Embedded Executive Podcast
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
Embedded Executive LIVE at embedded world North America: Dojo Five
Ken Briodagh and Joe Schneider of Dojo Five sit down to chat about custom-designed embedded solutions at embedded world North America 2026.
Embedded Executive: They’re Way Smarter Than I Realized | Shelly
I’ve been working with Shelly for a while now, including a recent product review of a water sensor. I had a vision of what Shelly’s capabilities were, and what those products should be expected to do. That vision was of relatively simple products, with little compute power.
Wrong!
I’ve come to learn that the company’s products can compete with any in the smart home space. Listen to how Doug Roberson, the Chief Operating Officer of Shelly USA, explains it on this week’s Embedded Executives podcast.
Embedded Executive LIVE at embedded world North America: Boston Hardware Studios
Rich Nass sits down with Chris Wardman of Boston Hardware Studios.
Embedded Executive LIVE at embedded world North America: Infineon
Rich Nass and Marijana Vukicevic from Infineon chat about the show and post-quantum computing (PQC) at embedded world North America 2026.
Embedded Executive LIVE at embedded world North America: Tech Teamz
Rich Nass sits with Jon Smith, CEO of Tech Teamz, to discuss getting assistance for your development teams. Should you outsource, or keep it in-house? And where does AI fit into the equation? Those questions were answered here.
Embedded Executive: Develop PCIe Drivers | Jungo Connectivity
PCIe can be complicated to work with, especially when it comes to driver development. There are many things to consider, most importantly, the intended application and the defining characteristics of that application.
To help developers get beyond that initial stage, I spoke to Shlomi Ovadia, a Senior Technical Account Manager at Jungo Connectivity. In this week’s Embedded Executives podcast, Shlomi lays out the path, dropping many hints along the way.
Embedded Executive LIVE at embedded world North America: Finite State
Ken Briodagh chats with Finite State's Doc McConnell at embedded world North America.
Embedded Executive LIVE at embedded world North America: GlobalFoundries
Editor Ken Briodagh discusses ISO 8800 and AI/ML with Sandeep Kumar Bomthapalli, SMTS ASIC Digital Design - Functional Safety MIPS, by GF.
Embedded Executive: Data Centers Are Coming, And They Need (Lots Of) Power | Infineon
We know data centers consume loads (and loads and loads) of power, and these structures are going to be built somewhere. Is there anything our embedded industry can do to minimize that consumption, or minimize the impact on the communities in which they are built?
These questions started the podcast with Adam White, Division President, Power Systems at Infineon Technologies, on this week’s Embedded Executives podcast.
Embedded Executive LIVE at embedded world North America: Wibu-Systems
Editor Ken Briodagh of Embedded Computing Design discusses Securing Embedded Systems for the Next Era of Cybersecurity with Marcellus Buchheit, President & CEO at Wibu-Systems USA Inc. and Co-Founder of Wibu-Systems AG.
Embedded Executive LIVE at embedded world North America: binho
Ken Briodagh and Jonathan Georgino of binho and MIPS talk about I3C spec at embedded world North America 2026.
Embedded Executive: Rethink How You Implement AI | Quadric
Just when you thought you’d heard all the different approaches to developing for AI, another one comes along. Quadric claims to have done just that with an architecture that the company claims is cleaner and simpler than current approaches, yet improves performance substantially.
Hear all about it from Quadric’s CEO and co-founder Veer Kheterpal on this week’s Embedded Executives podcast.
Embedded Executive LIVE at embedded world North America: AdaCore
Rich Nass and Mark Hermeling of Adacore talk tech at embedded world North America 2026.
Embedded Executive LIVE at embedded world North America: Ansys, a part of Synopsys
Ken Briodagh and Peter Anzelmo of Ansys, a part of Synopsys, sit down together at embedded world North America to discuss software, systems, and smart design.
Embedded Executive: Think Optical, Not Copper for AI Applications | Lightelligence
Using optical technologies to move data around is not new. What is new is using optics and photonics for AI applications, particularly at the chip level.
Lightelligence has designed a way to harness the shades generated by the photonics technology to significantly boost chip-level transfers. It takes some pressure off the CPUs and memory systems, and potentially reduces the power in the system.
That sounded like rocket science to me, so I asked Mo Steinman, the Senior VP and General Manager of the U.S. at Lightelligence, to explain it to me. Hear his take o...
Embedded Executive LIVE at embedded world North America: brainchip
Rich Nass and Steve Brightfield, Chief Product Officer at brainchip, talk tech at embedded world North America.
Embedded Executive LIVE at embedded world North America: Microchip
Ken Briodagh and Pramit Nandy of Microchip talk robotics, Physical AI, and Edge at embedded world North America.
Embedded Executive LIVE at embedded world North America: Premio
Ken Briodagh and Dustin Seeto of Premio talk tech trends at embedded world North America 2026
Embedded Executive: AI With Less Power | Velaura AI
AI consumes a lot of power simply because it requires a lot of compute to handle AI calculations. If you could reduce the amount of compute that’s needed to handle those calculations, you could reduce the power that’s required. It sounds simple, but I assure you, it’s anything but.
