Based Business, I sit down with Courtney Hancock, author of My Diamond Within, to explore how pressure doesn’t have to break you, it can refine you.
Courtney shares her deeply personal journey through health challenges, motherhood, entrepreneurship, and faith, and how those experiences shaped her belief that we are refined by pressure, not defined by it...
#22 How to Lead and Unlock Growth with the Perfect Super Who
Unlocking Business Growth with Virtual Assistants: An In-Depth Conversation with Valentina
In this episode, we delve into the incredible potential of hiring virtual assistants to scale and enhance business efficiency. Valentina, an expert in integrating 'super who's' into entrepreneurial organizations, shares her personal journey from Moldova to the United States and how she built a successful VA placement company. We discuss the importance of focusing on responsibilities instead of tasks, overcoming fear in entrepreneurship, and the tactical steps to ensure successful VA integration. Highlighted are the strategies of generating leads, using social media for business growth, and...
#21 - Staying Relentless While Chasing Your Dreams with Chance Mansfield
Unrelenting Pursuit: Navigating Entrepreneurship with Chance
Entrepreneur and golf technology enthusiast, Chance, joins the show to discuss the relentless pursuit of his dreams in business. Chance dives into his journey from studying business at BYU, learning the ropes of entrepreneurship, to operating his own indoor golf simulator business and working with golf technology. He also shares valuable insights into overcoming challenges such as lead generation, the importance of continuous learning, and the impact of a mentor. The conversation includes actionable strategies for young entrepreneurs and a deep dive into the importance of networking, data collection, and targeted...
