The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.Hosted by Darcy Sullivan of Propel Marketing & Design, each episode...
Website Photos and SEO: Stock vs. Unique Images and How Google Ranks Them
If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more.
In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images.
Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity.
Are you read...
Who Really Owns Your Clinic’s Website and Content? 5 Checks Before You Need Them
Your marketing company could own your website, and you might not find out until you try to leave. If your web person, agency, or the employee who “handles the Google stuff” disappeared tomorrow, could you still log in to your own domain, website, and Google listing?
Many clinic owners assume the answer is yes. Then they switch providers and discover the domain is in someone else’s account, the website can’t be moved, the content they paid for stays behind, and their Google Business Profile belongs to a former employee.
In this episode, we walk thr...
Preventive Care Marketing Ideas That Bring in Long-Term Patients
In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.
If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral.
You’ll learn a simple framework for what to publish, how to talk about...
Your Website’s Role in Google Maps Rankings: What Most Clinics Miss
Your Google Business Profile is set up, but other clinics still show up ahead of you in Google Maps. The website connected to your profile may be part of the reason.
In this episode, we cover how your website and profile work together. You’ll learn to check where your website button leads, match your services and contact details across both, and fix the gaps that confuse patients. You’ll also get a simple 15-minute check you can run today.
Episode webpage & show notes: https://propelyourcompany.com/websites-role-in-google-maps-rankings/
Send in your questions. ❤ We'd love t...
Why Your Clinic Website Gets Traffic but Not Appointments
Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search.
Episode webpage, blog & show notes: https://propelyourcompany.com/why-patients-leave-your-website-without-booking/
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Redefining Search for Clinics — and What You Must Do Next
🎉 https://propelyourcompany.com/ai-search
⚡ FREE Limited-Time Training ⚡
Is your clinic showing up in AI search?
Di...
Want AI Search to Recommend Your Clinic? Start Here
AI search is changing how patients find and choose clinics, but improving your visibility doesn’t have to be complicated or technical.
In this short episode, learn what really matters for AI visibility, what clinics should focus on now, and why you shouldn’t chase every new AI ranking tactic you hear about.
Ready to improve your clinic’s AI visibility? For a limited time, you can watch the free training, Fix Your Clinic’s AI Visibility: 7 Non-Technical Upgrades Any Clinic Can Do. You’ll walk away with seven practical...
How to Optimize Your Social Media Profiles for Local SEO and AI Search
Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results.
>> Episode webpage, blog...
Google Business Profile’s New 4-Day Deadline: What Clinics Need to Know | Important Google Maps Update
Google may give you just four days to review certain suggested edits to your Google Business Profile. Is your clinic prepared to catch them?
Google has clarified how it handles suggested edits to Google Business Profiles, including a four-day window to accept or reject certain changes. If you don't respond, Google may publish the change when it can verify the information through other sources.
In this episode, you'll learn what clinic owners need to know about this update, what information could potentially change, why your website matters when Google verifies business information, and...
Website Pages That Make Google Send You the Right Patients
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients: creating one page per service or condition.
You’ll learn:
Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this setup improves patient experience and makes it easier for them to book with y...The One Hour Q4 SEO Plan For Clinics
Is your clinic’s SEO ready for Q4 and 2027? Now is the time to review what’s working, find the gaps, and create a focused plan for the final three months of the year.
>> Episode webpage and planning guide: https://propelyourcompany.com/q4-seo-plan/
Last year’s Q4 SEO planning episode was one of our most popular, so we’re bringing it back with an updated strategy for 2026.
In this episode, you’ll learn how to evaluate your clinic’s visibility across Google Search, Google Maps, and AI-powered search, identify the...
Should You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design
Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic actually needs.
Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/
Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-call
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Redefining Search for Clinics — and What You Must Do...
How to Know Which Marketing Channels Are Actually Making Your Clinic Money
Which marketing channels actually bring your clinic patients? Learn simple ways to track Google, ads, SEO, AI, referrals, leads, and revenue.
Episode webpage and blog post: https://propelyourcompany.com/marketing-attribution-for-clinics/
When a new patient says, “I found you on Google,” do you know whether they found your clinic through Google Ads, Google Maps, organic search, AI, or somewhere else?
In this episode, learn simple ways to get a clearer picture of which marketing channels are actually generating new patients and revenue. We’ll cover better ways to track patient source...
SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients
Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors.
So, how do you find new patients? Or, should we say: How do new patients find you?
Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you’re a physical therapist new to SEO or have been utilizing it f...
Google Rankings Still Matter, But Are You Measuring Them the Right Way?
Where does your clinic really rank on Google, and is the ranking you see the same one potential patients see?
