She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

After talking about my new business venture for months, I finally had the opportunity to sit down with the coach who has guided me through the learning process of the real estate industry and taught me what it takes to professionally flip properties. What started as a new business venture has already resulted in more than $70,000 in profit over a three-month period, and I wanted to bring you into the conversation behind how it all began.

Troy has personally flipped hundreds of properties and built his real estate business from the ground up. Over the past several...

You don't always know exactly what the next step in business is going to look like, but that doesn't mean you shouldn't take it. In today's episode, I'm talking about what it looks like to move forward without having the entire plan figured out, recognize new opportunities, and trust where God may be leading you. I've been navigating this myself with a new business venture in real estate, and while this isn't necessarily a lesson about real estate, it is a conversation about following the next opportunity and being willing to step into something new.

As business...

In today's episode, I'm stepping down from the soapbox and taking a more grounded approach to what it looks like to speak life, faith, and prosperity over your business. In whichever season of life that you're in, weather building, growing, navigating a challenging season, or simply trying to find clarity in what comes next, you need to hear this.

I'm sharing a collection of business declarations inspired by the closing prayers in a close friend's book. These declarations encouraged me, and I hope they encourage you too. We'll speak over a variety of topics that hit close...

After closing on our first flip house, I quickly realized that every new project brings another round of lessons. We are now in the early stages of our second flip, what we hope will be a six-week renovation, and I am already seeing business lessons that have nothing to do with construction and everything to do with how you lead.

In this episode, I'm talking about being direct, standing firm in your decisions, navigating conflict, staying true to the original scope of a project, and recognizing when someone is taking advantage of what you are willing to...

In today's episode, I'm breaking down the difference between quitting and being done, because there is a very real distinction between the two, and understanding that difference matters.

I may get a little off topic throughout this conversation, but I keep coming back to what spiritually goes into quitting and how that can impact you, your decisions, and your business. I also talk about what it means to be done with a particular season, business, opportunity, strategy, or even a version of yourself that no longer fits where you're going. Sometimes walking away is quitting, and sometimes...

Last week, I talked about what it looks like to coast in business, and today I'm taking that conversation a step further. Because coasting well doesn't happen by accident. There are some essential things I need in place to be able to slow down, step back, and still keep my business moving.

For me, one of the biggest things is knowing where my revenue is coming from, even when I'm not showing my face, creating content, or actively selling every single day. I also talk about the importance of knowing exactly where your money is going. At...

What does it actually mean to coast in business?

Coasting doesn't mean stepping away from your business completely, and it doesn't mean you're aggressively scaling, adding more, or pushing harder every single day. Sometimes, coasting simply means maintaining what you've built and giving yourself room to focus on other areas of life without everything in your business falling apart.

In today's episode, I'm sharing what coasting has looked like for me and my business over the past month. With life happening, school starting back up, and the beginning of my real estate flipping journey, I...

As I close out this season with my first flip property, I took a moment of reflection where I really needed to redefine the way I look at success. Years ago, I started looking at success in business in a much healthier way. Instead of obsessing over followers, likes, visibility, and other vanity metrics, I began paying attention to the numbers that actually matter: revenue, profit, cash flow, expenses, and the overall health of my business.

In today's episode, I'm challenging the way you define success as a woman in business. So many of us set mountain-high...

This week I turned 55 years old, and reaching this milestone gave me the opportunity to reflect on the biggest lessons I've learned throughout my entrepreneurial journey. Some of these lessons came through success, while others came through hard seasons, difficult decisions, and plenty of trial and error.

In this episode, I'm sharing what I've learned about handling criticism and negative comments, protecting my peace, paying attention to my nervous system, creating healthier work habits, and making business decisions that are guided by wisdom instead of emotion.

If you're a woman building a business and looking...

When I decided to take on my first fix and flip property, I had a plan for everything. I had a budget, a timeline, profit goals, and what I believed was a solid strategy. Like many entrepreneurs stepping into something new, I thought I had prepared for every possibility. What I quickly learned was that experience is often the greatest teacher.

In today's episode, I'm sharing the real story behind my first flip house, including the mistakes that significantly impacted our budget, the unexpected challenges we faced, and the lessons I wish I had known from the...

