London Writers' Salon
A deep dive into the habits, mindsets, tools, craft secrets and creative practices bestselling writers use to write novels, plays, poetry, and articles. Hosted by the co-founders of the London Writers' Salon, Matt & Parul.
#191: Debra Curtis â Becoming a Novelist After Sixty, Surviving Hundreds of Rejections, Radical Forgiveness, and Not Giving Up as a Writer
Debut novelist Debra Curtis on teaching herself to write by copying poems by hand as a dyslexic child, using contemporary novels as craft manuals to learn structure, and publishing her first novel in her sixties after years of rejection.
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You'll learn:
Why copying poems by hand into a composition notebook secretly teaches a dyslexic child to write. The hospital-bed moment with her dying father that became a three-decade family motto. A vision at a marina, a prescription bottle, and the woman who became her protagonist. What hundreds of rejections actually teach you about persistence. Using c...#190: Writing Hits for the Screen â Hannah Bos (Somebody Somewhere), Kim Krizan (Before Sunrise), Selina Lim (Sex Education) on Writing Partnerships, Character-First Screenwriting, Life in the Writersâ Room (Compilation)
Screenwriters Hannah Bos (HBOâs Somebody Somewhere), Kim Krizan (Before Sunrise, Before Sunset) and Selina Lim (Sex Education, Hanna) on building writing partnerships, developing characters from the inside out, and finding your way into a writersâ room.
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You'll learn
Why a writing partnership only works when you can separate your ego from your ideas. How seven years of making weird theatre in Brooklyn quietly set the stage for an HBO show. What it takes to write a quiet, character-driven show in a TV landscape built for plot. How a masterâs thesis on a diarist turned...#189: Juliet Mushens â Building Bestselling Writer Careers, Decoding Agent Feedback, and Why Writing for the Market Rarely Works
Literary agent Juliet Mushens on what makes her offer representation, how she builds bestselling careers from debut to long-term success, and why writers need a life outside of publishing.
We discuss
Why tension is the single most important quality an agent looks for in any genre of fiction. How personalized feedback from an agent signals youâre closer than you think. The editorial conversation that happens when an agent offers representation. What to consider when choosing between multiple agent offers, and why gut matters more than questionnaires. How some of todayâs biggest bestsellers had their firs...#188: Josh Ritter â Songwriting as Exploration, Working Across Art Forms, Inviting the Muse In, and Sharing Work in Public
Singer-songwriter and author Josh Ritter on writing songs for the muse instead of waiting for it, letting creative ideas find their shape across songwriting, painting, and fiction, and building a sustainable creative life over more than two decades.
We discuss:
Writing for the muse instead of waiting for it. Why working across multiple art forms keeps each one alive. The craft behind a single narrative song, from first image to finished track. Balancing creative compulsion with everyday life. What sharing work publicly teaches you about your own work. How the relationship between an artist and their...#187: Lidia Yuknavitch â The Art of Memoir & Writing from the Body, Plus Breaking Narrative Form and Finding Core Metaphors
Novelist, memoirist, and Corporeal Writing founder Lidia Yuknavitch on writing from the body, finding form in the natural world, and why the stories we need most come from the places weâve been afraid to go.
We discuss:
Why the element that makes you vibrate â water, forest, rock, wind â might be the key to unlocking your creative access path. How to find your core metaphors through a body-based meditation practice. A practical portal for memoir writers. Why abandoning linear plot doesnât mean abandoning form. The difference between prompts and portals. Why writers whoâve survived the hardes...#186: Jennifer Breheny Wallace â The Science of Mattering, Outrunning Your Inner Critic, Building a Writing Life Around Deep Work
Award-winning journalist and bestselling author Jennifer Breheny Wallace on mattering, resilience through relationships, and the writing practices behind two New York Times bestselling nonfiction books.
