The PR Week

As brands race to understand how they show up in generative AI and measure their visibility, many make strategic decisions based on incomplete data. A smart prompt framework can be the main ingredient for uncovering key narratives, filling visibility gaps and gaining share of answer.

During this podcast, Coyne PR’s Stacy Bataille, SVP, and Sierra L'Altrelli, VP of PR and analytics, provide a 360-degree master class to help you truly tap into the power of the prompt. They counsel on how to achieve the right language, tone and intent in all your prompts. They lay out th...

The latest guest on The PR Week podcast is Alex Myers, founder and CEO of Manifest, who joins the show to talk about the growth of his firm and what he’s learned along the way. Among those lessons, how to break through across types of media, whether paid, earned or owned. 

Also on this week’s show, the biggest PR and communications news of the week, such as major people moves at Lumen Technologies and

Duolingo, World Cup campaigns and mass transit madness and Charmin’s fast reaction to an NBA cultural moment. 

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This week’s episode of The PR Week podcast was recorded on the ground at our 2026 Women of Distinction event in New York City, which was held on May 19. This year, PRWeek honored 27 Women of Distinction and 13 Women to Watch. 

Hear highlights from the day’s panels, which included sessions on “How to Thrive as Communications Intensifies” and “The Future of the Corporate Affairs Organization.” The event’s keynote speaker, NHL senior executive Kim Davis, also spoke about leading as a woman of color and the vision behind the league’s Heated Rivalry strategy. 

PRWeek news editor Diana...

The special guest on this week’s episode of The PR Week podcast is Jim Joseph, global head of brand impact at FleishmanHillard. 

Joseph talks about the launch this week of FleishmanHillard’s America 250 Unit, a specialized offering designed to help brands and organizations navigate the opportunities and complexities surrounding the United States’ 250th anniversary in 2026.

Plus, the biggest marketing and communications news of the week is discussed, such as PRWeek's Agency Business Report 2026; the return of Haymarket Media’s AI Deciphered conference in New York in November; a new reputation management and crisis consultan...

Creativity isn’t what you make. It’s how you think. And organizations that treat it as a department — rather than a discipline —are leaving serious competitive advantage on the table. In this episode, we challenge one of business’ most frustrating and persistent myths: that creativity belongs to a certain type of person in a certain type of role.

We make the case that creativity is not an output but a behavior: a way of thinking, questioning and problem-solving that drives measurable impact. We explore how creative thinking has been systematically stripped from our institutions and culture, and what t...

This week’s guest on The PR Week podcast is Courtney Kasinger, executive director of communications at Eli Lilly and Company and jury chair for the 2026 PRWeek Healthcare Awards. 

She talks about standout work from this year’s awards program and other trends she’s seeing in healthcare and marketing communications. 

Plus the biggest marketing and communications news of the week, such as major agency acquisitions and a new role for one of the sports world’s most prominent communicators.

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Recorded live at the PRWeek Sports Conference in New York City, this is The PR Week podcast.

From the rise of women’s sports leagues and the road to the World Cup and the Olympic Games, sports is the ultimate consumer powerhouse. On today’s show, you will hear from leaders in sports and communications, beginning with keynote speaker and multi-time WNBA champ Breanna Stewart. 

Plus, hear from panelists such as Anna Lingeris of Hershey, Cynthia Martinez of the U.S. Soccer Federation and Taylor CEO Maeve Hagen. 

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Last week’s PRWeek Crisis Conference in Washington, DC, had a who’s who list of speakers and attendees. 

On this podcast, hear from Kristin Cabot, who talks about taking back the narrative after the Coldplay KissCam incident went viral. 

Also hear from attendees and speakers Chuck Todd of the Chuck Toddcast and Noosphere’s Sunday Night with Chuck Todd, Marli Collier of Airlines for America and Lauren Odell of Gladstone Partners.

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The latest guest on The PR Week podcast is Adam Sohn, VP of communications at T-Mobile, and a veteran of communications roles at companies including Microsoft, Amazon and Lockheed Martin. 

He talks about a day in the life of a tech sector PR executive, how his team uses AI and what the Seattle PR scene is like.

Plus, the biggest marketing and communications news of the week, from the “rise of consultancies” to the latest on how Nutella maximized its big moment in space. 

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The latest guest on The PR Week podcast is Bradley Akubuiro, head of the corporate communications practice at Bully Pulpit International and a veteran of companies such as Boeing and United Technologies and organizations such as the Rainbow PUSH Coalition. 

