Brands, Beats & Bytes

Album 8 Track 24: The 404 Influence - Brand and Beyond w/Brandon Butler

In this episode of Brands, Beats & Bytes, hosts DC and LT are joined by Brandon Butler, founder and CEO of Butter ATL, host of the Butternomics podcast, and former marketing executive at Edelman and Accenture. Brandon unpacks his journey from corporate tech to becoming a pioneer of Atlanta's cultural economy, exploring the massive footprint of the city and the creation of the 404 Day celebration.

Key Takeaways:

Album 8 Track 23: Minding the Gap: Chief Digital Officer...w/ Jenna Flateman Posner

In this episode of Brands, Beats, and Bytes, Jenna Posner (CEO of Chief Digital Agency and former CDO of Snipes) unpacks the rapidly evolving intersection of technology, retail, and consumer behavior. Jenna explains the hidden math behind retail acquisitions, how her digital team disrupted the sneaker bot aftermarket, and why Nike’s shift away from wholesale retailers backfired. For modern marketers, Jenna delivers a masterclass on the rise of Agentic Commerce (AEO/GEO), predicting the decline of traditional websites and explaining why businesses must br...

Album 8 Track 22: Long Live Brand, If the Spreadsheet Don't Kill It First. w/Lead Human

The CMO title is vanishing, and CEOs are losing confidence in marketing's ability to drive growth. How did we get here, and what can marketing leaders do to reclaim their power?

In this special collaborative episode, the hosts of Lead Human (Tim Spengler and Jack Myers) join forces with the Brands, Beats & Bytes crew (former Coca-Cola execs Darryl "DC" Cobbin and Larry Taman). Together, they break down the "State of the State" in marketing through a three-act structure: Just...

Hey Brand Nerds, we are back with a Most Influence Remix! In our careers, we typically don't make it to where we are alone. We give our guests the opportunity to shoutout someone (or multiple people) who has/have had a great influence on them - and we are rarely not moved by the answers we hear. 

Check out some of our favorites from five of our former guests:
1. Rick Hayduk
2. Katie Casey
3. Jack Mudd
4. Wendy Martin
5. Josh Ball

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mo...

Hey Brand Nerds, we are back with a Most Proud of Remix! Our guests take us into what they are most proud of - and the cool thing is - most involve the impact on others or how the people in their lives are what they are most proud of. 

Check out some of our favorites from five of our former guests:
1. Ivan Juzang
2. Paige Young
3. Scott Robinson
4. LaDonna Gooden
5. Jodi Anderson Jr.

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostproudof

Hey Brand Nerds, we are back with a Tech Remix! Each of today's guests are approaching the conversation about AI from four different angles - all which we should know and consider! 

Check out some of our favorites from four of our former guests:
1. Sheldon Poon
2. Jack Myers
3. Todd Putman
4. Noel Cottrell

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandlove

Hey Brand Nerds, we are back with a Brand Love Remix! Take a listen and see which brands resonate as your favorite too! 
Check out some of our favorites from four of our former guests:
1. Tracy Chamblee
2. Seth Matlins
3. Dave Prager
4. Stephen Greene

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandlove

Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! 
Check out some of our favorites from four of our former guests:
1. Krista Patterson
2. Louis Monoyudis
3. Bernard Bell
4. Sheldon Poon

 #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

Album 8 Track 21: Educated Rapper of Brand & Business w/Tracy Chamblee

On today’s episode of Brands, Beats & Bytes, DC and Larry are joined by Tracy Chamblee, a marketing powerhouse whose career spans P&G, Coca-Cola, Mars Petcare, Georgia-Pacific, and Nixon Medical.

Tracy (dubbed by DC as "the educated rapper of business") brings incredible edge, heart, and intellect to the podcast. He opens up about how growing up in a single-parent household in Brooklyn and practicing hip-hop routines kept him focused, ultimately leading to a transformative career path.

What you'll learn -

REMIX: Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager

Brand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager.

If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave’s background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a co...

Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon

What happens when you mix a computer science background, a decade teaching high schoolers, and a philosophy degree? 
You get today's guest, Sheldon Poon, Founder and CEO of Drive Marketing, a leader driving $10 back for every $1 spent on Meta and Google ad campaigns.

In this episode of Brands, Beats & Bytes, Darryl "DC" Cobbin, Larry Taman, and Sheldon Poon examine why the digital marketing playbook shifted 180 degrees. Sheldon explains how modern ad algorithms use 50,000+ data points to identify deep psychographic patterns and w...

Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson

In this episode of Brands, Beats & Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman welcome positioning expert Krista Patterson, Co-Founder and CEO of Positioning Collective.
Drawing from her executive tenure at tech giants like Cisco, ServiceNow, and VMware, Krista reveals why systemic business problems almost always trace back to murky positioning.

Krista breaks down the distinction between targeting demographics versus targeting mindset, shares deeply personal stories about overcoming career missteps, and discusses managing high-profile partnerships like F1 McLaren. The conversation tackles modern...

Summer Remix: Album 8 Track 12: Win the Room - Accelerate Your Career w/Bernard Bell

How do you go from "Step Zero" to a Senior VP role at a major cable network? Bernard Bell, known as "The Confidence Professor," joins the podcast to explain why Executive Presence is the ultimate career accelerator.

In this candid conversation, Bernard breaks down the difference between networking and "engaging," the importance of leading like a "shepherd who smells like his sheep," and why culture will always trump strategy. He also shares the high-stakes story of a $55 million...

Summer Remix: Album 8 Track 15: The Currency of Purpose w/Stephen Greene

What happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile.  

