The Intentional Fundraiser Podcast

40 Episodes
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By: Tammy Zonker

Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here. I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area. I’ve had the incredible privilege of working with nonprof...

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Leading from the Major Gifts Seat
#143
Today at 11:15 AM

Your CEO is not your critic.

They might be your scariest internal customer.

Once I understood that, everything changed.

For years I walked into meetings with my ED ready to defend my portfolio. Why hadn't the gift closed. Why we were behind. Why the donor needed more time.

I left those meetings smaller. He left them more anxious. And the donor at the center of it had no idea any of it was happening.

Then I learned the move that changed my career.

I stopped reporting at...


Story and Data: What Major Donors Really Need
#142
05/26/2026

$150,000 gift. One question.

90 seconds.

"Who is this changing for?"

A development director walked into a meeting with a fund-of-funds founder and a 12-page impact report. He flipped through it in ninety seconds and asked one question:

"Who is this changing for, and how do you know?"

She closed the report. Told one story. Showed one chart. One photo. Nine minutes.

Six days later, the $150K gift came in.

When she called to thank him, he said something I think about every week: "I don't need...


Designing Impact Together with Donors
#141
05/19/2026

"You brought me a brochure, not a conversation."

A donor said that to one of my clients.

It changed how we prep every donor visit now.

In this week's episode of The Intentional Fundraiser podcast, I share the story of a $250,000 ask that became a $400,000 partnership plus two warm introductions, all because we changed one thing.

We stopped presenting.

We started designing.

Inside the episode you'll get:

The five-part co-design meeting flow you can use this weekThe donor psychology that makes this work so wellThe tools...


Peer Power: Ambassadors and Giving Circles
#140
05/12/2026

A $100,000 gift, made in a kitchen.

The major gift officer wasn't there.

Another donor was. ☕

She invited three friends over for coffee. She told them why she gave. She didn't pitch. She didn't ask. Six weeks later, one of those friends called me ready to make a major gift.

That moment changed how the major gift officer thinks about major gift strategy.

🎙️ On this week's episode of The Intentional Fundraiser podcast, I unpack peer power, ambassadors, and giving circles, and why peer voices carry more weight than staff voices in 2026...


Rethinking Major Gifts Metrics in 2026
#139
05/05/2026

Bad metrics ruin good fundraisers.

Slowly. Quietly. Cycle after cycle.

And almost nobody on the team is allowed to say it out loud.

In this week's episode of The Intentional Fundraiser, I'm sharing why the metrics most major gift programs lean on, raw visit counts, dollars to goal, dials made, often miss the actual work.

I'm walking through:

→ The hidden cost of using lagging indicators to coach behavior

→ Five leading indicators worth tracking instead

→ Why AI inside your CRM should help you ask better questions, not de...


Pruning Your Portfolio to Grow Your Results
#138
04/28/2026

Pruning isn't loss. It's care.

For years, fundraisers have been told that a bigger portfolio means a healthier pipeline. In my experience, the opposite is usually true.

A focused list closes more gifts, and a focused fundraiser feels more human at the end of the week.

In this week's episode of The Intentional Fundraiser, I walk through the four lenses I use to decide who stays on an active portfolio, who graduates to stewardship, and who pauses for now. I also share the language to use with leadership when you propose a leaner...


Crafting Offers for Transformational Giving
#137
04/21/2026

"Fuzzy is the enemy of yes."

That line came up this week while I was recording the podcast.

And I cannot stop thinking about it.

Most major gift offers I see in 2026 are not failing because the relationship is weak or the mission is unclear. They are failing because the offer itself is fuzzy. A program description with a price tag at the bottom is not an offer. It is a proposal. And sophisticated donors can feel the difference.

In this week's episode of The Intentional Fundraiser podcast, I walk through...


Trust-Building Conversations with Major Donors
#136
04/14/2026

Two donors. Same problem.

Completely different outcomes.

One development officer waited too long to call. By the time she reached out about a delayed project, the donor had already pulled back. A significant gift quietly disappeared.

The other officer called early. She was honest. She said, "Here's what happened, here's what we learned, and here's what we did to fix it." The donor's response?

"I really appreciate you telling me that. Most organizations only call when they want something."

The difference between those two outcomes wasn't strategy or skill...


A Modern Tech Stack for Major Gift Success
#135
04/07/2026

Too many tools? Too little clarity?

And not enough hours to manage it all?