However, the developers at Velaura AI feel that they have cracked the code, so to speak, in reducing the power needed to run AI computers.
To understand how they’ve done it, and what it means for the future of AI, check out this week’...
Embedded Executive LIVE at embedded world North America: Everfocus
Ken Briodagh of Embedded Computing Design finds out all about the machine vision and inspection systems from EverFocus at embedded world North America
Embedded Executive: Behind the Scenes in Wireless | Z-Wave Alliance
You are likely familiar with the Z-Wave Alliance, a standards development organization that is dedicated to developing and advancing Z-Wave wireless technology. What you may not be aware of is all the work that’s going on behind the scenes at the organization, as well as what’s coming in the near future.
To help rectify that, for you as well as for me, I spoke to Avi Rosenthal, the Board Chairman for the Alliance, on this week’s Embedded Executives podcast.
Embedded Executive: AI Doesn’t Work If You Can’t Power It Properly | GlobalFoundries
AI is front and center in so many conversations these days. However, we tend to focus on the processing element when it comes to AI. While that element is vital to the growth of AI, there’s another area just as important and somewhat under the radar. And that’s power. We need a way to efficiently power these huge processing elements.
To try and move the needle of the power front, I spoke to Nick Comfoltey, the Vice President of Home & Industrial IoT End Markets at GlobalFoundries on this week’s Embedded Executives podcast. Nick has a great...
Embedded Executive: What’s Up With SDVs | Infineon
The term software-defined vehicle (SDV) is not new, not even close. The technology has been around for a long time, and you could argue it has been in place and in use for a long time. But the vision goes so far beyond what we have seen to date. And to me, that’s pretty disappointing.
To gauge whether my opinion was accurate and, if so, why that’s the case, I spoke to Andrew Hunter, a Senior Vice President with Infineon Technologies on this week’s Embedded Executives podcast.
Embedded Executive: The Engineer’s Interview Process | Webster
Many engineers have been in their current positions for a long time. In many instances, that’s a great thing. But it could mean that you’re missing out on a great opportunity. That said, where do you turn if you’re “job shopping,” and if you get an interview, what do you do?
To answer these questions, and many more, I spoke to Marcus Webster, the Founder and president of Webster and Webster Associates, on this week’s Embedded Executives podcast.
Watch the video interview here: https://youtu.be/fuCZ4FIukfA
Embedded Executive: Conversation Started With Memory, Led to Making Better Communities | Micron
Jeremy Werner, the Senior VP and GM for the Core Data Center Business Unit of Micron, gave the Keynote Address at the recent Future of Memory and Storage conference. I was not able to attend, so I asked Jeremy to join me on this week’s Embedded Executives podcast and walk me through some of the points that he made. We discussed the “memory wall” we're about to hit, and the solutions to avoid hitting the wall. He said, “memory is the new architecture,” which needed an explanation.
Jeremy had much to say about the power and other resou...
Embedded Executive: Embedded Application Development Needn’t Be Complicated | SEGGER
One vendor, SEGGER Microcontroller Systems, can come up with a way to simplify the design of embedded applications, a term they’ve coined as EmApps. You can have Segger write the apps for you, or you can get an SDK from them and do it yourself.
I dove way deeper into this issue with Rolf Segger, the Founder of SEGGER, on this week’s Embedded Executives podcast. We get into where TinyML should be deployed and why, and where it shouldn’t.
Embedded Executive: No More Space To Update Your Device? Uh-Oh | Infineon
Embedded devices get updates and patches on a regular basis. Those updates consist of bug fixes, security vulnerability updates, and lots of other stuff. But at some point, you’re going to run out of memory space for these patches, especially if your system has been in the field for years or even decades.
So what do you do?
That's not an easy question to answer, but there is an answer, and that’s what I got from Steve Hanna, a Distinguished Engineer from Infineon, on this week’s Embedded Executives podcast.
Embedded Executive: Another Long-Range Networking Standard | Last Mile Semiconductor
NR+, aka DECT-2020 NR, is a non-cellular 5G wireless technology standard that operates without cell towers or operator subscriptions. It offers private, highly scalable mesh connectivity in the license-exempt 1.9-GHz frequency band for such applications as industrial IoT and industrial automation.
That said, other long-range standards offer similar connectivity. So the obvious question for me is, “Why do we need NR+?”
To answer that question, I spoke to Nick Dutton, a Strategic Advisor to Last Mile Semiconductor. Nick answered my question, and lots more along the way, in this week’s Embedded Executives podcast.
Embedded Executive: Moving Wireless Standards Forward | CSA
The Connectivity Standards Alliance (CSA) has a significant task in its hands. As a global body encompassing hundreds of companies, its goal is to create and promote open, universal standards in the wireless space, including (in a big way) the IoT.
The goal sounds great, but having most of the major suppliers contributing and providing products for all corners of the globe can cause the process to become unwieldy.
To understand how this group works, and how it is moving forward—which it is clearly doing—I spoke to Tobin Richardson, the CSA’s President and CEO...