Youâll learn
Why resilience as a writer has far less to do with self-care routines and far more to do with the people you surround yourself with. How to tell whether your idea is a series of articles or a book, and what structural test separates one from the other. A practical way to ask for feedback on your writing that actually leads to useful criticism instead of vague encouragement. Wh...#185: David Eagleman â The Neuroscience of Creativity, Navigating Genres, Protecting Your Brain in the Age of AI, plus The Lazy Susan Method
Description:
Neuroscientist and bestselling author David Eagleman on the brain science behind creativity, what actually causes writer's block, and how pre-commitment strategies like the Ulysses contract can help writers finish what they start.
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You'll learn:
Why creativity isn't a rare gift, and what's actually happening in every brain when it absorbs and remixes the world around it. The three core algorithms behind creative thinking, and how to use them deliberately when you're stuck on a project. What's really going on in the brain when a writer feels blocked, and why the fix might b...#184: How to Write Short Stories with Sarah Hall, Jonathan Escoffery & Niamh Mulvey â Building Worlds in Small Spaces, Research That Sparks Story, Writing Endings That Feel Inevitable (Compilation)
Acclaimed short fiction writers Sarah Hall, Jonathan Escoffery, and Niamh Mulvey on building immersive worlds in compressed spaces, grounding stories in real human stakes, and writing openings and endings that transform both character and reader.
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Timestamps:
(00:01:06) Sarah Hall, from Episode 161
(00:14:43) Jonathan Escoffery, from Episode 56
(00:26:40) Niamh Mulvey, previously unreleased conversation
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You'll learn:
Sarah Hall's "keyhole" approach to short stories â and how the unseen world beyond the scene gives a story its depth. Why trusting your preoccupations beats forcing a theme, and how over-awareness of your own subject can...#183: Curtis Chin â Landing National Press, Running 300+ Book Events, Booking Venues With Cold Emails, Making Book Tours Pay, Building Book Buzz Without a Marketing Team
Memoirist and filmmaker Curtis Chin on pitching for national press, booking venues through cold emails, and making a high-volume book events strategy financially sustainable.  Â
Youâll learn:
Why Curtis booked readings before his memoir released to drive pre-orders, and what that early push unlocked. How he found venues by researching programs and series online, then sending cold outreach without overcomplicating it. A practical way to define your âaudienceâ so your outreach targets the right communities and institutions. How to write a venue email that creates urgency (a âhookâ and a reason to say yes now), without sounding gimmick...#182: Morgan Cooper â Creative Audacity & Creating Your Own Opportunities, Making Bel-Air, Turning a Viral Short Film Into a Series, Producing with Will Smith & Writing Picture Books
Writer and director Morgan Cooper on turning a self-funded Bel-Air short into a series, building creative audacity before opportunity arrives, and staying resourceful across drafts, collaboration, and a childrenâs picture book.
You'll learn:
Why âimperfect actionâ can be a practical antidote to creative paralysis, especially early in your craft.How he found a compelling dramatic lens by stripping away sitcom expectations and focusing on character archetypes and real-world stakes.What it can look like to invest commercial income back into self-initiated work to build a body of proof.Why âwaiting for permissionâ often hides fear, and how st...#181: Erica Stern â Writing Hybrid Nonfiction, Genre-Bending Memoir, Blending Research and Story, Finding A Publisher
Essayist and fiction writer Erica Stern on writing hybrid nonfiction, weaving memoir with research and a ghost-story thread, and finding a publishing home for genre-defying work. Â Â
You'll learn:
#180: How to Write Historical Fiction with Maggie O'Farrell, Ruta Sepetys & Stacey Halls â Research that Sparks Story, Non-Linear Structure & Authentic Dialogue (Compilation)
Novelists Maggie OâFarrell, Stacey Halls, and Ruta Sepetys on turning research into living scenes, building non-linear structure that still feels clear, and writing voice and dialogue that make the past feel immediate.
