Beauty with a Twist

Season 7 Episode 1 - Season 7 is finally here and we're opening up with the amazing Natalie Anchondo! She talks to us about balancing motherhood and business ownership, opening a new salon and the benefits of micro needling.

Earn more and get your time back with GlossGenius. Use code TWIST at glossgenius.com/beautywithatwist for 50% off your first two months of a premium plan.

Time Stamps:

00:00 Introducing the Skin Pen Queen

03:00 How she came to specialize in micro needling

07:00 How specializing changed her business

15:00 Managing social media with some...

Season 6 Episode 8 - Rene is hear to talk to us about building a brand after building a clientele, how he became an educator, his new headquarters in LA, and why some artists struggle to flourish in the beauty industry.

Time Stamps:

00:00 Introduction

05:00 Getting into educating

10:00 Overcoming my biggest mistake as a brand

15:00 Specializing in brows and facials

20:00 Why some artists struggle

26:00 The type of content that converts followers into clients

31:00 Working with billionaires vs celebrities

38:00 Weird client stories

41:00 Pet...

Season 6 Episode 7 - Cathy talks to us about her store in Rancho being robbed, what she would do if she had to start her business from zero in 2026, what to look for when deciding on a training to take, and why learning online may not be enough.

Thanks for listening ✨

Time Stamps:

00:00 Introducing our special guest

05:00 Finding my passion for lashing and wanting to make all my friends pretty

10:00 The beauty of having a store for beauty professionals and opening more locations

15:00 A one day training is ju...

Season 6 Episode 6 - We had the pleasure of having @masterweenay on to tell us about her life as a celerity nail artist and everything that comes with that. And for the first time she talks about what happened to the Super Bowl nails she worked on! So tune in for the tea and teachings 🤍

Leave a review if you like what you heard on this episode for more! It really helps me continue doing what I'm doing 🤞🏼

Thanks for watching and listening 🎧

Time Stamps:

00:00 Introduction

00:45 One hard truth nail techs don’t...

Season 6 Episode 5 - On this episode we have Zach Mesquit on to tell us how he went from a hair stylist to a content creator and brand. Speaking of brand, he also built his own hair extensions business that ships worldwide. Tune in to find out why he decided to take the leap and become a supplier to both other hair stylists and consumers. Finally, we discuss the fakeness behind endorsing products ONLY because they're paying you to endorse it. Tune in for this and so much MORE!

Thank you for watching & listening 🫶🏼

Season 6 Episode 4 - An inspiration to all estheticians, Renee Rouleau is here to tell us about her product company, her NO diva rule and being celebrity clients like Sabrina Carpenter + the biggest lessons she's learned as a practicing esthetician and founder of many businesses.

Thank you for watching and listening 🤍

And a special thanks to Renee for coming on and sharing her wisdom!

Time Stamps:

00:00 Introducing our special guest

02:00 Renee's grandmother inspired her to join the beauty industry

05:00 Relocating HQ to Austin

08:00 Every clogged pore is...

Season 6 Episode 3 - I had the pleasure of having on Bree to talk to about dealing with online hate/ controversy, the unfortunate passing of her mother at a young age, how she came up with her first product the Wax Pad, and how other waxers and estheticians can get a deal with GlossGenius and other brands.

Thanks again Bree for coming on and being so vulnerable about your story!

And thank YOU for listening and watching to our latest episode.

Time Stamps:

00:00 The wax pad...

Season 6 Episode 2 - On this episode our special guest Marilynn tells us what it was like putting on her Yacht & Christmas events, how social media changed her business overnight and what it's like being a Mom in the beauty industry!

Can't wait for you to watch & listen ✨

Time Stamps:

00:00 Introducing Marilynn and a bit of her background

05:00 Quitting my full time job aka stability to go to school and be an esthetician

10:00 Make content out of everything

15:00 How much I had saved to be able to quit an...

Season 6 Episode 1 - Lady Peng is BACK to talk about marketing your business, the importance of SEO and never putting her product lines in stores. Believe me when I tell you that's just the TIP of the iceberg. Thanks again Lady Peng for coming on for round 2 🎉

Thanks for watching 🤍

Time Stamps:

00:00 Welcome back Lady Peng aka Jane

01:30 The Beauty Industry is PURGING

03:40 High intent clients are priority #1

06:00 SEO SEO SEO

12:00 I wanted a crazy profitable wax

16:30 The lash tech clip r...

Season 5 Episode 8 - From working at salons to doing it on the side while she worked other jobs and her business beginning to thrive over the last few years; this is a must listen for anyone in the beauty industry needing a little inspiration!

