School of Podcasting: Expert Tips for Launching and Growing Your Podcast

How do you measure the success of your podcast that is NOT downloads?

You’ll hear from a wide range of podcasters in different niches—storytelling, history, prepping, finance, faith, recovery, TV rewatch shows, local podcasts, health, creativity, and more—sharing how they really gauge success. Their answers include:

Are you getting the most out of your RSS feed?

To figure out if you are, you first have to understand how a podcast workflow works, which means you need to understand:

Don't Make These Mistakes

In this episode, I'm going to explain some of the mistakes I see people making with RSS feeds, especially when it comes to getting the most out of transcripts. In some cases...

When I first heard about Flightcast on the Podbiz show, I thought, "I have to have Rox Codes on my show." I had Rox do a Flightcast demo for members of the School of Podcasting. Rox has worked for Mr. Beast, Microsoft, Facebook and many more.

In this episode of the School of Podcasting, I sit down with Rox Codes, co-creator of Flight Cast, the video-first hosting platform built in partnership with Steven Bartlett from Diary of a CEO.

If you’ve been thinking about getting more serious with video podcasting, YouTube growth, or centralizing yo...

In this episode of the School of Podcasting, Dave Jackson shows you how to stop being “just another podcast” and start becoming someone’s favorite show (I love that line from Jay Acunzo).

You’ll learn how to:

Whether you’re launching a new show or trying to revive an...

Why Joe Rogan Beat Late Night TV

When I was a kid, hearing Johnny Carson’s theme music meant it was time for bed. Today, nobody has to stay up for anything. And that one shift explains a huge part of why late night is fading and why your podcast has to work harder to earn attention.

Conversation vs Promotional Appearances

In the early years of Johnny Carson, the show was 90 minutes and they actually had conversations as apposed to the "tell me about your family vacation, and let's roll the clip" interviews we...

So many people need remote recording for co-hosts and guests. Yet in the 20+ years of podcasting once we get a solid solution, they upgrade the software and we're back to always having a backup "Just in case." So I reached out to my audience to see what they used and they chimed in.

The History

Blog Talk Radio (now gone) was an EASY choice but sounded like the phone. There was Skype (also gone), but everyone needed an account, and for the technically challenged, it was intimidating. Squadcast came on with a winning strategy with...

So many people think the only way you can have a successful podcast is to be famous. Today we have a quick Interview with Jordan Blair from the Dreamful podcast and the Buzzsprout podcast Buzzcast. Jordan share all the straggles she is using to monetize her show.

Jordan's Been Podcasting For Seven Years

This didn't happen overnight, but you will hear where Jordan recommends starting monetization efforts from day one. This way your family and friends who want to support the show can actually chip in, and the audience gets used to hearing you ask...

A Dialogue with Justin Jackson and Alban Brooke

Just in Jackson from Transistor.fm is so enthusiastic about Apple's new way to add video to their platform (called HLS). I have felt "Meh" about it since it was announced (I'm worried about using API's instead of using the RSS feed). So I wanted to see if I was missing something that might lead me to feel more like Justin.

Later that same week Alban Brook from Buzzsprout reached out and so I combined the interviews to show multiple points of view about Apple's HLS implementation...

Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good news. You know how to build a podcast to the current level you are at. The bad news is you've been here for a bit and it's time to try something to break you out of your plateau.

You Either Win Or You Learn

When you try something new with your podcast we often feel like everyone will leave immediately, and...

In this episode, we answer a question I know has been on the minds of so many podcasters: Where is podcasting headed?

What We Covered

In this episode, I take you behind the scenes of a good old fashioned microphone shootout—this time, it’s all about wireless lavalier mics! I (quickly) run through a lineup of wireless lavalier microphones including the DJI Mic Mini, Hollyland Lark M2, Rode Wireless Micro, Rode Wireless Go, and Shure Move Mic. Not only do I compare how they sound right out of the box, but I also show how a little post production can level the playing field between even budget and premium options. If you’ve ever wondered whether it matters which one you pick, you’ll defin...

Welcome to this episode of the School of Podcasting! I’m Dave Jackson, and today I’m pulling back the curtain on the precise tools and strategies I personally use for affiliate marketing on my podcast. Whether you’re brand new to monetizing, or just looking to add another income stream, you’ll find this episode packed with actionable advice and real-world numbers.

