https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 87: How to Leverage Collabs to Skyrocket Your Revenue with Jordan Gill:

https://www.shanalynn.com/podcast/how-to-leverage-collabs-to-skyrocket-your-revenue-with-jordan-gill

Everyone talks about collaboration as a powerful way to grow your business but what if the real thing holding you back isn’t strategy, but mindset? 

In this episode, we dive into a powerful conversation with collaboration expert Jordan Gill, exploring the internal shifts nee...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Pricing your membership can feel overwhelming especially when it doesn’t directly help people make money.

In today’s episode, we’re unpacking a powerful mindset shift around pricing. If your membership focuses on personal growth, clarity, community, or transformation (not income), this conversation will help you confidently price and sell your offer based on real value - not just financial ROI.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention is the hidden driver behind sustainable growth in any online program or membership. While most business owners focus on acquiring new customers, the real profit lies in keeping the ones you already have engaged.

Shana shares how a simple, strategic reactivation campaign helped one of her high-level clients increase retention from 89% to 92%—and ultimately to 94%—in just a few months. Even more impressive? A 41% increase in active members came from just a couple of emai...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 09 - The Biggest Energy Suck in Your Online Business: https://www.shanalynn.com/podcast/the-biggest-mistake-community-managers-make

We break down a hidden drain in online businesses: spending too much time trying to fix unhappy customers. While it feels responsible to focus on complaints, the truth is that this effort rarely delivers meaningful return on investment.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Struggling to get your existing customers to refer others into your program? Shana breaks down the real reason referrals aren’t happening and it might not be what you expect. She shares why results-driven programs naturally create word-of-mouth growth, plus three simple, actionable steps you can implement today to start generating consistent referrals without complicated systems or incentives.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

There’s one critical onboarding step that most online program owners overlook and it has nothing to do with your new members.

If you run an online course, membership, group coaching program, or sell through a launch model, you already know onboarding matters. It impacts retention, refunds, engagement, testimonials, and long-term customer success. But here’s the truth: You’re not just onboarding your new customers.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 129: Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden

In this episode, we dive deep into why personal branding is far more than a vanity metric - it’s a measurable business growth strategy. 

Featuring insights from AJ Vaden, we unpack groundbreaking research on how personal brands directly impact revenue, retention, referrals, and long-term trust.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you've heard previous episodes about the Retention Accelerator framework, you already know that retention starts long before someone considers canceling. It starts on day one.

In this episode, we’re diving deep into the most important place to apply your retention strategy: your onboarding experience. Because the truth is, most memberships lose the highest percentage of members in the first 30 days. And that first impression? It matters more than you think.

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 111: Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas

One of the most impressive things about the Savannah Bananas is how quickly they execute. If something trends online today, there’s a good chance they’ll have a reel up within 24 hours. They don’t wait for perfect conditions. They test, adjust, and keep moving.

In this episode, Shana sits d...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention is one of the most important metrics in any online business especially if you run a course, membership, or group program. It directly impacts revenue, profitability, and long-term sustainability.

But if you’ve been searching for a magic formula to instantly increase retention, this episode might surprise you. In this conversation, we break down what data actually reveals about the biggest driver of retention and it’s probably not what you think.

In t...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you’re a membership owner doing all the “right” things for retention - systems in place, onboarding mapped out, training completed - but your churn is still high, this episode is for you.

In this highlight conversation with Melinda Cohen, they unpack the one thing that quietly sabotages retention efforts and it has nothing to do with retention strategies themselves. It’s about motivation, onboarding, and how marketing can’t stop once someone joins your progr...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Choosing the right community platform can feel overwhelming with so many options available. In this episode, Shana breaks down a practical and strategic approach to help you confidently choose the community platform that aligns with your purpose, your audience, and your long-term goals. Instead of chasing shiny features or copying what others are using, you’ll learn how to make a decision that truly supports your community and business.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 138 - Designing Unforgettable Live Event Experiences with Phil Mershon

https://www.shanalynn.com/podcast/designing-unforgettable-live-event-experiences-with-phil-mershon

Shana talks a lot about member journeys when it comes to memberships and for good reason. In fact, her entire Retain Group consulting program is focused on creating incredible member journeys.

But what many people overlook is that events need a customer journey too.

In this episode, Shana highlights a...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

On a recent Q&A, Shana answered a question she gets all the time - and one that comes up often for many business owners with memberships:

If you have lots of programs, should everything be included in your membership?

It’s tempting to want to give members everything. Members often feel like they should get access to everything, too. But is that actually the best strategy for your business?

In th...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 60 - How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden

https://www.shanalynn.com/podcast/how-to-have-raving-fans-and-lead-a-meaningful-community-with-lauren-golden

Have you ever felt a calling to start something meaningful—but didn’t know where to begin? 

In this episode, Shana sits down with Lauren Golden, founder of the Free Mama Movement, to talk honestly about fear, confidence, and what it really takes to build...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

When it comes to memberships, most business owners focus heavily on the sales and onboarding experience—but the cancellation process often gets ignored. In this episode, we talk about why hiding your cancellation button actually hurts your business, your brand, and your long-term growth.

Using real client experiences, we break down how the cancellation process acts as the final “bookend” of the membership journey and why it deserves just as much intention as the front end.<...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay

https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kay

What does it really take to triple a membership in a single launch—without relying on hype or burning out your audience?

In this highlight episode, Shana sits down with Ali Kay to unpack the exact launch strategy that took Ali’s membership from 1,400 to over 4,400 memb...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

What does it really mean to be a seven-figure business owner?