He talks about crisis communications, and why it often flummoxes organizations, as well as memories of the late Rev. Jesse Jackson. 

Plus, the biggest marketing and communications news of the week, including Artemis II, and why it was a major opportunity for one brand; Martin Sorrell’s thoughts on the state of the industry and hold...

Brandon Stanton is a photographer, influential social media content creator and author — and now he’s also PRWeek’s Communicator of the Year for 2026. 

Stanton joins the latest edition of The PR Week podcast to talk about the different countries and cultures he’s visited, from places as varied as Iran to Queens, New York. He also chats about approaching a subject and surprises he’s encountered. 

Plus, the biggest marketing and communications news of the week, including a major communications hire at Nike, a new co-CEO at Kekst CNC, Therabody’s new PR AOR and how KitKat...

The latest guest on The PR Week podcast is Rob Longert, cofounder and managing partner of Day One Agency.

He talks about the agency’s heritage in other PR firms and how it puts earned media at the center of the work it does for clients. 

Plus, the biggest marketing and communications news of the week, including controversies involving ABC’s The Bachelorette and Chappell Roan, a new chief communications officer at Lockheed Martin and the “death of the metaverse.” 

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It’s the biggest night in PR. The PRWeek Awards U.S. took place in New York City on Thursday, and all of the industry’s stars were out. 

PRWeek’s reporters chatted with the executives whose agencies, companies, organizations or campaigns won awards, as well as other big names who joined in the celebration. 

Plus, hear from PRWeek’s communicator of the year for 2026, Brandon Stanton, creator of Humans of New York. 

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The latest guest on The PR Week podcast is none other than Diana Littman, U.S. CEO of MSL. 

She talks about her goals for the agency, seven years into its top role, and what it’s like working on client assignments with other agencies from Publicis Groupe and other networks. She also gives listeners a behind-the-scenes look at the un-retirement campaign for Mr. Clean. 

Plus, the biggest marketing and communications news of the week, such as Omnicom PR relocating agencies, the fortuitous timing of Wendy’s chief tasting officer job ad and Cup Noodles’ special...

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan highlights two recent campaigns — including a 2026 PRWeek Awards finalist in the Best in B2B category — to illustrate this innovative marketing approach, one that has reaped impressive and measurable benefits to the brands involved.

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How can young PR pros and recent graduates connect with mentors? And what should both sides get out of the relationship? 

Those are a few questions answered on the latest edition of The PR Week podcast, starring Jon Harris, EVP and chief communications and networking officer at Conagra Brands, and his mentee, Zeno Group senior account supervisor Jocelyn Arellano, a 2025 NextGen Awards honoree. 

Also on the agenda: the biggest marketing and communications news of the week, including WPP’s Q4 2025 and full year earnings; 

a shift at the top of PRWeek’s 2025 U.S. agen...

The latest guest on The PR Week podcast is Armando Azarloza, CEO of Axis Agency. 

He talks about the Hispanic market in the U.S. and why it must be a focus of any brand marketing campaign and not just an afterthought. He also discusses Bad Bunny’s performance at Super Bowl LX and his time working for the late first lady Nancy Reagan. 

Plus, the biggest marketing and communications news of the week, including Omnicom’s first earnings report since acquiring Interpublic Group, Alexis Williams’ promotion at Target and the 2026 PRWeek Communicator of the Year. <...

The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities. 

Haberman talks about what the situation on the ground in Minneapolis is like, and how it’s affected both residents and members of the business community. He also chats about the Winter Olympics and a decidedly non-Olympic competition: pond hockey. 

Plus, the biggest marketing and communications news of the week, including earnings from Havas and Dentsu; an executive move...

There is a difference between being a good, perhaps even great, place to work and being the very best. And that difference can make all the difference on so many levels, recruitment and retention of the best talent among them.

Everyone appreciates how important a “good culture” is to establishing the ultimate workplace, but few truly grasp the tactics necessary to achieve and/or improve upon it.

Most understand that leadership sets the tone when it comes to your workplace environment — whether in-office, remote or both — but many don’t realize that every person in the organi...

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Storm Tussey, chief marketing officer for Discover Puerto Rico, joins The PR Week's latest episode as Puerto Rico is getting ready to celebrate Bad Bunny’s performance headlining the Super Bowl LX halftime show. 