In this episode, we’re breaking down why healthcare SEO rankings can vary from one search to another, why a single Google search doesn’t tell the whole story, and why ranking movement still matters.
Episode webapge & blog: https://propelyourcompany.com/healthcare-google-rankings/
You’ll learn what can cause Google rankings to fluctuate, why local rankings can look different depending on where someone searches, and how to tell whether your clinic’s SEO is a...
How One Chiropractor Moved Up 30+ Google Positions, and How You Can Too
One chiropractor moved up more than 30 positions on Google for an important local keyword phrase. It wasn’t because they tried every SEO tactic they could find or spent hours every week creating content. It came from focusing on the right SEO priorities, in the right order, one step at a time.
In this episode, we’re breaking down what this result can teach clinic owners about improving visibility in Google Search, Google Maps, and AI-powered search, and why knowing what to work on first can make such a big difference.
You’ll also learn about...
5 SEO Priorities Your Clinic Should Be Looking at Right Now
Are you focusing on the SEO work that will actually make a difference for your clinic?
In this episode, we’re breaking down five SEO priorities clinics should be paying attention to right now, including how your website and Google Business Profile work together, why more content isn’t always the answer, how AI search is changing clinic visibility, and why a focused 90-day plan can be more valuable than an endless SEO to-do list.
You’ll learn how to identify the gaps and opportunities that deserve your attention so you can spend less time guessi...
Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile?
Should doctors have their own Google Business Profile, or should your clinic rely on one practice listing? This episode explains Google Business Profiles for doctors and healthcare practices, including when a separate practitioner profile can help your local SEO and Google Maps visibility, and when it can lead to duplicate listings, split reviews, and patient confusion.
You’ll also learn what to do when a doctor leaves your practice, but their Google Business Profile still shows your address, plus how to protect your clinic’s primary listing and strengthen your overall healthcare SEO.
Episode webpage, show...
Healthcare SEO vs. Google Ads: Where Should Your Clinic Invest First?
Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility matters, and how healthcare SEO can help your clinic get found across Google, Google Maps, ChatGPT, and other AI-powered search platforms.
Episode webpage: https://propelyourcompany.com/healthcare-seo-vs-google-ads/
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Redefining Search for Clinics — and What You Must Do Next
🎉 https://propelyourcompany.com/ai-search
...
Before Fall: What Should Your Clinic Actually Work on Next?
Not sure what your clinic should actually be working on next?
In this episode, learn how to identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search, so you can stop adding to your to-do list and start focusing on what matters most.
Plus, get the details on SEO Summer School, starting August 24, 2026.
Save your spot: https://propelyourcompany.com/go/
Send in your questions. ❤ We'd love to hear from you!
⚡ FREE Limited-Time Training ⚡
Is your clinic...
Before You Write Another Blog Post, Fix This First
Publishing more blog posts doesn’t automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention first, improve high-value pages, and use blogs more strategically to support your clinic’s visibility in Google and AI search.
Episode webpage, blog post, and show notes: https://propelyourcompany.com/before-you-write-another-blog-post/
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Redefining Search for Clinics — and What You Must Do Next
🎉 https://propelyourcompany.com/ai-search
<...
SEO Summer School Is Coming: Build Your 90-Day SEO Plan
Not sure what your clinic should actually be working on next when it comes to SEO?
In this episode, get a preview of SEO Summer School for Clinics, a free five-day training designed to help you identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search.
By the end of the week, you'll have a clear 30-, 60-, and 90-day SEO plan based on what YOUR clinic needs most.
SEO Summer School runs August 24–28, 2026. Save your free spot at https://propelyourcompany.com/go
...
Why Your SEO Isn’t Working and What to Fix First
Not sure what your clinic’s SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn’t working, from stalled traffic and poor rankings to attracting the wrong visitors. Learn what to look for, what may be holding you back, and how to decide where to focus your SEO efforts next.
Episode webpage, blog, and shownotes: https://propelyourcompany.com/seo-red-flags/
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Redefining Search for Clinics — and What...
Acupuncture SEO Basics: What to Fix First for Better Rankings
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator.
Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategy
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Re...
What Really Matters for Your Google Business Profile (And What Doesn't)
Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things.
In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients.
Episode webpage, blog, and show notes: https://propelyourcompany.com/what-really-matters-for-your-google-business-profile/
Rather than chasing the latest ranking hacks, this episode explains how Google evaluates clinics...
Your MedSpa Can Rank #1 on Google: Here's How | Medical Spa SEO
We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books.
Episode webpage: https://propelyourcompany.com/med-spa-seo/
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Redefining Search for Clinics — and What You Must Do Next
🎉 https://propelyourcompany.com/ai-search
⚡ FREE Limited-Time Training ⚡
Is your clinic showing up...