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Timestamps:
00:01:30 Maggie OâFarrell
00:26:14 Stacey Halls
00:49:33 Ruta SepetysÂ
Youâll learn:
#179: Moira Buffini â From Playwright to Novelist, Writing Dystopian YA, plus Creative Resilience and Sustaining a Long Creative Career
Playwright and BAFTA-nominated screenwriter Moira Buffini on moving between theatre, film, and fiction, writing for yourself instead of the market, and shaping structure by rewriting toward the ending you want readers to feel. Â
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Youâll learn:
Why âyou are the audienceâ can be a practical rule for cutting through market noise and writing with conviction. A useful way to handle reviews and outside opinions without letting them steer the work. How to build story momentum when you canât fully plot ahead, and why not knowing the next move can be a strength. A structure approach based...Bonus: Dreaming Big in 2026 â Prompts for a Creative Year with Matt & Lindsey
London Writersâ Salon co-founder Matt Trinetti and Head of Writer Experience Lindsey Trout Hughes share prompts from our Dreaming Big in 2026: Creative Goal Setting for Writers workshop â designed to help writers get clear on what they actually want from their writing life in 2026, and translate that desire into a plan that can survive reality in the first 1-3 months of the year.
Through 8 steps â from identifying desire to committing to a 48-hour move â Matt and Lindsey step through over a dozen prompts, discuss why each is important for writers to think about, and share whatâs coming up for them p...
#178: Haleh Liza Gafori â Rumiâs Wisdom for Modern Life, The Craft of Translation, Poetry as Liberation
Translator, performance artist, writer, and educator Haleh Liza Gafori on translating Rumi with fidelity and music, and what his poetry can teach us about liberation, attention, and love.
Youâll learn:
Habits Haleh uses to re-centre and get quiet enough to work.How she learned to trust sound and rhythm first, and let meaning arrive through the ear.The moment she realised she needed to make her own translations, and what triggered that decision.A simple test for âis this translation working?â, including why one wrong image can flip the whole poem.Principles Haleh uses to keep t...#177: Mason Currey â Daily Rituals: Building a Creative Life With Routine, Discipline, and Procrastination
Writer and editor Mason Currey on what artistsâ routines can teach us about focus, discipline, procrastination, and building a sustainable creative life.
You'll learn:
What led Mason to writing, and the early pressures that shaped his relationship with the work.Why he started Daily Routines as a side project, and what he was trying to solve with it.The moment the blog went viral, and what changed when an audience arrived.What it took to turn a quote-collecting blog into a book, including the research and structure behind it.Why routines work best when theyâre pers...#176: Allison King â Breaking into Publishing as Debut Novelist, Writing Historical Fiction With Magical Realism, Plus Tools For Structure
Debut novelist and 2023 Reeseâs Book Club LitUp fellow Allison King on blending history with magical realism, and what it takes to build a writing life while navigating the modern publishing landscape.
We discuss:
#175: Susan Magsamen and Ivy Ross â Your Brain on Art: Neuroaesthetics, Wellbeing, and Creative Practice, plus Finding Your Voice, Tapping Into Intuition
Neuroaesthetics researcher Susan Magsamen and Google design leader Ivy Ross on creativity as a biological necessity, intuition, and the aesthetic mindset for a good life.  Â
You'll learn:
#174: 3 Poets Read Their Work and Talk Craft Choices â Mary Jean Chan, David Whyte and Anthony Anaxagorou (Compilation)
Poets Mary Jean Chan, David Whyte, and Anthony Anaxagorou read their work and unpack emotional truth, craft choices, and poems built from lived detail. Â
You'll learn:
How early âbadâ poems can still be soothing and give you a way through angst. Why simplicity of voice can beat complexity when a poem needs clarity. How form and layout can carry a poemâs physicality, including a modern sonnetâs constraints. How to face writerâs block by writing directly about the ways you canât write. Why repetition works in live readings, helping the audience âhearâ what just landed. How to mi...#173: Maggie Andersen â Memoir, Theatre and the Courage To Write
What does it mean to turn a life of art, love, and loss into story? How do we write honestly about the people who shaped us? And what can theater teach us about the art of memoir?
