CFO THOUGHT LEADER

Five weeks into her role as CFO of Catalant, Christina Spade is helping guide a company that she believes is positioned for a different era of consulting.

Catalant was founded out of Harvard Business School in 2013 and began as an independent consultant matchmaking company, Spade tells us. Today, she describes the firm as a “Consulting 2.0” business built around agile, fit-for-purpose consulting designed to help organizations solve problems and create value more quickly.

The company’s evolution mirrors broader changes in the consulting industry. Independent consultants were often viewed skeptically a decade ago, Spade tells us. But as...

When David Forlizzi describes Salsify, he begins with a simple observation: “We all use it every day.” Unlike some of the highly technical software businesses where he previously spent his career, Salsify’s value proposition is visible to anyone who shops online.

Product content sits at the center of the company’s platform, Forlizzi tells us. Whether consumers are browsing a brand website, Amazon, or another online retailer, they rely on product descriptions, photos, videos, and specifications to make purchasing decisions. When that information is inconsistent or incomplete across channels, it can undermine confidence and influence buying behavior...

When Jaylene Kunze was asked to help rebuild a struggling subsidiary in the United Kingdom, she packed up her family and moved overseas with her nine-month-old daughter. The assignment was one more example of the type of challenge that would come to define her career. Rather than following a traditional finance path, Kunze gravitated toward what she calls “the fixer” role, stepping into situations where businesses needed operational repair, process improvement, or organizational change.

That mindset began to take shape through compliance and Sarbanes-Oxley work. While many viewed the documentation requirements as burdensome, Kunze tells us the proc...

A conversation from years earlier still stands out to Bruno Annicq. While working at AOL, he was supporting business leaders and helping tell the story of the business through data and analytics. Then a senior executive, Holly Hess, approached him with an unexpected suggestion: Why not become the CFO of AOL’s platforms business?

Annicq’s reaction was immediate. “Wait, me? Are you sure?” he recalls. Until that moment, he had never envisioned himself as a finance leader. Hess, however, saw something different—a broad skill set developed through engineering studies, consulting at McKinsey, and operational leadership roles insi...

Kevin Hettrich walked into a conference room with a whiteboard full of numbers and a problem no one had fully articulated. QuantumScape’s leadership team was discussing how to scale an expensive R&D tool used to produce early battery materials. Hettrich had spent two weeks gathering data, talking with engineers, and analyzing manufacturing economics. Then he laid out the comparison: QuantumScape’s current performance, the best anyone had achieved in any industry, and what would ultimately be required to succeed in automotive production. There were “six orders of magnitude” separating the industry benchmark from what the company would eventual...

In early 2009, Paolo Poma found himself navigating what he recalls as a “really tough” period. At the time, he was helping steer Ducati through a leveraged buyout negotiated before the collapse of Lehman Brothers. Debt obligations had arrived just as markets were “plummeting,” Poma tells us, while lenders closely monitored covenant compliance and private equity owners pressed ahead with the deal.

Poma remembers sitting with bankers and shareholders through repeated discussions about liquidity, budgets, and cash generation. “Planning cash was crucial because covenants on cash were really tight,” he tells us. The experience forced him to balance operational...

Patrick McClymont still remembers the moment at IMAX when the numbers began moving in the wrong direction. Hired to help drive external growth through acquisitions and partnerships, he instead found himself sitting with CEO Rich Gelfond building what he calls an “early warning system.” Together, they agreed to monitor the next three film titles and “hold ourselves accountable” to a short-term scorecard, McClymont tells us. If the numbers shifted further, strategy would have to shift with them.

That experience reinforced a lesson McClymont carried from his earlier years at Goldman Sachs and into multiple CFO roles: “the numbers do...

Alex Chun already knew the management team at NEOGOV long before he became its CFO. As an investor at Warburg Pincus, he spent more than four years “in the trenches” with NEOGOV’s leadership team, flying to Los Angeles to work through operational challenges alongside them, Chun tells us.

His path to finance leadership did not begin in accounting or FP&A. Instead, Chun spent nearly a decade evaluating companies at Morgan Stanley, General Atlantic, and Warburg Pincus, developing what he calls “pattern recognition” by analyzing “dozens, if not hundreds” of businesses, Chun tells us.