Embedded Executive: Connect Your Low-Power Home Devices With Thread | Thread Group
We’re seeing new life coming to the Thread standard. If you remember, Thread is part of the IEEE 802.15.4 wireless protocol and operates at very low power. But it doesn’t offer the bandwidth of Wi-Fi. Wi-Fi continues to get better, so I question whether there’s really a need for Thread.
Apparently, my question was misguided, as Ann Olivo, the Vice-President of Marketing for the Thread Group, explained to me on this week’s Embedded Executives podcast. (Note that Ann is also the Corporate Campaigns Manager for Silicon Labs).
At the recent Unify event, put on by...
Embedded Executive: Photonics Can Provide a Needed Boost For Data Centers | NLM Photonics
It seems like nobody wants a data center in their backyard. In fact, they are starting to be banned completely by some states. But we need them if we are going to move AI technology forward. So, what do we do?
One of the reasons for the pushback is the power required to drive these massive data centers. While it’s not the be-all, end-all, the use of photonics is one method that can reduce power consumption in data centers.
Photonics has been used before, but not as the mainstream transfer medium. But could it? That...
Embedded Executive: TinyML Could Get You Over the AI Hurdle | Shawn Hymel
TinyML is somewhat of a secret to embedded designers, but it shouldn’t be. It could be a relatively simple answer to a very complex problem.
To understand why developers should know more about it and how it could help them overcome the AI hurdle, I spoke to Shawn Hymel, an embedded systems engineer, educator, and TinyML expert.
On this week’s Embedded Executives podcast, we get into where TinyML should be deployed and why, and where it shouldn’t.
Embedded Executive: Keep Your Network Up To Date, Regardless of Its Age | Digi International
For a host of reasons, it’s important to keep your network up to date. Those reasons include performance, reliability, security standards, and others. But what happens when your network is ancient, in technological terms?
That’s something many in the embedded space struggle with, as it’s not unusual for embedded platforms to be in the field for a decade or more.
To understand what can be done in these cases, I spoke to Ron Elliott, the Director of Field Application Engineering for Digi Infrastructure Management, on this week’s Embedded Executives podcast.
Embedded Executive: The Race To Stay Ahead of the Bad Guys Armed With AI | Infineon
As AI gets smarter, it raises the bar for the bad guys to do their bad things. We are in a constant race to stay ahead, and there is seemingly no end in sight.
To understand what this means and what can be done to (hopefully) stay ahead of the curve, I spoke to Steve Hanna, a Distinguished Engineer from Infineon, on this week’s Embedded Executives podcast.
Embedded Executive: The Supply Chain Is In Turmoil | Variscite
A lot is going on in the world these days that can disrupt the supply chain. From political issues to tariffs to the data center craze, some components are just difficult to obtain. Thankfully, there are ways around the issues and different ways to deal with them.
To get a little insight into these issues, I spoke to Ohad Yaniv, the CEO of Variscite, who deals with them daily. He's this week’s guest on the Embedded Executives podcast.
Embedded Executive: Support the IoT—Everywhere | Ayla Networks
It would seem like a no-brainer to support IoT in various regions. But that’s not necessarily the case. And when you look at how many new applications are popping up, the waters get even muddier. And don’t even get me started on what happens when you try to go wireless.
Someone who is much closer to the issues/hurdles than I is John Grady, the CEO of Ayla Networks, who joined me on this week’s Embedded Executives podcast.
Embedded Executive: Understand the What, When, and How of Edge AI | Synaptics
Edge AI is exceeding the expectations that I had for the technology, at least at this early point in its ramp-up. I had expected it to take longer to reach fruition than it actually has, although you could probably argue that it hasn’t come close to reaching even the beginnings of its potential.
To understand where Edge AI stands today, where it’s going, and when it could potentially get there, I spoke to John Weil, the Vice President and General Manager for IoT and Edge AI Processors at Synaptics, on this week’s Embedded Executives podcast
Embedded Executive: Employing AI For Code Development | Perforce Software
Should you use AI to generate code? Or should it be limited to code review? From my research, it depends on who you ask.
In this case, I asked Rod Cope, the Chief Technical Officer at Perforce Software. Rod has a great deal of experience in this space, and he was my guest on this week’s Embedded Executives podcast.
Embedded Executive: According To Its CEO, Altera Is Back | Altera
Those of us who have been around the embedded space for a while are pretty familiar with Altera’s history in the programmable logic space. Without going through the details, it’s a fairly rocky past.
The company now claims that we should put the past in the rearview mirror and focus not just on what the company is offering today, but what’s on its roadmap. They feel that the relationships they’ve made and the inroads they continue to make put them in the perfect position to provide the products its customers want and need.
I wan...
Embedded Executive: Helping Arm Get Silicon to Market | Synopsys
For its full existence, Arm has primarily been an IP vendor. That has now changed. Arm will be producing silicon products, similar to many of its customers. Getting to that point required an assist from some of its partners, including Synopsys.
To understand what an “assist” consists of and what the longer-term outlook looks like, I spoke to Frank Schirrmeister, the Executive Director of Product Management for System Solutions at Synopsys, on this week’s Embedded Executives podcast.