In her debut memoir No Stars in Jefferson Park (Northwestern University Press), writer and professor Maggie Andersen tells a Chicago coming-of-age story that alternates between the exhilaration of founding a theater company and the devastating realities of loss, resilience, and rebuilding.
In this conversation with Maggie Andersen, we discuss the craft of storytelling at the intersection of theater...
#172: The Diary of a CEOâs Director of Trailers, Anthony Smith â Storytelling Through Video and Writing: Audience Psychology, Intrigue, and Retention
The Diary of a CEOâs Director of Trailers, Anthony Smith, on capturing attention in the first few seconds, building cliffhangers and emotional momentum that keep audiences watching (or reading), and testing hooks and packaging without losing trust or story.
You'll learn:
Why you only have 3â5 seconds to earn attention, and what that changes about your opening lines and first scenes.How to take the guesswork out of hooks by testing titles and thumbnails to see what audiences actually care about.Ways to pull a more compelling later moment forward and work in reverse when the earl...#171: Salena Godden â Spoken Word, Poetry, Memoir, and Novels: Turning Pain into Courage on the Page and Getting Published
Poet, novelist, and broadcaster Salena Godden on turning love, grief, and fury into books and poems, surviving years in the wilderness before publication, and sustaining a boundaryless creative life through performance, early-morning writing, and community.
You'll learn:
#170: Mary Jean Chan â Emotional Truth in Contemporary Poetry: Imagery, Juxtaposition, and Finding the Right Form
Award-winning poet Mary Jean Chan on emotional truth in contemporary poetry, the imagery and juxtaposition that hold big feelings on the page, writing queerness, family and grief with care, and what submissions and prize judging reveal about poems that endure.
You'll learn:
#169: Adele Parks â Writing 25 Bestsellers in 25 Years: Discipline, Voice, and Long-Term Success in Commercial Fiction
Bestselling novelist Adele Parks on her writing life, routines and techniques, character work, and creative strategies that have kept her stories fresh and her readership devoted for over two decades.
You'll learn:
#168: Anne Ditmeyer and Martin Lake â Self-Publish Successfully: Choosing Platforms, Managing Costs & Earning Six Figures
Self-published authors Anne Ditmeyer and Martin Lake share what it really takes to go indie, from choosing platforms and budgeting for editing, design, and ISBNs to redefining success, avoiding scams, and playing the long game of finding readers and building a sustainable writing life. Â
You'll learn:
#167: Anna Davis, founder of Curtis Brown Creative â Learning How to Write: Messy Drafts, the Rewrite Doctor, and What Agents Want
Anna Davis, novelist, agent, and founder of Curtis Brown Creative, shares how to turn a messy first draft into a strong, market-ready novel through diagnostic editing, practical rewriting tools, and a clear understanding of what agents actually look for.
You'll learn:
#166: Kate McKean â Author and Literary Agent on Building a Writing Life: Pitches, Rejections, and Publishing Truths
Literary agent and author Kate McKean shares how to pitch like a human, read rejection letters usefully, and protect your joy so you can build a durable writing life.Â
You'll learn:
#165: Carys Shannon â Debut Novelist on Choosing an Indie Press, Finding Your Voice, Writersâ Hour, and Holding Your Vision
Debut novelist Carys Shannon on how to stay true to your voice through submissions and agent feedback, why an editorially led indie press was the right home for her book, and the craft that brought it to life.
We discuss:
#164: Liv Maidment â A Literary Agentâs Playbook for Writers: Query Smart, Pick Comps, Nail the Pitch & Synopsis, and Todayâs Market
Head of Books at the Madeleine Milburn Agency, Liv Maidment, shares how literary agents read, evaluate, and champion submissions (from pitches and comps to strategy, timelines, and todayâs AI-driven market), helping writers pitch their work clearly and confidently.