That investor...

Adam Goldbruch still remembers the celebration. In 2017, he stood inside a Tel Aviv startup office while employees cheered a milestone: a Disney princess quiz had generated “2.8 million page views,” he tells us. Champagne circulated as the founder delivered a visionary speech about changing communication through content.

At the time, Goldbruch was young enough to be swept up in the excitement, but skeptical enough to question what those metrics truly meant. Three years later, he found himself in the same company leading cost reductions and layoffs after realizing the celebrated KPI had not translated into sustainable value, he tell...

When the pandemic began reshaping the world in early 2020, Sarah Riley was helping guide finance at Zoom through an unprecedented surge in demand. “You could see the volume of Zoom almost spiking up by the regions that were going into shutdown,” Riley tells us. What followed was unlike anything most software companies had experienced before. During her four years at Zoom, the company expanded from roughly $200 million in ARR to $4 billion, Riley tells us. At one point, Zoom spent nearly half a billion dollars on AWS infrastructure costs it had not anticipated, she explains.

For Riley, the expe...

Rick Hasselman recently boarded “a moving train,” describing his arrival at a newly merged SalesLoft and Clari business as both complex and energizing. Just a month and a half into the role, he is already immersed in integrating a $300 million-plus revenue company, he tells us.

That early moment captures a defining pattern across Hasselman’s career: a willingness to enter dynamic environments and impose structure where complexity dominates. At SalesLoft, that means unifying systems, aligning data, and translating operational activity into actionable insight. The merged platform combines sales engagement, forecasting, and conversational intelligence—capabilities that, when integrated, allow te...

Macrina Kgil recalls a moment when she first encountered blockchain technology and “could not grasp whatever it was trying to do,” she tells us. Even with an engineering background, the concept felt distant and unclear. Yet that early confusion would later become a defining thread in her career.

Years later, when the opportunity arose to join Figure, Kgil recognized something different. The company had moved beyond theory—it was actively commercializing blockchain to reshape capital markets. That realization, she tells us, drew her in. What she saw was an intersection between consumer lending and blockchain innovation, two domain...

At Sage Future in San Francisco, three conversations reveal how AI is reshaping the finance function—from vision to execution to industry impact. Sage CTO Aaron Harris outlines the shift from assistive tools to autonomous systems, where trust and transparency will determine adoption. Sage's Jon Fasoli brings that vision into today’s finance workflows, where teams are cautiously embracing AI to accelerate decisions while maintaining control. And Sage's Julie Adams shows how these changes are unfolding inside construction, where real-time visibility and connected data are becoming essential to protecting margins and managing complexity.

Aaron Harris, CTO, Sage

Andre Mancl recalls sitting only a few months into his first CFO role when a senior technology executive arrived with an urgent warning: engineers were leaving for Google and Facebook, and the company needed an immediate across-the-board compensation increase of 30% to 40%. It would have been a major financial commitment. But Mancl hesitated. Drawing on years spent reading markets and assessing business conditions, he tells us the moment felt “toppy.” The SPAC market was imploding, IPO activity had stalled, and he believed private-market conditions would soon tighten. Instead of approving the full request, he supported a smaller targeted pool of comp...

In the desert during military officer training, Yuval Atsmon entered one wrong number into a GPS device. Instead of reaching the intended destination, he and his team ended up in the wrong location, and the simulated mission failed. The mistake cost him the chance to finish at the top of his class, he tells us. Years later, he would recognize that moment as an early lesson in leadership: numbers and systems matter only if you truly understand them.

That principle resurfaced when Atsmon was working with McKinsey in the Philippines on the privatization of an electricity asset...

Before his career became closely tied to middle-market businesses, Scott Thorell built his foundation in larger arenas. He began at Ernst & Young in New York, auditing financial services firms, then moved to Campbell Soup Company, where financial and operational audit assignments took him to Australia, Hong Kong, Europe, and locations across the United States, Thorell tells us. Those chapters gave him technical range and global perspective.

But the defining stretch of his career emerged after he returned home. In entrepreneurial and founder-led businesses around Philadelphia, titles mattered less than adaptability. At 28, he was unexpectedly asked to lead...

