That Will Nevr Work Podcast

What if the fastest path to scale isn't wider — it's more focused? What if the businesses most people overlook are the ones most quietly building generational wealth?

  In this episode of That Will Nevr Work, Maurice sits down with Jon Ostenson — founder and CEO of FranBridge Consulting, top 1% franchise consultant in the United States, 2x Inc. 5000 company builder, Forbes contributor, and author of the bestselling Non-Food Franchising. Jon spent fifteen years building an elite corporate career — from international consulting at Accenture, to Vice President of Sales at Carter's managing over $350 million annually, to President of ShelfGenie's 200-location national franchi...

We often inherit dreams from family, teachers, or society without realizing they don’t belong to us. Maurice shares personal stories of chasing empty validation and offers a way to reclaim your own authentic purpose.

Chapter Summary:

00:00:00 The Dangers of External Validation
00:08:00 Living Your Authentic Dream

Featured Quotes:
“Not every dream you’re chasing is actually yours; some were inherited, some were imposed, some may have even been expected.” — Maurice“Comparison at times can create a counterfeit purpose.” — Maurice“You are allowed to want what you want. And that’s without apology.” — MauriceBehind the Story...

What if the most underestimated productivity decision you make every day happens before you ever open your laptop — and it's happening in your closet?

  In this episode of That Will Nevr Work, Maurice sits down with Lacey Cadieux-McLean — founder and CEO of Rhubaia Ventures Inc., former 15-year IT project manager, published young adult author, natural fitness competitor, mother, and fashion-tech disruptor who launched one of Canada's most innovative women's fashion companies at age 41. Rhubaia combines non-toxic, sustainably crafted professional apparel — made from natural cotton, bamboo, banana leaf, and eco-friendly silk — with an AI-powered virtual closet app designed to solve one...

What if the most expensive thing you're doing in your business right now is softening your leadership to make sure everyone around you is comfortable with it?

  In this episode of That Will Nevr Work, Maurice sits down with Kim Miller-Hershon — executive coach, founder of Kim Miller-Hershon Coaching and Consulting, known widely as "The Queen of Productivity," and a nearly two-decade veteran of empowering high-achieving leaders across startups and Fortune 500 companies. With a double major in communication and economics from UC Santa Barbara and a double master's in public administration and nonprofit management, Kim combines academic rigour with dee...

Maurice discusses how to consistently turn insights into improvement by building responsive systems. This episode explores the critical difference between awareness and action, emphasizing how closing feedback loops drives personal and professional growth. Learn to transform data into deliberate adjustments for lasting change.

  In This Episode:

00:00 Insight Without Action
04:17 Closing the Loop
08:10 Consistency and Transformation

 Key Takeaways:Analyze personal and business data to identify areas needing adjustment and action.Distinguish between merely noticing insights and actively responding to them for true growth.Implement a “closing the loop” system by deciding what to keep...

Have you ever felt like you lost a piece of yourself to gain acceptance? Maurice shares insights on how survival instincts can quiet our true voices, pushing us into roles that block our purpose. This episode asks us to consider who we stopped being and why, urging us to reclaim our authentic selves.

 Chapter Summary:

00:00 Reclaiming Your Authentic Self
04:16 Who Voted for This Version of You?
08:39 Give Your Authentic Self a Voice
11:15 Join the WIN Inner Circle

Featured Quotes:“Survival often silences our authenticity.” - Maurice“Your truest self, it still exists...

Maurice discusses the difference between staying the course and staying stuck. He shares personal experiences and insights on pivoting with purpose, emphasizing responsiveness over being right. Learn how strategic pivots can protect momentum and align your career or business with evolving realities.

  In This Episode:

00:00 Pivoting with Purpose
01:10 The Power of Presence
03:29 Stubbornness vs. Strength
05:14 Adjusting Intelligently
08:14 Commitment to Alignment
10:02 The WIN in a Circle Community

  Key Takeaways:Identify feedback that asks you to change course.Pivot with purpose, not out of panic or ego.Understand that pivots are si...

Maurice discusses the emptiness that can arise when achievement lacks alignment with purpose. This episode helps achievers who feel disconnected, exploring how true significance outweighs mere success and the dangers of chasing external validation in business and life.

  In This Episode:

00:00 Unfulfilled Achievement
02:28 Alignment and Emptiness
04:42 Purpose and Misaligned Goals
07:47 The Cost of Success
10:08 Wynn Inner Circle

 Key Takeaways:Evaluate your true objectives and motivations behind your achievements.Align your business mission, vision, and values with both internal and external clients.Prioritize purpose to find lasting satisfaction that success alone ca...

