Based Business With Parker McCumber

 Entrepreneurship podcast about starting a business, building a startup, and launching a consumer product brand. In this episode of the Based Business Podcast, Parker McCumber interviews Kevin Schmidt, founder of STEEP, about building a yerba mate energy drink startup, validating a product idea, and overcoming fear in entrepreneurship.

If you're an entrepreneur, startup founder, or aspiring business owner, this episode breaks down the real process of launching a product and building a company from scratch.

Kevin Schmidt shares how he built STEEP, a zero-sugar yerba mate energy drink, despite having no background in beverage manufacturing, c...

 Utah insurance is changing fast. Rates are up nearly 50% in the last 2–3 years, major carriers are leaving the state, and many drivers and homeowners are struggling to find affordable coverage. 

In this episode of Based Business, Parker McCumber sits down with Jacob Johnson, known as “Jacob Insures Utah” and The Financial Ginger, to break down: 

• Why Utah auto and home insurance premiums have surged
 • How hurricanes in Florida and wildfires in California impact Utah rates
 • Why some insurance carriers are refusing new business
 • What reinsurance is and why it matters to you
 • How often you...

 Based Business Episode 26 - Healing Yourself to Heal Your Business With Camilla Peterson

What if your business struggles aren’t business problems at all?

In this powerful episode of the Based Business Podcast, Parker McCumber sits down with Camilla Peterson, a sensual relationship coach who helps high-performing entrepreneurs clear emotional blocks, heal trauma, and unlock deeper success in both love and business.

Camilla shares her journey through divorce, identity collapse, and rebuilding herself from rock bottom. What she discovered completely reframed how business owners think about:

• Fear of rejection
• Imposter syndrom...

In this episode of Based Business, Parker McCumber sits down with Ryan Howard, founder of Redline Design, to unpack what modern digital marketing actually looks like in the age of AI. 

If you’re a business owner trying to generate more leads, scale paid ads, improve follow-up systems, or understand how tools like ChatGPT fit into your marketing strategy, this conversation will give you clarity and direction. 

Ryan shares his journey from rural Idaho to building a full-stack digital marketing agency. After years in door-to-door sales, retail, life insurance, and a decade in car sales and...

How Talking to People Built a $25M Business | Jod Booker

What if the real growth hack isn’t ads… but discipline, networking, and community trust?

In this episode of Based Business with Parker McCumber, I sit down with Jod Booker, the in-person networking and PR force behind A+ Garage Doors, a company that scaled from roughly $10M to $25M in a single year.

Jod’s story is powerful.

Adopted from Thailand.
Raised in Southern Utah.
Former federal law enforcement park ranger serving in Zion, Arches, and the Great Smoky Mounta...

What does it really take to build a successful company when you don’t have connections, capital, or a perfect plan?

In this episode of Based Business, Parker McCumber sits down with Jacob Wood, a 24-year-old tech CEO specializing in app and mobile development, to break down the real entrepreneurial journey, persistence, pivots, failure, and learning the hard way.

Jacob shares how he went from a low-paying construction job to experimenting with dropshipping, selling his first website for $5,000, and eventually building a tech company and AI startup. This is not a “get...

Entrepreneurship isn’t glamorous. It’s lonely, painful, uncertain—and still worth it.

In this episode of Based Business, Parker McCumber sits down with Dylan Blake, founder of Dylan Blake Custom Suits, to break down the real, unfiltered truth about entrepreneurship. From door-to-door sales and failed ventures to building a luxury custom apparel brand serving high performers, Dylan shares what it actually takes to win in business.

This conversation dives deep into:

How do you keep going when life and business apply relentless pressure?
How do you stay joyful when entrepreneurship feels heavy, exhausting, or overwhelming?

In this episode of Based Business, I sit down with Courtney Hancock, author of My Diamond Within, to explore how pressure doesn’t have to break you, it can refine you.

Courtney shares her deeply personal journey through health challenges, motherhood, entrepreneurship, and faith, and how those experiences shaped her belief that we are refined by pressure, not defined by it...

Unlocking Business Growth with Virtual Assistants: An In-Depth Conversation with Valentina

In this episode, we delve into the incredible potential of hiring virtual assistants to scale and enhance business efficiency. Valentina, an expert in integrating 'super who's' into entrepreneurial organizations, shares her personal journey from Moldova to the United States and how she built a successful VA placement company. We discuss the importance of focusing on responsibilities instead of tasks, overcoming fear in entrepreneurship, and the tactical steps to ensure successful VA integration. Highlighted are the strategies of generating leads, using social media for business growth, and...

Unrelenting Pursuit: Navigating Entrepreneurship with Chance

Entrepreneur and golf technology enthusiast, Chance, joins the show to discuss the relentless pursuit of his dreams in business. Chance dives into his journey from studying business at BYU, learning the ropes of entrepreneurship, to operating his own indoor golf simulator business and working with golf technology. He also shares valuable insights into overcoming challenges such as lead generation, the importance of continuous learning, and the impact of a mentor. The conversation includes actionable strategies for young entrepreneurs and a deep dive into the importance of networking, data collection, and targeted...