In this special episode, we revisit a past conversation with Hilary Maxson and explore why her appointment as CFO of Oracle Corporation comes at such a consequential moment. As Oracle accelerates investments in AI infrastructure and cloud capacity, the finance role now extends well beyond stewardship into capital allocation, operational discipline, and long-term value creation. Maxson’s career—from banking to global leadership roles at AES and Schneider Electric—offers clues to why she may be uniquely suited for this chapter. Joining us is industry analyst Bob Evans, who helps unpack what the hire could signal about Oracle’s future d...

As a child in Austria, Thomas Baumgartner bundled unwanted toys into mystery bags and sold them to classmates. Buyers could not see what was inside—they simply paid and took their chances. He cleared out old toys and earned spending money, he tells us. The story is lighthearted, but it reveals something enduring: an instinct to create value, move decisively, and keep looking for the next opportunity.

That same mindset has shaped a career spent inside the voestalpine group. Baumgartner began in controlling roles in Austria, where he developed an early view of finance as a forward-looking di...

David Larson still recalls the moment he challenged conventional thinking inside Thomson Reuters. A shared services team in Hyderabad, long viewed as transactional, held untapped potential. Rather than accept the status quo, Larson pushed to integrate the team into the broader finance function—despite resistance tied to time zones and skepticism. The effort required planning, persuasion, and patience, but ultimately reshaped how the organization operated.

That moment reflects a career defined less by linear progression and more by deliberate expansion. Larson began in tax at Ernst & Young before pivoting into M&A, where he “didn’t know anythi...

In this special third installment of Suite Voices, featuring general counsels from The L Suite, Laura Belmont explores how organizations can adopt AI responsibly while balancing speed with strategic direction. Building on insights from earlier episodes, she emphasizes that AI success depends on aligning usage with business goals and governance frameworks—not just rapid deployment. Belmont highlights early risks such as “shadow AI” and underscores the importance of CFO–GC collaboration in evaluating financial and legal exposure. She also stresses continuous training and vendor scrutiny, while looking ahead to a future where GCs act as systems architects embedding accountability into AI...

Tom DiDesidero describes a period when SmartRecruiters was actively taking customers from a much larger competitor. It wasn’t just momentum—it was proof. “We were stealing a lot of their customers,” DiDesidero tells us, describing how that traction became a defining signal of value.

At the same time, SmartRecruiters was moving quickly on a new front. “We were really the first mover in the embedded AI product,” DiDesidero tells us, emphasizing that speed and execution—not perfection—mattered most. The team brought its AI platform to market early, leaning on strong customer relationships and credibility. Beta users quickly be...

Within his first 90 days at DocuSign, Blake Grayson recognized the company needed to make difficult efficiency decisions following a post-COVID slowdown. Acting quickly, he partnered with leadership to address the issue, noting that “making the hard decision faster is way better than waiting,” Grayson tells us. That moment set the tone for how he approaches finance leadership—decisive, data-driven, and focused on forward momentum.

That same mindset now shapes how he views DocuSign’s evolution. Long known as the “default eSignature business,” Grayson tells us, the company serves over 1.8 million customers worldwide. Yet he emphasizes that the real opportu...

Late one night in Calgary, Amy Wang was running final checks on a billion-dollar transaction when something didn’t sit right. “My immediate instinct…was to dismiss it,” she tells us. After all, multiple teams and advisors had already vetted the deal. But she couldn’t let it go. Instead, she challenged the work—carefully, respectfully—and was right. The correction prevented more than a million dollars from being misallocated.

That moment became a defining inflection point. It reshaped how Wang viewed leadership—not as deference to expertise, but as the willingness to trust one’s own judgment. Titles a...

In 2023, stepping into the CFO role at Twilio, Aidan Viggiano faced a defining reality: “the first hard call was a layoff,” she tells us. The company had surged during the pandemic as digital communications accelerated, but by mid-2022, growth slowed while profitability lagged. “We can’t be slowing in growth and not be profitable and not generating cash,” she explains, describing the moment that forced a fundamental shift in strategy.