AI SEO for Chiropractors: How to Get Recommended in AI Search Before Your Competitors
AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving.
In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok.
We'll cover why authority matters more than ever, the trust signals AI looks for before recommending a clinic, common mistakes chiropractors make with their websites, and practical strategies...
How to Leverage FAQs to Improve Website SEO & AI Search
In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your visibility in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, and more.
We talk about why search behavior is shifting toward full questions instead of keywords, how AI platforms use your website content to generate answers, and why answering real patient questions in plain language can give your clinic a competitive edge.
...
Blog Post or Website Page? Stop Guessing and Start Ranking
On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.
🌟Episode webpage, blog & show notes: https://propelyourcompany.com/blog-post-or-a-page/
We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to organize your content effectively, making it straightforward so your users and search engines can read your site properly.
We’ll go over:
What your fixed website pages are used...How to Write a Professional Bio That Stands Out [template included]
Struggling to write a professional bio that truly represents you? On this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.
Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make...
StoryBrand Isn't an SEO Strategy (But It Can Be Part of One)
Whether your website uses the StoryBrand framework, another messaging framework, or simply has strong marketing copy, great messaging alone isn't enough to improve your search rankings.
StoryBrand is an excellent framework for creating clear, patient-focused messaging and stronger calls to action, but it wasn't designed to improve your SEO. That's why many clinic owners are surprised when they redesign their website, love the new messaging, and then wonder why their Google rankings, Google Maps visibility, or AI search presence don't improve.
In this episode, you'll learn why messaging and SEO solve two different problems, and...
The SEO Strategy Most Clinic Websites Are Missing: Internal Linking
Looking for an easy way to strengthen your clinic's SEO without constantly creating new content?
Internal linking is one of the most overlooked SEO strategies, yet it can have a significant impact on how Google, AI search platforms, and potential patients navigate and understand your website.
In this episode, you'll learn why internal links matter, how they improve your website's structure, and simple ways to use them to strengthen your service pages, condition pages, blog posts, and other important content.
Episode webpage and show notes: https://propelyourcompany.com/internal-linking/
...
Why Patients Leave Your Website Without Booking an Appointment
Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search.
Episode webpage, blog & show notes: https://propelyourcompany.com/why-patients-leave-your-website-without-booking/
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Redefining Search for Clinics — and What You Must Do Next
🎉 https://propelyourcompany.com/ai-search
⚡ FREE Limited-Time Training ⚡
Is your clinic showing up in AI search?
Di...
How Thin Website Content Hurts Your Rankings and AI Visibility
Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and AI-powered search.
This episode explains why thin content is one of the most common SEO mistakes healthcare practices make. You'll learn how Google and AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews evaluate your website, why short, generic pages struggle to rank, and what you can do to improve them.
⚡ Episode webpage and show notes: https://propelyourcompany.com/thin-website-content-the-silent-seo-killer/
Whether you're a chiropractor, ph...
How to Optimize Your Social Media Profiles for Local SEO and AI Search
Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results.
>> Episode webpage, blog...
The Website Mistakes Costing Clinics Patients
Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance.
Episode webpage, checklist, & show notes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Redefining Search for Clinics — and What You Must Do Next
🎉 https://prop...
7 Mid-Year Marketing Moves Every Clinic Should Make
Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months.
In this episode, we'll cover seven practical marketing updates clinic owners should make before fall arrives. From refreshing your Google Business Profile and improving your website content to planning blog topics and reviewing your SEO performance, these are the same types of improvements that can help clinics finish the year stronger than they started it.
Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another...
Why AI Won't Fix Your Clinic's SEO
AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO requires more than content generation and what really moves the needle for clinic websites.
Episode page: https://propelyourcompany.com/chatgpt-cant-do-seo/
Send in your questions. ❤ We'd love to hear from you!
<...5 Google Review Mistakes Clinics Make And How To Fix Them
Most clinic owners know they need Google reviews.
What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business.
>> Episode webpage: https://propelyourcompany.com/google-review-mistakes/
In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at the wrong time to collecting vague feedback that doesn't help your SEO, these simple changes can improve y...
Apple Business For Clinic Owners With What To Do First
Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunities that are easier to capture than Google right now. Let’s break down what Apple Business actually is today, what changed, and how to use it without...
Launching a Clinic? Start With These Marketing Priorities (Great for Rebranding, Too)
Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth.
⭐ Episode guide and blog post: https://propelyourcompany.com/launching-a-clinic-marketing-priorities/
Send in your questions. ❤ We'd love to hear from you!
Free Live Training:
How AI Is Redefining Search for Clinics — and What You Must Do Next
🎉 https://propelyourcompany.com/ai-search
⚡ FREE Limited-Time Training ⚡
Is your clinic showing up in AI search?
Discover th...