Also on the agenda: the biggest marketing and communications news of the week, including Publicis Groupe reporting positive quarterly earnings during a tough week on Wall Street for holding companies, the first message from Target’s new CEO to employees and the next Cannes Lions PR jury leader. 

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The guest on the latest edition of The PR Week podcast is Nick Kalm, founder and CEO of Reputation Partners, a firm he launched in 2002 after working at Edelman. 

Kalm talks about the corporate reaction to the fatal shooting of Alex Pretti in Minneapolis by federal agents, and whether a letter signed by dozens of Minnesota-based companies accomplished its goals. 

Plus, the early marketing storylines for Super Bowl LX, a Danone communications executive joins PVH and major agency moves by Confidant and Ruder Finn. 

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With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputation has officially graduated from a soft concept to a measurable financial asset, the critical insights from their roundtable session on the workplace in the age of AI and the massive opportunities available for leaders who treat reputation as a driver of shareholder value.

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The World Economic Forum in Davos brings together many of the most important political and business leaders in the world, and it’s also a who’s who gathering of some of the biggest names in the PR industry. 

PRWeek VP and editorial director Steve Barrett was on the ground in Switzerland this week, chatting with executives including 

Edelman CEO Richard Edelman, Burson CEO Corey duBrowa and Weber Shandwick North America CEO Jim O’Leary. 

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Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick CEO, North America and global president Jim O’Leary in Davos to discuss why CCOs have gained ground in the past year — and how they can continue to navigate the new stakeholder economy. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data...

The latest guest on The PR Week podcast is one of the best-known in-house communications executives in the industry: Jonathan Adashek, senior vice president of marketing and communications at IBM. 

He talks about how IBM’s leadership set a clear course for the company in areas such as AI and technology at large and why former CEO Louis Gerstner has been rightly credited with “saving” the company. 

Plus, the biggest marketing and communications news of the week, including people moves at 

Carnival Cruise Line, Avoq and Merck; an intriguing midsize agency acquisition and Bombas’ r...

This week’s episode of The PR Week podcast features 2026 predictions from our editorial team: Editorial director Steve Barrett, news editor Diana Bradley, associate news editor Jess Ruderman and reporter Julia Walker. 

They talk about what's in-store for the year ahead in relation to consumer marketing trends, agency dynamics and the impact of AI.

PRWeek executive editor Frank Washkuch also joins the podcast remotely from CES in Las Vegas. He shares his insights and snippets of conversations he had with PR pros on the ground at the event, such as Jennifer Hartmann, John Deere’s globa...

Another year has come and gone for The PR Week podcast, and this year has once again been filled with top guests and key insights. 

Check out this highlight reel of some of the year’s best episodes, including leaders from top agencies such as 

The Weber Shandwick Collective and in-house teams such as Walmart and Ford. 

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The guest on the latest edition of The PR Week podcast is Kim Sample, president of the PR Council, a national trade organization that works on behalf of agencies. 

As a year of massive change for the agency landscape wraps up, Sample talks about what her industry partners are thinking while entering 2026. She also chats about the effects of Omnicom’s acquisition of Interpublic Group, as well as other industry and economic trends. 

Plus the biggest marketing and communications news of the week, from a range of high-level people moves at organizations from 

OpenA...

The guest on the latest, wide-ranging edition of The PR Week podcast is Dan Bartlett, executive vice president of corporate affairs at Walmart. 

He joins the podcast during an important week for Walmart, after the retail giant eschewed the New York Stock Exchange for the Nasdaq. Bartlett talks about that and discusses the communications skills and preparation ethic of Walmart CEO Doug McMillon. He also reflects on his time crafting the public communications strategy of former President George W. Bush. 

Plus, the biggest marketing and communications news of the week, such as the latest from Om...

It’s a seismic change for several industries. 

Omnicom Group closed its $9 billion acquisition of Interpublic Group last Wednesday. In the days since, the deal has resulted in many job reductions as Omnicom tries to reach promised cost savings. 

For the PR sector, the deal means former Interpublic agencies Golin and The Weber Shandwick Collective are joining Omnicom PR, which includes FleishmanHillard, Ketchum, Porter Novelli and other firms under the leadership of CEO Chris Foster. 

Joining this week’s podcast are Campaign’s Luz Corona and MM+M’s Jameson Fleming, who explain what the ho...

Welcome to a special edition of The PR Week podcast from a very special night. 