This episode is for you.

On this week's episode of The Intentional Fundraiser, I talk about what a healthy major gifts tech stack actually looks like, and what to do about everything that's built up around it.

We cover the four core tech categories that matter for major gifts work, a five-criteria framework for evaluating any tool in your stack, where AI genuinely fits in a major gifts fundraising context, and a simple ninety-day tune-up plan that...


Writing Donor Messages with AI, Not by AI
#134
03/31/2026

AI won’t replace your voice, but it can help amplify it.

I’ve been talking with so many fundraisers who want to try AI but worry their donor communication will start sounding robotic. I get it. Authenticity matters more than ever in twenty‑twenty‑six.

On this week’s Intentional Fundraiser Podcast, I’m sharing how I use AI to draft and refine messages that still sound like me, while saving precious time for deeper donor connections.

How are you feeling about using AI in your fundraising communication?

Listen to “Writing Donor...


Take Back Your Week, Grow Your Major Gifts
#133
03/24/2026

My calendar used to tell on me.

I’d get to Friday and realize I’d spent the whole week in meetings, email, and “urgent” internal stuff… while my top donors barely heard from me. Sound familiar?

In my latest episode of The Intentional Fundraiser, I share how I started treating my calendar like a major gift strategy tool, not a suggestion box. I walk through the three time blocks that changed everything for me, how to negotiate donor-first time with your boss and peers, and where AI can act like a junior assistant so you can fo...


From Mid-Level to Major: Mapping the Journey
#132
03/17/2026

Your next major donor might already be giving

I’ve seen so many mid-level donors quietly reading emails, showing up at events, and faithfully giving year after year, without ever being invited into a deeper conversation.

When we finally slow down, notice their behavior, and map a simple journey from “thank you” to “tell me what matters most to you,” everything starts to change. Gifts grow, trust deepens, and fundraising feels more relational and less transactional.

What if your best future major donor is already in your mid-level file, just waiting to be seen a lit...


Corporate Giving as a Major Gifts Lever
#131
03/10/2026

When one question unlocks three streams of giving

In this week’s episode of The Intentional Fundraiser, I share the story of a longtime donor whose impact multiplied once we connected his personal philanthropy with his role as a corporate leader. We walk through practical ways to spot those “blended” opportunities, bring corporate options into donor conversations without feeling salesy, and use AI to uncover hidden corporate influence in your portfolio.

Are you leaving corporate partnership potential sitting quietly inside your major gift file right now?

Listen to this episode of “Corporate Giving as a Maj...


Next-Gen Major Donors and the New Rules of Engagement
#130
03/03/2026

The biggest donors aren’t “the future” anymore. They’re already here.

In my latest episode of The Intentional Fundraiser, I share what I’m seeing as younger, women, and values‑driven donors rewrite the rules of major giving. From shorter cultivation cycles to co‑designing impact and bringing families and circles into the conversation, I walk you through real stories and practical moves you can start testing right away.

If donors want speed, transparency, and a true voice at the table, what needs to change first in your approach

🎧 Listen to this episode and share...


Your 2026 Case for Transformational Gifts
#129
02/24/2026

Your case might be costing you 7‑figure gifts.

In my latest episode of The Intentional Fundraiser, I share why so many cases still sound like they were written in 2019, and how I’m helping leaders like you update them for a 2026 donor mindset. I walk through the five elements of a modern case, where AI can truly help, and how to pressure‑test your message with trusted donors so they lean in instead of glazing over.

What would change for your organization if your case finally matched the level of impact you’re truly capable of? 🎧


Making Your Major Gift Portfolio Shock-Resistant
#128
02/18/2026

One donor should never control your budget.

In this week’s episode of The Intentional Fundraiser, I share a story of a strong organization that felt “safe” until one major donor hit pause and everything started to wobble. We walk through how to map your top 20 donors, spot concentration risk, and start multi‑year commitment conversations that make your portfolio far more shock‑resistant.

How exposed are you to one donor’s decision right now?

Listen to this episode and share it with your team, your executive leader, or your board so you can strength...


Discovery That Builds Trust, Not Pressure
#127
02/10/2026

Your discovery calls shouldn’t feel like a test.

In my latest Intentional Fundraiser episode, I walk through how I help fundraisers turn tense, scripted discovery calls into relaxed, donor-centered conversations that still move major gifts forward.