Over the next six months, Twilio reduced its workforce by about 40%, she tells us—a decision that tested not just financial discipline but leadership resolve. For Viggiano, the experience underscored a core principle: communication is as critical as the decision itself. “The impor...

Early in his career, Rich Schmidt recalls presenting an analysis to leadership—only to be told, “we want you to go fix it” . The assignment marked a turning point. What began as financial analysis quickly became ownership, execution, and accountability across the business.

That moment would come to define Schmidt’s path. After starting in public accounting—“a grind,” as he tells us—he gained exposure to multiple industries in rapid succession, from manufacturing to healthcare . Yet it was the convergence of finance, technology, and operations that ultimately shaped his trajectory. Rather than remain on a traditional finance track, S...

Tony McDonald prefers a different image of the CFO role—one that replaces restraint with direction. “I would like to be considered as one of the people on the stagecoach that helps hold the reins,” he tells us, describing sales as “the horses that I want galloping always full speed ahead.”

That mindset was shaped during his time at Oracle, where he operated inside a deeply sales-driven organization. There, McDonald learned that finance could influence growth not by limiting it, but by guiding it. His role extended beyond oversight—he led financial planning across an organization of roughly 140...

In this CFO Thought Leader episode, Jack Sweeney speaks with technology general counsel Akin Adekeye about when AI becomes a board-level concern. Adekeye explains AI crosses into governance when it impacts risk, capital allocation, and competitiveness. He highlights “shadow AI” risks, regulatory uncertainty, and the need for structured oversight. Effective governance includes board involvement, executive ownership, and clear operating controls. CFOs play a central role in balancing innovation with risk, ensuring organizations neither lag competitors nor expose themselves to harm. Looking ahead, AI governance will become standardized, with rising expectations for board literacy, disclosure, and formal control frameworks.

T...

Marc Mehlman still recalls the moment a senior leader pulled him aside and told him he was “in such a rush” and needed to “enjoy the journey,” he tells us. At the time, Mehlman was part of a leadership program filled with high achievers eager to move quickly into senior roles. Instead, he took a different path—spending nearly a decade moving laterally across FP&A, corporate development, strategy, and operational roles.

That deliberate detour became the foundation of his leadership philosophy. By working across divisions and even geographies, Mehlman built a broad understanding of how businesses actually f...

Michael Perica had been discussing the implications of AI with investors for more than a year, but the market didn’t fully react—until one particular moment. In late January and early February, a wave of announcements around enterprise-focused AI models and workflow plugins triggered what Perica refers to as the “SaaS-pocalypse.” In a single day, roughly $258 billion in SaaS market value disappeared, he tells us.

For Perica, the episode confirmed something he had already been sensing in conversations with investors and clients. The traditional path to enterprise modernization—committing to large, monolithic software platforms—was no longer the o...

Andrew Bender still remembers a moment from high school football practice when a coach challenged him with a simple question: “Do you want to be all conference or all state?” The comment surprised him. At the time, Bender tells us he wasn’t even sure he had the potential to reach the lower bar. Yet the moment stayed with him because it revealed something important—that sometimes others see possibilities before we do.

That lesson about recognizing potential shaped how Bender approached his career decisions. Early on, while working at William Blair, he faced a choice common among hi...

Early in Lucanet’s expansion, two Chinese employees working in Germany noticed something unusual. The consolidation software they worked with functioned so well that they believed it could succeed in their home market. Acting on that conviction, they traveled from Berlin back to China and built what would become Lucanet’s Chinese business. The story illustrates how a tool designed for global complexity could travel easily across borders, Gurney tells us.

Lucanet’s origins are firmly rooted in Germany, where the company first built its reputation with a consolidation platform designed for companies operating across multiple jurisdictions. That d...

Ashley Still, Executive Vice President and General Manager of Intuit’s mid-market business, discusses how the expectations of finance leaders are shifting as AI reshapes the finance function. She explains how Intuit is expanding beyond its small-business roots with Intuit Enterprise Suite, designed to serve growing mid-market organizations seeking faster implementation and lower total cost than traditional ERP systems. Still highlights how AI-powered agents are helping finance teams reduce manual work, accelerate month-end insights, and focus more on strategic decision-making. As the CFO role evolves from scorekeeper to growth driver, she believes technology will increasingly enable finance leaders to co...

