The Cold Calling Podcast

40 Episodes
Subscribe

By: Monster Connect

Welcome to the cold calling podcast a new show brought to you by Monster Connect and Salescast. A daily podcast Where we break down actionable takeaways from real weekly cold calling sessions and expert insights from the worlds greatest sales coaches. Season 1 is packed with the cold hard cold calling truth and daily motivation to keep you at the top of your game. To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast

Starting a Podcast in a Niche Industry
#87
Last Friday at 7:00 AM

In this episode of the Cold Calling Podcast, Ed reaches a prospect whose company is in the biopharma industry. Ed explains that many companies in a niche market can have a strong podcast audience. While the prospect ends up saying it might not be the right fit at the moment, he still gave a detailed explanation as to why. This gives plenty of information to work with for future calls!

To learn more about Monster Connect and to claim your free dial session visit:https://monsterconnect.com/salescast

 

 


I Reached the Wrong Person, What’s Next?
#86
Last Thursday at 7:00 AM

In this episode of the Cold Calling Podcast, Ed ends up reaching the wrong person! However, the prospect shares that their company has an interest in podcasting so Ed sends an email to secure a meeting in the next week or two. On the next call, the prospect hangs up almost immediately. Ed and Chris then discuss that some people actually don't have the time to talk at the moment you call—and that's completely okay.

 

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Protect Your Chance to Have Future Conversations with Tommy Slocum
#85
Last Wednesday at 3:00 PM

In this episode of the Cold Calling Podcast, Collin is on the line with a prospect whose podcast they've paused for an indefinite time. Further in the call, Collin notices the prospect start to get a bit irritated after being asked two or three times about booking a meeting. He decides not to push it and chooses to send her an email as she requested instead. Collin and Tommy then highlight the lesson that sometimes you just have to protect your opportunities to get a future meeting.

To learn more about Monster Connect and to claim your...


Engaging Podcasts in New Industries
#84
Last Tuesday at 3:00 PM

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who works in the clean energy industry and has been on a few podcasts himself. He mentions that their sales and marketing teams are not yet looking to add podcasts to their strategy this year. He, however, thinks the industry will be ready for account-based marketing and other inbound approaches soon. He asks Collin to call again around Q1 or Q4 of next year.

To learn more about Monster Connect and to claim your free dial session visit:https://monsterconnect.com/salescast


How Many Meetings Should You Secure in an Hour? with Tommy Slocum
#83
Last Monday at 3:00 PM

In this episode of the Cold Calling Podcast, Tommy Slocum starts off by sharing his thoughts on the number of meetings you should be able to secure in a given time frame. Collin soon gets on a call with a prospect, asks him about their challenges growing their podcast, and secures a referral. The group also has a brief discussion about using Hubspot as a tool for calls.

To learn more about Monster Connect and to claim your free dial session visit:https://monsterconnect.com/salescast


When to Flip the Script? with Tommy Slocum
#82
06/24/2022

In this episode of the Cold Calling Podcast, Ed and Collin get hung up on back-to-back calls so Tommy suggests for them to reflect on their current approach. Collin mentions that this typically happens when they're still getting the hang of the script and that he plans to stick with it for 3 to 5 more calls before flipping it. He soon speaks with a prospect who was interested in the idea but couldn't explore it because he was in the middle of having a baby! It still counted as a win though as Collin got valuable information that he can...


The Biggest Misconception About Podcasting
#81
06/23/2022

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who thinks podcasting is not a good fit for them as they are still busy working on another business. Collin shares that the prospect may have a commonly held misconception that podcasting is just another content marketing activity. Collin learns that the prospect may pursue the idea of podcasting further after 2 months, so he sends him a connection request on LinkedIn to keep communication lines open.

To learn more about Monster Connect and to claim your free dial session visit:https://monsterconnect.com/salescast<...


There's Always a Chance to Secure Commitment with Tommy Slocum
#80
06/22/2022

In this episode of the Cold Calling Podcast, Tommy Slocum coaches Ed on securing commitment. Ed speaks to a prospect who works is in the digital media space and is looking to launch a new company. He seems curious about what Salescast does and believes a podcast is something to be nurtured at a future date. As Tommy points out, it never hurts to ask for a meeting to move to the next step of the process!

To learn more about Monster Connect and to claim your free dial session visit:https://monsterconnect.com/salescast

 


Being Open to Podcasting
#79
06/21/2022

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who has considered podcasting more to serve their clients rather than grow their own business. Collin explains that people usually think their business models are too unique for podcasting. However, he shares that many others have been in similar situations and still found ways to own their space. The prospect then asks Collin to send an email with contact info and a brief overview so that she can get back to him at the right time.

