On Marketing
What is marketing? Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly. Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is. Not the fluff. Or the hype tactics. The real stuff. Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win. Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you. I ask two questions on each episode - What is the job marketing should get done in a c...
Christine Orchard (On Marketing #79)
Meet Christine 👋
She's the founder and chief strategist at Orchard Strategy—a boutique content marketing agency that helps founders attract clients on LinkedIn without relying on cold outreach or cringe-worthy content.
Christine has written more than 2,800 LinkedIn posts and led Arc.dev from seed to acquisition.
She also hosts Marketers Do Coffee, so expect a thrilling conversation with two hosts.
I hope you enjoy the episode :)
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📹 Recorded on April 28th, 2026
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Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman
What if almost everything you were told about marketing was...false.
Bob believes that
And he doesn't just point out why it's wrong. He provides better ways forward.
This was one of those books I wish I had read earlier
But better late than never
I hope you enjoy the review :)
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📹 Recorded on April 6th, 2026
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On Growth #3: Natalie Marcotullio
Meet Natalie 👋
She's the Head of Growth and Product Marketing at Navattic.
She brings fresh eyes to the growth function with just under a decade of experience, spanning roles such as Head of Growth and Operations, Marketing Director, and even Chief of Staff.
She shares her wisdom and humanity throughout the episode.
I hope you enjoy the episode :)
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📹 Recorded on February 26th, 2026
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On Marketing #78: Lee Densmer
Meet Lee 👋
She is a content strategist and content operations expert who's ran her business for the last three years.
She has over 25 years of business experience, with over 12 years directly in marketing.
But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this episode.
I hope you enjoy the episode :)
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📹 Recorded on January 23rd, 2026
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On Growth #2: Inês Barros
Meet Inês 👋
She's the Head of B2B Growth at Sword Health
She's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?
I believe the best future marketers will have a deep expertise in growth
(even though Davide said he never hires marketers for growth roles on our last episode 😅)
That's why I was excited to chat to her, and in the end, I found a damn good human.
In the episode, she shares:
- Why growth...
On Marketing #77: Devin Bramhall
Meet Devin 👋
She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer.
Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor).
This provides her with crisp and *actually helpful advice for marketers.
In this episode, we talk about:
- Why marketing's ONLY job is to grow the company
- Why marketers shouldn't think like the CEO (they should think like marketers!)
- And why the poin...
On Marketing #76: Shivani Persad
Meet Shivani 👋
She's an Events & Brand Marketing Manager @ Gymdesk
Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing.
In this episode, we talk about:
- Why marketing's job is storytelling
- The do's and don'ts of storytelling
- And why failure is feedback
I hope you enjoy the episode :)
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📹 Recorded on December 11th, 2025.
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On Growth #1: Davide Grieco
Meet Davide 👋
He's the Head of Growth at Clay.
Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay.
In this episode, we talk about:
- Why growth's job is to remove the bottlenecks to growth
- The skills that make someone successful at growth
- And why your job doesn't have to suck
I hope you enjoy the episode :)
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📹 Recorded on December 2nd, 2025.
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Davide's...
On Marketing #75: Mark Rogers
Meet Mark Rogers 👋
He's the Director of Content Marketing at Freshpaint.
Mark has over a decade of experience leading marketing and content for organizations and within agencies.
In this episode, we talk about:
- Why marketing's job is to be the preferred solution
- Where SEO and content marketing are headed
- And why empathy, paired with a change of mind/action, is so critical
A fun aside: I met Mark during an interview process back in 2024, where he passed me. Thankfully, I left a goo...
On Marketing #74: Jess Cook
Meet (THE) Jess Cook 👋
She started her career 20 years ago, copywriting for B2C brands
And is now the Head of Marketing for Vector
If you want to create better content that builds community, you need to listen to (and study!) Jess
I hope you enjoy our conversation :)
📺 Click to watch on YouTube
📹 Recorded on November 14th, 2025.
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On Marketing #73: Natasha Geiger
Meet Natasha Geiger 👋
She's the Director of Marketing for the Greater Green Bay Chamber
And an overall great human(!)
She shares insights on modern marketing, leading a marketing team, and why she's slowing down to speed up.
Enjoy the conversation :)
📺 Click to watch on YouTube
📹 Recorded on November 7th, 2025.
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On Marketing #72: Pat Watters
Meet Pat Watters 👋
20 years into the game of marketing and still acts like I did when I started—eager, curious, and talking way too loudly about marketing.
I love it.
He shares everything he knows about modern marketing and shares a killer story about a Garth Brooks concert.
Enjoy the conversation :)
📺 Click to watch on YouTube
📹 Recorded on November 4th, 2025.
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On Growth: Trailer
Meet the new On Growth series 👋
If you’ve ever wondered what growth is for, start here
I draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTM
We’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so much more!
Here’s the why, what’s coming, and how you can take action right away
I hope you enjoy :)
📺 Click to watch on YouTube
📹 Recorded on November 3rd, 2025.<...
Book Review #3: This Is Strategy by Seth Godin
What is strategy?
How does one become "more strategic?"
This Is Strategy by Seth Godin dares to put words to how to do strategy.