What I Cover in This Episode

Have you ever wondered if the reason your podcast hasn’t “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience often leads to more meaningful wins (personally and professionally) than simply racking up big download numbers.

If you want to learn how to create enduring engagement, avoid common pitfalls, and connect with listeners in a way that actually matters, this episode is for you.

Here’s what I cover in this week’s “Podcast Stew” styled episode...

If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves’ roundup, I asked my audience what makes them bail on a show— and they did not hold back.

Participants

You’ll hear from Kim Newlove (The Pharmacist’s Voice, Perrysburg Podcast), Steve Stewart (podcast editor extraordinaire), Todd ‘the Gator’ (Guardian Down Roundtable, Lessons in the Rear View), and York (Welcome to Earth Stories) as they unpack the habits that drive them nuts: from bad audio and buried leads to ad overload, lazy interview questions, slo...

The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining.

New Free Tier

We’re adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about making the podcasting journey smoother and more accessible for everyone.

Brenden and I have a vision for the future, and it’s a...

When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization).

Podcast Search Optimization VS Search Engine Optimization

So what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show what people are searching for in Google and other places (YouTube, TikTok, and...

Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share, and she jumped headfirst into podcasting.

It's like she hit the ground running, with tons of awards, 200 episodes, and one million downloads you might say she's unstoppable.

Do You Need a Video Podcast?

The conversation kicks off with Jayna reflecting on the pressure to include video in her podcasting journey, but...

In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, experiences, and favorite tools. Here’s an organized list of all the contributors with their URLs, plus every resource/tool we mentioned to help you on your own podcasting path.

Contributors & Their URLs

emilykatecreative.com

thepharmacistsvoice.com

perrysburgpodcast.com

Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple announcement about HLS video, shared my NRB event experience, and got into some real stats and stories about YouTube and podcasting.

This episode uses chapters to enable you to jump to the most important parts for you.

Key Topics Covered:

In this episode, I’m walking you through why great podcast editing doesn’t start with software, plugins, or secret shortcuts — it starts with knowing your audience. Once you’re crystal clear on who you’re talking to and what they value, editing becomes a lot easier: you simply remove anything that wastes their time or doesn’t deliver value.

Editing For Content

I’ll share examples from real interviews (including Amy Poehler’s “Good Hang” and conversations with my friends Daniel J. Lewis and Katie Krimitsos) to show how to tighten up questions, trim rambling answers, an...

Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down three juicy strategies that can keep your audience glued to their headphones, even after they’ve finished your latest episode. Plus, we’ve got a heartwarming “because of my podcast” story from Ray Arnott that’ll make you believe in the magic of podcasting. So, if you're tired of people tuning in and then bouncing faster than a bad date, stick around. We...

I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book marketing (which applies to podcasting). Only the original Podfest comes close (but that didn't feed me Schlotzky's deli Sandwiches).

I need to give credit, the "Four D's" come from Chase Replogle who does a few podcasts including the Pastor Writer, Let's Talk Bible: Kids, and he's the Pastor at Bent Oak Church. His opening keynote was...

Hey, it’s Dave Jackson from the School of Podcasting, and in this episode, I’m recapping my experience at Podfest 2026, which was a whirlwind of hallway chats, memorable dinners, and some eye-opening lessons. Here’s what I cover:

Hallway Conversations & Overheard Myths: I noticed folks were obsessing over tiny details like the exact minute a podcast should release, debating things like whether 8:01am is better than 8:00am. Honestly, I don’t think anyone is waiting by their phone for your show to drop to the minute. Being consistent matters more than timing it down to the second.<...

On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questions might help you rethink your approach.

Why am I starting this podcast?

I share my background as a teacher and my desire to fight back against spammy guest pitches. I want to educate PR agencies and help fellow podcasters feel less alone in the sea of spam.

Who is this podcast for?

Hey, it’s Dave Jackson here! In this episode, I’m diving letting you see why patience and persistence matter more than anything else in podcasting (and, honestly, in most creative pursuits). We’ve all been spoiled by the microwave mentality (wanting quick results and instant gratification) but the real success stories are built over years, not weeks.

I kick things off with the story of the microwave’s invention as a metaphor for how society craves instant results, then flip the script to talk about why that approach just doesn’t work in podcasting.

What Does...

If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't).

Here are the steps I covered.

Hey, I’m Dave Jackson, host of The School of Podcasting.