Most people seek external feedback but avoid self-reflection, hindering their true growth. This episode tells how embracing honest self-audits, rather than relying on assumptions, helps individuals clarify their paths and lead with integrity, transforming potential into inevitable progress.

  Chapter Summary:
Power of Self-Audit
03:59 Accountability and Leadership
08:34 Growth Through Reflection
10:59 WIN Inner Circle

Featured Quotes:
“Truth creates traction.” - Maurice“Professionals who grow don’t confuse accountability with the shame.” - Maurice“The most powerful feedback you’ll ever receive is the kind you’re willing to give yourself.” - MauriceBehind the Story:Maurice share...

Maurice discusses the hidden costs of living on autopilot, urging listeners to ask hard questions and make intentional decisions. This episode explores how comfort can lead to complacency, impact personal growth, and hinder purpose. Learn to take ownership of your choices for a more fulfilling life.

 In This Episode:

00:00 Habit Versus Intention
03:40 Comfort Over Clarity
07:42 Defining Your Why
10:08 WYN Inner Circle

 Key Takeaways:
Question decisions made out of habit rather than intention.Recognize how comfort can lead to complacency and cloud clarity.Understand the importance of asking “why” to avoid borrow...

You sat down. You built a client avatar. You gave them a name, a coffee order, a favorite weekend activity. Congratulations — you made an imaginary friend, not a marketing strategy.

  In this episode of That Will Nevr Work, Maurice sits down with Rachel Allen — founder of Bolt from the Blue Copywriting, fractional CMO, and a 17-year veteran of making words make money for clients in 21-plus countries. Rachel's path to this work was anything but conventional: she dropped out of college, moved to Hong Kong with $200, and discovered almost by accident that people would actually pay her to write...

Maurice discusses how receiving feedback without defensiveness improves professional growth and leadership. This episode provides strategies for hearing tough truths while maintaining confidence and credibility, crucial for effective communication and team building. Learn why emotional discipline is a leadership skill and how it transforms conflict into clarity.

 In This Episode:

00:00 The Threat of Feedback
01:41 Why Feedback Puts Us on Edge
04:13 Feedback as Information, Not Attack
06:32 Why Defensiveness Matters
08:09 Growth vs. Protection in Feedback
09:50 Join the WIN Inner Circle

  Key Takeaways:Understand defensiveness as a natural, but costly, reaction to fe...

Do you ever look in the mirror and question if you are truly seeing yourself? Maurice shares his personal journey and challenges with self-honesty, exploring why many avoid confronting their true identities. This episode dives into the emotional struggle of recognizing past selves and the profound impact of external influences on our perception of success and worthiness.

  Chapter Summary:

00:00 Seeing Yourself Clearly
03:03 Avoidance is a Silent Agreement
05:29 Fear of Success and External Influence
08:24 Giving 100% and Self-WorthFeatured Quotes:“Awareness always precedes your transformation.” — Maurice“You can’t change what you refuse to acknowledge.” — Maurice“Avoidance is a si...

You've been telling yourself it's a marketing problem. It's a leads problem. It's a money problem. What if the real reason your business isn't growing has nothing to do with any of those things — and everything to do with the one thing you've been avoiding?

 In this episode of That Will Nevr Work, Maurice sits down with Eric Dingler — agency owner, leadership coach, digital nomad, and one of the most genuinely unusual entrepreneurial stories you'll hear this year. Eric started building websites as a summer camp director in Ohio to help fund his family's adoption journey, went from zero...

What if the real reason your business hasn't scaled isn't your market, your product, or your team — but the fact that it can't run without you?

 In this episode of That Will Nevr Work, Maurice sits down with Brandon Moon — Co-Founder and COO of TD Pine Advisors, engineer-turned-operator, and one of the most practical voices in the founder-led business space. Brandon has spent his career helping owners of growing businesses solve the problem that no one talks about loudly enough: you built something that depends entirely on you — and that dependency is costing you your growth, your value, and you...

What if the biggest obstacle between you and the life you want isn't your resources, your connections, or your strategy — but the story you've been living without questioning it?