Mastering E-commerce & Marketing: Lessons from a Pro

In this insightful episode, Parker McCumber dives deep into the fundamentals of e-commerce and marketing strategies with expert guest Michael. They explore the importance of understanding your audience, crafting compelling ads, and leveraging mutual experiences to build connections. Michael shares his personal experiences, including a major email marketing mistake and the lessons learned from it. They discuss the significance of the human touch in the age of AI, strategies to test and improve products, and effective leadership skills. Tune in to get valuable tips on how to stand out in...

 What if there was a simple way to go from zero sales to your first $10,000 online—without a big audience, complicated tech, or exhausting webinars?

In this episode, Parker McCumber sits down with Richmond Dinh, the creator of the Tiny Challenge framework, to break down the easiest way for beginners to build momentum, prove their value, and close high-ticket coaching or info product clients.

*Don't forget I'm donating $1 to Charity:Water for every subscriber I have on YouTube at the end of 2025! So please share this with anyone it may help!

🎯 You’ll Learn:

 Entrepreneur Tips: Mastering Success with Tom - Real Estate, AI, and Effective Leadership

In this insightful episode, we sit down with Tom, an entrepreneur and advisor, who shares his journey from a computer science student to a successful business owner who retired at 32. Tom discusses pivotal moments such as discovering books like 'The Automatic Millionaire' and 'Rich Dad Poor Dad' that shaped his financial mindset. He delves into navigating the entrepreneurial landscape, emphasizing the importance of understanding one's 'why,' the balance of work-life integration, overcoming the fear of delegating tasks, and integrating AI into business strategies f...

 Homesteading Success: Shelby DeVore on Building a Thriving Community and Business

In this episode, Parker engages with Shelby DeVore, founder of Garden Farm Thrive, to delineate her journey from aspiring veterinarian to successful entrepreneur in the homesteading realm. Shelby shares insights on teaching women global skills like gardening, raising livestock, and food preservation while also fostering community and family engagement. They discuss her personal encounters with health scares that prompted a deeper dive into holistic, self-sustaining lifestyles, drawing parallels with Blue Zones. Shelby highlights her successful business model, leveraging summit funnels to generate consistent revenue and membership g...

In this episode, Parker engages in an insightful conversation with Jessica Cunningham, the founder of Belief Coding—a science-backed technique designed to rewire your brain in real-time to help entrepreneurs overcome self-doubt, procrastination, and other mental barriers. Jessica shares her personal journey through trauma, the origins of belief coding, and its profound impact on alleviating mental and physical pain, transforming lives, and empowering individuals to reach their goals more effectively. Parker also shares his own experiences and the importance of understanding and reprogramming subconscious beliefs to achieve personal and professional growth.

00:00 Unlocking Your Mind's Potential

00:14 Me...

Unstoppable Teams: Secrets to Scaling Success with Parker McCumber and Akbar Sheikh

In this episode, Parker, a military leader and successful entrepreneur, shares his insights from a recent mastermind event where he highlighted the often overlooked but crucial aspect of business success: leadership and team building.

 While marketing and sales are essential for generating revenue, scaling a business requires developing a strong team and being an effective leader. 

Parker discusses his journey from military service to business success, emphasizing the importance of having a clear mission, effective communication, and cultivating a culture of co...

In this episode, Todd Naylor, an entrepreneur with a transformative journey from aspiring medical professional to ROTC participant and e-commerce employee, shares his story. Five books opened his eyes to the world of finance and entrepreneurship. Now focused on creating a fund geared towards providing capital for large commercial deals, Todd talks about his struggles, including raising capital and building meaningful relationships, versus the bootstrap route. The discussion covers his motivations, challenges, and the importance of building trust and relationships, all while aiming to make a bigger impact through entrepreneurship. The dialogue underscores the significance of continuous learning and...

Based Business W/ Cayla Naylor

[00:00:00] 

Parker McCumber: I firmly believe that any entrepreneur can create a business around what they love. I am here today with a special guest, Kayla Naer, who has done an excellent job of taking her passion for design and creating a business around it, and I'm really excited to see this launch go live. Uh, Kayla, would you please tell us a little bit about who you are and what you do?

Cayla Naylor: Yeah. My name is Kayla and I am a surface p...

The Power of Building Authentic Communities with Braden Tomicic

In this episode, we sit down with Braden Tomicic, a remarkable community builder and entrepreneur, to delve into what sets apart followers from a true community. We discuss his journey from running a photography business to co-owning Static Marketing and launching Curated Collective, a limited-edition automotive enthusiast streetwear brand. Braden shares his insights on continuous learning, the importance of trust, and actionable strategies for young entrepreneurs. Whether you're just starting out or seeking ways to scale your business, this conversation is packed with invaluable advice...

