The Intentional Fundraiser Podcast

40 Episodes
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By: Tammy Zonker

Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here. I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area. I’ve had the incredible privilege of working with nonprof...

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Campaign Planning When the Future Is Fuzzy
Campaign Planning When the Future Is Fuzzy episode artwork
#155
Today at 11:15 AM

"What's our plan if we only raise nine?"

A campaign chair asked that in a planning meeting for a $14 million campaign, and the room went completely quiet.

She wasn't being negative. She'd run a manufacturing business for thirty years, and she said, "I've never run a three-year plan that came in exactly where the model said it would."

So we built an answer. Three of them, honestly. Conservative, moderate, and optimistic, all built around one internal working goal.

Eighteen months later, the $4 million lead gift came in at $1.8 million.

...


Recognition That Feels Right Today
Recognition That Feels Right Today episode artwork
#154
Last Thursday at 6:15 PM

A donor wall almost cost them their best donor.

At the opening of a gorgeous new wall, one of their most generous donors leaned in and said, "I didn't give so my name could be up there. I gave for the kids. I wish the wall told me about them."

That one sentence is the whole episode.

On this week's Intentional Fundraiser Podcast, Recognition That Feels Right Today, I dig into what donors are signaling about recognition now, fresh mission-centered practices you can borrow, and how to handle sensitive naming questions without walking...


Build for What's Next
Build for What's Next episode artwork
#153
08/11/2026

Urgency can steal our future.

I’ve watched it happen in nonprofit teams everywhere.

We race from grant deadlines to events to year-end goals, doing everything possible to meet today’s needs.

But somewhere along the way, the relationship-building work that creates tomorrow’s major gifts gets pushed aside.

In my conversation with Mark Stuart, President and CEO of San Diego Foundation, I was reminded that fundraising is not just a development department responsibility.

It is a team sport. 🤝

When we make room for curiosity, courageous conversations, and long...


Donor Listening That Leads to Action
Donor Listening That Leads to Action episode artwork
#152
08/04/2026

What if the ask isn't for money? What if it's a question?

A donor of fifteen years told one of my clients, "Nobody ever asked me what I thought. They just told me what they'd done." He'd made peace with being a checkbook.

I keep hearing versions of that story. Loyal donors who'd give more, and stay longer, if we simply asked them what they see.

On this week's episode of The Intentional Fundraiser, I make the case that listening is a fundraising strategy, not a courtesy. We get into how to design...


Culture as Your Ultimate Major Gifts Strategy
Culture as Your Ultimate Major Gifts Strategy episode artwork
#151
07/28/2026

If you vanished tomorrow, would anyone else in your building

know how to talk about a donor with warmth?

I've watched two organizations, same size, same budget, same tactics. One had a major gift officer carrying every donor relationship alone. The other had a program director who told donor stories unprompted, because she'd been invited to sit in on a visit once and it stuck.

Same resources. Completely different trajectory.

On this week's episode of The Intentional Fundraiser, I dig into what a real culture of philanthropy looks like, why it...


Healthy Boundaries with Major Donors
Healthy Boundaries with Major Donors episode artwork
#150
07/21/2026

He asked to sit in on hiring. She almost said yes to that too.

Here's what changed her mind.

On this week's episode, I tell the story of a major gift officer whose biggest donor had slowly taken over her evenings, her weekends, and nearly her hiring decisions.

We walk through the power dynamics that show up in almost every major gift relationship, the red flags worth naming early, and the reset language that protected both her dignity and the gift.

What's one boundary you've had to set with a generous...


It Takes a Village: Internal Partners in Major Gifts
It Takes a Village: Internal Partners in Major Gifts episode artwork
#149
07/14/2026

A gift once took eleven months to close. Not because the donor said no.

Because one person was carrying five jobs.

On this week's episode of The Intentional Fundraiser, I tell the story of a major gift that stalled for nearly a year, and what finally unstuck it. Spoiler: it wasn't a better pitch. It was the right people in the room.