 In this episode of That Will Nevr Work, Maurice sits down with John Geraghty — executive coach, speaker, author of The Prism of Perspective, and founder of Courageous Authenticity — a man who has conducted over 30,000 strategic coaching sessions across 20 years with some of the highest-achieving business owners and executives in the country. And whose own most important transformation happened not in a boardroom, but in the battle against alcoholism — a battle th...

What if the only thing standing between you and the business you were meant to build isn't money — it's the decision?

  In this episode of That Will Nevr Work, Maurice sits down with Scott Curry — founder of Faith Roar, keynote speaker, author, and serial entrepreneur who spent 15 years building businesses that didn't work before going all in one final time with zero startup capital and transforming his entire life in 90 days. In January of 2021, working 16 to 20 hours a day on three to four hours of sleep, Scott launched a YouTube channel teaching investing strategies. Three months later, he had r...

What if the setback you're running from is actually the clearest signal your purpose has ever sent you?

  In this episode of That Will Nevr Work, Maurice sits down with Leo Young — Managing Partner of Cornell Communities, former Tesla #1 regional salesperson, and one of the most compelling transformation stories in real estate today. With nearly a decade of experience, over $50 million in total transaction volume, and a career arc that took him from elite corporate performer to private equity to founding his own investment firm, Leo's journey is a masterclass in what happens when you trade external success for...

What if charging less for your best work is exactly what's been keeping you broke?

  In this episode of That Will Nevr Work, Maurice sits down with Joel Miller — co-founder of The Sky Floor, leap-day identical twin, and one of the most quietly contrarian voices in the digital agency world. Joel and his twin brother Alan have grown their two-person agency 15%+ every single year since 2008, hitting $500K+ in revenue without hiring a single junior team member, taking outside funding, or following the scale-fast playbook everyone else was running. What they did instead? They charged for outcomes, not hours. The...

What if the road from failure to success has nothing to do with the strategies you're running and everything to do with the fight you're refusing to stop having with yourself?

  In this episode of That Will Nevr Work, host Maurice sits down with Daryl Dittmer — a man who after a humble and often tumultuous beginning, worked relentlessly on himself for almost 40 years, built careers across carpentry, sales, real estate, consulting, and risk management, retired at 48 from a successful brokerage he helped build, wrote two unflinching books including When I Stop Fighting and When YOU Stop Fighting: The Roa...

What if the busyness you've been wearing as a badge of honor is actually the most expensive and most well-defended excuse you've been making for not doing the strategic leadership work your business most urgently needs?

  In this episode of That Will Nevr Work, host Maurice sits down with Liz Weber, CMC, CSP — one of fewer than 100 people in the United States to hold both the Certified Speaking Professional® and Certified Management Consultant® designations, founder and President of Weber Business Services, LLC, author of 10 leadership books, named a Top 30 Global Guru on Leadership and Global Top 100 Leadership Influencer, facul...

What if the reason you keep running out of fuel — running out of clarity, running out of resilience, running out of confidence exactly when you need it most — isn't that you're not working hard enough, but that you've been running the wrong system for the human being doing the work?

 In this episode of That Will Nevr Work, host Maurice sits down with Rob Tracz — high-performance coach, keynote speaker, entrepreneur, Master of Science in Exercise Science, Certified Strength and Conditioning Specialist with Distinction, Precision Nutrition Level 2 Coach, and founder and CEO of TAPS Coaching — for one of the most scie...

What if the reason you keep hitting the same ceiling — regardless of how hard you work, how smart your strategy is, or how badly you want to break through — is that you have been running a program that was specifically designed to make sure you never actually do?

 In this episode of That Will Nevr Work, host Maurice sits down with Randy Gage — Hall of Fame speaker, New York Times bestselling author of 16 books translated into 25+ languages, founder of Prosperity Factory, Inc., host of the Power Prosperity Podcast, and creator of Breakthrough U — for one of the most intellect...

What if the most dangerous thing you're doing as a founder isn't a bad strategy, a poor hire, or a cash flow problem — but the performance of strength that's slowly isolating you from the truth your business and your life most urgently need you to face?

 In this episode of That Will Nevr Work, host Maurice sits down with Chris Shurian — entrepreneur, cancer survivor, Ironman finisher, Small Business Operations Coach, and host of Bootstraps & Battle Scars — for one of the most raw, real, and genuinely necessary conversations we've ever had on this show. Chris has been knocked down ha...

What if the most powerful path to financial freedom wasn't flipping houses, managing tenants, or chasing the stock market — but quietly buying and selling the vacant dirt that everyone else drives right past?