Discover the extraordinary journey of First Lieutenant Parker McCumber, who transformed from a broke college dropout to a decorated National Guard officer and successful entrepreneur. In this 20-minute deep dive, we explore the principle of "disciplined initiative" through Parker's daily routines, business philosophy, and military leadership experience. 

Follow along as we witness Parker's morning workout routine that mirrors his approach to life and business—methodical, consistent, and purpose-driven. See firsthand how his garage contains not just weights but the fruits of his success: a fire-engine red McLaren 570S and an Aston Martin Vantage. 

This video exam...

Discover why traditional approaches to motivating teams often fail and how to build the kind of deep, lasting motivation that transforms organizations. In this episode, I share powerful lessons from my military and business experience about what truly drives high-performing teams. 

Most leaders get motivation completely wrong – treating it as something you do TO people rather than something you cultivate FROM within them. Drawing from my experiences transforming an underperforming military unit into an award-winning team and building Service First Flagpoles from the ground up, I reveal the four pillars of sustainable motivation that any lead...

What separates a struggling startup from a thriving empire? It’s not luck—it’s leadership skills. Join Parker McCumber, 14-year military vet and eight-figure entrepreneur, as he shares the 5 game-changing skills—communication, flexibility, leadership, problem-solving, and risk management—that took him from a broke college kid to coaching leaders worldwide. Packed with real stories from the Utah National Guard and actionable tips for small business owners and startup founders, this is your no-BS guide to leading like a pro. 

Want the full playbook? Grab Parker’s book at ParkerMcCumber.com/book.  

 Drop a comment: Which skill are...

What’s the real secret to scaling a business, crushing chaos, and building a life of freedom? Leadership—but not the fluffy stuff you’re thinking.

Parker McCumber, a 14-year military veteran turned eight-figure entrepreneur, breaks down what leadership actually is: execution with purpose, starting with yourself and serving others.

Parker shares hard-earned lessons, real stories, and actionable steps to transform you into the leader your business needs. Whether you’re a startup founder or a seasoned CEO, this is the no-BS guide to turning discipline and service into results. 

Want the full playbook...

Brand Building Strategies for 2024 | Based Business Podcast Ep. 7

🚀 Dive into brand building with Episode 7 of the Based Business Podcast: "How to create a well-known presence in 2024". This episode is a goldmine for entrepreneurs and business leaders looking to carve out a strong presence in an ever-evolving digital landscape. 🌐

💡 Why This Episode Is a Must-Watch:

Tailored for 2024's digital trends and practices.
Filled with actionable insights and real-life examples.
Perfect for entrepreneurs and business leaders aiming to elevate their brands.

🔥 What We Cover:

Digital Brand Building: Uncover the core element...

Have you ever wanted to start a business but had no idea how to fund it?

Dive into the world of business financing with Episode 3 of the Based Business Podcast - "Kickstarting Your Dream: The Essentials of Business Funding."

🔑 In This Episode:
Exploring Funding Options: Discover the myriad ways to fund your business. From traditional bank loans and venture capital to angel investors, crowdfunding, and bootstrapping, we lay it all out on the table.

Pros and Cons: Each funding method comes with its own set of challenges and rewards. We dissect these to...

🚀 Welcome to the the Based Business podcast and Youtube Show! Today, we’re exploring the critical process of "Drafting a Business Plan & Vision." Perfect for entrepreneurs at any stage, this episode serves as your guide to crafting the blueprint for business success.

👍 Like, Share, and Subscribe for more insightful content. Your engagement helps others find this valuable resource too.

📈 What You'll Discover In This Episode:

1) The Anatomy of a Business Plan.

2) Mission and Vision Mastery

3) Goal Setting Strategies

🌟 Whether you're drafting your first business plan or refining an existing on...

🚀 Dive into the world of business and entrepreneurship with the latest episode of the "Based Business" podcast! 🌟 Hosted by a seasoned entrepreneur and academic expert, this episode is your ultimate guide to understanding the key building blocks of successful business ventures.

🔑 Key Highlights:

In this episode, Parker talks about 5 skills and traits that veterans learn in military service that directly correspond to success as an entrepreneur or business leader. 
These skills are not unique to the military and Parker shares basic ways that anyone can practice these skills and develop their traits. 

Parker answers the question "What's the most important quality for an entrepreneur to have?"

*Spoiler alert*  

Discipline. 

In this episode, Parker talks about why discipline is important for an entrepreneur and how it can be developed through persistence. 

Parker also shares his 5 step method for building and developing habits of discipline. 

You can submit questions for the podcast and parker at:
https://tacticalentrepreneurs.com/askbasedbusiness1

Or send Parker a Message on Social Media!

You can follow Parker on Facebook at https://www.facebook.com/Park...

In the first episode of Based Business with Parker McCumber, 
Parker and Jacob talk about a popular meme with some misleading information regarding increasing prices and the choice business owners face when contemplating raising prices. 

Feel free to ask questions and share your point of view in the comments! 

-We said we would join twitter if Elon Musk Bought twitter, so we're on Twitter! @Parker_McCumber and @Jacobsreallife 

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