Behind the Visual with Mark Hanson

10 Episodes
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By: Mark Hanson

This is a podcast that interviews the people responsible for creating many of the images and videos you see in your world every day. It is a behind the scenes look into what it takes to bring these amazing visuals to life. With interviews from advertising and design agency creatives, producers and owners, to Actors, fashion designers, model agencies, photographers, photographer agents, directors, hair and makeup artist, clothing stylist and more. You will hear about the work it takes to transform an idea into the final visual.

Episode 111 - Monica Zaffarano – commercial advertising print and video content producer
02/12/2024

How did a Burlesque show lead to Monica Zaffaron becoming a producer? In this episode we hear how the woman responsible for Trybe Production Collective started off as a dancer, model and actor and made a living at it for four years in Europe as well as some time in America. She talks about what it was like being on German TV, touring Germany as a singer in a band, and the time she faked played bongos for a tv appearance where a very popular American actress sang on a German TV show. We also discuss a shoot she...


Episode 110 - Julie Rosenoff - Senior Art Producer/Photo and Art Consultant
12/04/2023

Until very recently Julie was the Managing Art Producer at Havas in NYC, so she has a lot of wonderful stories! We talk about her time in Italy where she was taken to a room with no windows and questioned as she was trying to fly out of the country, her favorite shoot which was for Jaguar, producing her first big shoot for Volvo with basically no help or experience. We chat about how she grew up knowing she wanted to be in advertising and what she did to make that happen. Julie also discusses how she finds photographers...


Episode 109 - Courtney Swift-Copeland – Owner/CD @ Salt Paper Studios
10/31/2023

Courtney tells us how she created the successful production studio Salt Paper Studio and the meaning behind the name. We discuss one of the coolest things to happen to her, which involves Adobe, what unusual thing would be in the rider of her contract (I stole this question from my friend who does the Rocker Dog Podcast – Go listen to it). We also talk about how she finds new clients, what new service they are going to start offering next year and how she got from Delaware down to the Carolinas. I had a lot of fun talking with Co...


Episode 108 - Nina Millane – CEO – Photo/Video Producer @ The New Black Creative
10/16/2023

Nina started out in her early teens as a booker for punk rock bands, so she always had the spirit of a producer and entrepreneur. In this episode we talk about the model with no shoes, none at all! We also discuss how she started as a photo studio manager which led to her eventually starting her own production business. There are stories of difficult shoots, one involves large fires in the Pacific Northwest, favorite shoots, shoots with kids and babies, dream clients and much more! 

I know you will love hearing these stories and can probably r...


Episode 107 - Mike Bilbrey, Producer at Leo Burnett
10/04/2023

There are so many good things on this podcast, I don’t know if I can list them all here. Mike talks about the time he was in Italy and a 10-foot wall of dirt magically appeared overnight in front of the photo-shoot location and what they had to do to have it removed so they could shoot. We discuss how his career path went from going to Seminary school to almost becoming a history teacher to ending up as an art producer at Leo Burnett, working on many of the Iconic Marlboro Country ads, including one in Paris, th...


Episode 106 - Alessandra Amodio – Digital Photo Editor at Travel and Leisure
09/18/2023

Alessandra and I talk about the time she thought a famous musician was going to blackball her for something she did. We also talk a lot about travel and cool places to travel, including the country that really surprised her and made her almost move there. We chat about her love of photography and how that has really served her well at Travel and Leisure.

So go take a listen and let me know what you think.

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Episode 105 - Liz Miller-Gershfeld - Self Employed Art Producer
08/28/2023

Liz and I talk a lot about AI on this episode and the positive and negatives of this new technology. She knows a lot about it and I was very interested in what she had to say. We also talk about a class she is starting for photographers, which I would love to take, what it’s like being self employed, are printed promos worth the time and money, and her great advice for any artist!

So go take a listen and let me know what you think.

Be sure to Like it, Share, Subscribe an...


Episode 104 - Sarah Wilson – SVP, Group CD for TBWA/World Health
08/14/2023

Sarah has some great stories, everything from a multi-day shoot for a schizophrenia drug that took place in the abandoned wing of a working, possibly haunted, mental hospital, to her dream project (listen to find out what that is), her favorite project so far, which involved Ebola, and the story of the dancing toe mascot that was for a nail fungus drug!

I know you are going to enjoy this episode and these great stories!

So go take a listen and let me know what you think.

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Episode 103 - Ashley Epping - Art Supervisor at The Bloc
07/24/2023

Ashley is a classically trained artist and a world traveler! In this episode we talk about the time she found herself on her own in Italy and ended up having a meeting at a café with two Advertising legends. We talk about her time at the Clio Awards and what were some of her favorite ads and projects including the Clio’s 60th anniversary video where advertising people became the subjects and were in front of the camera instead of behind it. We also discuss her current job as Art Supervisor at The Bloc and her time as a fig...


Episode 102 - Dwight Loew - Content/integrated Producer
#102
07/10/2023

Dwight left Virginia after college and drove to NYC with $20 in his pocket and by the time he got to Manhattan, he owed New York $17! He then went on to assist some of the top photographers in the world like Mary Ellen Mark, Bert Stern, David LaChapelle and more before doing his own thing as a photographer and shooting for Seventeen, Marie Claire, etc. He even talks about one photographer who dressed in drag for a shoot and then went all over the East Village taking pictures and having Iggy Pop on set for a shoot ended with Dwight...