If you want to start a podcast or make the one you already have better, this show is for you. Every week, I share tips, insights, and proven strategies to help you podcast with more confidence and less confusion.

I've made it easy to follow the show, just go to www.schoolofpodcasting.com/follow to follow the show and never miss an episode.

What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned:

Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved.

1. Nudge

2. No Agenda

3.Treat Addiction Podcast

4. Daily Devotions for Busy Lives

5. Harry Shearer’s Show "Le Show"

6. School of Podcasting

7. Time Suck

8. Too Many Tabs

9. What Was That Like?

10. Daily Sports History

11. Walking is Fitness

Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered:

1. A Christmas Story with a Lesson for Podcasters

I kicked things off with a humorous Christmas tale about the Cridland Boys Choir, and what happens when you keep loosening your standards just to hit a target—a not-so-subtle lesson for the podcasting world.

2. Pushing Back on Changing Definitions in Podcasting

I strongly disagreed with Steve Goldstein an...

Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.

Kim Newlove’s Story:

Kim hosts The Pharmacist Voice, where she shares insights on using your voice in the medical field, as well as the Perrysburg Podcast in Ohio. It’s been incredible watching Kim become...

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where you think I could improve, I’m breaking it all down.

I’ll share how I process both praise and criticism, respond to some thought-provoking and even challenging listener comments, and talk openly about staying authentic on the microphone, no matter what.

If you’ve ever wondered how to handle feedback for your own podcast—or you’re just c...

In this episode, I circle back to a classic question:

What do you wish you’d known when you started your podcast that you know now?

This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while I received close to 20 answers then, participation was a bit lighter this time around. But don’t worry—the quality makes up for the quantity!

Featured Guests & Their Insights

I’m joined by two long-time contributors—Kim Newlove and Steve Stewart—who share powerfully honest responses about their podcasting jou...

In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether that’s growing their business, building a community, or simply having fun. I share 12 alternative metrics—including email list growth, audience engagement, speaking opportunities, and more—so you can assess your progress and celebrate wins that go way beyond downloads. I also mention some valuable tools, companies, and podcasts to help you along the way. This episode (as all of my recent...

Hey, it's Dave Jackson from the School of Podcasting! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the Novel Marketing podcast hosted by my buddy, Thomas Umstattd Jr..

As I was driving to PodIndy, I caught myself sharing Thomas Umstattd Jr.'s episode with friends, and it hit me: why was this episode good enough for me to recommend? Today, I'm breaking down the answer to that question and sharing snippets of what I like to call "value bombs," even if that phrase is a bi...

Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don’t need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.

Key Points & Takeaways

Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made him a massive inspiration for millions. I share how Ace’s story relates to how we think about our own podcasting journey.

Here are some of the takeaways we can learn from Ace:

We're diving into the oh-so-fun world of podcast listening habits today, folks. Some people think most listeners are "Full." So how many podcasts are we actually cramming into our ears each week? And let me tell you, the answers are as varied as the podcasts themselves. From folks who binge a couple of episodes while commuting to some who claim they listen to 30-plus shows, it’s a wild ride. So grab your headphones and settle in as we break down the absurdity of our listening obsessions and peek behind the curtain of our podcasting lives.

Takeaways:

I'm diving deep into the pros and cons of doing a live podcast, inspired by a question from Ralph over at askralph.com. If you’ve ever considered going live with your show—whether with video or audio—you’ll want to hear my honest take after years of experience.

I break down what it’s really like to start live streaming, especially if you’re new to podcasting or just thinking about expanding into video. From gear recommendations, background setups, and green screens to my latest waste-of-money purchase (ouch!), I share what works, what doesn’t, and what you s...

Welcome back! In this episode, I tackle this month’s big question: "How long did it take you to bring your podcast from an idea in your head to execution—and how long to find your audience?"

I share stories from guest contributors and reflect on my own process after launching nearly 40 different shows over the years. Todd the Gator kicks things off describing how his gaming show “Guardian Downcast” was born, with community members pulling him into hosting after another podcast called it quits. He recalls the whirlwind of learning what a podcast actually is, how to publi...

In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think these are legit, and explain why some of these are not accurate. As always your audience may be different than mine, but based on 20 years in podcasting, these are the just some of the best practices I teach at the School of Podcasting.

Why is Recording a Test Episode before launch a Podcast Best Practice?<...