We talk about:

Why cross-functional collaboration is non-negotiable in 2026Who belongs at your major gifts tableHow to run a focused 30-minute coalition meeting that gets real results

Who...


Events that Actually Move Major Gifts
Events that Actually Move Major Gifts episode artwork
#148
07/07/2026

Her gala cost $40K. Her dinner cost $200.

Guess which one got a bigger gift.

On this week's episode, I tell the story of two events that happened the same spring, one an eleven-month gala, one a Wednesday dinner for eight people.

Only one of them led to real major gift conversations. It wasn't the expensive one.

We walk through the 3P framework I now use with clients: purpose, people, program, plus the follow-up system that turns a good event into an actual gift instead of a nice memory.

What's...


Working Smarter: Automation for Major Gift Officers
Working Smarter: Automation for Major Gift Officers episode artwork
#147
06/30/2026

6:30 a.m. Calendar chaos already.

By 10 a.m., she hadn't talked to a single donor yet.

Six months later, same alarm, same portfolio. Totally different morning.

On this week's episode of The Intentional Fundraiser, I walk through what changed for a major gift officer named Renee, and exactly which categories of work she handed off to AI and automation, and which she never will.

In this episode, Working Smarter: Automation for Major Gift Officers, I cover:

→ The real numbers behind a 45-hour week, and where they were really going

...


Inclusive Major Gifts in Practice
Inclusive Major Gifts in Practice episode artwork
#146
06/23/2026

A gala put them on stage. Then ghosted them for good.

Three community leaders invited up front, never contacted again. Zero gifts. One hurt feeling that traveled fast.

On this week's episode of The Intentional Fundraiser, I tell that story next to a very different one. A major gift officer who spent four months building trust with a community before she ever made an ask.

No agenda. No pitch. Just curiosity, and a lot of listening.

The result? A yes within a week, and two more families who joined in the...


Building Predictable Major Gifts Revenue
Building Predictable Major Gifts Revenue episode artwork
#145
06/16/2026

What if your major donors wanted to commit longer?

Most of them already do. They just haven't been asked.

In this week's episode of The Intentional Fundraiser podcast, I'm talking about one of the most underused strategies in major gifts: recurring and multi-year commitments.

Not because donors resist them.

Because most fundraisers don't have the language to invite them in.

Here's what we cover:

Why predictable revenue lets your organization plan in mission mode, not survival modeThe exact invitation language I've seen open multi-year conversations naturallyA stewardship framework...


Beyond Cash: Unlocking Asset-Based Major Gifts
Beyond Cash: Unlocking Asset-Based Major Gifts episode artwork
#144
06/09/2026

$5k a year. For 12 years.

Then she sold her business.

The fundraiser said, "congratulations," and changed the subject.

Sixty days later, with one different question, that same donor transferred $400,000 in appreciated stock before the sale closed.

Same donor. Same relationship. Different question.

This week on The Intentional Fundraiser, I'm pulling back the curtain on what most major gift teams are quietly missing in 2026: asset-based gifts.

Stock. DAFs. Closely held business interests. Real estate.

These are not "planned giving department" conversations anymore. They are the next...


Leading from the Major Gifts Seat
Leading from the Major Gifts Seat episode artwork
#143
06/02/2026

Your CEO is not your critic.

They might be your scariest internal customer.

Once I understood that, everything changed.

For years I walked into meetings with my ED ready to defend my portfolio. Why hadn't the gift closed. Why we were behind. Why the donor needed more time.

I left those meetings smaller. He left them more anxious. And the donor at the center of it had no idea any of it was happening.

Then I learned the move that changed my career.

I stopped reporting at...


Story and Data: What Major Donors Really Need
Story and Data: What Major Donors Really Need episode artwork
#142
05/26/2026

$150,000 gift. One question.

90 seconds.

"Who is this changing for?"

A development director walked into a meeting with a fund-of-funds founder and a 12-page impact report. He flipped through it in ninety seconds and asked one question:

"Who is this changing for, and how do you know?"