We unpack a simple four part framework, real examples of questions that open people up, and a practical way to use AI so you can listen more and type less.

What would change in your portfolio if every discovery call felt like a conversation you were both glad you had?

Listen to this episode of...


Turning Leaders into Effective Major Gift Partners
#126
02/03/2026

Leaders keep derailing donor visits?

I can’t tell you how many times I’ve watched a beautifully teed‑up donor conversation go sideways the moment a well‑intentioned CEO or board member “pops in” unbriefed. You’ve done the research, built the relationship, framed the invitation…and then the message gets fuzzy, the energy shifts, and the donor walks away more confused than inspired.

In my latest episode of The Intentional Fundraiser, I share how I’ve learned to turn those moments from chaotic to coordinated over nearly 30 years in major gifts. I walk you through the ex...


Making Stewardship Personal, Scalable, Sustainable
#125
01/27/2026

“More touches” are burning teams out 😅

I talk with so many fundraisers who are trying to do heartfelt, hyper-personal stewardship for everyone… and ending up exhausted, guilty, and behind by December.

In my latest episode of The Intentional Fundraiser, I share a simple 3-tier stewardship system I have used for years to keep donor care personal, scalable, and sustainable.

We get into:

The burnout story of doing “all the things” for everyone 😵‍💫Why donors remember moments, not message volumeHow to segment your portfolio into high touch, mid touch, and automated careWhere automation and AI belong, withou...


AI-Powered Prep: Human-Centered Conversations
#124
01/20/2026

AI is already in your donor meetings.

I’ve been hearing from so many fundraisers who feel torn.

You want to use AI to save time, but you do not want donors to feel like they are talking to a robot instead of a real person.

In my latest episode of The Intentional Fundraiser, I share how I use AI as a quiet research assistant, not a replacement for human connection. 🤝

I walk through a real world workflow for:

Turning public information into a one page prep brief 📝Using AI to pract...


Finding Your Real Top 25 Donor Prospects
#123
01/13/2026

Drowning in “prospect” names?

If your major gift list looks impressive on paper but doesn’t translate into actual conversations or gifts, you’re not alone.

I’ve sat with teams staring at hundreds of “top prospects” and quietly thinking, “Where do we even start?”

In my latest episode of The Intentional Fundraiser podcast, I share how I helped one nonprofit narrow 600+ “major gift prospects” down to a focused Top 25 using simple donor signals, capacity, affinity, and engagement, not just wealth.

We didn’t buy new software. We just read the data you already have in...


Your 2026 Major Gifts Plan: Aspirational but Realistic
#122
01/06/2026

Big goals without a real plan?

That’s the fastest way to create burnout instead of breakthroughs.

I’ve seen it too often: a board sets a bold fundraising target, the team nods, and suddenly everyone’s sprinting toward a number that doesn’t match reality. Sound familiar?

In this week’s episode of The Intentional Fundraiser, I share exactly how to build a 2026 major gifts plan that’s aspirational but realistic, one that inspires confidence instead of chaos.

You’ll hear stories from the field, a simple three-scenario model that calms anxiety...


How ‘Calling All Heroes’ Elevates Fundraising and Community Impact
#121
11/26/2025

What does it really mean to be a hero in fundraising?

After nearly 30 years working alongside major gift officers, executive directors, and nonprofit leaders, I've learned this: our sector's greatest challenges—poverty, injustice, inequality—are simply too big for any one person to solve alone.

That's why this week feels so special. I'm celebrating the official release of my new book, Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact, with a brand-new podcast episode that dives deep into human-centered fundraising—where donor-centered and community-centered approaches finally unite.

In this...


Creating Immersive Experiences that Move Donors to Action
#120
11/18/2025

Donors don’t remember stats. They remember how you made them feel!

My keynote titled "Casting Your Donors in a Lead Role: The Power of Immersion," which I delivered last week at the Nonprofit Storytelling Conference, generated so much conversation.

Last week, I witnessed 800 nonprofit professionals moved to tears and action by stories that make our missions come alive.

It’s clear our field is hungry for ways to move beyond transactions and ignite true empathy.

From water walks to blindfolded dinners, immersive donor experiences can change everything.

Here's what I...


The Excellence in Major Gift Fundraising Seminar Experience
#119
11/04/2025

What if I told you the most powerful major gift fundraising seminar of your life could happen in your favorite chair, no travel required?

I just experienced it firsthand, livestreamed for three days, and let me tell you, the connections and insights our faculty delivered in a virtual setting blew me away.