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📺 Click to watch on YouTube
📹 Recorded on October 14th, 2025
--
In this book review, I cover Seth's newest book (and maybe worst-written one).
It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinking better about strategy.
In the episode, I share:
On Marketing #71: Yune Wen Chia
📺 Click to watch on YouTube
📹 Recorded on July 11th, 2025.
Meet Yune Wen Chia 👋
If you want to understand marketing better, he's your guy
While only having 7 years of marketing experience, he gets it both theoretically and tactually
Yune and I met over a LinkedIn post on my reflections on being a moderator
Yune's organization was putting on an event and was also moderating
Connecting over our lessons led me to think:
Yune gets it. Why not have him on the show?
Well, here...
On Marketing #70: Christine Bekyir
Meet Christine Bekyir 👋
And to be honest, this episode shouldn't be
I connected with Christine on LinkedIn and then met her for coffee
After chatting, I realized she knew a good amount about marketing
She spent six years as a Paralegal for Brown County
And is now an executive assistant at NWTC for the last 3 years
While also launching her consultancy, Abundant Life Masterplan
I loved her takes on target audience, branding, and life
I hope you enjoy :)
📺 Click to watch on You...
On Marketing #69: Stephanie Yoder
Meet Stephanie Yoder 👋
If you want to master content, you need to listen to her
She spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for Rebrandly
I love her grounded takes on marketing, content, and especially AI
I hope you enjoy :)
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📹 Recorded on May 23rd, 2025
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On Marketing #68: Ghalib Hassam
Meet Ghalib Hassam 👋
If you want to master founder-led marketing on LinkedIn, he’s your guy
An engineer with a Master of Science turned marketer/entrepreneur
He has some of the most distilled and nuanced takes on content and founder-led marketing
I hope you enjoy :)
📺 Click to watch on YouTube
📹 Recorded on May 16th, 2025
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Ghalib's LinkedIn: https://www.linkedin.com/in/ghalibhassam/
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...On Marketing #67: Matthew Rawle
That's Matthew Rawle 👋
An owned media channel consultant
Who knows his stuff when it comes to content, owned media, and social
He shares some contrarian takes that I couldn't stop nodding to
Another LinkedIn connection that turned into a great episode
I hope you enjoy :)
📺 Click to watch on YouTube
📹 Recorded on May 2nd, 2025
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Friends of On Marketing #11: Hiba Amin
📺 Click to watch on YouTube
📹 Recorded on April 18th, 2025
As the first installment of Friends of On Marketing comes to an end
I want to touch on something:
Not all past guests are (or will become) friends
It's the sad reality of business
Sometimes it's transactional or can only be personable for a little bit
Whether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)
Or they s...
On Marketing #66: Fergus Dyer-Smith
Meet Fergus Dyer-Smith 👋
A true expert in AI and how to apply it to our work
He's one of the few voices I listen to in the AI space
He's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale.
Enjoy the conversation :)
📺 Click to watch on YouTube
📹 Recorded on March 14th, 2025
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Book Review #2: Day Trading Attention by Gary Vaynerchuk
Most marketers say they want attention
Few know how to day trade it
📺 Click to watch on YouTube
📹 Recorded on April 15th, 2025
In this book review edition of On Marketing, I unpack Day Trading Attention by Gary Vee
This isn't a hype piece (book)
It's a reality check for marketers trying to keep up with where attention is moving
In the episode, I share:
On Marketing #65: Vivek Shankar
📺 Click to watch on YouTube
📹 Recorded on February 28th, 2025
Meet Vivek Shankar 👋
A content strategist and content writer
Who I met through an initial disagreement
On when/how we should use AI when writing
(which we cover in this episode!)
Enjoy the conversation :)
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Friends of On Marketing #10: Mitch Schoenman and Timothy Wier
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📹 Recorded on February 21st, 2025
Marketers need more friends in sales
And I think the same is true for salespeople
If they want to be more effective
That’s why for today's Friends episode:
I have Mitch from the sales world
And Timothy from marketing
Where we chat all things sales, marketing, AI, and the one thing they are most proud of
Enjoy the episode :)
🗂️ Mitch is from Seaso...
On Marketing #64: Shannon (Sweeny) Curran
📺 Click to watch on YouTube
📹 Recorded on February 20th, 2025
Meet Shannon (Sweeny) Curran 👋
A fractional CMO and advisor
With a killer track record in marketing, brand, and content
And she's also a genuine human who is willing to share her wisdom
Enjoy the episode :)
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Friends of On Marketing #9: Matt Froehlich
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📹 Recorded on February 14th, 2025
The only reasonable excuse for (almost) releasing this late:
Being a dad
Which is meta, as this episode is all about fatherhood
And DTC, paid ads, and AI
Enjoy the episode :)
🗂️ Matt is from Season 3, Episode 1
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On Marketing #63: Lashay Lewis
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📹 Recorded on February 17th, 2025
Meet Lashay Lewis 👋
Queen of BOFU (bottom of the funnel) content
She spent a decade as an in-house content strategist
Then, she decided to do her own thing with Authority Plug
Lashay gets content, and she shares plenty of gems in this convo
Enjoy the episode :)
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Friends of On Marketing #8: Diandra Escobar
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📹 Recorded on February 14th, 2025
From SEO ranches to getting fired by a friend to then building a 6-figure agency
Diandra tells it all in this episode
And my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving for
If you want to up your content/SEO game, this episode is for YOU
🗂️ Diandra is from Season 3, Episode 2
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Book Review #1: Permission Marketing by Seth Godin (1999)
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📹 Recorded on February 12th, 2025
What can we learn from a 1999 marketing book?