She closed the report. Told one story. Showed one chart. One photo. Nine minutes.

Six days later, the $150K gift came in.

When she called to thank him, he said something I think about every week: "I don't need...


Designing Impact Together with Donors
Designing Impact Together with Donors episode artwork
#141
05/19/2026

"You brought me a brochure, not a conversation."

A donor said that to one of my clients.

It changed how we prep every donor visit now.

In this week's episode of The Intentional Fundraiser podcast, I share the story of a $250,000 ask that became a $400,000 partnership plus two warm introductions, all because we changed one thing.

We stopped presenting.

We started designing.

Inside the episode you'll get:

The five-part co-design meeting flow you can use this weekThe donor psychology that makes this work so wellThe tools...


Peer Power: Ambassadors and Giving Circles
Peer Power: Ambassadors and Giving Circles episode artwork
#140
05/12/2026

A $100,000 gift, made in a kitchen.

The major gift officer wasn't there.

Another donor was. ☕

She invited three friends over for coffee. She told them why she gave. She didn't pitch. She didn't ask. Six weeks later, one of those friends called me ready to make a major gift.

That moment changed how the major gift officer thinks about major gift strategy.

🎙️ On this week's episode of The Intentional Fundraiser podcast, I unpack peer power, ambassadors, and giving circles, and why peer voices carry more weight than staff voices in 2026...


Rethinking Major Gifts Metrics in 2026
Rethinking Major Gifts Metrics in 2026 episode artwork
#139
05/05/2026

Bad metrics ruin good fundraisers.

Slowly. Quietly. Cycle after cycle.

And almost nobody on the team is allowed to say it out loud.

In this week's episode of The Intentional Fundraiser, I'm sharing why the metrics most major gift programs lean on, raw visit counts, dollars to goal, dials made, often miss the actual work.

I'm walking through:

→ The hidden cost of using lagging indicators to coach behavior

→ Five leading indicators worth tracking instead

→ Why AI inside your CRM should help you ask better questions, not de...


Pruning Your Portfolio to Grow Your Results
Pruning Your Portfolio to Grow Your Results episode artwork
#138
04/28/2026

Pruning isn't loss. It's care.

For years, fundraisers have been told that a bigger portfolio means a healthier pipeline. In my experience, the opposite is usually true.

A focused list closes more gifts, and a focused fundraiser feels more human at the end of the week.

In this week's episode of The Intentional Fundraiser, I walk through the four lenses I use to decide who stays on an active portfolio, who graduates to stewardship, and who pauses for now. I also share the language to use with leadership when you propose a leaner...


Crafting Offers for Transformational Giving
Crafting Offers for Transformational Giving episode artwork
#137
04/21/2026

"Fuzzy is the enemy of yes."

That line came up this week while I was recording the podcast.

And I cannot stop thinking about it.

Most major gift offers I see in 2026 are not failing because the relationship is weak or the mission is unclear. They are failing because the offer itself is fuzzy. A program description with a price tag at the bottom is not an offer. It is a proposal. And sophisticated donors can feel the difference.

In this week's episode of The Intentional Fundraiser podcast, I walk through...


Trust-Building Conversations with Major Donors
Trust-Building Conversations with Major Donors episode artwork
#136
04/14/2026

Two donors. Same problem.

Completely different outcomes.

One development officer waited too long to call. By the time she reached out about a delayed project, the donor had already pulled back. A significant gift quietly disappeared.

The other officer called early. She was honest. She said, "Here's what happened, here's what we learned, and here's what we did to fix it." The donor's response?

"I really appreciate you telling me that. Most organizations only call when they want something."

The difference between those two outcomes wasn't strategy or skill...


A Modern Tech Stack for Major Gift Success
A Modern Tech Stack for Major Gift Success episode artwork
#135
04/07/2026

Too many tools? Too little clarity?

And not enough hours to manage it all?

This episode is for you.