When I first stepped into the world of real estate investing, I was overwhelmed by vague advice, broad profit estimates, and plenty of people telling me what I "should" expect. The truth is, I wanted someone to give me an honest look at what getting started actually looks like.

In today's episode, I'm pulling back the curtain on my first fix and flip property and sharing the real story behind the experience so far. We'll talk about the wins, the challenges, working with great contractors, navigating difficult situations, and the lessons I've learned along the way. If...

"The customer is always right" is one of the most common pieces of business advice, but is it actually true? In today's episode, we're challenging that mindset and talking about what it really means to serve your customers well without compromising your expertise, confidence, or boundaries as a business owner.

As women entrepreneurs, it's easy to take every complaint personally or assume that every misunderstanding is our fault. But the reality is that you are the expert in your business. You know your products, services, pricing, and processes better than anyone else. While customer feedback is valuable...

A lesson I've been reminded of recently while working on my first fix and flip property is this. Urgency matters in business.

As women business owners, we spend a lot of time making sure our products, services, and offers are excellent. But sometimes we forget that the customer experience begins long before someone makes a purchase. The way you respond to emails, answer questions, follow up with leads, and communicate with potential customers says just as much about your business as the product or service you provide.

In today's episode, we're talking about why urgency...

Many women in business have been conditioned to believe that the key to success is simply doing more. More multitasking. More hustling. More squeezing one extra task into an already packed day. I believed that for years, too. But over time, I realized that trying to do everything often leaves us accomplishing less of what actually matters.

In today's episode, we're talking about the hidden cost of multitasking and why constantly dividing your attention can rob you of your effectiveness, creativity, and peace. Whether you're answering emails while folding laundry, editing social media between errands, or trying...

A few nights ago, my daughter and I attended a craft night at a local business, and while the experience wasn't quite what I expected, it sparked an important conversation about business growth and missed opportunities.

In today's episode, I'm encouraging women business owners to take a fresh look at their customer experience, processes, and overall business model. Sometimes we're so close to our own business that we stop seeing the gaps, inefficiencies, and opportunities that are right in front of us. The most successful entrepreneurs are willing to continually evaluate, refine, and improve how they serve...

Today we're taking a little break from the usual business conversations and having some fun. In this episode, I'm sharing a few of my favorite things that have been bringing me joy lately. They may not be the trendy gadgets, newest shoes, or latest must-have items you'd expect, but they've found their way into my life recently and made enough of an impact that I just had to tell you about them.

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Delayed decisions have a cost in business. While thoughtful decision-making is important, there comes a point where overthinking, second-guessing, and waiting for the "perfect" answer can keep women entrepreneurs stuck. In today's episode, we're talking about the role that confidence, intuition, and decisive action play in building a successful business.

As business owners, we are faced with countless decisions every week, and many of them come without guarantees. Whether it's launching an offer, investing in growth, changing direction, or pursuing a new opportunity, waiting too long can often be more costly than making an imperfect decision. This e...

Many women in business spend so much time trying to make the "right" decision that they never give themselves permission to take the next step. The fear of failure, wasted time, lost money, or making the wrong move can keep us stuck exactly where we are. But what if the opportunity you're hoping for is waiting on the other side of the step you're afraid to take?

In today's episode, we're talking about faith, uncertainty, and the courage required to grow a business when you don't have all the answers. Success rarely comes with guarantees, and neither...

In today's episode, we're talking about why so many women in business continue returning to the same unhealthy cycles, burnout, overworking, emotional exhaustion, and chaotic schedules, even when they genuinely want something different. Often, the familiar feels safer than the unknown, and many women unknowingly recreate the same pressure-filled environments they've spent their lives trying to escape.

If you were raised around stress, instability, anger, criticism, or emotional chaos, those patterns can quietly shape the way you operate in business and everyday life. You may find yourself constantly busy, unable to rest without guilt, or believing that...

Hustle culture has convinced so many women in business that success only comes through constant work, pressure, and striving. The endless chase for more income, growth, engagement, and achievement can leave you feeling exhausted while still believing you have not done enough.

In today's episode, I'm sharing my own experience with the hustle mindset and how I became consumed with working more than necessary, believing it would finally bring fulfillment. Over time, I realized I was simply trading one form of pressure for another.

This conversation is an invitation to reflect on your relationship with...

