Simple Pin Podcast: Simple ways to boost your business using Pinterest

Substack has been around for a few years now but there’s more interest in how to connect is to Pinterest. More importantly how to drive traffic to Substack with Pinterest. We have a few beta clients going through our services for us to test it and so far the results are great. 

Chef Carla emailed me about Substack when I shared this experiment in one of my newsletters. As a result, we had a chat, she shared her history, and where she plans to go from here. And how it includes Pinterest. Here’s more of that...

Notes to come

There is a lot of talk about selling products on Pinterest, but what are the real-world examples, and what does the setup look like? Tara Jacobsen is on that journey, so we wanted to start with an interview with her as she is starting out, and then our plan is to revisit this project in the next 6 months to see if it’s actually working. 

Tara didn't figure this out overnight; she had support, a strategy, and a community around her. That's what SPM Insiders is built for. If you want that same kind of guidance for you...

Think of Pinterest's home feed like a TV channel.

Pinterest's job is to keep people watching. Not just for five minutes today — but coming back tomorrow, next week, next month. So they've spent years building a system that figures out the best mix of content to show each person.

Here's what they learned and changed:

Variety keeps people watching. Repetition drives them away. They actually tested this. When they showed people more of the same type of content (even stuff the person seemed to like), engagement went up for on...

 I’ve used the Hubbub plug in before it was owned by Hubbub. From social pug, to grow owned by mediavine to now being owned by Nerdpress and called Hubbub. This powerhouse Pinterest shares plug in for websites has been through a lot of iterations and now it’s going through another one. With the move away from visiting websites do plugins for social shares still matter? That’s what we will dive into today. 

Intro - Call to Action: 

If you want to learn more about Hubbub and how to install the plug in on your s...

I shared this with a friend recently and thought, why don’t I share it here. Pinterest is now calling itself an AI-powered search platform with an emphasis on shopping. No doubt you’ve seen more and more products in your feed. But not all products get the same exposure or sales. So here’s what we’ve seen within our agency that might help you gauge how much emphasis to put on growth when it comes to Pinterest marketing.

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Si...

It’s been a long, confusing topic for content creators to figure out how to work with brands leveraging their Pinterest content. Most brands want the virality of the latest trending platform, and the long-tail traffic from Pinterest doesn’t seem appealing. But Kaya Mariott

Intro - Call to Action: Quick question — when Pinterest makes a change, where do you go to figure out what it actually means for your account? If the answer is Google, ChatGPT, or a random Facebook group... I've got something better. SPM Insiders is my $9/month community on Skool where you get my unf...

My two guiding principles right now in business – where is the money flowing and where do people need transformational wins – big or small. I started out in 2010 with Facebook and the boom of affiliates. Coupon clicks, prints, and it basically feeling like the wild wild west of the internet. The joke in the 2010’s is you could basically print money. A lot of people got rich off courses, affiliates, and the easy money. 

It’s harder now. Algorithms, discovery is more difficult and neither ads nor organic work 100% of the time. You have to stay curious, open to new pa...

It’s the Pinterest version of the Taylor Swift Eras tour – The eras of Pinterest. I had to go way back to gather some of this info, but for those interested in the history of this platform, this will be fun. 

Links in the description

Soures that helped me build this - Pinterest - Wikipedia 

The Aquired podcast - The Pinterest IPO | Acquired Podcast 

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on artic...

I’m embarking on a new adventure building a new site (in an ethical way) to help my husband share about his horrible habit of smoking cigars. And can I leverage Pinterest and a newsletter for growth. There are lots of challenges and assumptions I have for myself so I’m going into this with eyes wide open. 

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles. 

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hi...

There has never been a better time to dive into Pinterest. Between their AI Automated Performance+ and building your own ads, there is a lot of potential. One of our clients got 90x ROAS on one of their campaigns. Mind blown. Today I’m talking with our direct or ads and design to go deeper into what’s working right now.

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles. 

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Look...

Someone said to me recently that I might be putting on a happy face but Pinterest is going down. First, I would say, that might be a fair assessment as I always like to see the good. AND I have an entire community following me to understand how to view and navigate the platform. I take that very seriously so making sure i”m neither overly optimistic nor pessimistic. 

Let me address where I’m at. I think Pinterest has changed drastically in 2026 and I’ve not been shy about saying that. Maybe some people haven’t heard me...

Rachel Farnsworth started 2026 with an announcement that she was “quiet quitting” blogging. Not because she didn’t want to invest in the community that she had built over the last 10  years, but because she wanted to invest more. Learn why she changed course and what 2026 holds for her. 

Intro - Call to Action: 

You know, one of the questions I get asked most often is: "Kate, how do I actually make Pinterest work for my business without spending hours every single day on it?"

And here's the truth - Pinterest is one of the most...

Where is Pinterest going and how does it serve creators as their founding business adopters? Our team has actively been investing in e-commerce sellers, as Pinterest has given us signals since 2022 that it is headed in that direction. From the hiring of Bill Ready from PayPal and Venmo and his stacking of the C-suite team with other e-commerce-forward C-suite leaders, the writing was on the wall. But that leaves the big question of where do creators fit into all of this. Do people on Pinterest still find them discoverable? 

Lately, I’ve been playing around on Pinterest mor...

I love email marketing and think it’s really important, but other people hate it and have a hard time embracing why it’s important. Or even how to do it. 

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles. 

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 

🎬 New to Pinterest → get started...

In thinking through the best Pinterest strategy, I’m going in with blinders on. What can I learn from my data, my clicks, my saves, my images, my keywords? If I really sat with that, it would go counter to what the online world has trained me to do. Look at what other people are doing, who has the right answer, and how can I follow their rules. More of my thoughts on that.