On this week's episode of The Intentional Fundraiser, I talk about what a healthy major gifts tech stack actually looks like, and what to do about everything that's built up around it.

We cover the four core tech categories that matter for major gifts work, a five-criteria framework for evaluating any tool in your stack, where AI genuinely fits in a major gifts fundraising context, and a simple ninety-day tune-up plan that...


Writing Donor Messages with AI, Not by AI
Writing Donor Messages with AI, Not by AI episode artwork
#134
03/31/2026

AI won’t replace your voice, but it can help amplify it.

I’ve been talking with so many fundraisers who want to try AI but worry their donor communication will start sounding robotic. I get it. Authenticity matters more than ever in twenty‑twenty‑six.

On this week’s Intentional Fundraiser Podcast, I’m sharing how I use AI to draft and refine messages that still sound like me, while saving precious time for deeper donor connections.

How are you feeling about using AI in your fundraising communication?

Listen to “Writing Donor...


Take Back Your Week, Grow Your Major Gifts
Take Back Your Week, Grow Your Major Gifts episode artwork
#133
03/24/2026

My calendar used to tell on me.

I’d get to Friday and realize I’d spent the whole week in meetings, email, and “urgent” internal stuff… while my top donors barely heard from me. Sound familiar?

In my latest episode of The Intentional Fundraiser, I share how I started treating my calendar like a major gift strategy tool, not a suggestion box. I walk through the three time blocks that changed everything for me, how to negotiate donor-first time with your boss and peers, and where AI can act like a junior assistant so you can fo...


From Mid-Level to Major: Mapping the Journey
From Mid-Level to Major: Mapping the Journey episode artwork
#132
03/17/2026

Your next major donor might already be giving

I’ve seen so many mid-level donors quietly reading emails, showing up at events, and faithfully giving year after year, without ever being invited into a deeper conversation.

When we finally slow down, notice their behavior, and map a simple journey from “thank you” to “tell me what matters most to you,” everything starts to change. Gifts grow, trust deepens, and fundraising feels more relational and less transactional.

What if your best future major donor is already in your mid-level file, just waiting to be seen a lit...


Corporate Giving as a Major Gifts Lever
Corporate Giving as a Major Gifts Lever episode artwork
#131
03/10/2026

When one question unlocks three streams of giving

In this week’s episode of The Intentional Fundraiser, I share the story of a longtime donor whose impact multiplied once we connected his personal philanthropy with his role as a corporate leader. We walk through practical ways to spot those “blended” opportunities, bring corporate options into donor conversations without feeling salesy, and use AI to uncover hidden corporate influence in your portfolio.

Are you leaving corporate partnership potential sitting quietly inside your major gift file right now?

Listen to this episode of “Corporate Giving as a Maj...


Next-Gen Major Donors and the New Rules of Engagement
Next-Gen Major Donors and the New Rules of Engagement episode artwork
#130
03/03/2026

The biggest donors aren’t “the future” anymore. They’re already here.

In my latest episode of The Intentional Fundraiser, I share what I’m seeing as younger, women, and values‑driven donors rewrite the rules of major giving. From shorter cultivation cycles to co‑designing impact and bringing families and circles into the conversation, I walk you through real stories and practical moves you can start testing right away.

If donors want speed, transparency, and a true voice at the table, what needs to change first in your approach

🎧 Listen to this episode and share...


Your 2026 Case for Transformational Gifts
Your 2026 Case for Transformational Gifts episode artwork
#129
02/24/2026

Your case might be costing you 7‑figure gifts.

In my latest episode of The Intentional Fundraiser, I share why so many cases still sound like they were written in 2019, and how I’m helping leaders like you update them for a 2026 donor mindset. I walk through the five elements of a modern case, where AI can truly help, and how to pressure‑test your message with trusted donors so they lean in instead of glazing over.

What would change for your organization if your case finally matched the level of impact you’re truly capable of? 🎧


Making Your Major Gift Portfolio Shock-Resistant
Making Your Major Gift Portfolio Shock-Resistant episode artwork
#128
02/18/2026

One donor should never control your budget.