Surprisingly, a lot
Especially when it’s Seth Godin’s Permission Marketing
In this new format, I share:
- An overview of the book
- Caveats on what isn’t applicable
- 5 insights still relevant today
- 3 questions to ask to apply insights
Let me know if you like “book reviews”
And I’ll do more in the futu...
On Marketing #62: Neil Stoneman
📺 Click to watch on YouTube
📹 Recorded on January 17th, 2025
Meet Neil Stoneman 👋
The Director of Content Performance at Velocity Partners
A kick-ass B2B marketing agency where he's worked for the last 16 years
I've followed Velocity and Neil's work since starting in marketing
If it's not clear yet, Neil brings with him earned expertise and experiences
And he shares all his wisdom in this episode
Enjoy our conversation!
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Neil's LinkedIn<...
Friends of On Marketing #7: Derek Laliberte
Click to watch this episode on YouTube 📺
"If you want to eat, you must learn to hunt."
With a career in sales, Derek knows how to hunt
And he knows a lot about marketing
AND and he brings much contrarian advice
Sit back and enjoy this episode
📹 Recorded on January 22, 2025
🗂️ Derek is from Season 1, Episode 4
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On Marketing #61: Justin Price
Watch this episode on YouTube 👉 https://youtu.be/ye29ncn1QOc
Justin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks.
Yes, the basketball team. Where he's worked for 6+ years.
Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role.
Enjoy our conversation!
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Friends of On Marketing #6: Tom Winter & Trish Seidel
Watch this episode on YouTube 👉 https://youtu.be/6jYyR_S4Uf0
What happens when you chat with two marketers
About ANYTHING but marketing?
Awesomeness – like talking about Taylor Swift and parenting tips
Here's what else we dive into:
– Their unique take on "good enough" and when to ship
– How Trish uses vulnerability to build team trust
– Why Tom embraces mistakes as a growth driver
– Small habits they've adopted to improve focus and health
– And lessons learned from managing feedba...
On Marketing #60: Predictions + Reflections
Watch this episode on YouTube 👉 https://youtu.be/v3TcyBN673g
A special On Marketing episode with only ME!
In this episode, I share:
- 7 marketing predictions for 2025
- 5 reflections on 2024
- 3 lessons as a new father
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guest...
Friends of On Marketing #5: Tommy Ciampa
Watch this episode on YouTube 👉 https://youtu.be/yQ7EVlhEE14
This is a special New Year edition 🥂
With my close friend Tommy, who does SEO for SocialSurge.
In this episode, Tommy touches on:
(Tommy is from Season 2, Episode 2)
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On Marketing #59: Kathryn "Katy" Severance
Watch this episode on YouTube 👉 https://youtu.be/eMK5d5S0-WU
That's Kathryn ''Katy" Severance.
She's the Digital Marketing Manager (Global Social Media Program) for Riskonnect, Inc.
She is skilled in social media, email, and content.
I met Katy at the start of my LinkedIn journey around 2019 and have enjoyed her down-to-earth guidance.
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Friends of On Marketing #4: Victoria Rudi
Watch this episode on YouTube 👉 https://youtu.be/cbSZEcQDpxU
Making the complex simple (or digestible)
Is what Victoria is gifted at
I connected with Victoria over 4 years ago on LinkedIn
Since then, I've learned much from her on content marketing and now messaging/positioning
In this episode, Victoria and I touch on:
(Victoria is from Season 1, Episode 2)
// GUES...
On Marketing #58: Joe Daniels
Watch this episode on YouTube 👉 https://youtu.be/T32e1-fMP8Y
That's Joe Daniels.
A former Head of Content and Creative turned Founder of the agency Left Field.
He helps B2B companies escape category conformity with POV-led positioning and messaging.
Joe's a wise man, and I was grateful for his contrarian takes.
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Leftfield website
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Friends of On Marketing #3: Bridget Poetker & Sara Pion
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/EGN2EA8I4yM
Bridget and Sara's energy is TANGIBLE.
I first came across their work when working in SaaS.
Bridget did content marketing for G2, and Sara was a growth marketer for Drift.
It was a dream to have them on Season 1.
And I'm honored to have them return for a juicy Friends Episode!
In this episode, Bridget and Sara touch on:
On Marketing #57: Ashley Fabry
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/17WrtVLC9ac
Ashely Fabry is a former marketing manager turned solopreneur (Ashley Rose Branding).
I got coffee with Ashely months ago to chat about social media marketing
In this convo, we go beyond social:
To discuss marketing's role today and into the future.
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Ashely's website
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