You'll learn:
#163: Indyana Schneider â Lessons from an Opera Singer Who Wrote Her Novel on the Tube; Rhythm, Desire & Tension for Fiction Writers
Indyana Schneiderâinternational opera singer and novelistâshares practical ways to write rhythm and desire on the page, craft scene-level tension, and shape compressed-time narratives; plus lessons from drafting her debut on the Tube.Â
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You'll learn:
How to build sentence-level cadence: vary lengths and read aloud to tune flow.A simple spine for short-timeframe novels: day-by-day beats, rising stakes, a final choice.Where to start and stop scenes so pages move (start late, leave early).Writing desire without clichĂ©: stay in character voice; revise for rhythm and clarity.Turning musical training into prose: sensory sequencing that gu...#162: Natalie Lue â Publishing Mini-Memoirs, Writing Difficult Truths, Choosing Indie Publishing
Natalie Lue, bestselling author and writer (Baggage Reclaim) shares how she shaped her mini-memoirs Let Go (Family & Friction) with The Pound Project, why intention is your best editor, and the inner tools that helped her write through grief, illness, and complicated family ties â without turning her life into content.
Youâll learn
How to decide if youâre writing from the scar or the wound.Practical ways to protect yourself on the page: boundaries, pauses, and purpose.A simple test for what stays in your memoir and what gets cut.Why journaling and âscrap-paper noodlingâ reveal patterns y...#161: Sarah Hall â Writing Award-Winning Short Stories & Literary Fiction, Evocative Landscape & Creative Freedom; Booker-Nominated Writer
Sarah Hallâtwice Booker Prizeânominated author and the only writer to win the BBC National Short Story Award twiceâon crafting fiction that is both lush and uncompromising, and how to captivate readers on the sentence level while staying true to creative freedom.
We discuss:
Her early reading life in the countryside and the characters who first sparked her imaginationLessons learned from an âunpublishableâ first novel and how Haweswater found its true formThe discipline and intuition behind her writing process and when to share draftsWhy handwriting first drafts rekindled a sense of play and sharpened her editin...#160: Nicolas Cole â How to Balance Art and Business as a Writer: Ghostwriting, AI, Focus & Sustainable Success
Nicolas Coleâdigital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AIâon building a portfolio of writing businesses, ghostwriting as a path for writers, and how to balance art and commerce.Â
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We discuss:
How poetry kept him creatively grounded while building businessesWhy every piece of writing answers a question Career paths to making money as a writer todayThe power of ghostwriting for skill and incomeHow AI changes (and doesnât change) the job of a writerBuilding consistent writing systems and habitsHow to focus when you have too many ideas + o...#159: Chris Banks â How to Build Creative Resilience: Feedback, Gratitude, Positive Psychology & the Courage to Write
Chris Banksâwriter, entrepreneur, and founder of ProWritingAidâon how to embrace what makes you unique, use AI as a tool for inspiration, and build resilience and joy into the writing process, from creating faster feedback loops to reframing the creative pit of despair.
We discuss:
Why âleaning into your weirdâ can unlock originality and stronger ideasWhere you might use AI for inspiration. How to overcome the âcreative pit of despairâWhy faster feedback loops can be helpful for your craft How gratitude fuels creativity and flowWhat both entrepreneurs and writers need to know about resilience and joy ...
#158: Amie McNee â The Hardest Lesson Every Creative Must Learn: Choose Yourself Before Anyone Else Does; The Salve for Jealousy, How to Overcome Rejection & Rebuild Self-Trust
Amie McNeeâcreativity coach and writer  behind the popular account @InspiredToWriteâon how to stay grounded through success and setbacks, forge a creative life on your own terms, and why art is both essential and revolutionary.