In this week’s episode of The Intentional Fundraiser, I share a story of a strong organization that felt “safe” until one major donor hit pause and everything started to wobble. We walk through how to map your top 20 donors, spot concentration risk, and start multi‑year commitment conversations that make your portfolio far more shock‑resistant.

How exposed are you to one donor’s decision right now?

Listen to this episode and share it with your team, your executive leader, or your board so you can strength...


Discovery That Builds Trust, Not Pressure
Discovery That Builds Trust, Not Pressure episode artwork
#127
02/10/2026

Your discovery calls shouldn’t feel like a test.

In my latest Intentional Fundraiser episode, I walk through how I help fundraisers turn tense, scripted discovery calls into relaxed, donor-centered conversations that still move major gifts forward.

We unpack a simple four part framework, real examples of questions that open people up, and a practical way to use AI so you can listen more and type less.

What would change in your portfolio if every discovery call felt like a conversation you were both glad you had?

Listen to this episode of...


Turning Leaders into Effective Major Gift Partners
Turning Leaders into Effective Major Gift Partners episode artwork
#126
02/03/2026

Leaders keep derailing donor visits?

I can’t tell you how many times I’ve watched a beautifully teed‑up donor conversation go sideways the moment a well‑intentioned CEO or board member “pops in” unbriefed. You’ve done the research, built the relationship, framed the invitation…and then the message gets fuzzy, the energy shifts, and the donor walks away more confused than inspired.

In my latest episode of The Intentional Fundraiser, I share how I’ve learned to turn those moments from chaotic to coordinated over nearly 30 years in major gifts. I walk you through the ex...


Making Stewardship Personal, Scalable, Sustainable
Making Stewardship Personal, Scalable, Sustainable episode artwork
#125
01/27/2026

“More touches” are burning teams out 😅

I talk with so many fundraisers who are trying to do heartfelt, hyper-personal stewardship for everyone… and ending up exhausted, guilty, and behind by December.

In my latest episode of The Intentional Fundraiser, I share a simple 3-tier stewardship system I have used for years to keep donor care personal, scalable, and sustainable.

We get into:

The burnout story of doing “all the things” for everyone 😵‍💫Why donors remember moments, not message volumeHow to segment your portfolio into high touch, mid touch, and automated careWhere automation and AI belong, withou...


AI-Powered Prep: Human-Centered Conversations
AI-Powered Prep: Human-Centered Conversations episode artwork
#124
01/20/2026

AI is already in your donor meetings.

I’ve been hearing from so many fundraisers who feel torn.

You want to use AI to save time, but you do not want donors to feel like they are talking to a robot instead of a real person.

In my latest episode of The Intentional Fundraiser, I share how I use AI as a quiet research assistant, not a replacement for human connection. 🤝

I walk through a real world workflow for:

Turning public information into a one page prep brief 📝Using AI to pract...


Finding Your Real Top 25 Donor Prospects
Finding Your Real Top 25 Donor Prospects episode artwork
#123
01/13/2026

Drowning in “prospect” names?

If your major gift list looks impressive on paper but doesn’t translate into actual conversations or gifts, you’re not alone.

I’ve sat with teams staring at hundreds of “top prospects” and quietly thinking, “Where do we even start?”

In my latest episode of The Intentional Fundraiser podcast, I share how I helped one nonprofit narrow 600+ “major gift prospects” down to a focused Top 25 using simple donor signals, capacity, affinity, and engagement, not just wealth.

We didn’t buy new software. We just read the data you already have in...


Your 2026 Major Gifts Plan: Aspirational but Realistic
Your 2026 Major Gifts Plan: Aspirational but Realistic episode artwork
#122
01/06/2026

Big goals without a real plan?

That’s the fastest way to create burnout instead of breakthroughs.

I’ve seen it too often: a board sets a bold fundraising target, the team nods, and suddenly everyone’s sprinting toward a number that doesn’t match reality. Sound familiar?