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on...

This discussion with Ellen Yin was one for the books. Thought-provoking, very interesting use of Pinterest, and where to take your business in the next year. 

The Next Era of Cubicle to CEO: What's Coming in 2026

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Winning Mrs. Oregon America (and why I decided to compete in my first pageant)

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Founders' story and the need to tell that story, how, and what it looks like. I’m so fascinated by this movement in 2026 that I’m still thinking about how it can apply to Pinterest marketing. Here are my thoughts. 

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles. 

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with o...

When I first learned about Work Play Branding, I instantly loved their business model, but what made me fall in love with them even more is how they are creatively using Pinterest as a collaborative tool with their clients. To surface the clients' ideals in photos and pictures, to be able to support their photographers and designers to give the clients exactly what they are looking for. We’re going to dive into an interview with their founder and CEO Lyrik Fryer. 

WorkPlay Branding 

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Here are some helpful links from the podcast:

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Human connection is still needed. Trust recession and AI picking up on nuance. In this quick take, I just want to remind you that you bring something valuable to the table that AI can’t replace. Lean into that big time as you go through 2026

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles. 

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offe...

AI is taking over many conversations and platforms. It’s been an active conversation as it relates to Pinterest, but there is room for us to see it in a positive rather than a negative light. That’s what Meaghan Williamson and I are chatting about in this episode. 

Podcast we mentioned - The Last Intervention:

Meagan Williamson 

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Medi...

Your 5-minute dose of Pinterest marketing in real time. Twice a month, Kate Ahl shares her unfiltered thoughts on the latest Pinterest trends and updates that matter to your business. Quick insights from the founder of Simple Pin Media—because you don't have time for fluff.

Pinterest Predicts 2026

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles. 

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of th...

Pinterest Predicts 2026 is here, and the list of 21 predictions is amazing! But who created this list? How did they come up with the ideas? What data were pulled in, and how did they interpret that data? I wanted to speak with the creator, leader, and mastermind behind this massive research project. Sydney Stanback joins me on this podcast to talk about how this report came to be and what she has learned from being part of the development of Pinterest Predicts for 6 years. This was a fun conversation. I know you’ll love it. 

Pinterest Predicts - 2026

Pinterest has just added its new AI-powered assistant. It’s so fun and opens up the door to new opportunities with search. Let’s talk about where we are as it relates to Pinterest search, what the future looks like, and some tips for leveraging the platform for your business growth. 

This podcast and video were created in partnership with Pinterest. I am part of the Pinterest educator program, and their team helped me build and create this episode. 

Article to read and reference - Pinterest leans into search as Gen Z adoption surges 

Say h...

Pinterest has been releasing at least 2-3 updates per month to its platform. All with the idea of helping to better the experience for the pinner, content creators and advertisers. Let’s go month by month, all the way back to May of 2025, to see what the latest updates have been on Pinterest and who they benefit.

Intro - Call to Action: 

If you want to stay up to date on all of the changes and updates happening on Pinterest make sure you’re subscribed to our newsletter. We send out our Pinterest Made...

Are you an ecommerce seller new to Pinterest marketing? This episode covers everything you need to launch your e-commerce brand on the platform: account setup, creating high-converting Pins and videos, Pinterest SEO, and the daily strategy that drives qualified traffic in 30-60 days.

With almost 600 million users and 80% actively searching for products to buy, Pinterest is a goldmine for online stores. Learn how to tap into it without spending a fortune on ads

Intro - Call to Action: 

Ready to make Q1 2026 your breakout quarter? Let Pinterest be your growth engine. F...

In a recent conversation with one of my Pinterest educator friends we discussed some hurdles that marketers might have regarding using Pinterest. Namely, how boards work on Pinterest. For me, this was a lightbulb moment. I hadn’t really thought about how boards worked on Pinterest. I’ve always just know. For the first I empathized with the concept being one that would cause some marketers to be confused. In order to help overcome any misunderstandings people might have about boards, I wanted to teach more about the history, the concept, and how this can help marketers reach more peop...

Discover how Pinterest Predicts Weekly gives you a crystal ball into consumer trends before they go mainstream. Includes actionable examples!

Intro - Call to Action: Want these insights delivered to your inbox every Wednesday? Subscribe to our free Wednesday Weekly newsletter  - Pinterest Made Simple - and get the latest Pinterest Predicts breakdown plus actionable takeaways you can implement immediately.

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Here are some helpful links from the podcast...

We're revisiting Pinterest's Verified Merchant Program with a timely update for product sellers. If you haven't connected your shop on Pinterest yet—or you're looking to diversify where customers discover your products—this is your sign to get started. In this episode, we break down the current status of the VMP program, refresh the key requirements and features, and answer the questions you've been asking. Perfect for e-commerce sellers who want to tap into Pinterest's high-intent shopping audience and expand beyond their current traffic sources. We cover: what's new with Pinterest shopping in 2025, catalog setup essentials, common merchant confusion poin...

Content creators have wondered for years what Pinterest is looking for in order for their content to get discovered on Pinterest. That’s what I’m sharing with you today. 

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Here are some helpful links from the podcast:

🗒️To get full show notes, visit Simple Pin Media and click on articles. 

🗞️Make sure you grab our newsletter – Pinterest Made Simple

📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 

🎬 New to Pinterest → get started her...

Pinterest has mentioned that Gen Z is it’s fastest growing demographic. It’s time to pay attention to this group and discover some new ways to market to them. Let’s uncover some stats and data to help us do that. 

If you’re looking for a team to help you get in front of Gen Z, the Simple Pin team is eager and willing to take a look at your business, talk about your goals, and help you decide if Pinterest is your next marketing move. Book a call with our team. simplepinmedia.com/services 

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