Marketing
Season 3, Episode 8: Darmok and Jalad at Tanagra
Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.
Season 3, Episode 7: Prediction: The House Always Wins
Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.
Season 3, Episode 3: Jenny Bristow on Smarter Budgets and Unlocking Epic
Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.
Season 3, Episode 6: Someone Updated Your Book While You Were Reading It
Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.
Season 3, Episode 2: Douwe Bergsma on Brand Growth and Evidence-Based Marketing
Douwe Bergsma of Piedmont explains how unifying brand, patient experience, and analytics under one roof changed how his team makes decisions and measures what matters.
Season 3, Episode 1: David Feinberg on Resilience and Talking to Doctors
David Feinberg of Mount Sinai shares what 30 years in healthcare marketing taught him about resilience, getting fired, and working with physicians.
Season 3, Episode 5: Hard to Swallow News (and the Market That Broke It)
Hosts Ed Bennett and Chris Boyer examine why finding trustworthy news feels harder than ever, unpack Part 4 of their Enshitification book series on monopoly and regulatory capture, and test whether AI can deliver real-world advice when it actually matters.
Season 3, Episode 4: The Algorithm Owns How We Think We Think
Ed Bennett and Chris Boyer explore how opaque algorithms shape identity, continue the Enshitification Book Club, and test whether AI really understands who we are.
Season 3, Episode 3: Wrapped With a Bow (and a Lock-In Clause)
Ed Bennett and Chris Boyer take on year-end “Wrapped” culture, unpack how platforms trap users through enshitification, and test whether AI can offer useful advice when things get… seasonally complicated.
Season 3, Episode 2: The Holiday Gift Guide Nobody Wanted
Ed & Chris unwrap holiday “smart” gadgets no one needs, then kick off the SNAT Book Club with Enshitification and a look at why tech keeps making everything worse.
Skip Hidlay on Storytelling That Stands Out
Ohio State’s Skip Hidlay shares how authentic, fact-based storytelling helps healthcare brands cut through sameness and build trust. Recorded live at HMPS25.
Nathan Ziegler on Building Healthier Communities
CommonSpirit Health’s Nathan Ziegler shares how equity, access, and inclusion can transform care and strengthen communities. Recorded live at HMPS25.
Ellen Dalton on Rethinking Care for an Aging America
VillageMD’s Ellen Dalton explores how value-based primary care and integrated teams can keep aging Americans healthier. Recorded live at HMPS25.
Brian Carlson on Bridging Marketing and Patient Experience
VUMC’s Brian Carlson shares how marketing shapes patient experience, culture, and trust—where everyone owns the experience. Recorded live at HMPS25.
Ben Seyden on Personalizing Healthcare at Scale or something
Ben Seyden of Salesforce explains how AI and data-driven personalization can transform healthcare - improving engagement, privacy, and patient experience.
