Marketing Trends
Marketing Trends is your #1 podcast for all things marketing. Every week, you’ll hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the fastest-growing startups and are leading the enterprises of the future. Stay on top of the need-to-know marketing trends... Subscribe now.
The Challenge of A Historic Brand With a Modern Vision
On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism.Key Takeaways:
Marketing is no longer just about advertising and promotions, but about all...Welcome to Marketing Trends
This is Marketing Trends, where we'll give you an authentic look into the world’s most impactful marketing leaders. How do they think? How do they lead? How do they maintain their dominant positions at brands like ESPN, Google, Meta, Wells Fargo, Walmart and others? Join host Jeremy Bergeron as he uncovers the answers to those questions, and more.
This is Marketing Trends
On Marketing Trends, you’ll hear conversations with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders who are thinking outside the norm, taking risks in the world of marketing, and leading the charge with human-centric marketing.
Strategies for Winning Over New Generations in Real Estate
On this episode, Brad Nelson, the Chief Marketing Officer at Sotheby's International Realty, discusses the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasizes the importance of connecting with different generations of clients and creating an emotional connection with them. Plus, he talks about the need for brands to show up on different platforms in an authentic way for the younger generation while maintaining brand equity. Brad also highlights the value of empathy, emotional intelligence, and curiosity in his leadership style.
Episode Highlights:
The luxury real estate market is...Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas.
Tune in to learn:
The world of marketing today (2:40)Connecting with consumers (6:10)Where do brands lose sight of the customer experience (11:00)Best and worst marketing campaigns recently (13:40)Balancing the...Unveiling the Fintech Marketing Landscape
On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies.
Tune in to learn:
What is Broadridge (2:30)Learnings from JPMorgan Chase (6:20)How to approach your first 90 days as CMO (11:00)Marketing to a B2...Innovation, Trust, and Marketing Mastery: A Conversation with Ashley Kramer, CMO and CSO of GitLab
On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future.
Tune in to learn:
Community feedback and the influence it can have (5:15)Marketing to a technical audience (6:55)ABM in 2024 (8:50)Working in companies that are ready to scale (12:00)Coming into a new company and taking time to listen (14:10)Relationship between the CMO and CRO (18:00)GitLab's biggest wins (22:30)The...Leading with Innovative Marketing Strategies in a Competitive Landscape
The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO.
Tune in to learn:
What is Informatica? (2:00)The marketing approach for cloud growth (4:20)How to differentiate y...Empowering Success and Transforming Out-of-Home Advertising
Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and what it takes to build high-performing teams.
Tune in to learn:
What is Cl...Why Marketers Should Be Constantly Learning and Building
In the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the need for continuous learning and development. And on the note of constant evolution, Anthony also shares insights on tailoring marketing strategies for diverse industries and the impact of AI on marketing.
Tune in to learn:
The importance of design in communicating a message (7:30)Creating an employee culture (11:45)Tailoring marketing strategies to meet the needs of various i...