 In this episode of That Will Nevr Work, host Maurice sits down with Mike Deaton — founder of Flipping Dirt, author of the Flipping Dirt book series, land investing expert, and partner in over 1,200 units of multifamily real estate — for one of the most grounded, practical, and genuinely inspiring conversations about building wealth and lifestyle freedom we've ever featured on this show. After losing his corporate job in...

Most people don't fail because they don't know what to do. They fail because nobody is watching when they decide not to do it.

 In this episode of That Will Nevr Work, host Maurice sits down with Dennis McCurdy — Vietnam Veteran, Certified Financial Planner, serial entrepreneur, author of four books including Find A Way, Suck It Up Cupcake, and Unleash the Power of Connection, personal development speaker, and no-frills, straight-talking accountability coach who made his first million at 36, started 10 businesses, developed more than 25 real estate properties, and has spent decades helping people stop living in the Valley of Dea...

Maurice discusses the challenge of receiving feedback, highlighting how to differentiate between constructive input and distractions. Learn to interpret feedback strategically to improve performance and maintain confidence in corporate and entrepreneurial settings.

In This Episode:

00:00 Navigating Feedback Overload
01:07 Feedback: Patterns, Not Instructions
03:41 Considering Perspective and Proximity
06:36 Unfiltered Feedback and Its Impact
09:03 Strategic Listening for Growth

Key Takeaways:Discern patterns in feedback rather than taking all input as instructions.Acknowledge emotional feedback without letting it dictate your strategy.Weigh feedback based on the source’s perspective and proximity to the situation.Us...

What if the most powerful business strategy available to you isn't a funnel, a framework, or a new platform — but the story you've been sitting on, the book you haven't written, and the message you haven't yet been brave enough to say out loud? In this episode of That Will Nevr Work, host Maurice sits down with Aurora Winter, MBA — multi-award-winning author of 10 books, former television executive and producer, serial entrepreneur, media strategist, and founder of Same Page Publishing — for one of the most sweeping and deeply personal conversations about authority, storytelling, and legacy-building we have ever featured on this show...

Discover how to build a personal feedback loop that fosters continuous improvement and helps you proactively address challenges. Learn why structured feedback, trusted voices, and intentional reflection are crucial for growth and self-awareness in business and personal development.

In This Episode:

00:00 The Power of Proactive Feedback
01:20 Structured Feedback and Reflection
02:53 A Personal Feedback Story
06:03 Mentor’s Wisdom and System Building
07:51 Growth Favors the Intentional

Key Takeaways:Build a consistent system for receiving feedback instead of relying on chance.Prioritize input from a small circle of trusted voices who understand your miss...

What if the biggest growth lever in your business isn't finding more clients — it's finally protecting the ones you already have? In this episode of That Will Nevr Work, host Maurice sits down with Bradley Rausch — Branding and Operations CMO for founder-led companies, client success architect, and founder of Level Up Influence — for one of the most operationally rich and immediately actionable conversations we've ever had on this show. Bradley has taken a B2C training company from $650,000 to $1.5 million in under six months, achieved 140% Net Revenue Retention across a book of 250+ C-level executive relationships, and cut customer acquisition costs by 35...

Maurice discusses the uncomfortable but essential nature of feedback, reframing it as a signal for growth rather than criticism. This episode explores how silence can hinder progress, the importance of consistent learning, and why actively seeking honest input is crucial for continuous professional development.

In This Episode:

00:00 Feedback and Growth
01:10 Corporate Feedback Experiences
03:42 The Cost of Silence
05:54 Supervisor’s Impact on Growth
07:57 Embrace Honest Feedback

Key Takeaways:Welcome honest input to stay adaptable and positioned for growth.Recognize that silence often means being overlooked, not approval.Understand that feedback signals in...

What if the reason your creative business isn't growing has nothing to do with your talent — and everything to do with the story you've been forgetting to tell? In this episode of That Will Nevr Work, host Maurice sits down with Paul "Santa for Nerds" Pape — 20-year master artist, TEDx speaker, author of The Creative Player's Handbook to Business, and founder of Gamify Business — for one of the most energizing and perspective-shifting conversations we've ever had on this show. Paul has spent two decades designing custom collectibles and props for Disney, Universal, Nickelodeon, and The Tonight Show Starring Jimmy Fallon — and what...

Maurice discusses how continuous learning is a competitive advantage in a rapidly changing world. This episode challenges listeners to embrace learning not as an obligation, but as a path to staying relevant and confident in their professional journey. Learn why staying teachable is key to long-term success and growth.

