The Art of Online Business

If the work you're best at isn't the work you're most passionate about, you can still build something you're happy to run.

I talk about why your best skill doesn't have to be your favorite thing to do, and I use a client whose Facebook and Instagram ads bring in leads for under a dollar to show what happens when you build on what you're already good at.

Listen now and see why being great at work you...

You sell one high-ticket offer, not a bunch of low-ticket ones, so you've told yourself Facebook ads aren't for you, because everyone says they only pay off if you spend thousands a month.

I talk with Stacey Brass-Russell about how she sells a $9,000 program on $25 a day in Facebook ads, filling a free event with about 200 of the right people.

We get into how o...

If you’ve been thinking about handing off your Facebook and Instagram ads for months and you keep deciding you can’t tell whether it would be worth it, you’re probably missing one number.

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I walk through the two numbers that tell you whether hiring an ads manager actually pays off, and I run them on screen so you can watch the decision make itself. I also show why every month you wait is a month that m...

You know hiring an expert could help your business grow, but when you see the price, you start wondering if you should just do it yourself. 

I talk about why course creators with successful businesses still hesitate to spend money on things like sales page copy and ad management, even when those investments could improve their results. 

I also break down what it can cost you when you keep spending your own time and energy trying to...

If you’ve been waiting until you have a bigger budget to run Facebook and Instagram ads, I think Melissa Webb’s story will give you the confidence to start. 

Melissa shares how she filled a webinar, grew her email list, and made a profit while spending less than $200 on ads. We also talk about why you don’t need a huge budget to get re...

If your offer is already making sales but you keep thinking you need a better funnel before you can run ads, you may be more ready than you think. 

I explain why a simple funnel that already makes money can be enough to start using Facebook and Instagram ads. 

You do not need a complicated setup if what you have is already working. Listen now to see if your current funnel is ready for ads.

If creating content is bringing in sales but taking up too much of your time, there may be another way to grow.

I talk about how Facebook and Instagram ads can bring new people into a funnel that already works, so you don’t have to depend only on posting more content.

Ads can help you reach more people without spending more hours creating content. Listen now to see how ads can help you grow what’s already working.

 If you’re spending money on Facebook and Instagram ads but aren’t sure they’re helping your launches, Shannon Matson has a simple approach worth hearing. 

Shannon shares how she grew from $16,000 organic launches to seven-figure launches without running the ads herself. We talk about how she uses ads to bring in new people, warm them up, and lead...

Feeling stuck because your Facebook and Instagram ads stop working every time you increase your budget? 

I explain why the real problem often isn't your ads at all, but what happens after someone clicks, and I share simple ways to find the bottleneck that's holding your growth back. 

I also walk through a real example of how a few small changes helped break through an ad spending ceiling. Listen now and see what might be limiting your ads...

If people love your webinar but almost no one buys, you may be giving away too much. 

I explain why teaching too much can make people think they don't need your program, even when they do. I also share a simple way to help people understand their problem and see why they need your help instead of trying to do it alone. 

Listen now and learn how to turn more webinar viewers int...

If you think you need a big ad budget to make Facebook and Instagram ads work, Holly Haynes’ quiz funnel will make you think again.

I talk with Holly about how she uses a small ad budget to grow her email list, send people to the right podcast episodes, and help them get to know her before she sells. We also talk about tracking, how her quiz shows where people are in...

 If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem. 

I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your ads. I also share why clear messaging is often more impo...

Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing. 

I walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to buy. 

Listen now and learn where your webinar is really losing sales.

If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return. 

We talk through why coaches need to protect their paycheck with stronger sales language, smarter terms, and offers that don’t leave their business exposed. 

Listen now and see what...

 If your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet. 

I explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging first makes every dollar you spend on ads work harder. 

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If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money.  

In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem. I  also share the one question I ask before anyone spends a dollar on...

If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. 

I talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qualified coaching leads. We talk about why his book...

 If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. 

 I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. 

Listen now and find out what your leads are actually worth to your business. 

Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? 

I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what you can do now to protect your business before it's t...

If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.

I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. 

We also talk about welcome sequences, improving open rates, building real relationships through email, and why your em...

If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. 

I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can com...

If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.

I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. 

I also share a few easy-to-miss setup mistak...

If you feel like your business only grows when you show up, you’re going to love this one.

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I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actuall...

If your ad results keep changing and you can’t tell why, this will help.

I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. 

Listen now and see if you’re set up to make...

If you’re working all day and your business still isn’t growing the way it should, this is likely the reason. 

I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow. 

Take fi...

If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. 

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I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and...

Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. 

I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if y...

 What if your ads could keep bringing in sales while you step away and actually live your life? 

I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. 

I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads...

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game.

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We talk through why her order bump converted at 50%, how her upsells performed, and what happened when she tested a n...

What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? 

I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. 

I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you’ve been...

Lead costs on your Facebook and Instagram ads starting to creep up?

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I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. 

You’ll hear how looking for patterns in your winning ads—and improving the message before touching t...

Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. 

I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more. 

If you want responsible growth instead of expensive guesswork, this will he...

Your ads are literally telling you how to make more money — most course creators just ignore the clues. 

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I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. 

If you’re already spending on ads, this is how you squeeze...

Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. 

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I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. 

If perfectionism has been slowing you down, this episode shows why te...

Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. 

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I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. 

I also talk about what to check inside a self-liquidating offer funnel, from order bump performance to upsell conversions, so you know where the...

 If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.

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I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast. 


 If you want a clean, practical way to l...

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. 

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We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. 

Jacques also shares what finally worked after years of ads falling flat and how he’s testing and scaling this funnel with confi...

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. 

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I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. 

I show you how a small sales-page tweak can improve results from your ads without touching targeting, budgets, or creative.

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Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? 

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A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. 

I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when...

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. 

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I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. 

I also share when increasing budget can help, when duplicating an ad set is the smarter move, and when it’s time to shut it off.

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