In today’s episode, we’re pulling back the curtain on one of the most common (and most misunderstood) titles in the online business space. You hear it everywhere - on Instagram, podcasts, sales pages but very few people stop to define what “seven figures” actually represents.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 69 - How to Develop a Winning Framework with Mel Abraham: https://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abraham

If you’ve ever felt unsure about how to turn your ideas into a clear and compelling framework or you’re ready to refine the one you already have, this episode is your blueprint. 

Shana sits down with Mel Abraham, renowned expert in thought leadership and content architecture, to break down exactly what makes...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

When membership growth feels stuck, the instinct is almost always the same: get more leads, spend more on ads, create more content. But what if the real issue isn’t acquisition at all?

In this episode, Shana breaks down her favorite diagnostic tool - the Growth Ceiling Calculator and explains why churn is often the hidden reason memberships plateau. Using real numbers and simple math, she walks through how retention directly determines how big your me...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

A lot of membership owners hit a wall — that point where growth stalls and it feels like you’re gaining as many members as you’re losing. If you’ve ever wondered why your numbers just won’t climb past that 500, 1,000, or even 5,000-member mark, this episode is for you.

Shana sits down with her longtime friend and powerhouse entrepreneur Corinne Crabtree, who runs an eight-figure membership business, to unpack what it really takes to break thro...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

When people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connect with your members. 

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Most business owners believe profitability and sustainability come from sales and marketing—but the truth is, your real growth happens after the sale. In this insightful conversation with Shana’s friend Melinda Cohen, we dive deep into what it really takes to build a thriving, sustainable business: client retention, progress tracking, and creating results-driven experiences.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Have you ever caught yourself feeling frustrated or disconnected from your members? Maybe you’ve said things like, “They just don’t get it!” or “They’re so needy.” You’re not alone—and you’re definitely not doomed.

Shana shares a real story of a membership owner who lost his spark for his community… and how a few strategic shifts brought the joy (and profit) back.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abraham

So many of us start our businesses dreaming of time freedom—more afternoons with our kids, flexibility to travel, or simply space to breathe. But somewhere along the way, financial freedom takes center stage, and time freedom slips away. In this episode, Shana shares a candid conversation about how to get back to...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Most businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter.

Then they wonder why they burn out.

Shana breaks down why great community managers are so hard to find, how to actually support the role, and what to do when your membership growth requires more than one person can handle.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Retention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you, and how to shift into a holistic design that drives true retention.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you’re running an online community, you’ve probably been told that engagement is the goal. More likes, more comments, more activity. But here’s the truth: engagement is not the goal—and focusing on it might actually hurt your community in the long run.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Belonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and art of hosting live calls, virtual events, and in-person gatherings that don’t just rely on the “expert on stage,” but instead create a sense of shared purpose, belonging, and connec...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Do you want to increase retention without adding more calls or content? In this episode, Shana walks through five key moments where personalized video messages make all the difference in keeping members engaged and committed.

In this episode, you’ll learn:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

If you’ve noticed your clients signing up, showing up once or twice, then disappearing—you’re not alone. In this quick highlight episode, Shana shares a powerful conversation clip with her friend Melinda Cohan, tackling a core challenge in coaching businesses: client retention.

In this episode, you’ll learn:

Tune in, take notes, a...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

In this episode, Shana breaks down why cohort retention is one of the most powerful, but often overlooked metrics membership owners can track. 

What You’ll Learn in This Episode:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 90 - Create Clickworthy Copy that Keeps Your Customers Engaged with Anna Powers: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powers

If you’re an online business owner, entrepreneur, or community leader, you already know that great copy can make or break your success. But here’s the truth: even if you master the formulas of conversion copywriting, you’ll still fall short unless you understand one critical piece—knowing your people.

In this...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

In this episode, Shana revisits her Community Cultivated Framework—the same strategy that has helped thousands of artists and entrepreneurs build thriving communities. 

In this episode, you’ll learn:

Listen in and discover how to build...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 111 - Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananas

When you think of the Savannah Bananas, chances are you picture Jesse Cole in his bright yellow tux and top hat. But behind the scenes, the Bananas have been very intentional about making sure the brand isn’t tied to just one person. 

In this episode, co-founder Emily Cole joi...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Today we’re diving into the one metric every membership site owner must track—your retention rate. If you're not tracking this yet, don’t worry. 

In this episode, you’ll learn:

By the end of this short but powerful episode...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 129 - Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vaden

Faceless brands may be trending, but are they built to last? In this episode, AJ Vaden shares why hiding behind anonymity can cost you trust, loyalty, and long-term success — and why personal branding is more than just vanity metrics.

What You’ll Learn in This Episode Highlight:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

In this episode, we dive deeper into how to strategically apply the Retention Accelerator Framework—introduced in a previous episode—specifically to the onboarding process within your membership or community program.

Shana walks us through her thought process as she evaluates and optimizes onboarding, showing how to use the 3 R’s of retention: Results, Recognition, and Relationships. Whether you're just starting or looking to refine your member journey, this episode gives practical insigh...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 144 - Pinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan Williamson: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamson

When most business owners think about growing their audience online, Facebook and Instagram usually top the list. But there's a powerful and often overlooked platform that deserves your attention—Pinterest. In this highlight from Shana’s podcast interview with Pinterest strategist Meagan Williamson, we explore how Pinterest work...

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

You’ve added more content. You’ve created more deliverables. You’ve given members every possible tool they need to succeed. And yet, some of them still aren’t making progress.

The truth is, progress isn’t just about what you provide. Even with all the right resources, members can still get stuck—not because of what’s missing in your membership, but because of the internal and external barriers that hold them back.

In this epis...