In This Episode:

00:00 Learning as a Competitive Advantage
02:54 Continuous Learning Keeps You Relevant
05:52 Learning Builds Confidence, Not Insecurity
08:24 Learning: A Posture for Growth

Key Takeaways:Challenge your existing knowledge and comfort zones.Adapt to market shifts and evolving expectations through ongoing learning...

What if the revenue your business is missing isn't a marketing problem, and it isn't a sales problem — it's a conversation that's never happening between two teams that are supposed to be on the same side?

 In this episode of That Will Nevr Work, host Maurice sits down with Sean P. Shannon — Founder of Strategic Growth Design, Fractional Chief Sales Officer, and 34-year sales leadership veteran who built his entire career selling something most people said couldn't be sold: radio airtime. From rising through the ranks at iHeart, Audacy, and Cumulus Media to building iconic Atlanta brands like Q99.7...

Maurice discusses the difference between excellence and exhaustion, highlighting that burnout often gets mistaken for commitment. This episode explores strategies for high performers to pursue excellence and achieve sustainable success without sacrificing longevity, emphasizing smart work over hard work.

In This Episode:

00:00 Excellence Without Exhaustion
01:29 Burnout: A Systemic Failure
03:57 Rest is a Requirement
06:10 Rhythm Over Rush
08:40 Protect Your Longevity

Key Takeaways:Redefine excellence by focusing on sustainable practices rather than exhaustion.Recognize burnout as a system failure, not a personal one, demanding more than it replenishes.Schedule recovery and rest...

What if the reason most businesses get hacked has nothing to do with their technology — and everything to do with the conversations they're not having?

 In this episode of That Will Nevr Work, host Maurice sits down with Lara Hamilton — Director of IT Services for the HelpDesk Realty Division at Team Tectonic, 15-year multifamily IT veteran, and one of the most gifted translators of complex cybersecurity concepts into plain English that actually moves people to action. Lara has spent her career at the intersection of technology and humanity, bridging the gap between IT professionals who understand the threats and t...

Growth often creates a desire to protect existing successes, but this can stifle innovation and lead to irrelevance. This episode explores why continuous innovation is crucial for scaling businesses and professionals, emphasizing responsiveness over constant reinvention to maintain long-term success. Learn how to identify areas for improvement and adapt to evolving markets, tools, and community needs to stay competitive.

In This Episode:

00:00 Innovation is Not Reinvention
02:31 The Ever-Changing Community
05:58 Scaling Without Innovation Leads to Obsolescence
08:44 Embrace a Growth Mindset

Key Takeaways:Identify stagnant areas in your work or business to assess...

Maurice celebrates a milestone birthday and reflects on the podcast’s journey, emphasizing self-congratulation and the importance of self-care. This special episode also introduces a new community and workbook designed to support listeners in overcoming entrepreneurial challenges and identity issues.

 In This Episode:

00:00 Introduction & Gratitude
01:08 Reflecting on the Podcast Journey
02:55 Congratulate Yourself & The Workbook
04:15 New Community & Future Plans

 Key Takeaways:Prioritize self-care and relaxation to avoid burnout in your entrepreneurial journey.Acknowledge and celebrate your personal achievements and show up for yourself.Address identity challenges and imposter syndrome with practical tool...

Growth brings pressure and changes expectations, testing values and integrity. This episode explores how to achieve ethical growth in your career or business without compromising trust or personal values, emphasizing that true success comes from aligning actions with principles.

In This Episode:

00:00 Ethical Growth & Personal Values
03:47 Consequences of Compromise
07:18 Trust, Credibility, and Reflection

Key Takeaways:
Identify the core values that guide decisions during periods of intense growth and pressure.Understand that growth magnifies character rather than creating it, revealing your true self under stress.Avoid shortcuts that offer temporary gains but...

In this episode of That Will Nevr Work, Maurice sits down with Stefanie Carlstedt to explore the invisible energy leaks hiding in your Human Design and how they may be draining your business momentum. Stefanie explains how aligning with your natural strengths can create growth that feels lighter, more sustainable, and even fun. If you’re showing up consistently but feeling exhausted, this conversation will shift your perspective.

 Connect with Stefanie Carlstedt:
Website: https://www.stefcarlstedt.com/
LinkedIn: https://www.linkedin.com/in/stefanie-carlstedt-22517a2b0/

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