I’ll never forget one moment: watching seasoned major gift fundraisers build new relationships and spark those “aha!” revelations during our virtual one-on-one “park bench” sessions. It made me realize that sometimes, the most meaningful growth happens when we step outside the expected.

In th...


Building a Human-Centered Fundraising Pipeline
#118
10/28/2025

Are you chasing numbers or building relationships?

Most fundraisers are stuck on the hamster wheel.

Chasing donors. Juggling events. Burning out.

But what if the real breakthrough comes from slowing down?


Here’s the playbook for human-centered, relationship-first fundraising:

Schedule ONE meaningful conversation this week.

→ Ask, “What inspired you to support us?”

→ Listen—no agenda.


Map supporters by engagement TYPE, not just dollar size.

→ Who shows up at events?

→ Who shares your content?

→ Who asks...


Why “Tips and Tricks” Are Failing Fundraisers
#117
09/16/2025

This one has been simmering inside me for months.

It’s about the language we use in the nonprofit sector—and why we need to be more mindful of it.

Specifically, I’m making a plea to eliminate phrases like “tips and tricks” when we talk about engaging donors.

Because giving is not a “trick.” Donors are not targets. And we are not magicians trying to perform sleight of hand to win gifts.

When we say things like “tips and tricks” or “low-hanging fruit” in fundraising, we might think we’re being harmless, maybe even...


Strategies for Major Donor Retention
#116
09/02/2025

Only 45% of first-time major donors come back.

Let that sink in.

For years, I believed winning that first major gift was the hardest part—until I realized the real challenge (and transformation) is turning new donors into lifelong champions.

In this episode, I share personal stories, the tools I use, and proven strategies for moving beyond transactional gifts to genuine partnership.

If you could double your donor retention this year, what would it mean for your mission?

→ Take a listen.

Share with your team, and let’s transf...


Breaking Down Silos: Why the Future of Fundraising is Human-Centered
#115
08/19/2025

Feeling stuck between fundraising approaches? Break down the silos!

I’ve seen the fundraising divide firsthand—and I believe there’s a better way. I call it human-centered fundraising.

I recently heard a longtime donor say, “I’m tired of being just a checkbook. I want to be part of something bigger.” I’ve felt that tension, too.

Donor fatigue is real—but connection changes everything.

Let’s stop choosing sides and start building bridges.

Want to learn how human-centered fundraising could transform your mission?

Tune in to this episode an...


Becoming Ken: What Fundraisers Can Learn about Dignity, Trust, and Self-Worth
#114
08/12/2025

Your self-worth ≠ your last “no” 

That’s what Ken Miller told me during a conversation that left me rethinking how we lead, fundraise, and show up for everyone—not just donors. From the heights of Ivy League success to the lows of prison, Ken’s journey is a masterclass in resilience, dignity, and knowing your worth.

His lessons on boundaries, self-esteem, and leading with love are ones every fundraiser, ED, and board member needs to hear. What would change in your work if you truly separated your worth from your results?

Listen to this powerful...


How to Build Trust and Stand Firm in Fundraising
#113
08/05/2025

Why do we still treat donors like royalty and our teams like afterthoughts?

After years in fundraising, I’ve seen how trust, power dynamics, and deep listening can make (or break) our impact. In my latest conversation with sector leader Martha Schumacher, we dig into trust-based philanthropy, standing firm against mission creep, and why real integrity sometimes means saying “no, thank you”—even to transformational gifts.

Martha’s stories will stir your soul and challenge the way you lead. Are we centering our people and our missions, or are we sacrificing them for comfort and tradition...


Bridging the Gap: Blending Donor and Community-Centered Fundraising
#112
07/29/2025

Burned out by fundraising debates?

I know how exhausting it feels when donor-centered vs. community-centered fundraising pulls us apart—while donor fatigue and burnout drag us down. But what if there’s a more human, powerful way forward?

In this episode, I share how I learned to build bridges, not barriers, and saw philanthropy—and team morale—soar in the process.

What would your organization look like if everyone—donors, staff, and community—felt like a hero in your story?

Take a listen, then share it with someone else who believes unity is the...


From Overwhelm to Opportunity: AI and the Modern Fundraiser
#111
07/22/2025

Curiosity beats fear—every single time.