In this week’s episode of The Intentional Fundraiser, I share exactly how to build a 2026 major gifts plan that’s aspirational but realistic, one that inspires confidence instead of chaos.

You’ll hear stories from the field, a simple three-scenario model that calms anxiety...


How ‘Calling All Heroes’ Elevates Fundraising and Community Impact
How ‘Calling All Heroes’ Elevates Fundraising and Community Impact episode artwork
#121
11/26/2025

What does it really mean to be a hero in fundraising?

After nearly 30 years working alongside major gift officers, executive directors, and nonprofit leaders, I've learned this: our sector's greatest challenges—poverty, injustice, inequality—are simply too big for any one person to solve alone.

That's why this week feels so special. I'm celebrating the official release of my new book, Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact, with a brand-new podcast episode that dives deep into human-centered fundraising—where donor-centered and community-centered approaches finally unite.

In this...


Creating Immersive Experiences that Move Donors to Action
Creating Immersive Experiences that Move Donors to Action episode artwork
#120
11/18/2025

Donors don’t remember stats. They remember how you made them feel!

My keynote titled "Casting Your Donors in a Lead Role: The Power of Immersion," which I delivered last week at the Nonprofit Storytelling Conference, generated so much conversation.

Last week, I witnessed 800 nonprofit professionals moved to tears and action by stories that make our missions come alive.

It’s clear our field is hungry for ways to move beyond transactions and ignite true empathy.

From water walks to blindfolded dinners, immersive donor experiences can change everything.

Here's what I...


The Excellence in Major Gift Fundraising Seminar Experience
The Excellence in Major Gift Fundraising Seminar Experience episode artwork
#119
11/04/2025

What if I told you the most powerful major gift fundraising seminar of your life could happen in your favorite chair, no travel required?

I just experienced it firsthand, livestreamed for three days, and let me tell you, the connections and insights our faculty delivered in a virtual setting blew me away.

I’ll never forget one moment: watching seasoned major gift fundraisers build new relationships and spark those “aha!” revelations during our virtual one-on-one “park bench” sessions. It made me realize that sometimes, the most meaningful growth happens when we step outside the expected.

In th...


Building a Human-Centered Fundraising Pipeline
Building a Human-Centered Fundraising Pipeline episode artwork
#118
10/28/2025

Are you chasing numbers or building relationships?

Most fundraisers are stuck on the hamster wheel.

Chasing donors. Juggling events. Burning out.

But what if the real breakthrough comes from slowing down?


Here’s the playbook for human-centered, relationship-first fundraising:

Schedule ONE meaningful conversation this week.

→ Ask, “What inspired you to support us?”

→ Listen—no agenda.


Map supporters by engagement TYPE, not just dollar size.

→ Who shows up at events?

→ Who shares your content?

→ Who asks...


Why “Tips and Tricks” Are Failing Fundraisers
Why “Tips and Tricks” Are Failing Fundraisers episode artwork
#117
09/16/2025

This one has been simmering inside me for months.

It’s about the language we use in the nonprofit sector—and why we need to be more mindful of it.

Specifically, I’m making a plea to eliminate phrases like “tips and tricks” when we talk about engaging donors.

Because giving is not a “trick.” Donors are not targets. And we are not magicians trying to perform sleight of hand to win gifts.

When we say things like “tips and tricks” or “low-hanging fruit” in fundraising, we might think we’re being harmless, maybe even...


Strategies for Major Donor Retention
Strategies for Major Donor Retention episode artwork
#116
09/02/2025

Only 45% of first-time major donors come back.

Let that sink in.

For years, I believed winning that first major gift was the hardest part—until I realized the real challenge (and transformation) is turning new donors into lifelong champions.

In this episode, I share personal stories, the tools I use, and proven strategies for moving beyond transactional gifts to genuine partnership.

If you could double your donor retention this year, what would it mean for your mission?

→ Take a listen.

Share with your team, and let’s transf...