Time Stamps:

00:00 introducing our special guest

01:20 how she came to find her niche in brows

06:50 getting a job as an esthetician at a hair salon

12:00 struggling going working at a salon/solo

18:00 posting a video here and there isn’t enough to be bo...

Season 5 Ep 7 - Wednesday tells us about having to work late nights, the effects lashing has on your body and why lash techs aren't making enough money. Tune in to find out this and more 🤍

Time Stamps:

00:00 Introducing our special guest Wednesday ✨

05:00 finding something I loved to do

09:00 going off on my own and working late

16:00 Renters vs Employees

25:00 Branding

31:00 Pricing and the toll on your body as a lash artist

37:00 lash trends

45:00 put yourself out there and netwo...

Season 5 Episode 6 - She went solo after 18 years of working for someone else! She talks to us about her esthetician friends gatekeeping, instagram numbers being deceiving and narrowing down your niche to be successful.

Where to find her:

IG @libbeylazarus

Website: https://www.secretsofestheticians.com/

FB Group:

https://m.facebook.com/groups/677007063190425/?ref=share&mibextid=wwXIfr

Time Stamps:

00:00 Going solo after working for someone else for 18 years

06:00 Seeing everyone with 16 clients a day & not knowing what you’re doing wrong

Season 5 Episode 5 - Jani is visiting us all the way from Oahu! We talk Soft Vs Hard Wax, dealing with your personal life and running a business and comparing yourself to others in your industry.

Thanks for watching 🤍

Time Stamps:

00:00 Our guest flew in from Hawaii

04:00 Choosing waxing as my specialization

09:00 What’s next?

12:00 Taking 25 clients a day is too much

15:00 Soft Wax VS Hard Wax

25:00 Telling clients about my personal life

38:00 Don’t compare my Year 5 to Your Ye...

Season 5 Episode 4 - Our special guest Mila talks to us about what it was like working at a chain beauty salon, giving her clients $50 for referral's and making it in the beauty industry without a mentor.

Thanks for watching 🤍

Time Stamps:

00:00 Introducing today’s special guest 🤍

01:30 I always wanted to be in the beauty industry I just didn’t know what

07:00 Working weddings

10:30 Waxing was never in the cards for me

13:00 Working at a chain beauty salon wasn’t it

17:00 Blessing in...

SEASON 5 EPISODE 3 - We have the honor of having on the BrowGuru on today's special episode 🎉 She talks to us about opening multiple storefronts, a beauty school and being humbled last year where she had her worst financial year as a business owner.

Tune in for the twist 🫰🏼

TIME STAMPS:

00:00 Introducing the Browguru (15 Year Experience)

06:00 Moving from a barber shop to a more professional Salon, then my OWN first storefront

19:00 Hourly VS Rent

24:00 The recession

36:00 The current state of the Brow game

41:3...

Season 5 Episode 2 - On this episode we have a very special guest! Jeff is an esthetician and he tells us what it's like to work in the beauty industry. He got back into the industry during covid after facing some difficulties finding a job and jumpstarting his business. Now he's in a place where he has brand partnerships and consistent clientele! Special thanks to Jeff for coming on.

I hope you enjoy our latest episode of Beauty With a Twist 🤍

Time Stamps:

00:00 Introducing Our Guest Jeff

04:00 Being Transparent

Season 5 Episode 1 - On this episode we had the pleasure of having on Alexis Xol, the owner of her own tattoo studio @BeMoreYou.LA After 10 years of experience she has a few horror stories to tell us. She also breaks down the Old School vs New School divide that exists in the Tattoo Industry. Finally, we get into pricing and what it's like to work in such a male dominated industry! Special thanks to Alexis @alexis_xol for coming on, make sure to follow her and hit her up for your next tattoo!

Thanks for listening and...

Season 4 Episode 10 - On this episode we have on WaxThatAsh who drove down from Santa Monica to come tell us her story and give us Beauty Industry girls a reality check. She talks about her struggles and backstabbing business partner. What it felt like to be a Beauty Instructor and why she decided to STOP teaching. She tells us some of her secrets and how far she was willing to go to get clientele. Finally how and why authenticity in business always WINS.

I hope you enjoy this special episode 🤍

Ash, thanks again for coming! I h...

SZN 4 EPISODE 9 - On this episode Monique tells us how she went from being a full time Personal Trainer to a full time Brazilian Wax Specialist! We get into how she markets herself now and how she marketed herself when she first started out with 0 clientele. Content can be hard to post but she tells us why it doesn't HAVE to be. Finally, we discuss if promoting Sales devalues your service?!