Ever felt like AI is just spinning faster than you can keep up? I’ve been there—overwhelmed by “the next big thing” while trying to deliver more, with less, for my organization. In my latest conversation with AI thought leader Nathan Chappell, I discovered game-changing ways to shift from anxiety to opportunity—by asking better questions, not by working harder.

Nathan reminds us: It’s not about mastering every shiny new tool, but about creating space to think, rewarding curiosity, and building trust at the core of our donor relation...


Honoring Voices: Building an Ethical Storytelling Culture in Nonprofits
#110
07/16/2025

We don't need more “poverty porn” in our fundraising.

I used to think telling hard stories was the only way to move donors—but I was wrong. If you’ve ever felt uneasy asking clients for stories, or unsure if your consent process would stand up to scrutiny, you’re not alone. I sat down with ethical storytelling expert Carly Euler from MemoryFox to explore how we can uplift voices, protect dignity, and still inspire major gifts.

What would it mean for your mission—and the people you serve—to get storytelling right, not just for dollars ra...


Digital Heartbeats: Engaging Major Donors in a Virtual World
#109
07/08/2025

Are your donor relationships thriving—or just surviving?

Most nonprofits rely on mass emails and generic updates—then wonder why major donors disappear.

Here’s the truth:

Connection isn’t about the channel.

It’s about intentionality..

After 30+ years in fundraising, I’ve learned what actually works in a digital world:

→ Personalize every touchpoint.

“Dear Friend” won’t cut it. Use your CRM to reference gifts, interests, and conversations.

→ Show impact with stories & visuals.

A quick video tour or photo diary is more memorable than...


Embracing the Subscription Model in Nonprofit Giving
#108
07/01/2025

Donor counts are dropping—even as giving hits record highs.

This isn’t just a headline. It’s the reality I unpacked with Dave Raley on The Intentional Fundraiser podcast.

We dove into why recurring giving is the bright spot in a shifting landscape—and why too many nonprofits still treat it like an afterthought. For years, I thought monthly giving was just for “big” organizations or required fancy tech. Dave’s insights (and his book, The Rise of Sustainable Giving) showed me: any nonprofit can build a thriving program by focusing on real connection and community...


Drawing a Line Between Fundraiser and Donor
#107
06/24/2025

Ever felt like your donor relationships are turning into guilt trips?

After nearly 30 years in major gifts, I’ve seen how easy it is for the line between professionalism and friendship to blur.

One story still sticks with me: a fundraiser got so close to a donor, she couldn’t bring herself to ask for support. The result? The mission lost out.

Here’s the truth: 70% of donors say their relationship with the fundraiser influences their giving decisions. But when things get too personal, it can lead to guilt, hesitation, and even burnout. I’ve bee...


Bold Fundraising During Tumultuous Times
#106
06/10/2025

Donor hesitation is NOT your cue to retreat.

I’ve seen firsthand how economic storms can freeze even the boldest fundraisers—but I’ve also watched organizations thrive by leaning in, not pulling back. In my latest episode, I share real stories, actionable strategies, and a few hard-won lessons to help you fundraise with confidence—even when the ground feels shaky.

What’s your go-to move when uncertainty hits—do you wait it out or double down with intention?

Listen in to this episode, share it with your team, and let’s stay bold, stay con...


Ten Toes Down: Building Bold, Inclusive Philanthropy in Uncertain Times
#105
06/03/2025

Have you ever felt like your organization is stuck in the same old fundraising routines, even as the world around us demands more courage and authenticity? I’ve been there too. 

That’s why my recent conversation with the brilliant Maia McGill hit home—her story of moving from “checking the DEI box” to building truly inclusive philanthropy is both eye-opening and deeply relatable. 

Maia’s journey reminded me of the power (and the risk) of standing “ten toes down” for equity, even when it’s uncomfortable. She doesn’t sugarcoat the challenges—she’s seen organizations retreat...


The Slow Fundraising Movement: Depth Over Speed
#104
05/27/2025

In this episode of the Intentional Fundraiser podcast, I had the pleasure of sitting down with David Kravinchuk to talk about why philanthropy is so important for everyone. We also chatted about the upcoming Western Canada Fundraising Conference, and I loved hearing David describe what makes it so unique—from its warm, intimate community feel to the practical, hands-on sessions attendees can look forward to.

David introduced me to the idea of the "slow fundraising movement," which is inspired by the slow food movement. He explained how taking time to build deeper relationships and communicate thoughtfully with do...