We discuss:
How to deal with rejectionAdvice for artists starting out on social mediaTips and reflections on self-publishing and book dealsWhy the world needs your artHow to start trusting yourself as an artist (and deal with jealousy)Having big dreams and low standardsAnd more exclusive insights for writers and creativesAbout Amie McNee:
Amie is a trained histo...
#157: Joseph Fasano â How to Think Like a Poet: Unlock Rhythm, Creative Freedom & the Courage to Create; Plus Build a Following For Your Writing
Poet, novelist, and teacher Joseph Fasano on how to find the unique language and rhythm in our work, building a meaningful online presence, and why he believes that embracing limits in life (and writing) is key to creative freedom.
We discuss:
Josephâs creative evolution, from astrophysics to poetryWhy studying craft is essentialThe value of constraint and rhythm in unlocking creativityHow he found his voice, and why he writes persona poemsBuilding a meaningful career outside of traditional publishingAdvice for poets starting out (with or without an MFA)The story behind The Magic Words and teaching poetic th...#156: George Walkley â Understanding AI: A Practical & Positive Guide for Writers, Creators & Publishers, Plus Ethics, AI vs Human Imagination.
George Walkley, AI strategist and former publishing executive at Hachette, on what writers need to know about artificial intelligence, how itâs reshaping the creative and publishing industries, and how to use it responsibly in your writing life.
We discuss:
How George transitioned from traditional publishing to AI consultingThe difference between AI probability and human creativityWhy everyone should develop âprompt literacyâHow publishing houses and bookselling platforms are already using AIThe challenges of AI detection, authorship disclosure & ethical sourcingThe environmental cost of AI â and how it compares to other toolsWhy AI is already embedded in tools we use e...#155: Gretchen Rubin â Secrets of a Creative Life: Better Time Management, Happiness Hacks, Sustainable Habits & How To Know Yourself Better; also Writing Nonfiction, Research & Redefining Success
Gretchen Rubinâbestselling author of The Happiness Project and The Four Tendencies on how self-awareness shapes her creative process, the habits that sustain her writing life, and how she wrote her latest nonfiction book Secrets of Adulthood.
We discuss:
How Gretchen found her voice and path as a writerDealing with naysayers & rejectionBuilding confidence and redefining âsuccessâ in the early stagesHow to structure and sustain a long-term writing practiceHer favorite aphorismsâand how she uses them as creative toolsWhy time management is personalHow to simplify big ideas into meaningful insightsAnd more exclusive tips for writers and creativesResour...
#154: Francesca Simon â From 40+ Rejections to Bestselling Childrenâs Author (25M+ Book Sales), Moving from Childrenâs Books to Opera & Myth, and Reinventing Herself at Every Stage
Francesca Simon is the legendary author of over 60 books for children, including the global bestselling Horrid Henry series, which has been translated into 27 languages. Her books have sold over 25 million copies. She talks to us about early rejection, finding fame, reinventing her voice to write librettos, and her first foray into adult fiction with Salka: The exquisite retelling of the tragic myth of the Lady of the Lake.Â
Francesca was appointed MBE in 2023 and continues to advocate for literacy and storytelling across generations.
RESOURCES & LINKS
đInterview TranscriptSalka by Francesca SimonGoodreadsFrancescaâs WebsiteFor sh...
#153: Find A Literary Agent & Get Published, Advice From Four Lit Agents Ed Wilson, Lucinda Halpern, Madeleine Milburn & Sam Copeland
How do you write a great query letter, find the right agent, and stand out in todayâs crowded submissions inbox? In this special compilation episode, four top literary agents: Ed Wilson, Lucinda Halpern, Madeleine Milburn & Sam Copeland, share their honest advice on getting signed, writing marketable books, and navigating today's publishing industry.
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Timestamps:
Ed Wilson - 1:01
Lucinda Literary - Â 19:11
Madeleine Milburn - 37:20
Sam Copeland - 48:47
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ABOUT THE LITERARY AGENTSÂ
Ed Wilson is a literary agent and director at Johnson & Alcock, a London-based literary agency with...