I hope you enjoy this special episode 🤍

00:00 Introducing our SPECIAL GUEST

02:30 Monique’s journey to becoming a full time solo waxer

10...

Season 4 Episode 8 - On this episode we have special guest Kasey Boone! She talks us through the struggles of managing a salon and getting your content creation in. The importance of doing what YOU want, not what you see others are doing. Transitioning from a full time Salon owner to working part time solo and running her business outside of the treatment room. Finally, what we can see from her in the near future. Thank you Kasey for coming in, you are truly my spirit animal!

Hope you guys enjoy this special episode 🤍✨

Time Stamps:

...

SEASON 4 EPISODE 7 FT. LASH COWBOY - On this episode Abel flew in from Wisconsin to tell us the in and outs of the LASH industry. How to market yourself, what pricing should look like and answers whether or not you can make 100k lashing without killing your body. He also talks about potentially starting his own podcast so make sure to look out for that! Anyone in the beauty industry can take a lot from this episode even if you're not a lash artist so make sure to watch the full hour. He drops a lot of knowledge on...

SEASON 4 EPISODE 6 -

00:00 THE OG WAX QUEEN IS IN THE BUILDING

05:00 Teaching a wax class 39 years ago

11:00 Making my OWN wax

14:00 Skincare VS Waxing

21:00 95% don’t make it

30:00 being noticed in public by other waxers

37:00 Learning to be a good boss

43:00 RISING ABOVE 

48:00 How can we be like the Wax Queen

55:00 Owning a salon

01:02:00 Teaching is terrible

thanks for listening 🤍

SZN 4 EPISODE 5 -

00:00 Introducing  our special guest Wax Junkie

03:50 Starting at European Wax Center

12:00 Getting discouraged in the journey

17:00 Having a One Stop Shop Strategy

22:00 Creating a great team

27:00 Doing Business together with friends…

33:00 How to stay a successful business

41:00 Being a business owner is hard

47:00 Speed Waxing VS 1 Hour 

53:00 Waxing horror stories

SZN 4 EPISODE 4 -

00:00 Christian’s Backstory

10:00 what got me into skincare

28:30 Beauty Found Me

36:00 GIMMICKS & OVER SATURATION

43:00 Celeb Brands

50:00 Results matter

Enjoy 🤍

SZN 4 EP 3 -

00:00 How Yvett got started as a Nail Tech

05:40 The moment she realized it was time to do nails full time

08:00 starting to work in a Salon for the first time

10:30 owning a Salon for the first time

12:50 Salon was broken into AND a car ran into it

15:00 going back to being Solo

17:00 how she got booked to do Nicki Minaj’s nails

21:28 becoming the creative director for Pink Friday Nails

26:00 growing instagram following

29:00 Nail Tech Industry is...

Season 4 Episode 2 Ft. Dirty Bird Esthetics -

(NEW STUDIO SETUP)

00:00 Opening a Salon RIGHT BEFORE the Pandemic

06:30 Hiring your clients?!

15:00 Marketing in your OWN unique way

30:00 How to get clients as a beginner in the beauty industry

40:00 taxes season can be scary

47:00 long term goals and plans

53:30 BIG ANNOUNCEMENT

thank you for watching 🎬

SZN 4 EPISODE 1

00:00 introducing our special guest for the FIRST episode of this NEW season 

02:00 being fired from european wax center 

07:00 losing my shop and getting fined…

15:00 building your team in a beauty business 

20:00 tips for beginner waxers

25:00 business licenses and working from home

31:00 waxing education…

40:00 going from fully booked in 30 minutes to having openings 

45:00 weird waxing stories….

SZN 3 EP 10 -

00:00 introducing our special guest @nailsdid.byginger

03:00 school wasn’t much help at the beginning of her nail tech journey

08:00 moving Salons

12:30 having social anxiety as a nail tech

18:00 how to be a celebrity nail tech

22:30 biggest obstacle coming into her nail tech career 

27:00  nail tech training tips

36:00 brands for beginner nail techs

43:00 when should you raise prices?

Season 3 Episode 9

00:00 Introducing our Special Guest 

04:00 Dropping out to become a Barber

09:30 Lifestyle Content Creation

12:50 Pricing for Barbers

19:30 The Benefits of Barbering Competitions

25:50 Barbering Forever?!