Last week, we talked about how introverts are often misunderstood in business and how many of those stereotypes can feel limiting, especially for women trying to build a business in a way that feels authentic to who they are.

In today's episode, I'm shifting the conversation toward extroverts and some of the misconceptions they face in the business world. While I'm not an extrovert myself, I think it's important to acknowledge that extroverted women in business are often misunderstood too. There can be assumptions that extroverts are always confident, naturally good at business, or constantly energized, when...

As an introverted woman in business, I've often heard rash generalizations that makes me pause and think, "Does this actually apply to me?" More often than not, it doesn't.

In today's episode, I'm unpacking the common misconceptions about introverts in business, and how those generalizations can quietly hold you back. From the idea that introverts can't show up on social media to assumptions about visibility, networking, and even travel, there are so many narratives that simply aren't true.

If you've ever felt like you have to force yourself into a version of business that doesn't...

As women in business, many of us feel the pressure to explain everything. We want to be clear, thoughtful, and understood, but often that turns into using far more words than necessary.

In today's episode, I'm talking about the habit of over explaining and how it can quietly weaken your confidence, your leadership, and your message. From emails and messages to social media posts and client conversations, there are so many places where we can overstep simply by saying too much.

The truth is: not every thought, every decision, or every behind-the-scenes detail in your...

I see it all the time with entrepreneurs, it's either burnout or feeling stuck. But the real question is… which one are you actually dealing with?

In this episode, we're getting honest about what's really going on beneath the surface. Because how you feel about your business matters, and mislabeling burnout as being stuck (or the other way around) can keep you spinning your wheels and feeling even more frustrated.

These mental blocks don't fix themselves. And if you don't address them the right way, they can lead to resentment, exhaustion, and disconnection from the ve...

In today's business world, it's easier than ever to let AI start running the show. When you let AI make critical decisions without clear and intentional boundaries, you can slowly lose the very thing that makes your business yours.

In this episode, I'm breaking down when not to use AI in your business. Because at the end of the day, no tool knows your vision, your voice, or your audience better than you do. And if you're not careful, handing over too much control can strip your business of its personality and uniqueness.

The goal...

When I talk with entrepreneurs, there's a common thread I hear over and over again, the deep desire to know the next move.

In today's episode, we're unpacking the slippery slope of how the obsession with clarity, and needing all the answers can actually keep you stuck. Because the truth is, building a business doesn't come with a perfectly mapped-out path, and waiting for certainty often delays the very growth you're praying for.

Instead, I'm inviting you into a different way of leading, one rooted in trust, movement, and faith. The kind where you take...

You made a decision to press play on this episode, didn't you? And the truth is, your entire life and business is built on decisions. Every offer you create, every boundary you set, every yes and no… it all adds up.

But here's where I'm going to challenge you a little: a lot of entrepreneurs tell themselves they're just "overwhelmed" or "overreacting," blaming their emotions on running a business. When in reality, what you're feeling isn't weakness, it's the weight of constant decision-making without the right support, structure, or clarity.

In today's episode, we're getting ho...

Today's episode is part two of a powerful series all about creating space for wealth, and what it actually takes to sustain it. Because the truth is, money doesn't thrive in chaos. It grows in environments that are intentional, organized, and aligned.

In this episode, we're diving deeper into the idea that you can't expect abundance to flow into a life or business that's still operating from scarcity. I'm breaking down the subtle (and not-so-subtle) ways we suffocate our finances, through disorganization, chaotic money habits, and the mindset patterns that keep us stuck playing small.

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I've always believed that growth in business requires making space for what's next. And not just physically, but mentally, emotionally, and even strategically. Because if everything in your life and business is still holding onto the past, there's no room for what God is trying to do right now.

So many women say they want more… more income, more impact, more peace in their business. But at the same time, they're

I've always believed that growth in business requires making space for what's next. And not just physically, but mentally, emotionally, and even strategically. Because if everything in your life and business is still holding onto the past, there's no room for what God is trying to do right now.

So many women say they want more… more income, more impact, more peace in their business. But at the same time, they're

I've always believed that the business owners who go the furthest are the ones who know their own excuses. When you understand your own internal dialogue, the stories you tell yourself, the doubts you repeat, and the reasons you delay action, you begin to see the roadblocks for what they really are: things you created that can also be ignored.