SG shares invaluable insights on how the marketing landscape has shi...

Summer Remix: Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck

Brand Nerds, we are back in the building! Today, we are diving deep into what it takes to achieve professional growth as we sit down with Kristen Fischbeck. 

If you are a marketer looking to "compress the timeline" between where you are and where you want to be, this episode is your blueprint. Kristen’s rise is nothing short of meteoric: she joined a boutique agency as an entry-level account coordinator and, in just seven years, navigated every lev...

Summer Remix: Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut

How did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth.

From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone...

Summer Remix: Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman

Brand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move.

...

Summer Remix: Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell

Are legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.

After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet...

Summer Remix: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. 

Here are a few key takeaways from the episode:

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Welcome to our Summer Remix series!

What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blue...

Album 8 Track 18: What's Poppin? World Cup 2026

The World Cup is officially upon us, North America! But you don’t need to be a fútbol historian to understand the sheer economic and cultural power of this tournament. In this special "What's Poppin'" episode of Brands, Beats & Bytes, hosts DC and Larry put on their brand lenses to dissect the 2026 FIFA World Cup using the classic marketing matrix: Product, Place, Price, and Promotion.

From Larry's firsthand experience launching Powerade during the 1994 World Cup to the multi-million dollar endorsement webs of Lionel Messi and Sir David Bec...

REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom

Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic.

A jew-el dropper you don't want to miss! 

Here are a few key takeaways from the episode:

Album 8 Track 17: The Mythology Behind a Great Marketer w/Louis Monoyudis

What does an undergrad degree in folklore and mythology have to do with scaling direct-to-consumer (D2C) brands to millions in revenue? Everything.

In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry Taman sit down with seasoned executive Louis Monoyudis (CMO at Artware Editions, former global CMO at Bokksu, Fable Pets, Levo, and Roam). Louis pulls back the curtain on how a deep understanding of human narrative, ritual, and "belief" acts as the ultimate foundation for hyper-growth marketing.<...

REMIX: Album 4 Track 12 – Matt Tumminello, President at Target 10

Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space.

Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ co...

Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut

How did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth.

From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone pizza ordering...

Album 8 Track 15: The Currency of Purpose w/Stephen Greene

What happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile.  

SG shares invaluable insights on how the marketing landscape has shifted, why...

Album 8 Track 14: YES as a Career Strategy w/Scott Stuckmann

How does a mechanical engineer from Wisconsin become a global marketing powerhouse? In this episode of Brands, Beats and Bytes, DC and LT sit down with Scott Stuckmann (Kraft Heinz, Nestle, Coca-Cola) to deconstruct a career defined by "The Art of Navigation."

Scott shares his unique journey from documenting radar processes to launching the first fat-free hot dog and leading billion-dollar beverage portfolios across Asia and Oceania. We dive deep into the "hunger" required to switch industries, the reality of international family moves, and...

Album 8 Track 13: The Power of the Pivot w/Lacrecia Cade

Can a lawyer become a world-class marketer? In this episode of Brands, Beats, and Bytes, hosts DC and LT sit down with Lacrecia Cade, to discuss her incredible journey from the legal department to the C-suite of marketing and technology.

Lacrecia shares her "chameleon skills" developed growing up in Decatur and how she navigated high-level roles at Morehouse College, Aflac, and Fiserv. We dive deep into the importance of budget management, the art of "shape-shifting" in corporate environments, and why your...

REMIX: Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.

Jim pulls back the curtain on some of the most pivotal moments in beverage...

How do you go from "Step Zero" to a Senior VP role at a major cable network? Bernard Bell, known as "The Confidence Professor," joins the podcast to explain why Executive Presence is the ultimate career accelerator.

In this candid conversation, Bernard breaks down the difference between networking and "engaging," the importance of leading like a "shepherd who smells like his sheep," and why culture will always trump strategy. He also shares the high-stakes story of a $55 million programming misstep and the valuable lesson in humility and due diligence it taught him. Tune in...

REMIX: Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Stanford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. 
Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. 

Welcome back to the virtual building, Jodi Anderson Jr.! 

Here are a f...

REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.

Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpack...

What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move.

Key...

Album 8 Track 10: What's Poppin? The Almighty Algorithm w/Jonathan Trimble

Join hosts DC and LT for a high-energy "What’s Popping" session featuring friend and marketing expert Jonathan Trimble. The trio explores the shift from "social media" to an "algorithmic attention economy." Trimble explains why brands are losing control of the "top of the funnel" and why "do nothing" is sometimes the most powerful strategy a CMO can employ. Whether you are a brand manager at a global giant or a founder of a B2B startup, this episode provides a framework, The Volcano An...

Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck

Brand Nerds, we are back in the building! Today, we are diving deep into what it takes to achieve professional growth as we sit down with Kristen Fischbeck. 

If you are a marketer looking to "compress the timeline" between where you are and where you want to be, this episode is your blueprint. Kristen’s rise is nothing short of meteoric: she joined a boutique agency as an entry-level account coordinator and, in just seven years, navigated every level of the...

Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager

Brand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager.

If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave’s background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vi...

Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell

Are legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell.

After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the...

Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman

Brand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move.

Shawna takes...

Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins

The Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").

Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th...

Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway Tim

The Brand Nerds are back (with a special guest that you are familiar with) for the ultimate ad showdown! In this special Super Bowl LX edition of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry Taman are joined by media veteran Tim Spengler.

Dubbed "Takeaway Tim" for the episode, Spengler helps DC and LT break down the $1.8 billion day for NBC and the $7-8 million price tags for 30-second spots. The trio dives deep into the major themes...