28:00 Trending Haircuts 

38:00 Getting Hand Insurance

41:00 Client refused to pay me 

THANKS FOR LISTENING

Season 3 Episode 8 -

00:00 Introducing our Special Guest Sabrina @nakedskinbybrina 🌟

05:00 Gaining your clients trust and creating a safe environment for them 🤞🏼

11:00 Working from home 🏠

16:00 Blowing up on TikTok 📱

24:00 Vajacials 🧼

29:40 Specializing in Plus Size Waxing

34:00 Separating Work & Personal Life

40:00 Client Relationships ❤️

47:00 Spending Irresponsibly

THANKS FOR LISTENING 😊

Season 3 Episode 7 -

00:00 Introducing Special Guest Zulema ⭐️(@browsbyzulema)

01:00 Starting in the Beauty Industry as a Makeup Artist 💄

& Transitioning to Brows

12:00 Creating your own Product Line 🛍️

22:00 Opening Her Own Salon 🏪

34:45 Power of Yelp 📝

40:30 Social Media Marketing 📱

49:00 Not Doing Brows Anymore?! 😭

Thanks for listening 😋

SEASON 3 EPISODE 6 - Ft. Owner of TedDBare Pain Co

00:00 Graduating from Law School

05:00 How she got into Waxing 

08:30 Waxing MEN 

13:00 The realities of Lashing & other professions in the Beauty Industry 

22:30 Getting out of the Treatment Room 

33:00 Business Education for Waxers 

42:00 Marketing for your Business

THANK YOU FOR LISTENING! 😊

Season 3 Episode 5 -

00:00 All the way from Chicago we have our special guest Amreen Gafoor 

8:30 Marketing yourself & your business 

15:00 South Asian in the Beauty Industry 

24:30 MARKETING HACK - Monthly Specials 

31:40 Your support system when first starting out

34:30 Estheticians Do’s & Don’ts 

44:00 Starting Her OWN Brand 

47:00 Buy & Don’t Buy Esthetician Edition 

Thanks for listening!

Season 3 Episode 4 -

00:00 Getting to know this weeks special guest Bertha!

08:00 Taking a leap of faith

13:40 Competition within your own place of business 

20:00 Balancing work, social media and personal life

27:00 The Social Media Game

40:00 BBL’s in the Fitness Industry 

50:00 What we’ll see from Bertha in the near future!

Thanks for listening! Make sure to follow us on Spotify or Apple Podcast to tune in every Friday!

Season 3 Episode 3 (Time Stamps)

00:00 Introducing this weeks special guest! Nadine owner of @secretskinbar on Instagram 08:30 gaining a clients trust 14:00 Running your own business and changing your career path 31:09 Managing your own finances and getting help with them 50:00 favorite type of client?

Thank you for listening!

Season 3 Episode 2 (Time Stamps)

00:00 Our special guest Gio is back for a third time for another wonderful episode 03:08 How Gio’s surgery went 14:30 the possibility of owning a nail salon in the future 16:00 maybe quitting being a nail tech? 24:40 Having nail industry friends 26:40 Cons about being a nail tech 39:00 rating random nails on Instagram 

Thank you for listening!

Season 3 Episode 1 (Time Stamps)

00:00 How Edward got into tattooing 06:40 stealing a cop car at 12 years old 14:00 where is the Beauty industry headed 24:30 tattoo pricing 28:50 learning how to Tattoo 34:40 Future plans & goals 43:00 networking and social media 

Thank you for listening!

Season 2 Episode 14

00:00 Last Episode of Season 2 with a new Special Guest @wowyourbrowz 04:00 moving to California without knowing ANYONE 13:00 Brow Lamination and Tinting 17:00 education in the Beauty Industry, who should & SHOULDN’T be teaching… 33:00 Celebrity Brow Artists and their style of work 37:40 do you know when your clients cheat on you? 40:00 reviewing your own work game 46:30 Are you a real New Yorker?!

Thanks for listening!

Episode 13 (Time Stamps)

00:00 We have Lash Cartel in the building back from season 1 03:00 from leasing to lash supplying 06:00 making more money supplying 09:00 single mom running a business 19:40 blessed enough to run a business 22:00 immigrant parents helping your work ethic

Thank you Lash Cartel for coming in and sharing your story with us and giving fellow lash techs some advice!

https://linktr.ee/beautywithatwist

Episode 12:

00:00 Special Guest Leonora Salama @bellenora17 02:00 How she got started as a Nail Tech from her garage 10:00 growing her social media 18:00 hardest thing to do when you first start your business 20:00 should you go solo or salon? 25:00 going to get your license as a nail tech 33:45 business advice for pricing 37:00 doing a celebrities nails 42:00 good & bad trends in the nail industry...

Huge thanks to Leonora for coming, it was so much fun! Make sure to follow her on Instagram and checkout her work @bellenora17