So many entrepreneurs believe their lack of growth is because of the algorithm, the economy, the timing, or the market. But more often than we want to admit, the biggest obstacle in our business is the conversation...

For years, my husband and I had a running joke: "Maybe next season will be less busy."

Spoiler alert, it never was.

Life doesn't magically slow down. The calendar fills back up. Responsibilities shift. New demands replace the old ones. And yet so many business owners keep telling themselves, "Once things calm down, then I'll launch. Then I'll pivot. Then I'll go all in."

If you're an entrepreneur waiting for the "right time," this episode is your wake-up call.

In today's video, I'm breaking down the lie of perfect timing. Yes...

For 26 years, I've owned and operated a business, and I can tell you with complete confidence: at some point, every business becomes overcomplicated. It doesn't matter how successful you are. Systems stack up. Offers multiply. Tasks pile on. Before you know it, you're busy all day… but not actually moving the needle.

 In today's video, I'm speaking directly to business owners, entrepreneurs, and creators who feel overwhelmed by their own growth. If you're tired of spinning your wheels, constantly tweaking, adding, and managing instead of focusing on what actually produces income, this is for you. Real transformation in...

Switching things up in your business is hard, whether what you're doing is working or not. Change can feel risky, uncomfortable, and even unnecessary when things are "good enough."

But so often, I see entrepreneurs hit a little success… and then stay there. Years go by, burnout creeps in, and what once felt exciting starts to feel heavy. Not because you failed, but because you never allowed yourself to evolve. Growth requires movement, and comfort can quietly keep you stuck.

In today's episode, I'm unpacking the why behind our resistance to change and encouraging you to...

If your children carried their biggest hopes, dreams, and deepest desires in their hearts, wouldn't you want them to come to you with those requests?

So many entrepreneurs hesitate to bring their big asks to God, especially when it comes to money, business growth, or new opportunities. We convince ourselves it's selfish, silly, or too small to pray about. But God cares about every part of your life, including the vision He placed inside you.

In today's video, I'm encouraging entrepreneurs to go to God boldly and honestly with every desire, no matter the size...

Are you actually paying yourself from your business, or are you telling yourself you will someday? In this episode, we're talking about why paying yourself is not optional if you want a healthy, legitimate business.

I share what comes up over and over again in conversations with women entrepreneurs, especially around guilt, fear, and the belief that they are not making enough yet. We talk about why not paying yourself leads to burnout, resentment, and feeling like your business is just an expensive hobby instead of a real source of provision.

If you've been reinvesting...

What truly matters most in your life? What pushes you to work harder, and how far are you willing to go to protect those things? In this episode, we're talking about the real cost of not having boundaries and why protecting your peace is just as important as growing your business.

I share a personal experience of what happens when work and personal life blur together, including the moment a customer showed up at my house on Christmas Eve. That moment forced me to take a hard look at how I was running my business and the...

Confidence ebbs and flows, particularly in the life of a woman building a business.

In today's episode, I share a candid reflection on a season where things didn't go as planned and how that moment quietly shook my confidence. These experiences don't just impact our results, they influence how we see ourselves, make decisions, and lead moving forward. 

This conversation is for women who have missed a sales goal, faced an unexpected setback, or questioned their direction after a difficult season. Falling short does not define you. When met with honesty and intention, it can b...

What did you hear about money growing up? Maybe it was "money doesn't grow on trees," or reminders to save everything for a rainy day. While often well-intentioned, these messages can quietly shape a scarcity mindset that follows us well into adulthood.

In the world of entrepreneurship, that mindset can be especially limiting. It doesn't just affect how much you earn, it influences how you price your work, how you save, how you spend, and how confidently you invest in your business. Over time, it can restrict growth in ways many women don't even realize are happening. 

I'm honored to welcome my good friend, Ciara Stockeland, to today's episode for a thoughtful and practical conversation around numbers and profitability. With our audiences being so closely aligned, I wanted to dig deeper into what she's truly seeing behind the scenes with her clients.

We talk candidly about common tendencies among women in business when it comes to profitability, what many are striving for, where they may be selling themselves short, and the ongoing tension between chasing margins versus building real, sustainable profit. We also explore how women are currently pricing their products and services, and...