Pattern Design Circle Podcast
Helping crochet and knitting pattern designers navigate the ins and outs of running a fulfilling business, marketing their designs, and living a life they're passionate about.
Stop Letting Them Hold You Back. Stop Letting Them Tell You What's (Not) Possible.
Recently, I've been feeling very inspired by listening to content from creatives outside the arts and crafts industries. A couple of weeks ago I watched the Project Iceman documentary produced by Yes Theory!, and I absolutely loved it, and keep mentioning in all sorts of conversations. It's one of those pieces of content that not only resonated with me, but it truly inspired and motivated me as a creative entrepreneur... which is why I want to share about it with you, in case you need the same kind of boost.
In this episode we're talking about what...
Understanding Contracts in Creative Business - with Kiffanie Stahle of the artist's J.D.
Something I hear over and over again is, "I didn't get into this because of the business side of things; I got into it because I love knitting!" and I know it's something that most of my audience can relate to. So, chances are pretty high that you don't jump up and down with excitement over "all the legal stuff."
Thankfully, I'm going to introduce you to your new best friend in this episode! Kiffanie Stahle is both a lawyer and a creative business owner. She's even a maker in the fiber industry! So she gets...
Attending Festivals & Events as a Business Owner in the Knitting Industry
It's no secret at all that there can be a lot of "need to," "have to," and "should" ideas that circulate the industry (and our brains) when it comes to running a creative business... and it's not always easy to discern how important those things actually are.
In this podcast episode, we're diving into the topic of industry festivals and events. Is it important to attend these events as a knit or crochet pattern designer? Are you doing your business a disservice by not attending? What's the best way to show up at these events in order...
How to Use Affiliate Marketing as an Additional Revenue Stream
Maybe your current impression is a bit like mine was, and it feels a bit slimy and annoying. Or, maybe your ready to dive into it and wanting to know all the details. Or, maybe you're not very familiar with affiliate marketing, and you're looking for the basics of what it is, how it works, and how it could fit into your business.
Whichever scenario you find yourself in, this podcast episode is for you. I'm diving into what affiliate marketing is, how it works for both businesses involved (and benefits the end customer), why I love...
Creating Authentic Content for an Overwhelmed Audience (as an Overwhelmed Business Owner) - with Kinsey of Authentic AI for Entrepreneurs
In a world that feels like it's constantly becoming less and less "real," so much of society - and our customers - are craving what's genuine and authentic. But in a world that demands SO MUCH of business owners, how can we possibly do it all?! Showing up online, marketing, creating our products and services, and serving our audience... it can get exhausting wearing all of the metaphorical business hats.
Kinsey of Authentic AI for Entrepreneurs (and Feel Good Social) is obsessed with utilizing AI tools to improve efficiency WHILE maintaining your value as a real human...
Inviting Success into Your Business by Being Prepared ("Be Ready so You Don't Have to Get Ready")
In the previous episode we talked all about who might be watching you, ready to hand you your next great opportunity... but are you ready for it?
In this episode of the Pattern Design Circle, let's chat all about how to be ready so you aren't scrambling to get ready when that opportunity arrives! From your social media to your website, from your patterns to your email funnel, let's talk about what it looks like to be ready for success.
Is your social media and website properly introducing you, your brand, and your work?
...
You Never Know Who is Watching: Your Next Great Opportunity May be Just Around the Corner!
You never know who is watching... and a lot of times this can evoke fear, perhaps even to the point that you choose not to show up. But have you thought of all of the POSITIVE ways people are watching you?
In this episode of the Pattern Design Circle Podcast, we aren't just talking about your ideal customer that's watching you (and falling in love with your work) but also the person who's ready to hand you your next greatest opportunity. It might be a collaborator, a sponsor, a host, or even your favorite industry celebrity.
<...
Simple Steps to Make Your Patterns and Business More Accessible (and Why It Matters) - with Renee Van Hoy
Accessibility can feel like a huge scope that encompasses so many things... because it does and it is! But in this podcast episode with Renee Van Hoy, Renee breaks down some simple easy-to-implement methods to start making your designs and business more accessible. Not only that, but she provides insight on who this helps, how it helps them, and what a huge difference it makes in their lives and making.
And it impacts every part of your business, from your social media and email marketing to your website design, and of course, your knit or crochet patterns. <...
Free Knitting Patterns Aren't Free: Understanding Business Models that Use Free Knitting Patterns
Maybe you're sick and tired of seeing free knitting and crochet patterns everywhere. Or you're trying to figure out why in the world there are so many free patterns out there. Or maybe you're trying to figure out how to utilize free knitting patterns in your business model.
In this podcast episode, we talk all about free crochet and knitting patterns: why (and how) you might choose to incorporate them in your marketing strategy, how businesses are making money off free patterns... and of course my hesitancies and mixed feelings around it.
But of course...
Make Even the Boring Parts of Business FUN! (The Final Episode of the Planning Series)
We have reached the final of seven episodes in the planning series! However, this one is a little bit different! Rather than talking about planning and goal-setting specifically, we're talking in this episode all about how to make achieving those goals and plans FUN!
Yes, we're talking all about how to make business more fun, even the super boring, frustrating, and overwhelming tasks that you keep avoiding!
Sure, it's kind of a mindset thing, but in these episode I share 15 (sometimes silly and ridiculous) different ideas to gamify the boring and overwhelming tasks, so you...