To learn more about Monster Connect and to...


"One More Question" with Tommy Slocum
#78
06/20/2022

In this episode of the Cold Calling Podcast, Tommy Slocum coaches Ed on digging deeper with questions whenever a prospect says that podcasting "isn't in the company's DNA." He talks about exploring the prospect's reasons for saying this and developing the mindset of asking just one more question. If you nail that question, it might just be the geyser that allows the other person to open up. Collin adds that you can even ask them if they know other individuals who might be interested in podcasting. Getting referrals and leads can count as wins as well!

To...


Enter Podcasting with a 45-Minute Weekly Time Investment
#77
06/17/2022

In this episode of the Cold Calling Podcast, Ed reaches out to a prospect and digs into his interest in podcasting. As he is very busy, Ed approached him by asking what his ideal time investment would be, giving Ed a lot of information on what he can meaningfully offer him in their meeting. The answer was 45 minutes. Ed educated him that many podcasts run just 20 minutes and that his available time for the endeavor is definitely sufficient to move forward!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect...


Start a Podcast Not for Your Company But for Yourself
#76
06/16/2022

In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose company is currently swamped with other initiatives. However, after hearing what Salescast does, the prospect volunteers information on a personal podcast about QB moms she had been planning on setting up. Collin digs a bit deeper to see what their true needs are and offers another route for podcasting for revenue by creating a whole new show and making it its own entity. She agrees to book a meeting and goes further by telling Collin about the progress she's made lobbying in Colorado and guesting...


Count the Small Wins
#75
06/15/2022

In this episode of the Cold Calling Podcast, Collin reminds why counting small wins is important. You can find out a lot even if a prospect doesn't end up booking a meeting or giving a referral. For example, a prospect today shared that they are actually working on a podcast with a partner, giving Collin more information to work with moving forward into the future. He can weave in the right information and perhaps reach out to a different team member about working with Salescast on a different call! 

To learn more about Monster Connect and to c...


When "No" Means Call Again in 3 Months
#74
06/14/2022

In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose company is, in his words, "deep in the throes" of producing their own podcast. They are also concentrating on other marketing initiatives at the moment. However, he did say that he would be open to more conversation in 3 to 6 months, which Collin duly noted for his follow-up call.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


"No" Can Mean Different Things on a Cold Call
#73
06/13/2022

In this episode of the Cold Calling Podcast, Collin reaches out to several prospects whose "nos" meant several different things. For some, no means not interested because they're doing so well right now, why change things? For others, no means not right now and so warrant another call at a better time. And for some others, no is just a zone of resistance that a little bit of convincing can turn into a yes.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Clarify Interest: Do Prospects Just Want to Get Off the Call?
#72
06/10/2022

In this episode of the Cold Calling Podcast, Collin reaches out to a prospect whose business is in SaaS. She gave him a solid referral and asked for Collin to send her an email. Collin shares that, when a prospect asks for an email then you need to push a little further. If you give them what they're asking for, will they book some time with you to see if it makes sense to move forward? If no, then they just want to get out of the call ASAP!

To learn more about Monster Connect and to...


Get a Prospect's Interest in Podcasting's Revenue Potential
#71
06/09/2022

In this episode of the Cold Calling Podcast, Collin dials the cellphone of a prospect and finds out that he is neither a podcast listener nor has he explored the potential of podcasting to drive revenue for their business. Collin was keen on respecting the prospect's time as much as possible and got the signal to send an email introducing what Salescast can offer for him to gauge if it makes sense to continue the conversation.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Ask 'What Do You Know About Podcasting?' with Amy Hrehovcik
#70
06/08/2022

In this episode of the Cold Calling Podcast, Amy Hrehovcik coaches Ed on his opener which removes much of the self-deprecation he used to have. She gives high marks for coachability and Collin also suggests that, instead of asking if the prospect has considered podcasting to drive business, simply ask, "what do you know about podcasting?" to open up the conversation. If you know what they do know, you might be able to tell them more about what they DON'T know about podcasting!

To learn more about Monster Connect and to claim your free dial session visit...


Explore If Podcasting Is a Good Fit for Your Company
#69
06/07/2022

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who lets him know that the decision to explore podcasting falls on his boss. He also shares that podcasting may not be that good a fit since they are in the drug and alcohol industry and he doesn't want to attract much attention to it. That being said, Collin still got a referral to the decision-maker and got the green light to reach out to him!

