Floor Academy - Helping flooring, tile and stone contractors own an asset

Where do you actually make money? I used to think it was in the field. That was where I did the work that produced the revenue for the company. Therefore you make your money in the field. I learned that was a lie. Revenue is produced in the field but made behind the desk. When you truly know your numbers and study your business to know your costs, then you can create efficiencies to earn more and keep more.

Weston Zimmerman, a former landscaper/hardscaper and now CEO of SynkedUP, knows the above struggle all too well...

Where do you find employees? How do you recruit? How do you retain them? All great questions that are consistently asked. Most of the time we are finding guys and gals from current employees, online posts, or the fact that the neighbor kid needs some work. This works to a point but it doesn’t help us grow a mainstream presence or grow a larger reach for our industry.

Jim Tsigos of Tsigos Construction in Delran, NJ has been in construction for 24 years. No stranger to hiring people, he has had the same struggles as all of us...

Traditionally in the trades, boys will follow in their father’s footsteps and pick up the family business. This is a timeless tale. Only in modern society has it begun to change where kids run off with their own ideas of what they want to become and accomplish. It’s not so bad overall, but how can we create the next generation of flooring professionals while still giving freedom of choice?

Dennis DiCarlo has built up a strong retail business and is now looking to expand it. Slowly but surely his kids have grown up and he was...

Starting a business is rough. Just because you know how to do something does not mean you know how to sell it. From there is only gets more complicated as you have to learn how to market yourself, what to charge, how to manage a schedule, and so much more. Everyone is told there is no money in construction unless you go out on your own and yet no one is telling you how to do it. 

Natalie Hall, owns and operates Artistry in Tile in Hudson, WI. From the age of 12 she studied under her f...

What’s the difference between being a painter, welder, plumber, framer, flooring installer, tile setter, or stone mason? What’s the difference between the country you live in compared to others around the world? Do you really think that your individual location, clientele opportunities, education opportunities and other conditions have that big of an effect on what you can accomplish?

Tom Cockerill is the co-owner of Cockerill & Co with his wife Sarah. They own and operate and hardwood sand and finish business in Darlington, England. Realizing the industry was suffering from more than a lack of technical skil...

How much is too much? The pricing debate is proposed again. What should you be charging to complete your projects? Ken Ballin made a post about a bid for a $2500 backsplash and part of Facebook lost their minds. Listen in as we discuss why it is priced the way it is and how you need to price your work.

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How do you deal with pushy clients? How do you handle them controlling the project, materials, schedule, etc? Are you not the professional? What happens when trust is lost or not established? Sometimes you just have to fire your client and there is nothing wrong with that. Contracts have natural breaking points in them for a reason and it is ok to use them.

Sarah Thelen came up as a finish carpenter before moving into doing remodels under her company S. Thelen Construction in 2017. She is also CTI #1848 as of December 2022. Her experience in a male dominated...

I can’t trust anyone to do it as well as me. No one does it how I train them to do it. If I’m not there, they take shortcuts. No one will ever take as much pride in the company as I do. These are all complaints I see consistently from contractors who are struggling to grow their business and find a way to not only add additional crews but not be stuck in the field consistently.

Matt Garcia is the owner of Craftsman Hardwood Flooring in San Angelo, TX. Over the last 24 months he has...

As a leader it can be hard to relate to your team at times. Whether it be because of interests, age gaps, maturity levels, or personality, it is something we need to learn to overcome. A team is only as good as their leader and if the leader is unable to find a way to connect, motivate, encourage, and build up their team, there isn’t going to much of a team for very long.

Alison Mullins is the author of “The Art of Selling: We Make Order Makers, Not Order Takers” & the founder of Rep Methods Sales...

Do you have competition locally or do you have trusted partners? What about nationally? Internationally? Are you utilizing your relationship building skills to get to know your product reps? Distributor employees? How are you growing your network to better empower your business?

Join Daniel and Jose Gonzalez of Preferred Flooring and Paul Stuart of Go Careera and myself as The Huddle and Floor Academy collide in this team up episode. We discuss the power of networking, how it has built our businesses and helped our lives, as well as, where we see the industry headed because of...