PRWeek’s Julia Walker chats with every member of the 2025 PRWeek Hall of Fame Class: Torod Neptune, Kathy Bloomgarden, Vanessa Broadhurst, Pat Ford, John Saunders and Jim Weiss. 

The 2025 Hall of Fame class was honored last Thursday night at a ceremony in New York City, including video tributes to all of the new inductees. Congratulations to the 2025 class!

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The latest guest on The PR Week podcast is Paul Cohen, CEO of Attention Comms. 

Cohen launched the firm this year after it spun out of U.K.-based Milk & Honey PR. He talks about U.K.-headquartered firms expanding to the U.S. with varying degrees of success, as well as the trends he’s seeing in the current economic and political environment. 

Plus, the biggest marketing and communications news of the week, including the end of R&CPMK as its staff joins Acceleration Community of Companies; executive moves including the new U.S. CEO...

This week’s guest on The PR Week podcast is Paul Wood, an alum of Ketchum and the chief marketing and communications officer at the Cohen Veterans Network. 

He gives us the lowdown on why his nonprofit was founded to help post-9/11 veterans and how it provides mental health services to veterans when they return from active-duty service. Wood also discusses breaking the stigma of embracing mental health services. 

Also on the agenda, the biggest marketing and communications news of the week, from people moves at 

Allison Worldwide, Praytell and Verizon to PRWeek’s Healt...

AI Deciphered is back for a second year!

On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution.

Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations.

The opening keynote will feature the chief data scientist at The New York Times and the closing keynote speaker will be the global head of generative AI at The Coca-Cola Company.

PRWeek VP and editorial director Steve Barrett is back in New York after meeting with top PR and communications leaders last week in Seattle, where he had the chance to chat with Dominic Carr of Starbucks and Katie Townsend of the Seattle Kraken. He also spoke at a LaGrant Foundation event with Frank Shaw of Microsoft and Amazon’s Drew Herdener. 

Plus, the biggest marketing and communications news of the week, from Unilever’s new campaign with NFL legend Marshawn Lynch

 to major people moves at Acrisure, The Weber Shandwick Collective, DuPont and Twitch. 

PR...

We only have treats for our listeners on this Halloween edition of The PR Week podcast. 

This week’s guest is Beth Cleveland, the new CEO of Praytell. She talks about transitioning into the top role at the agency, the changing worlds of both the media and PR firms, how her shop is using AI and much more. 

Plus, the biggest marketing and communications news of the week, including third-quarter earnings from Omnicom PR Group and 

FTI Consulting, prominent people moves and a preview of coverage of the New York City Marathon. 

P...

Featuring:
Shane Arman, SVP, head of US Sports, Allison Worldwide

In 2010, many comms pros studied “The Decision” — LeBron James’ highly anticipated announcement of which team “he’d be taking his talents to.” Fifteen years later, he had everyone on pins and needles awaiting “The Second Decision,” which ended up being the launch of an ad campaign with cognac brand Hennessy. Many had opinions on this, more critical than complimentary. During conversation with PRWeek’s Gideon Fidelzeid, Arman opines on what the fallout would likely be for James and the brand. In doing so, he highlights what comms pros can take...

Featuring:

-Richard Edelman, CEO, Edelman
-Chris Foster, CEO, Omnicom Public Relations Group

“PR has never been more important than it is today.” Those words were expressed by Omnicom Public Relations Group CEO Chris Foster during a riveting session at PRDecoded on October 16 in Chicago. Fellow guest Richard Edelman, CEO of his eponymous agency, concurred, noting that now is the opportunity for PR to “steal the moment.”

In a conversation moderated by PRWeek VP, editorial director Steve Barrett, the two industry titans continually validated those sentiments as they touched on myriad topics. Those include...

This week’s episode of The PR Week podcast comes to you from PRWeek’s PRDecoded conference in Chicago, which took place on October 16 and was themed around navigating uncertainty.

PRWeek news editor Diana Bradley catches up with Bespoke Beauty Brands CEO Stacey Tank right before she took to the stage to share her journey from the comms office to the boardroom. Bradley also speaks with Feeding America’s Monica Lopez Gonzalez, PepsiCo’s Andrea Foote, MSL’s Diana Littman and The Lagrant Foundation’s Kim Hunter. 

Meanwhile, PRWeek associate news editor Jess Ruderman interviews Bu...