To learn more about Monster Connect and to claim your free dial session visit:

 https://monsterconnect.c...


Get a Commitment Before Sending an Email with Amy Hrehovcik
#68
06/06/2022

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins Collin for some live coaching. Collin is on fire and reaches out to a prospect whose podcasting efforts were focused on brand awareness. He offers to send an email with more information but he stresses that, before doing so, it's always best to get a commitment first. You can ask if the prospect is open to spending some time together to go over some recommendations before putting together a plan that's specific to the prospect's particular podcast!

To learn more about Monster Connect and to claim...


Cold Calls Work, So Pick Up the Phone with Amy Hrehovcik
#67
06/03/2022

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins for some live coaching as Collin gets in touch with a very well-known sales influencer. At first, the prospect was skeptical about Salescast's clients with the reason being that he actually knows them! He warmed up quickly after Collin vouched for the facts and remarked THREE times that it was great that he received an actual phone call and not spam. The lesson is that cold calls still very much work, so pick up the phone!

To learn more about Monster Connect and to claim your...


30 Seconds Is All You Need After the First Objection
#66
06/02/2022

In this episode of the Cold Calling Podcast, Collin cold calls a prospect who immediately said that he's not interested. However, Collin pressed further and asked if he has even just half a minute and then he can decide with certainty that it is not a conversation he wants to have. In the end, Collin learned that they have an overabundance of leads, and podcasting had to take a step back, so he said he'd shoot him an email and they can pick up the conversation when they do revive their podcast.

To learn more about Monster...


"The Jobs to Be Done" with Amy Hrehovcik
#65
06/01/2022

In this episode of the Cold Calling Podcast, Amy Hrehovcik joins the show to coach on "the jobs to be done." This strategy figures out how the prospect is doing the job today and sees if they're open to a possible better way of doing things. She also commends Collin on reminding the prospect of the value he's getting and letting him know that he will do his due diligence before the meeting. This helps increase the show rate and lets the prospect know that Collin had not done a thorough check yet BUT he will so as to...


Revive a Podcast with Proven Strategies
#64
05/31/2022

In this episode of the Cold Calling Podcast, Collin reaches out to a podcast host who shared that, after COVID, their podcast never picked back up again. Although his first objection is that they won't likely revive the show in the next 6 months, he is open to learning more about podcasting strategies that have worked for Salescast. He agrees to meet and shares more details on his show so Collin can prepare.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Practice and Get Comfortable with Your Script
#63
05/30/2022

In this episode of the Cold Calling Podcast, Collin cold calls a podcast host who was very interested to know more and immediately booked a meeting. Collin shares that a way to make the most of coaching is to spend time with the script and practice it. Ed adds that seeing success with a certain style helps to snowball the effect to another level.

`

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Resistance of Successful Shows to Growth Acceleration
#62
05/27/2022

In this episode of the Cold Calling Podcast, Collin speaks to a podcast host whose show has reached 40,000 downloads and 10,000 on YouTube in a short span of time. What Collin realized is that show host who finds success doing what they're already doing have a lot of resistance to what he has to offer and see no need to change strategies.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Never Say Never: Revive a Podcast with Content Ideas
#61
05/26/2022

In this episode of the Cold Calling Podcast, Collin reaches out to a prospect who had initial objections about handing over their podcast as they are a creative company. However, after a few insightful questions, Collin zeroed in on content ideas and resources as their main problems, to which Collin shared Salescast's success with 75 companies and more than 1 million downloads. The prospect, saying never say never, agreed to receive an email from Collin to check out his ideas for their podcast!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect...


Embrace the Fact That It's a Cold Call
#60
05/25/2022

In this episode of the Cold Calling Podcast, Ed reaches out to a prospect who loved it that he owned the fact that the call was indeed a cold call. As he was busy at the moment, he gave permission for a follow-up call half an hour later. Collin also reminds Ed about referrals and asking the prospect if it's okay to let the referral know that they were referred or if it should remain their little secret.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Send the Founder an Email for More Context
#59
05/24/2022

In this episode of the Cold Calling Podcast, Collin cold calls a prospect whose company has done some initial research into a possible podcasting strategy. He asks Collin to send him an email for more context so that he can then pass it on to the founder. Collin agrees, confirms the email address, and takes note to cc the founder too.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Don't Book a Meeting Just to Book a Meeting
#58
05/23/2022