Early in his career, Intekhab Nazeer found himself sitting in go-to-market meetings rather than finance reviews. A CFO mentor had pushed him beyond traditional accounting responsibilities, exposing him to pipeline discussions and sales forecasting. That experience changed how he viewed finance leadership. Instead of simply reporting financial results, he began understanding “how pipeline is generated, how deal flow is measured, how the forecasting really works,” Nazeer tells us. The exposure reshaped his perspective, shifting his mindset from reporting outcomes to influencing them.

The shift became even more real when he stepped into an interim CFO role after his...

Fiber is “a lot of investment up front for that stream of cash flow in the future,” Derek Doyle tells us. At C Spire, that reality defines nearly every strategic decision.

The advanced technology and communications company has been reinventing itself for more than 70 years, Doyle tells us. Today, it is the largest privately held wireless carrier in the U.S. and operates 22,000 miles of fiber, placing it among the top 20 fiber internet providers in the country by premise passings, he tells us. The company has invested hundreds of millions of dollars expanding beyond Mississippi into Alabama, Tenn...

In this episode of Planning Aces, CFO Kevin Rubin of Zscaler, CFO Bruce Schuman of Universal Technical Institute, and CFO Razzak Jallow of FloQast share how disciplined FP&A leadership is shaping AI adoption. Rubin frames AI as a capital allocation exercise governed centrally to prevent tool sprawl. Schuman stresses foundational readiness—data governance, ERP consolidation, and process redesign—before deploying AI-driven forecasting. Jallow cautions against fragmented “spaghetti AI,” advocating for platform coherence and skill development. Together, they reveal that AI success in FP&A depends less on speed and more on governance, architecture, and trust in the planning process.

Nearly 90% of Americans suffer from metabolic disease, Manu Diwakar tells us, citing a recent McKinsey & Company study. For Diwakar, CFO of Virta Health, that statistic defines both the scale of the challenge and the clarity of the mission.

Metabolic disease, he explains, includes type 2 diabetes, obesity, liver disease, kidney disease, heart disease, and high blood pressure—“branches of a tree,” he tells us, all sharing the same root cause: poor nutrition. Virta’s model blends medical professionals and technology to reverse those conditions, partnering with insurers, employers, and government entities in a B2B2C framework.

From a...

Before his first cup of coffee, Alex Melamud opens Slack—not to scan revenue charts first, but to read customer feedback. “The first one that may surprise you as a CFO that I look at is actually NPS,” he tells us. At Engine, every survey drops into a shared channel so “every executive can see” what customers said, he tells us.

That habit fits a finance leader who didn’t grow up in the CFO seat. Melamud started in investment banking and then spent 16 years in private equity, learning to build theses, chase signal, and “sell… the product of priva...

On her first day as CFO at Greenphire, Sue Vestri sat in a conference room “learning all of the acronyms” of the clinical trial industry, she tells us. There were “many, many, many,” she recalls, and she listened to the sales team outside her door to understand how the product was positioned and why it mattered.

That willingness to learn from the ground up defines her career. Earlier, a mentor warned her she would stagnate if she stayed in the safety of a large company. “You’ve got to go to grow,” he told her. She left for a 100-empl...

In his early 30s, Guillermo Lopez walked into finance as an outsider. “Nobody was giving me a chance in finance because I was an engineer,” he tells us. Then a boss took “a risk” and moved him into a finance role—partly because he was “good with numbers,” and partly because his consulting background meant he could be put “in front of…external parties,” Lopez tells us.

That entry point set the tone for how he builds a career: intentionally and with breadth. At American Express, he moved across businesses and finance roles on purpose, because “it’s important to get breat...

An employee is on vacation in the mountains when it happens: “I left my laptop at home.” Instead of scrambling, the employee logs into a virtual desktop from another device, pulling up what looks and feels like their own PC, delivered through the cloud. That simple moment captures how Steve Shimizu describes Omnissa’s mission—helping companies enable a digital employee experience that allows people to work from anywhere, on any device, he tells us.

For Shimizu, this practical use case reflects a broader evolution in end-user computing. What began with desktop computers moved to laptops and mobile d...