In this episode of the Cold Calling Podcast, Ed cold calls a prospect who seemed interested in learning more about podcasting but was hesitant in booking a meeting. Collin shares some ways to book a meeting while getting out of the zone of resistance, but the biggest takeaway is that you should never book a meeting just to book a meeting!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Lean Into Details to Pique Interest with Jeff Swan
#57
05/20/2022

In this episode of the Cold Calling Podcast, Jeff Swan joins the conversation to help Ed pique the interest of C-suite executives during cold calls. Collin also reminds Ed that, even though a prospect's objection seems final, you can perform a last-ditch effort along the lines of "before I close out your file, have you ever considered podcasting as a strategy to drive revenue?" to keep the conversation going.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Start a Fun Podcast for an Enterprise SaaS Platform
#56
05/19/2022

In this episode of the Cold Calling Podcast, Collin speaks to a prospect whose business is an enterprise SaaS platform. His interest was piqued when he learned the 3 high-level ways podcasting drives revenue: producing his own show, guesting to get in front of ICPs, and advertising. He followed the conversation intently and proposed that Collin present to his marketing and sales teams to get something set up by July, the start of the next fiscal year. Of course, Collin booked this immediately!

To learn more about Monster Connect and to claim your free dial session visit:

<...


A Cold Call Is a Formula, Not a Script with Jeff Swan
#55
05/18/2022

In this episode of the Cold Calling Podcast, Jeff Swan coaches Ed to break down a cold call into 3 parts instead of a script to get over with: cold opener, pique curiosity with an illuminating question, and call to action. He also suggests leveraging customer success stories with podcast hosts who have had less than desirable experiences with their shows. These stories provide hope and belief that podcasting can actually work for them but perhaps with a different strategy!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast<...


Podcasting for a Venture Fund
#54
05/17/2022

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who is interested to find out how their venture fund can drive more revenue through podcasting. He agreed to take a few minutes to talk more about it in a couple of weeks as he would be out traveling the following week.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Mirror the Compliment with Jeff Swan
#53
05/16/2022

In this episode of the Cold Calling Podcast, Jeff Swan helps Collin and Ed with the script for marketing leaders. To test it out, Ed connects with a prospect whose primary objection was that their podcast is doing really, really well. A trick he suggests is to mirror back the compliment on what the prospect is most proud of (in this case, their production) and ask if podcasting, in general, is a revenue driver or a branding exercise. This reveals what "camp" they are in terms of podcasting strategy and how best to approach them moving forward.

...


Clarify Intent and Send Personalized Emails with Jeff Swan
#52
05/13/2022

In this episode of the Cold Calling Podcast, Jeff Swan offers actionable advice on nailing emails when the prospect asks for them. When Collin cold calls a prospect who had initial objections, he clarified if he's open to receiving an email just to get off the call or if there's genuine interest. Upon getting a positive response, Collin notes what to include in the email and Jeff further suggests including language in the prospect's own words.

To learn more about Monster Connect and to claim your free dial session visit:  https://monsterconnect.com/salescast


Book a Follow-Up When Cost Is an Issue
#51
05/12/2022

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who's interest in podcasting was piqued. He was upfront about the cost being an issue but invited Collin to send over some materials that he can review. After finding out more about his industry, they agreed that a follow-up call in a couple of months makes more sense!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Fall on the Sword: Be Real About Cold Calling with Jeff Swan
#50
05/11/2022

In this episode of the Cold Calling Podcast, Jeff Swan joins the show to give tips on how to fall on the sword. In other words, how to be real about doing cold calls that nobody likes to do get through the zone of resistance. By sounding a bit guilty for cold calling, you can break down that wall!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Start a Podcast After Tax Season
#49
05/10/2022

In this episode of the Cold Calling Podcast, Collin cold calls a prospect who expressed interest in knowing more about using podcasting to drive more revenue. However, as it is right in the middle of tax season, she suggests reconnecting again sometime in May to discuss the possibilities!

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast


Tone Matters: Cut the Jargon and Slow Down with Josh Braun
#48
05/09/2022

In this episode of the Cold Calling Podcast, Josh Braun gives tips on how to create trust and overcome that first level of resistance. Use your tone, slow down your pace, and cut the technical jargon! He also suggests an approach that recognizes the general distrust for cold calls and discusses a way to warm up language to get you past the zone of resistance.

To learn more about Monster Connect and to claim your free dial session visit: https://monsterconnect.com/salescast